United States: National

Trademark and brand-related activity in the United States is more dynamic than ever before. There have been a number of interesting developments, with the Supreme Court finding the ban on the registration of scandalous trademarks to be unconstitutional, while notable rule changes include the introduction of the requirement that foreign trademark applicants and registrants be represented by US counsel. Industry players are also keeping watch on emerging sectors, with cannabis being the most notable example – and a complicated one, given the illegality of the drug under federal law but its widespread legality at state level. Moreover, the creeping extent of government-imposed brand restrictions has many trademark owners concerned. In addition, companies are continuing to grapple with social media issues – influencers being the most topical – as brand owners need to be on the right side of Federal Trade Commission disclosure guidelines while also ensuring that they benefit from the positive impact of these online personalities. With respect to enforcement, the sophistication of infringers is increasing and in-house counsel are struggling to stay on top of the multi-channel and vector attacks that are now commonplace. Complicating things further, new data privacy regulations have made it harder to track down the bad guys. On the prosecution front, lawyers are concerned by a greater inconsistency in decision making by USPTO examiners, which they feel is becoming more apparent. Indeed, practitioners report a rise in (unexpected) descriptiveness and likelihood of confusion refusals. Law firms that think strategically about brands and that can innovate new tools to work more efficiently and find solutions to unfamiliar problems are best placed to capitalise on the opportunities that the increasing pace of change affords.

Firms

Individuals: anti-counterfeiting

  • James L Bikoff - Smith, Gambrell & Russell, LLP
  • Brian W Brokate - Gibney Anthony & Flaherty LLP
  • Andy Coombs - J Andrew Coombs APC
  • G Roxanne Elings - Davis Wright Tremaine LLP
  • Jeffrey Hallam - Sideman & Bancroft LLP
  • Anthony M Keats - KeatsGatien LLP
  • Harley I Lewin - McCarter & English LLP
  • Theodore C Max - Sheppard Mullin Richter & Hampton LLP
  • Heather J McDonald - Baker & Hostetler LLP
  • Mark N Mutterperl - Zeisler PLLC
  • Geoffrey Potter - Patterson Belknap Webb & Tyler LLP
  • James Saul - Faegre Baker Daniels LLP
  • M Kelly Tillery - Pepper Hamilton LLP
  • Amy Ziegler - Greer Burns & Crain Ltd

Individuals: enforcement and litigation

  • Danny M Awdeh - Finnegan, Henderson, Farabow, Garrett & Dunner LLP
  • William G Barber - Pirkey Barber PLLC
  • David H Bernstein - Debevoise & Plimpton LLP
  • William H Brewster - Kilpatrick Townsend & Stockton LLP
  • Andrew P Bridges - Fenwick & West LLP
  • Dale M Cendali - Kirkland & Ellis LLP
  • Theodore H Davis Jr - Kilpatrick Townsend & Stockton LLP
  • John G Froemming - Jones Day
  • David M Kelly - Kelly IP 
  • Floyd A Mandell - Katten Muchin Rosenman LLP
  • Douglas Masters - Loeb & Loeb LLP
  • Brendan J O'Rourke - Proskauer Rose LLP
  • Louis T Pirkey - Pirkey Barber PLLC
  • Douglas A Rettew - Finnegan, Henderson, Farabow, Garrett & Dunner LLP
  • Mark Sommers - Finnegan, Henderson, Farabow, Garrett & Dunner LLP
  • Perry J Viscounty - Latham & Watkins LLP
  • Jedediah Wakefield - Fenwick & West LLP
  • Stephanie Bald - Kelly IP 
  • Jeffrey M Becker - Haynes and Boone, LLP
  • Edward T Colbert - Hunton Andrews Kurth LLP
  • John W Crittenden - Cooley LLP
  • John J Dabney - McDermott Will & Emery
  • Anthony J Dreyer - Skadden Arps Slate Meagher & Flom LLP
  • G Roxanne Elings - Davis Wright Tremaine LLP
  • David S Fleming - Brinks Gilson & Lione
  • Bobby Ghajar - Cooley LLP
  • Michael A Grow - Arent Fox LLP
  • Jeffery A Handelman - Brinks Gilson & Lione
  • David Hosp - Orrick, Herrington & Sutcliffe LLP
  • Julia Huston - Foley Hoag LLP
  • Jonathan S Jennings - Pattishall, McAuliffe, Newbury, Hilliard & Geraldson LLP
  • Leslie J Lott - Lott & Fischer PL
  • Anthony V Lupo - Arent Fox LLP
  • John McElwaine - Nelson Mullins Riley & Scarborough LLP
  • Linda K McLeod - Kelly IP 
  • Lisa Pearson - Kilpatrick Townsend & Stockton LLP
  • Jill M Pietrini - Sheppard Mullin Richter & Hampton LLP
  • Mark S Puzella - Orrick, Herrington & Sutcliffe LLP
  • Claudia E Ray - Kirkland & Ellis LLP
  • Bruce Rich - Weil Gotshal & Manges LLP
  • Molly Buck Richard - Richard Law Group
  • James E Rosini - Hunton Andrews Kurth LLP
  • Robert W Sacoff - Pattishall, McAuliffe, Newbury, Hilliard & Geraldson LLP
  • Barbara A Solomon - Fross Zelnick Lehrman & Zissu, PC
  • Peter D Vogl - Orrick, Herrington & Sutcliffe LLP
  • Cynthia Johnson Walden - Fish & Richardson
  • John L Welch - Wolf, Greenfield & Sacks, PC

Individuals: generic top-level domains

  • Michael D Adams - Mayer Brown
  • Jennifer Gore - Winterfeldt IP Group
  • Paul McGrady - Taft Stettinius & Hollister LLP
  • Russell C Pangborn - Seed Intellectual Property Law Group LLP 
  • Mark VB Partridge - Partridge Partners PC
  • Mike Rodenbaugh - Rodenbaugh Law
  • Marc Trachtenberg - Greenberg Traurig LLP
  • Fabricio Vayra - Perkins Coie LLP
  • Brian J Winterfeldt - Winterfeldt IP Group

Individuals: prosecution and strategy

  • Sally M Abel - Fenwick & West LLP
  • Danny M Awdeh - Finnegan, Henderson, Farabow, Garrett & Dunner LLP
  • Theodore H Davis Jr - Kilpatrick Townsend & Stockton LLP
  • Susan Upton Douglass - Fross Zelnick Lehrman & Zissu, PC
  • G Roxanne Elings - Davis Wright Tremaine LLP
  • Mark I Feldman - DLA Piper
  • Glenn A Gundersen - Dechert LLP
  • Susan L Heller - Greenberg Traurig LLP
  • Nadine H Jacobson - Fross Zelnick Lehrman & Zissu, PC
  • David M Kelly - Kelly IP 
  • Janet A Marvel - Pattishall, McAuliffe, Newbury, Hilliard & Geraldson LLP
  • Julia Anne Matheson - Potomac Law Group PLLC 
  • Louis T Pirkey - Pirkey Barber PLLC
  • Michael D Adams - Mayer Brown
  • Purvi Patel Albers - Haynes and Boone, LLP
  • William G Barber - Pirkey Barber PLLC
  • Jeffrey M Becker - Haynes and Boone, LLP
  • Pamela T Church - Baker McKenzie
  • Connie L Ellerbach - Fenwick & West LLP
  • Joshua Gerben - Gerben Law Firm PLLC
  • Lydia T Gobena - Fross Zelnick Lehrman & Zissu, PC
  • David W Grace - Loeb & Loeb LLP
  • Lisa Greenwald-Swire - Fish & Richardson
  • Patrick J Jennings - Pillsbury Winthrop Shaw Pittman LLP
  • Timothy M Kenny - Norton Rose Fulbright US LLP
  • Paul F Kilmer - Holland & Knight LLP
  • Richard L Kirkpatrick - Pillsbury Winthrop Shaw Pittman LLP
  • Anthony V Lupo - Arent Fox LLP
  • Timothy Lyden - Hogan Lovells
  • Michael Scott Metteauer - Norton Rose Fulbright US LLP
  • Mark VB Partridge - Partridge Partners PC
  • Molly Buck Richard - Richard Law Group
  • Lisa Rosaya - Baker McKenzie
  • James E Rosini - Hunton Andrews Kurth LLP
  • Grace Han Stanton - Perkins Coie LLP
  • Allison Strickland Ricketts - Fross Zelnick Lehrman & Zissu, PC
  • Maury M Tepper III - Tepper & Eyster PLLC
  • Shannon T Vale - Pirkey Barber PLLC
  • Cynthia Johnson Walden - Fish & Richardson
  • Karen Webb - Fenwick & West LLP
  • Douglas R Wolf - Wolf, Greenfield & Sacks, PC