United Kingdom: England

Despite the inevitable complications that the covid-19 crisis has caused to industry at large, Brexit remains the main topic on the minds of UK trademark practitioners. With the country having exited the European Union in January 2020, seismic changes to the way the UK and European trademark communities operate are anticipated. Whether a deal is reached or not, the UKIPO has arranged for EU trademarks and registered Community designs to be transferred to the UK register at no additional cost to rights holders. However, question marks remain over representation rules in the post-Brexit world, with a July 2020 consultation implying that from 2021, only UK attorneys will be allowed to represent clients in UK trademark, design and patent applications and related contentious proceedings. While this could be a positive development for UK trademark attorney firms, which will now have a monopoly on the still lucrative UK market, the downside is that without an established base in Europe, UK attorneys will no longer have the right to act before the EUIPO. With this in mind, many firms have been setting up shop in locations such as Ireland – a trend that has been unfolding since the referendum result in 2016. Meanwhile, another hot topic is the United Kingdom’s post-Brexit negotiations with the United States, with the latter refusing to countenance a trade deal unless the United Kingdom departs from an EU-friendly geographical indications regime in favour of a more Americanised model. Despite these concerns, combined with covid-19-related setbacks, the United Kingdom is apparently still on track for a banner trademark year – according to figures published by the UKIPO, its income from trademark activity is set to increase by more than £6 million across the 2020-21 period. Filing numbers at the UKIPO have been rising year on year since 2011, with applications reaching a high of 107,527 in 2019.

Firms: solicitors

  • Allen & Overy LLP
  • Baker McKenzie
  • Bird & Bird LLP
  • Bristows LLP
  • CMS Cameron McKenna Nabarro Olswang LLP 
  • Mishcon de Reya LLP
  • Taylor Wessing
  • Wiggin LLP
  • DLA Piper
  • Fieldfisher LLP
  • Gowling WLG
  • Herbert Smith Freehills LLP
  • Hogan Lovells
  • Lewis Silkin
  • Osborne Clarke
  • RPC
  • Simmons & Simmons LLP
  • Stephenson Harwood LLP
  • Addleshaw Goddard LLP
  • Ashfords LLP
  • Ashurst LLP
  • Blake Morgan LLP
  • Brandsmiths
  • Browne Jacobson LLP
  • Burges Salmon LLP
  • Charles Russell Speechlys LLP
  • Clifford Chance
  • Deloitte Legal
  • Dentons
  • Eversheds Sutherland (International) LLP
  • Fox Williams LLP
  • Harbottle & Lewis LLP
  • Howard Kennedy LLP
  • Keystone Law
  • Locke Lord LLP
  • Marks & Clerk
  • Morgan, Lewis & Bockius LLP
  • Penningtons Manches Cooper LLP
  • Pinsent Masons
  • Powell Gilbert LLP
  • Reed Smith LLP
  • Squire Patton Boggs
  • Stevens & Bolton LLP
  • Waterfront Solicitors

Firms: trademark attorneys

AA Thornton 

Providing the full spectrum of trademark services, AA Thornton is the boutique of choice for multinationals and SMEs across sectors as diverse as food and drink, cosmetics and fashion. Growth is firmly on the agenda, with the firm entrusted with the management of numerous complex portfolios and large-scale rebrands over the last year. With trademark attorneys and solicitors both on deck, all problems that clients face can be resolved with minimum fuss. A star among the ranks is Ian Stephen Gill, a “pragmatic IP adviser who really knows his stuff”. His tenure as an AA Thornton partner began almost two decades ago, and he has since become well known for his adroit coordination of worldwide portfolios and staunch representation in domain name disputes. Alongside him is consulting attorney Vanessa Lawrence, a trademark professional of more than 30 years’ standing whose responsibilities include global portfolio management, international trademark filings and design rights and anti-counterfeiting matters.

Abel & Imray

Abel & Imray prioritises “value-added” work, tackling some of the most complex matters on the market. Stationed in Bath, it is relied upon by a diverse line-up of clients, which look to it for strategic expertise and astute advice in the contentious realm. The dynamic duo driving the practice are Caroline Brooks and Simon Bentley. Brooks deftly manages worldwide trademark portfolios and has a flair for securing positive commercial outcomes without going to court. Meanwhile, Bentley dispenses forward-thinking advice on contentious issues including domain name disputes and excels at shepherding major M&A projects across the line.

Addleshaw Goddard LLP

Home to both litigators and trademark attorneys, Addleshaw Goddard is a true one-stop shop for the total branding needs of its household-name clientele. The firm has carved a niche in the fashion and beauty sectors, but also manages the portfolios of a varied range of heavyweights such as Capri-Sun, Canon, MoneySuperMarket and TK Maxx. In the driving seat is Emma Armitage, who has recently been embroiled in passing-off disputes in the High Court on behalf of Primark and Associated British Foods. The legal department she is part of works in perfect synergy with the firm’s trademark attorneys, who include managing associate Tim Carter, based in the Manchester office. This year he has been hard at work building filing and renewal strategies for businesses including Harrods, Kickers International and Travelodge Hotels.

Allen & Overy LLP

As the only magic circle law firm to boast a fully fledged trademark filing practice alongside its formidable contentious offering, Allen & Overy (A&O) has long been in pole position on the UK market. “The team take a pragmatic and outcome-focused approach, and are very collaborative with in-house counsel, finding solutions that are legally robust but also mindful of the goals and resources of the business.” The group has been working on behalf of a legion of prestigious clients recently, including Warner Brothers, MGM, Gibson, Coca-Cola, Samsung and Manchester United, which it has been representing in major litigation against SEGA in relation to the Football Manager games. Playing upfront on this case are Neville Cordell and David Stone, who have lately tackled a total of three suits in the High Court. Cordell has been litigating trademarks, patents, copyright and domain names for 23 years across sectors as diverse as the life sciences, consumer products and telecommunications; while Stone has the honour of heading up the global IP group. A deputy High Court judge, he personifies A&O’s commitment to quality and is seen as a USP in and of himself: “The firm’s written work product is always impeccable, but the real ‘secret sauce’ is David Stone’s breadth of experience, creative advice and calm and clear-eyed manner with clients. They feel lucky to have David and his team representing them.” Alongside this sterling litigation division sits a similarly capable commercial IP offering, led by Jim Ford and Nigel Parker, who make light work of IP-rich licensing, acquisition and disposal assignments. Ford juggles his leadership of the team with his role as co-chair of the global life sciences group; while Parker’s knowledge of IP issues is complemented by a thorough understanding of technology and information law.

Appleyard Lees IP LLP 

With a battalion of 60-plus patent and trademark attorneys and solicitors based in five strategically located offices across England, Appleyard Lees is a specialist IP law firm with real strength and depth. It prides itself on the longevity of its client relationships, many of which it has maintained for decades. It also benefits from a constant stream of new mandates – including a recent action on behalf of Michael Gleissner against former President Trump’s IP holding company, masterminded by Chris Hoole and Robert Cumming. Hoole is a dual-qualified solicitor and trademark attorney who provides tailored strategic advice and makes regular appearances at the High Court, as well as writing for CITMA Magazine and Lexis Nexis. Likewise dual qualified, Cumming is hailed as “one of a kind – the solid trademark department the firm has now is because of his skills and hard work. He is technically very adept, thinks creatively, expresses himself very clearly and has a good commercial head”. This superlative praise is replicated across the group as a whole: “Appleyard Lees produces high-quality, thoughtful work. The team is very responsive, knowledgeable and business-oriented. They are quick to answer queries and their answers are always thorough.”

Ashfords LLP

“Ashfords’ advice is always strategic, comprehensive and easy to follow. It carries out knock-out trademark searches, ensuring that no time or money is wasted on ill-advised registrations that would leave clients open to challenge.” A law firm which has integrated a team of trademark attorneys into its offering, the group has been operating flawlessly across the trademark spectrum over the last 12 months, including handling an invalidation action for Aardman Animations and opposition proceedings for Naked Wines. Head honcho Carl Steele is the dual-qualified trademark attorney and solicitor who established the practice. With a penchant for the retail and luxury goods sector, he garners rave reviews: “Carl provides technically sound advice and is readily available to troubleshoot issues. He is extremely responsive and has an expert understanding of UK trademark law.” In September 2019 the firm welcomed Clare Jackman from Norton Rose Fulbright – also a dual-qualified solicitor and trademark attorney, she has clocked up 28 years of brand protection and portfolio management experience, and has a percipient take on commercial transactions.

Ashurst LLP

The dynamic IP group at Ashurst has grown exponentially in bandwidth and output since the arrival of David Wilkinson in 2018. Under his leadership, the team has been involved in a stack of diverse instructions, including high-profile work advising on the IP aspects of the Thomas Cook liquidation and litigation on behalf of McLaren Racing Ltd. Meanwhile, it continues to diligently manage the portfolios of companies such as Agilitas and Teach First. The feedback on practice leader Wilkinson is uniformly positive. “I have found David to be responsive, attentive to detail and practical,” reports one client. “His advice is commercial and not limited to the context of the law alone. He also brings innovative ideas with a view to cost-efficiency, and is personable and approachable, which makes working with him a real pleasure.”

Baker McKenzie

International juggernaut Baker McKenzie counts the United Kingdom among the many European countries in which it is a dominant IP force. Trademark litigation, transactions and portfolio management are all within its remit; a thriving media and technology practice is another string to its bow. It has an exclusive mandate to handle all UK brand protection and disputes work for multinational brand giant Unilever – high on the list recently have been cases relating to its LUX, HELLMAN’S and MR WHIPPY marks. Spearheading these matters are Michelle Blunt, Ben Allgrove and Jessica Le Gros. Blunt heads the London IP team and has an affinity for the IP aspects of M&A transactions; while Algrove leads the global IP practice and has won many fans in the digital media and technology sector. Meanwhile, Le Gros is personally responsible for the management of about 200,000 trademarks for household-name brands. She is the firm’s global brand management business unit lead and also captains the London trademark registration team. Other movers and shakers among the ranks include Julia Dickenson, Rachel Wilkinson-Duffy, Michael Hart and Hiroshi Sheraton. Dickenson is widely known in the fashion and luxury sector, managing the group’s relationship with key international client LVMH; while strategist Wilkinson-Duffy is singled out by the market as “extremely talented”. With a skillset covering both contentious and non-contentious trademark, copyright and trade secrets work, Hart has several Supreme Court and CJEU victories to his name. Sheraton’s cross-border practice sits at the crossroads between IP and related EU competition law.

Barker Brettell LLP 

Judging from superlative client feedback, Barker Brettell is fulfilling its promise of a premier strategic portfolio management service – and then some. Its strength lies in the quality and cohesiveness of its team, which puts shoulder to the wheel for top UK and overseas companies, with which it forges close partnerships. A new name in the WTR 1000 this year is Lisa King, a partner who “manages global trademark matters efficiently and effectively while ensuring minimum spend”. “On time-sensitive projects, Lisa always rises to the occasion and does a great job. She is a go-to for UK and EU trademark prosecution.” Making their return to the rankings, Catherine Wiseman and Lucy Walker also garner vocal praise. Head of the practice Wiseman is “a natural leader, with unmatched confidence and knowledge, and an authenticity and strength of character that make her an incredible asset”. She is also hailed for her “amazing business knowledge and ability to pre-empt problems”. “Lucy is extremely responsive and provides clear-cut, practical and strategic advice for registering marks and overcoming refusals – and dealing with the impact of Brexit.” Other returnees include Tracy Arch and Rosalyn Newsome, both of whom bring valuable sector-specific insight to the practice – Arch in food and drink and Newsome in cosmetics – as well as broad-based industry knowledge. Arch knows how to scale her approach for different clients, including start-ups; one for which she has recently been conducting business-aligned prosecution is Occupeye, which is developing new technology for ocular prostheses. Well deserving of a shout-out are up-and-coming trademark attorneys Stephen Lowry and Becky Knott, both of whom qualified in 2018. “Stephen has an obvious passion for trademarks and gives superb counsel whatever he is presented with”; while “Becky sets the bar in terms of drive, ambition, work ethic and follow-through”.

Bear & Wolf

A vibrant boutique which does exciting work for brands in fashion, music, sports, food and drink, hospitality and consumer retail, Bear & Wolf excels at tailoring its service and giving candid advice that is easily translatable into action. With teams in London and Frankfurt and connections around the world, it can take care of client needs wherever they arise. Pacing the group, Simon Tracey and Mark Heritage receive effusive praise. “Simon is a straight-shooter and an incredible strategist who cuts to the chase; he understands the need for swift action and implements processes in a timely fashion. His deep expertise in IP enforcement and brand protection is of great comfort when you’re faced with difficult decisions. He leads discussions proactively, while encouraging the participation of others, and presents the most cost-efficient approaches.” “Mark is incredibly detail oriented and an amazing lawyer for all types of IP work. He is always available and builds mutually satisfying relationships.” The two “complement each other well” and together represent streetwear line Supreme, outdoor apparel brand Patagonia, ASSOS of Switzerland, Agatha Christie Limited and many others.

Beck Greener

Beck Greener crunches through prodigious volumes of prosecution work, but also has the chops for complex trademark matters – particularly those that are highly fraught. As an example of the latter, it recently prevailed for DTTM Operations, which owns Trump’s trademark rights, in a High Court appeal concerning the appellant’s attempts to register the trademark TRUMP TV. The team, fronted by practice head Ian Bartlett, handled all written and oral advocacy on this one. Bartlett is in his element when disputes ratchet up, giving him the opportunity to showcase his perfectly pitched advocacy. On the filing and strategic counselling side of the practice, Bartlett has been advising PwC on a range of brand protection measures that will affect all of its operations. With him on this, associate Duncan Morgan earns credit for his “responsive, timely, swift and efficient service”. Beck Greener has two new faces in the guide this year, with partners Catherine Jewell and Rowland Buehrlen both receiving enthusiastic endorsements. Jewell wields both patent and trademark expertise and is “extremely thorough in her work” on both fronts: “She is excellent at making complex legal advice consumer friendly.” Concentrating on international trademark matters, French and German speaker Buehrlen is “pragmatic, sensible and diligent”, and “instrumental in bringing clarity and common sense to clients’ IP approaches”. All the practitioners here have a “superb command of the legal subject matter along with fine writing and communication skills – and their rates are reasonable, too”.

Bird & Bird LLP

“A group of strong operators and worthy adversaries who never put a foot wrong”, Bird & Bird has conquered the whole trademark sphere, from registration to enforcement and licensing. Its filing practice is among the largest of any UK law firm – the group has acted in over 900 trademark registry proceedings across a 12-month period and is currently the fifth-highest UK filer of European trademark applications. The prosecution unit is led by partners Allan Poulter and Mark Holah. Brand management maven Poulter manages portfolios for the likes of Vue Entertainment, Marylebone Cricket Club and the Bank of England. The A-list client base of the “smart and creative” Holah includes B&Q, Faberge and Marv Films; he also dispenses brand advice to more than 40 schools and universities. The pair are supported by senior associate Patricia Collis, who is a massive hit with patrons: “Patricia’s excellent strategic advice is consistently delivered in a succinct manner, striking the appropriate balance between caution and a carefully considered but commercially astute attitude to navigating issues. She is knowledgeable, personable and gives pragmatic, business-minded advice.” On the contentious side, the firm hit the headlines this year for its representation of Merck KGaA in a high-profile High Court trademark infringement suit against Merck Sharp & Dohme. The UK lead on this action is Peter Brownlow, who has also been managing Monster Energy’s brands portfolio. Alongside Brownlow in the litigation squad is Ewan Grist, who specialises in cross-border trademark, product design and confidential information cases. He has recently fought in High Court and IP Enterprise Court (IPEC) trademark litigations on behalf of Topshop and Lidl; as well as in a precedential domain name dispute on behalf of the Qatar National Tourism Council. Meanwhile, the firm’s enviable transactional offering includes Felicity Reeve and Mark Abell. Reeve is a sponsorship, advertising and licensing ace with a focus on the sports field; while Abell’s franchising, distribution and multi-channel strategies practice intersects seamlessly with IP issues.

Blake Morgan LLP

The broad IP practice at Blake Morgan is a valuable resource for companies with their sights on secure brand protection, especially in the charity, professional regulation, retail and leisure and public sectors. Its counsel is both practical and commercially focused, and extends beyond trademarks into related areas such as competition and reputation management. “Blake Morgan is very responsive and prompt in providing advice and action where necessary. It has the expertise and bench strength of a large firm, but the service feels like that of a boutique.” The twin engines of the trademark offering are Jill Bainbridge and Ben Evans. “Well prepared and effective”, Bainbridge is appreciated for her “good commercial sense and charming manner”; while Evans is particularly sought out for social media-related IP issues. Together they have been meeting the branding needs of Nokia and Wiggle Limited. “Jill and Ben are professional, friendly, down to earth, responsive and pragmatic. Both consistently produce quality work and obtain favourable results.”

Boult Wade Tennant LLP 

For experience before the UKIPO and EUIPO, Boult Wade Tennant is hard to beat. It adroitly shepherds trademark applications through to successful grant, overcoming objections and defending oppositions along the way with exceptional dexterity. Joined-up thinking across its UK, German and Spanish offices gives it a strong platform for international mandates, which it is increasingly taking advantage of to win tenders – for example, for Coty, a client served through London and Berlin. Throughout the firm, skilled staff are astutely managed and supplied with the right technology tools, which makes for fantastic results. Praise abounds for multiple team members: trademark and domain names group head John Wallace is highlighted for his “wonderfully pragmatic style”; Tony Pluckrose is dubbed a “true trademark guru”; Emma Pitcher is “sparklingly talented”; Catherine Wolfe is “ultra-efficient and spectacularly brainy”; Felicity Hide is “extremely intelligent, responsive, clear and one of the best in her field”; and Rachel Conroy is “consistently brilliant on registry matters and great at coordinating with litigators on client management and legal advice”. There’s been lots of interesting work to get stuck into recently: Wallace represented Harman International in an anti-counterfeiting matter in which an infringer was handed a suspended prison sentence; Pluckrose is covering all bases for Vodafone, including oppositions and non-use cancellations in China; Pitcher has been clearing paths for Oncimmune to bring to market revolutionary tests for early cancer detection, and coordinated with attorneys in Ireland to close down an infringement; and Wolfe has been acting for a top London museum on international brand protection and – with support from Conroy – on filings and portfolio analysis for a security systems company.


The “creative and innovative approach” of boutique Brandsmiths clearly resonates with the market. Celebrity clients including Gordon Ramsay and David Haye have gone on record with their positive feedback, with Ramsay describing founder Adam Morallee as a “genius”. Both a strategic adviser and litigator, Morrallee is enlisted by a slew of heavyweights, particularly in the sports and technology sectors. Fellow maven Andrew Lee is in high demand from fashion and consumer goods players for his expertise in multi-jurisdictional trademark, copyright, passing off and privacy matters. In the words of one peer: “Brandsmiths may be a small firm, but it has made a massive impact on the market.”

Bristows LLP

“Bristows combines significant technical expertise and knowledge of local and overseas experts with a client-friendly approach. Its advice is always creative and action is taken promptly.” Featuring both solicitors and trademark attorneys, the group tends to the full brand lifecycle, from worldwide trademark filings to disputes before trademark registries and the courts, and licensing and franchising projects. The star quarterbacks include Ian Gruselle and Simon Clark, who this year have together managed the portfolios of the Guardian and the Financial Times. Gruselle is a “highly skilled professional who is responsive, strategic, thoughtful and business-savvy in the advice he gives”. Clark’s clients are similarly impressed: “Simon provides proactive and creative suggestions to improve brand enforcement. He is quick and efficient in his work, and always happy to explain things when needed, getting straight to the heart of the issue. Additionally, he has amazing technical knowledge and offers an understanding and supportive ear when needed.” Trademark litigator Jeremy Blum is “prompt and practical with his advice, and manages multinational litigation very efficiently”; he has been busy representing Mondelez in its long-running spat with Nestlé over the KITKAT shape mark. Also on deck are Paul Jordan and Paul Walsh – the former a trademark, advertising and marketing sage who has lately dispensed strategic advice to Vice Media; the latter a brand creation and enforcement expert who acts as a legal adviser to highly regarded industry body the British Brands Group. On the transactional side, Claire Smith has chalked up 17 years advising businesses on collaboration, licensing and settlement agreements. She has a particular flair for M&A-related branding issues.

Browne Jacobson LLP

The brands team at full-service Browne Jacobson is relied upon by companies around the globe for smart portfolio management, trademark litigation, licensing and strategic advice, and also offers related sponsorship and advertising services. Leading the line is IP and commercial head Declan Cushley, who dispenses strategic brand protection counsel to the likes of Lloyds Banking Group. His crew of high-quality professionals includes Bonita Trimmer, Alex Watt and Giles Parsons. Brands and designs disputes expert Trimmer is described as “practical, reasonable, but willing to be tough when necessary”; while advertising and marketing head Watt’s clients attest that he is “solutions focused, responsive, pragmatic and knows the market”. Meanwhile, Parsons’ broad contentious practice covers trademarks, patents, copyright, designs, passing off and confidential information. Also on hand are Cerryg Jones and Mark Daniels – Jones has made regular appearances in brands and designs disputes in the Supreme Court and High Court during his 20 years in the game; while Daniels supports a thriving patent practice with a raft of trademarks and designs work in the automotive sector.

Burges Salmon LLP

Burges Salmon’s glittering client roster bears testament to the quality of its offering. Virgin Enterprises, Starbucks and BBC Studios are just three of the household names which have enlisted the group this year, with partners Jeremy Dickerson and Emily Roberts advising the latter two on their expansive trademark portfolios. The pair also tackled one of the firm’s most high-profile contentious projects of the year, defending Benefit Cosmetics Group in a case against Beauty Bay Media Ltd. IP, media and sport head Dickerson shines on all manner of contentious, transactional and advisory briefs, and wins praise from peers for his “pragmatic approach”. Roberts is “a stellar advocate with a deft touch. She possesses the rare ability to adjust her approach to meet the needs of the situation and can calculate the outcome of enforcement strategies with amazing prescience. Her mastery of UK IP enforcement extends to making wise tactical decisions in opposition and cancellation matters”. Also at the table is transactions maven Helen Scott-Lawler, who and drafts licensing and technology transfer agreements with a sure hand for the likes of John Lewis & Partners and Waitrose & Partners; IP-related issues arising from sponsorship and advertising are another sweet spot. With this kind of bench strength, it is no surprise that Burges Salmon is regularly dialled up for second opinions in complex matters. “They have a great knowledge of trademark law and are tactically excellent, considering commercial concerns as well as the legal perspective. They are user-friendly, responsive, thorough and their success rate is high.”

Carpmaels & Ransford LLP 

Equally proficient at portfolio management and litigation – and adept in IP transactions – Carpmaels flexes full-spectrum trademark expertise for its eminent clientele; depth in all areas is a major USP. Taking full advantage of its versatility, Manzanita Capital – which owns multiple high-end brands, including Space NK and Diptyque – has entrusted it with clearance, filing, prosecution, anti-counterfeiting and litigation. It is also assisting Western Digital – working directly with its US in-house counsel – with portfolio management, disputes and general advisory matters. Both relationships are spearheaded by Jonathan Day, a solicitor and trademark attorney who wears his learning lightly and gives an accessible but sophisticated service. He has won many fans in the life sciences, showcasing an “excellent understanding of industry-specific trademark and business issues” and “working efficiently with his colleagues in the patent team”. With him on the prosecution and strategy side of the practice, Roger Lush earns plaudits as a “professional, helpful, attentive, commercial and practical” partner: “Roger is someone you can rely on to make the right decisions to protect and manage diverse and extensive IP assets across hundreds of territories.” He recently developed an innovative and cost-effective clearance package for Celgene, now a Bristol-Myers Squibb company, and successfully pitched to manage the trademarks of Compass Pathways, a mental healthcare company with an early-stage portfolio which he has been assisting with strategic direction. Both lean on Lara Elder, a senior associate who is starting to make her mark, giving “business-friendly counsel that is sensitive to client needs”. Additional names to note on this well-rounded team include Ian Kirby and Jake Marshall – the former one of the ensemble’s most seasoned litigators in both the patent and trademark realm; the latter a transactions whose recent work has included advising West Pharmaceutical on the trademark aspects of a long-term worldwide alliance and co-marketing agreement with Schott AG, and supporting Gilead Sciences on numerous deals and collaborations.

Charles Russell Speechlys LLP

“Charles Russell Speechlys gives a robust trademark service without breaking the bank. The team is extremely responsive and a pleasure to work with. Complex issues are always explained clearly, complete with excellent recommendations for practical solutions.” Undertaking trademark filings, contentious mandates and IP-related commercial briefs, the outfit received a boost through the arrival of trademark attorney Charlotte Duly, who manages large global trademark portfolios and crafts protection and enforcement strategies with a deft touch. In the contentious sphere, she has experience supporting clients in litigation before the High Court and CJEU, and in opposition and cancellation proceedings before the UKIPO and EUIPO. She has joined a thriving group of professionals, including Mary Bagnall and Olivia Gray, who this year have been protecting Cadbury’s purple colour mark and defending the Australian Manuka Honey Association in a significant opposition. IP head Bagnall is a “premier expert on colour trade dress whose counsel is wise and efficient”; while senior associate Gray is tipped as a rising star by the market. Alongside them is Nick White, a combined commercial and IP lawyer with a focus on the sports, retail and food and beverage sectors. He has advised a host of celebrated sportspeople – including Sir Mo Farah, Gareth Bale, Anthony Joshua and Marcus Rashford – and co-wrote the UK chapter of the book Sports Image Rights in Europe.

Cleveland Scott York

Cleveland Scott York’s trademark team is well built, with abundant talent from top to bottom. Taking care of prosecution and portfolio management, it “maintains a high-level practice in terms of complex work” and presides over a growing contentious caseload, while also adding plenty of value through the educational initiatives it develops on behalf of clients. Assured leadership is provided by Lorna Hobbs and Jonathan Clegg, who between them have vast experience. Hobbs has shared her rich trademark knowledge with diverse companies for nearly three decades and does a stellar job from both a legal and commercial perspective. She acts for Transport for London and has enjoyed success in securing acceptance of the mark EVERY JOURNEY MATTERS in relation to transport services through smart evidence collection. Clegg sustains many long-term relationships with patrons, which has allowed him to cultivate advanced knowledge of their products, services and cultures; his trademark strategies are precision guided to meet business needs. Disputes are the metier of Peter Houlihan, who has lately been ramping up his considerable IPEC experience.

Clifford Chance

The practitioners at Clifford Chance “provide an excellent service, respond very fast and give great, business-focused advice. Their business acumen is outstanding and they are tenacious in seeking solutions which not only protect clients’ brands, but also their reputations.” Over the last year, highlights have included advising several of the world’s largest pharmaceutical companies on both the contentious and non-contentious fronts; and providing 3D trademark-related guidance to beverage giant the Absolut Company. Setting the standard is Vanessa Marsland, who has been working in the field since 1987; she recently took on a designation of origin case on behalf of the Cyprus government and the Foundation for the Protection of the Traditional Cheese of Cyprus Named Halloumi. Working side by side with her is Stephen Reese, who himself has spent 20 years advising on IP strategy, enforcement and licensing and research and development agreements. Companies in the life sciences, healthcare, technology and FMCG sectors especially appreciate his assistance. Additionally, the firm is armed with “responsive and business-minded” senior associate Leigh Smith, who provides “outstanding legal advice”.

CMS Cameron McKenna Nabarro Olswang LLP 

“CMS is an excellent full-service law firm with a top-notch IP department. Its service is flexible and clients value its data-driven decision making.” Since the outfit’s high-profile merger three years ago, the trademark team has gone from strength to strength, with a steady flow of mandates across the trademark lifecycle landing in its inbox. This year alone it has been managing Legal & General’s global portfolio; meeting the total trademark needs of Nestlé and Sky; undertaking prosecution work for Microsoft; and tackling enforcement matters for eBay. IP head Sarah Wright is “responsive, pragmatic and commercial, with a keen eye for what each situation demands in terms of service delivery and cost. She is quick to grasp the key issues and able to cut to the chase. As a litigator, her advice is invaluable”. Global IP co-head Tom Scourfield is likewise a hit with patrons: “Tom provides strategic advice and draws on his extensive experience to provide commercial and practical guidance. He is responsive and always happy to problem solve.” Other bright lights in the CMS firmament include Kelly Saliger, Louise Gellman and David Parrish. Polished litigator Salliger has “thorough IP knowledge, a client-sensitive and straightforward approach, and an ability to coordinate complex cases perfectly”. Gellman is an adroit portfolio manager and Madrid System specialist who similarly turns heads: “Louise is very knowledgeable, but equally down to earth, making time for you even when she’s racing against the clock. She is an impressive lawyer and team manager who provides sound, commercially astute advice.” Parrish “dispenses advice that is commercial and practical, but guided by a solid technical understanding of the law”. Joel Vertes has worked on the team for 17 years and currently manages the portfolios of defence companies, gym chains and Oscar-winning actors. He conducts his substantial EUIPO practice from the firm’s Warsaw office in preparation for Brexit.

D Young & Co LLP 

Whatever way you measure it, it’s clear that D Young ranks among the UK trademark elite. It has eight practitioners featured in the WTR 1000 this year; a glittering roster of blue-chip clients; and all the legal and technical know-how needed for effective one-stop shopping. Expansion has been a central theme of late, with increased fee-earner headcount and Munich office growth particularly notable – it never stands still, not least thanks to the energetic leadership of Jeremy Pennant. As a practitioner, Pennant has “tremendous experience in the pharmaceutical sector, which he uses to get business-optimal results for clients”, especially in enforcement scenarios. Under his watchful eye, the firm has cultivated a formidable contentious practice, at the forefront of which are solicitors Tamsin Holman, Anna Reid and Matthew Dick. “Tamsin and Anna are exceptional IP lawyers of the highest calibre who consistently deliver high-quality legal advice at a very reasonable price. Extremely responsive, practical and business focused, they and their colleagues are a cut above the rest.” “Matthew goes above and beyond and is always prepared to assist on urgent matters that require immediate action. He diligently provides valuable, clear and succinct strategic advice that makes clients’ day-to-day lives much easier.” In terms of work highlights, Holman has recently been acting in High Court proceedings for SEGA and Sports Interactive in defence of a trademark claim brought by Manchester United FC; while Dick has handled disputes with third parties for Hard Rock Café and AkzoNobel. Turning to prosecution, there’s a strong core of practitioners alongside Pennant in the Southampton office, formed by Helen Cawley, Gemma Kirkland and Richard Burton. A sharpshooter when it comes to administrative disputes, Cawley represents clients with passion: “Gemma is creative in advantageously negotiating resolutions and gives an outstanding and reasonably priced service.” “Richard is a smart operator who responds promptly with precise answers that are straight to the point. He is able to work through difficult and sensitive challenges, and is proactive, cost effective and commercially oriented.” Jackie Johnson is a linchpin in London with a mature international practice: “There are no slip-ups when you’re working with Jackie – she always responds quickly and carries out her work in a pragmatic, efficient and timely manner.”


With 13 qualified trademark attorneys who have more 200 years in the game between them, Dehns stands locked and loaded for any assignment. Partnering closely – often for decades – with a colourful catalogue of clients, from celebrities to SMEs, it protects brands to the hilt while keeping infringers at bay through swift, decisive action in counterfeiting hotspots around the world. Roberto Calamita captains the group with poise, while serving as a vital partner to one of the world’s best-known food sector companies, whose lucrative UK and global growth strategy he has helped to guide for nearly 20 years. Doubtless an omission from previous editions, he enters the WTR 1000 for the first time this year. Also debuting, 12-year partner Joseph Letang impresses with his “incredibly practical approach and ability to work within budget while getting get the highest level of protection”. “He makes complicated matters straightforward and gives sterling advice for a reasonable fee.” He recently masterminded an outstanding result for Drum Workshop in proving that THE DRUMMER’S CHOICE had acquired distinctive character in the United Kingdom through use, thus overcoming a refusal and securing essential protection for the company. Making their return to the listings this year, Elaine Deyes and Clare Mann continue to shine. Gold-ranked Deyes is “extremely capable” and gives “comprehensive, considered and measured advice” characterised by “remarkable attention to detail”. She is critical in making Dehns a “well-organised, efficiently run firm that provides support along with clear costings every step of the way”. “Quick and responsive”, Mann has a faculty for helping companies to expand their portfolios internationally.

Deloitte Legal

Clients seeking “sharp-thinking, effective and practical trademark lawyers” need look no further than Deloitte Legal, which doubled its lawyer head-count by bringing a team of 80 lawyers – among whom 29 are partners – on board from Kemp Little. The technology-focused IP group encompasses trademark attorneys, solicitors and consultants, and the headline over the last 12 months has been a fraught High Court infringement dispute over the TK MAXX mark of client TJX UK. In the saddle on this is Rachael Barber, who has encyclopaedic knowledge of the fashion and retail industry. “Rachel is client focused, solution oriented and an expert problem solver. Responsive and extremely commercial, she sees the bigger picture, is not afraid to take a stand and delivers top-notch work.” Heading the trademark filing and portfolio management arm is Charlotte Wilding, who was recently entrusted with the portfolios of Warpaint Cosmetics and Princess Yachts. “Charlotte is a valued adviser who takes time to listen to clients’ questions and dispenses credible, pragmatic, clear and sensible advice. Her combination of speed and precision is striking.”


Dentons’ London base is regularly tasked with cross-border litigation and transactions, as well as the management of global trademark portfolios – all of which is effortlessly undertaken by a vast legion of 850 IP lawyers across five continents worldwide. This year alone it has handled pan-European prosecution for Nairn’s Oatcakes; managed the UK and EU trademark portfolio of Virtual IP Assets (including the well-known 888 family of marks); and sewn up licensing and M&A-related mandates for Virgin and Warner Music respectively. Anna Copeman heads the UK soft IP team and specialises in licensing. A vital ally to private equity companies investing in or selling on high-value IP portfolios, she is “practical and commercial, while fully steeped in the technical side”. Her right-hand woman is senior trademark attorney Anna Brown, a capable portfolio manager and worthy representative in complex EU opposition proceedings.

DLA Piper

A powerhouse with 400 dedicated IP lawyers worldwide, DLA Piper counts the United Kingdom among the key territories in which it operates. The London base deals with both contentious and non-contentious matters, acting as a central hub for many of the firm’s multinational clients. Among these is Heineken, whose UK trademark needs – including its portfolio of some 1,000-plus registered trademarks – are deftly handled by Leigh Martin. A leader in the filing and prosecution practice, Martin has elsewhere been busy this year with a trademark enforcement and education programme for Portakabin. Another international portfolio under the firm’s stewardship is that of children’s author Dr Seuss – in charge here are Ruth Hoy and Désirée Fields. IP head Hoy is renowned for her commercially on-point trademarks and copyright advice, and also has a wealth of anti-counterfeiting experience in the media, sports and entertainment sectors. Legal director Fields is a portfolio management and international prosecution maven: “Désirée provides practical brand protection and enforcement advice that is sensitive to clients’ business concerns. A creative problem solver, she is timely and responsive; and her knowledge of UK and EU trademark regulations, regimes, processes and tactics is absolutely second to none.” Her fellow legal director Claire Sng gained priceless in-house insight from her time as a brand protection lawyer on the London 2012 Olympics organising committee. “Claire’s technical knowledge is superb and she is able to explain difficult concepts in an easy to understand manner, which makes passing her advice on to commercial colleagues that bit easier and quicker. She is diligent, responsive and prepared.” On the contentious front, further talent comes in the form of John Wilks and Richard Taylor. Trademarks, passing off and domain names specialist Wilks has recently been handling several matters on behalf of the Premier League; while Taylor heads up the Midlands IP group and supports his heavyweight litigation practice with a slew of transactional work.

EIP Europe LLP

Uniquely profiled, the EIP team comprises trademark attorneys, UK solicitors and lawyers with additional qualifications, and has a presence in Europe and the United States – all of which puts it at a distinct advantage on cross-border trademark protection and litigation assignments. Clear communication and knowledge sharing between its various offices ensure a seamless service without limits. The London contingent has accelerated in recent years – much credit for which goes to highly rated solicitor Claire Lehr, who provides “critical information along with long-range strategic guidance regarding the protection of existing brand assets and the development of new ones”. She and fellow partner Paula Flutter form a great team and have been assisting Fáilte Ireland – the Irish tourism development authority – with high-profile promotional campaigns; and OVO Group with the expansion of its portfolio and successful oppositions. Valuable contributions in these and other endeavours come from seasoned associate Nora Fowler.

Elkington + Fife LLP

“Always approachable, the Elkington + Fife trademark team provides top-quality, clear advice which is free from jargon.” Pragmatic and commercial, it delivers exactly what brand owners need cost effectively and with minimum fuss. The architect of this straightforward approach is Chris McLeod, who “leads an excellent team”. “Responsive, attentive and detail oriented, Chris is fantastic and handles time-sensitive contentious matters deftly.” The previous edition of the WTR 1000 referred to his sparkling wit, which this year was vividly described as “drier than a ship’s biscuit”. With the help of up-and-coming associate Allister McManus, McLeod has continued his fine work for Formula One Management with respect to prosecution, maintenance and associated disputes; and for Comcast on UK and EU clearance search, filings and cancellation actions.

Eversheds Sutherland (International) LLP

Whatever the trademark task, the 30 UK IP lawyers at Eversheds Sutherland are equipped to solve it. The firm’s IP and media and branding groups work hand in glove on portfolio management, administrative actions and litigation, as well as major transactional mandates. Leading on the IP and media side is Andrew Terry, who recently defended the interests of easyGroup and Mayer in infringement proceedings and managed a licensing project for the Beatles’ Apple Corps in relation to the film Eight Days A Week. On the branding side, dual-qualified solicitor and trademark attorney Kate Ellis is in charge – she has been instrumental in the branding group’s transition to become part of Konexo UK, a new division of the firm launched in 2019 which focuses on alternative legal solutions driven by technology and innovation. John Lewis & Partners, Waitrose & Partners, the National Grid, Nationwide Building Society and Rugby World Cup 2021 are just some of the clients which have entrusted her with managing their brands.

Fieldfisher LLP

“Fieldfisher is undoubtedly one of the foremost IP firms in London. Its team is up to date with all legal developments, commercial in outlook and committed to transparency, clear direction and knowledge in a professional yet cost-effective manner.” The group is one of the largest of its kind in the United Kingdom, with almost 50 specialists on deck, including twin figureheads John Linneker and Leighton Cassidy. Linneker has lately been defending SkyKick Ltd in high-profile infringement proceedings against Sky Ltd; while Cassidy’s recent mandates include managing the trademark portfolio of pharmaceutical giant Astellas and providing prosecution services to Samsung. “Leighton has an excellent grasp of the commercial needs of clients and can deliver solutions without fuss and at a competitive rate. He understands when a client desires a detailed exposition on the law and the options, but is equally at home at taking a client direct to the solution.” Google recently enlisted him on the prosecution side; while for contentious firepower, it seeks out Nick Rose. For three decades, Rose has been racking up the wins in all major UK and EU courts, especially within the media, technology, retail and sport fields. “Nick is incredibly responsive and provides practical advice which takes commercial realities into account.” Also on deck is Harriet Seymour, who leads the protection of Sazerac’s global IP rights. Seymour is a shrewd developer of brand stratagems for major commercial players. “Harriet is not only an excellent attorney, but a pleasure to work with. Her advice is always practical and she can be relied upon for an honest and straightforward viewpoint.” Meanwhile, data disputes head James Seadon combines his prowess in IP battles with a fine-grained understanding of technology and cybersecurity. Qualified to practise in Ireland and Australia as well as England and Wales, newly appointed partner Amy Reynolds has an internationally flavoured brand protection practice – luxury shoe manufacturer Edward Green recently engaged her to manage its portfolio of trademarks. Meanwhile, dual-qualified solicitor and trademark attorney Hastings Guise is the person to call for brand creation briefs and regularly coordinates large multi-jurisdictional trademark protection projects, as well as acting in related disputes. Heading up the franchising and licensing group are David Bond and Gordon Drakes. Bond pairs franchising knowledge with advertising acumen, and is currently assisting several schools in this capacity; while Drakes’ recent successes include a franchise agreement inked for Hamleys in South Africa."

Fox Williams LLP

Throughout the last decade, Simon Bennett and Sarah Redmond have built Fox Williams into a trademark powerhouse. With strongholds in the fashion, retail and technology sectors, the firm is singled out for its “efficient, reactive responses” and “practical solutions”. This year has seen it guide Tesla’s EU and UK trademark strategy; carry out filings for Buzzfeed; and push forward with a Court of Appeal action on behalf of Bentley Clothing against Bentley Motors. IP head Bennett is dubbed a “grey hawk of intellectual property, with a strong knowledge of trademark issues and excellent negotiating skills”. Trademark director Redmond receives similar acclaim: “Sarah is extremely professional and efficient, often responding within an hour or two; she also has a great heart and sense of humour.” Until recently, she was co-head of INTA’s Brexit taskforce. Working alongside them is Stephen Sidkin, whose forte is strategic cross-border trademark licensing for a wide range of emerging fashion clients, as well myriad established brands.

Gill Jennings & Every LLP

Quality is the watchword at Gill Jennings & Every, which runs a lean, highly sophisticated trademark practice with extensive reach. Based out of London and Munich, its practitioners safeguard the brand integrity of diverse patrons, including many globally renowned names, and deliver crisp results on multi-jurisdictional clearance projects and campaigns against trademark squatters. At the vanguard, Alasdair MacQuarrie “treats each and every client as if they are the only client that matters to him”. “He develops full knowledge of your business and overall strategies to provide you with the most relevant information and identify the most suitable courses of action. He and the team consistently provide thorough legal advice in the most efficient, timely and helpful manner possible.” Edward Carstairs is also wholeheartedly recommended: “He takes the time to get to know you as a company and understand your priorities, and gives pragmatic, business-focused advice around trademark strategy and portfolio development. You always feel looked after by Ed – he is someone you can trust for long-term strategic thinking and enforcement work.” MacQuarrie assists World Wrestling Entertainment with protection in the United Kingdom and Europe; while Carstairs is the go-to for Birkenstock, which he has recently been advising on the registration of non-traditional marks.

Gowling WLG

The UK base of Gowling WLG is a tentpole of its global IP offering. Regularly involved in major cross-border litigation, the group also acts as a hub for clients’ worldwide brand strategies and earns plaudits for its “commerciality, commitment to getting results, international network and approachable and practical advice”. Resident in the London office is global IP group co-head Gordon Harris, who has spent three decades litigating trademarks in the UK and European courts; he is also an internationally accredited mediator and has acted as such in several trademark disputes. Alongside him are dynamos such as Kate Swaine and John Coldham. International brand strategy maven Swaine leads the UK brands, designs and advertising team, and has this year been involved in a major brand clearance project on behalf of Pandora Jewellery. “Kate is a safe route to legal advice on trademark infringement wherever in the world it may be needed. She keeps close to her clients, tracking key issues and alerting them to recent decisions likely to be of interest.” Meanwhile, “rising star” Coldham recently prevailed for Pear Technologies in a spat with Apple: “John’s in-depth knowledge in trademarks, designs and copyright is near-unrivalled, and results in clear advice which takes all factors into account. On a personal level, he is approachable, responsive and can explain complex legal concepts in a simple way.” The outfit also benefits from recent arrival Huw Evans, who has spent three decades unpicking the knots of cross-border healthcare and life sciences lawsuits; and Alexandra Brodie, who founded and co-chairs Gowling WLG’s tech sector group globally. Her most famous clients include Hasbro, whose PLAY-DOH mark she is responsible for defending. On the advertising side, Dan Smith leads the charge, collaborating with the IP team to resolve related disputes and assisting brands with advertising, sponsorship and endorsement agreements.

Harbottle & Lewis LLP

Blockbuster companies in the media, technology and retail sectors rely on Harbottle & Lewis for “prompt, strategic and commercial advice” across the trademark lifecycle. It has recently been managing the portfolios and brand strategies of artists such as Stormzy and Queen, as well as video games giant Electronic Arts Inc, which it has also represented in several infringement disputes. Additionally, it has coordinated the brand enforcement programme of Dunmanifestin Limited, the holding company of the estate of Sir Terry Pratchett’s intellectual property. At the wheel on all these mandates are Sharon Daboul and Shireen Peermohamed, who both receive top marks from the market: “They are not only highly responsive, but also anticipate answers before their clients even ask the questions. Every response is thoughtful and comprehensive, taking into account deadlines and costs, and laying out the next steps.” Daboul is a portfolio management and enforcement maven who oversees the protection of more than 1,700 trademarks worldwide; while Peermohamed has brought the heat in IP disputes for more than three decades and also tackles anti-counterfeiting and licensing briefs with verve. In the words of one client: “I haven’t come across anyone in the UK as smart and personal as Shireen.”

Haseltine Lake Kempner LLP

Haseltine Lake Kempner owns the trademark IPR LIFESPAN, which speaks to its understanding of the value of strong brands and enduring commitment to a well-rounded trademark service. Leveraging multiple UK offices and a presence in the Netherlands and China – and taking full advantage of its rich history – it covers all bases for ambitious and dynamic brand owners. At the forefront of the practice is Richard Kempner, who merged his self-titled firm into Haseltine Lake in 2019. Sources call him a “brilliant and focused litigator”. Also recommended is Jason Dainty, a solicitor who supports business development and provides legal certainty to clients in whatever way they need it.

Herbert Smith Freehills LLP

Herbert Smith Freehills is packed with “very clever and engaged people with a good professional outlook and impressive litigation resources”. The group is especially adept at cross-border litigation, but is also regularly involved in major IP-related transactions, technology transfer and licensing matters, and advisory briefs. At the heart of the practice is Joel Smith, an “IP expert at the top of his game” who this year has been advising Casio on several multi-jurisdictional disputes. “He has an encyclopaedic knowledge of trademarks and is calm and reassuring in even the most complex scenarios. He is superb at distilling and communicating complex legal matters in a straightforward, client-friendly manner.” Alongside Smith is global IP head and solicitor advocate Mark Shillito, who has been hammering out favourable results in high-stakes litigation for the last 30 years. “Mark Shillito is highly regarded in the trademark world. He is an exceptional practitioner – his body of experience and the strategic approach he takes to everything are second to none.” Recent highlights include the successful resolution of a long-running cross-border suit on behalf of US beverage packaging company Ball Corporation. On the transactional front, senior associate Jessica Welborn is an invaluable asset and “an undoubtable rising star in the field”. She is a trusted adviser on IP-related M&A, licensing and other complex IP structuring projects.

HGF Ltd 

A well-integrated trademark team that operates seamlessly across the firm’s 22-strong office network makes HGF a powerhouse of brands practice in the United Kingdom and Europe. Attesting to this, the firm ascends to the gold tier for 2021 on a wave of positive feedback: “The people at HGF display great technical ability and dedication; the whole team is incredibly gifted, easy to work with and approachable. The firm provides a lot of added value too, hosting informative training sessions and making sure clients stay up to date on all the latest trademark and IP developments.” “It’s a star performer on all aspects of prosecution, as well as enforcement and anti-counterfeiting. Its service is of the highest grade.” Talent can be found in spades up and down the UK, but London is a good place to start, as the base of operations for head of trademarks David Potter. Adept at global filing, he recently supported Delphi Technologies on a prosecution effort spanning 55 countries. Other go-tos in London include trademark and designs authority Geoffrey Smith, who has orchestrated important opposition successes for Telefonica; international trademark ace Stephanie Loeffler-Reading, who assists Thomson Reuters Global Resources in many meaningful ways; and the well-rounded Jonathan Thurgood, a qualified trademark attorney litigator. Moving north to Birmingham, trademark director Rebecca Field is growing in stature: “Her advice is never less than comprehensive and considers the business as well as legal position. Exercising a great deal of common sense, she doesn’t counsel clients in a vacuum or with self-protection from risk as her first concern; she is comfortable giving unvarnished reports on options along with her own recommendations.” Also in Birmingham, Marie McMorrow is one of the ensemble’s most seasoned IP litigators and transactional experts. Manchester is home to trademark and designs protector Lee Curtis and IP litigator and internet expert Antony Gold, both of whom bring inspiring leadership to the practice. Coming in for special praise, Curtis “gives clear, accurate, commercially tailored guidance. His broad industry expertise is invaluable – there doesn’t appear to be anything he does not know”. Holding the fort in Leeds, Richard Wylie “can be counted on for candid, prompt advice” through all phases of the trademark lifecycle. “Richard is absolutely outstanding – he always has a solution for difficult trademark problems and is sensitive to the business and political aspects of his work.” Down the hall, Martyn Fish is well prepared for spicy contentious issues. He has litigated diverse IP cases in the High Court and excels at coordinating multi-jurisdictional matters.

Hogan Lovells

Mighty full-service firm Hogan Lovells provides value-additive assistance on trademark protection, enforcement and litigation to some of the world’s best-known consumer-facing brands. Over the last year, its London outpost has been handling mandates for celebrated automotive companies, clothing manufacturers and food and beverage players such as Asahi International and Mars/Wrigley. Drawing judiciously on resources from other departments and offices around the globe, its IP practitioners ensure that no stone is left unturned for client. Calling the shots is brands practice lead and fashion and luxury head Sahira Khwaja, who puts in polished performances in infringement disputes and gets IP-rich licensing and franchising deals inked. “Sahira is both accessible and pragmatic. She is able to identify clients’ key business aims and tailor her advice accordingly.” At her side is Emily Sharkey, a brand protection, exploitation and enforcement ace who appears regularly at the UKIPO and has a flair for the fine print of complex commercial transactions. “Emily’s advice is thorough, practical and effective. She is creative and resourceful in her independent research, and prompt in her responses.”

Howard Kennedy LLP

Howard Kennedy offers comprehensive trademark support at every stage of the brand lifecycle. The IP group has extensive data protection capabilities and works in tandem with the data privacy disputes team to secure big-picture, future-proofed protection for patrons. The person to call is Robert Lands, an IP, data protection and commercial contracts doyen with an intuitive grasp of trademarks, copyright and domain names, as well as the minutiae of the General Data Protection Regulation. A voting member of BAFTA, he is a particularly valued adviser to companies in the creative industries.

J A Kemp

The dynamic, cohesive and internationally focused patent and trademark practice at J A Kemp has captured the attention of a host of US, Asian and other companies across key economic sectors. The client feedback is positively glowing: “J A Kemp is the only UK firm I deal with because of its superb results, amazing responsiveness and reasonable rates.” Taking the reins is trademark attorney and solicitor James Fish, a “phenomenally knowledgeable attorney who is always keen to find fast resolutions”, and the first and only port of call for many. In 2018, he won a competitive tender for the global external trademark work of US-based cleaning and hygiene products company Diversey and its subsidiary TASKI; since then, he has coordinated numerous global filing programmes and sorted out disputes in China. Others hail Ben Mooneapillay as “the gold standard”: “He’s a rock-solid attorney with in-depth knowledge of UK and EU trademark law who provides well-balanced, insightful advice.” He acts for Imperial War Museums, which has a family of important brands for each of its sites and experiences, and has taken over its entire portfolio, which he has recently been updating for the UK, US and Chinese markets. As testament to his fine reputation, the client was referred his way by a leading international commercial firm. Continuing this theme of high-calibre work for leading brands, designs head and qualified litigator Tom Albertini has been assisting the Royal British Legion charity with wide-ranging trademark matters, including significant anti-counterfeiting and enforcement efforts. “Tom gives practical advice that makes good business sense and, though based in London, offers excellent rates and value for money. He’s great to collaborate with.” Charlotte Stirling’s recent activities cannot be disclosed for confidentiality reasons, but include extensive international trademark work for a leading internet company. Like her colleagues, “Charlotte is fantastic to work with. She conducts her own business research to inform her recommendations and is highly proactive in that sense”. As a solicitor, Aaron Newell adds contentious firepower to the practice. He has lately been doing some eye-catching online enforcement work for UK-based biopharmaceutical company GW Pharma.

Keltie LLP 

Keltie marries drive and commerciality with a down-to-earth style and an innovative approach – a combination which has cemented its position among the best IP firms in Europe. The team is relatively compact, but globally well connected and world class in terms of skill, ensuring that it can cover extensive ground for brand owners as they protect their marks and develop their portfolios. Alistair Gay, Rosemary Cardas, Manuela Macchi, Ben Britter and Azhar Sadique form the backbone of the practice and each brings something special to the table. Gay has great foresight and manages valuable brand assets in a way that minimises business risk and potential disputes. With granular knowledge of trademark, copyright and design law, Cardas has a well-developed toolkit for tackling multi-faceted IP issues. Macchi’s industry insight in pharmaceuticals, fashion and sport is a boon to patrons, whose problems she solves with the commercial endgame in mind. Britter thinks like an in-house counsel and is an ace on global searching and opposition and cancellation proceedings. Sadique maintains a broad-based international practice, in the course of which he advises on brand strategy and infringement and anti-counterfeiting issues.

Keystone Law

Keystone Law continues to generate conversation on the market thanks to the innovative, non-hierarchical structure of its team, which encompasses a host of talented practitioners, many of whom have previously led IP departments at other renowned firms. While it provides the gamut of trademark services, disputes are a forte, with food and drink companies, online retailers and pharmaceutical multinationals all looking to it for contentious support this year. “Strong, experienced and capable” patent and trademark lawyer Rebecca Halford-Harrison focuses on chemistry-based industries such as food and beverages and life sciences. She has lately been a valued adviser to Secret Smokestack Ltd, a company whose customers include Fortnum & Mason and the Ritz. Working shoulder to shoulder with Harrison is Anthony Misquitta, who dispenses thoughtful IP counsel to a raft of software and technology start-ups, and also has niche insight on the issues affecting museums and their assets. “Anthony is extremely knowledgeable, intelligent, kind and great at breaking down complex legal issues into actionable points.” On the non-contentious side, Keystone Law has lately been advising FTSE 100 company Reckitt Benckiser on its vast portfolio of brands, including Durex, Finish and Vanish. In the lead on this task is “knowledgeable, pragmatic and decisive” commercial lawyer Karen Fong. “Karen can step in on projects and cases with ease and add value with her hands-on approach. Her specialised knowledge in UK IP legislation and domain names is highly valuable, and she is skilled at building strong relationships with businesses.” A new arrival is consultant Simon Chalkley, who has been assisting major UK and international brands for the last three decades with licensing, distribution, franchising and technology transfer agreements.

Kilburn & Strode LLP 

Kilburn & Strode’s trademark practitioners never receive less than superlative feedback from the market, which speaks to their consistent delivery of a pan-European service that proves transformative for recipients. There has been some exciting news coming out of the practice, which we’ll come to in a moment; but first, Carrollanne Lindley, Iain Stewart and Ryan Pixton deserve props. “Carrollanne does a spectacular job for clients and can be counted on for the best, most sensible advice. She is tapped into the trademark world and exhibits the utmost professionalism in navigating it.” She has also been an inspiring mentor to associate Ben Scarfield, whose star is firmly on the ascendant. “Iain is the best of the best in the UK and EU. He delivers A-grade strategic advice that always pays off.” “Ryan stays calm under great pressure and has a gift for quickly synthesising information and giving clear, punchy updates and analysis within a commercial context. As a person, he is warm, charismatic and supportive.” His successful US outreach has landed him some high-profile new clients, such as the National Basketball Players’ Association, the union for NBA ballers. Closer to home, he has been working with Charlotte May QC on an appeal to the EUIPO Board of Appeal for easyJet as part of a protracted dispute with a third party over the prefix ‘easy’. In terms of the latest developments, Kilburn & Strode made headlines in landing Jeffrey Parker as a consultant. Parker has an eminent reputation as an authority on brands and brings 45 years of experience to the firm.

Lane IP

Conscientiously different from its competitors, Lane IP draws in the crowds through its resolutely business-focused and pragmatic approach to trademark practice; it partners closely with brand owners at the decision level and doesn’t just recite the law or lay out options for clients to choose from on their own. Its Fastlane platform is another indication of the firm’s fresh thinking: using innovative technology, it provides a panoply of watch services that can be configured precisely according to need and packaged up with the broader brand offerings of Lane IP. Leadership comes from astute strategists and co-managing partners Steve Lane and Natalie Clare.

Lewis Silkin

The team at Lewis Silkin has an “excellent knowledge of trademark law alongside good commercial sense”. With trademark attorneys and solicitors working in tandem to resolve all manner of disputes before registries and courts, the firm is truly a trademark one-stop shop. The last 12 months have seen it manage the portfolios and enforcement strategies of Sainsbury’s, Nectar and Argos, as well as fashion retailer Monsoon. Involved in these mandates are Dominic Farnsworth and Steven Jennings. IP head Farnsworth is a dual-qualified solicitor and trademark attorney with a focus on the computer games, sport, music, film and media sectors; while Jennings brings priceless global brands experience from stints in-house at Gillette and Cadburys. Also working on the Sainsbury’s brief and managing the portfolio of soft drinks manufacturer Britvic is Giles Crown, who receives high acclaim for his smooth brand management: “Giles offers the most extraordinary service and client care. His commercial awareness, instinct and willingness to take a risk when other lawyers would shy away are remarkable.” As well as intellectual property, Crown has knowledge in advertising, marketing and data protection. Handling LUSH’s trademark matters, including a recent spat with Amazon, is “practical and organised IP litigator” Simon Chapman. A skilled resolver of thorny trademark cases, Chapman is also well versed in domain names and was recently appointed by Nominet as an expert to decide domain name complaints through its dispute resolution service.

Locke Lord LLP

Based out of twin offices in London and Brussels, the IP group at Locke Lord provides pragmatic, strategic and cost-effective counsel across the whole of Europe and beyond: its diversely qualified lawyers currently coordinate trademark issues in over 70 jurisdictions. Equally capable on multinational disputes, brand protection and transactions, the group also has the rare distinction of housing a dedicated trademark searcher and continues to explore new ways in which AI can enhance its service. Practice leader John Olsen has provided “strategic, informed, thorough, well-researched and highly effective” counsel for the last three decades. “John is always thoughtful, kind and professional. His advice is informed by legislative and case law developments, and his graciousness and engaged lawyering make him stand out from other attorneys.” Working alongside Olsen in the London office is Ben Hitchens, who undertakes both prosecution and enforcement, particularly in the digital realm. He has recently been stopping counterfeiters in their tracks in the challenging Chinese market. Also widely capable is Paolo Andreottola – dual qualified in the United Kingdom and Italy, he is a brand protection and enforcement maven with a knack for opposition proceedings before the UK and EU trademark registries. Completing the line-up is senior associate Ellen Hughes-Jones, who “shows remarkable legal knowledge and understanding of the client’s commercial needs, combined with high professional effectiveness”.

Marks & Clerk

Comprising both a law firm and trademark attorney firm, distinct but connected, Marks & Clerk offers a holistic trademark service to a client base of unparalleled size. From five offices across England and three across Scotland, supported by an additional nine bases in locations worldwide, the firm provides percipient brand management advice, robust representation in disputes and assistance with high-rolling commercial transactions. “The team is reactive to clients’ needs, not only replying in a timely manner, but also providing practical solutions. They can anticipate next moves, are very experienced in their field and can often provide analyses there and then, which is reassuring.” In the game for some three decades now, trademark head Tom Farrand interweaves his brands know-how with a wealth of commercial experience from his time developing teams within a leading private-equity owned business. Alongside him is head of trademark dispute resolution and brand protection Kirsten Gilbert, who excels in disputes, pre-litigation strategy and licensing matters, and has an eye for the food and drink industry. Versatile master strategist John Ferdinand is popular with patrons: “He’s quick, thorough, knowledgeable and great on a personal level. His advice is reasonable, with the intent to better the client’s position rather than his own.” The “knowledgeable and user-friendly” Vicky Butterworth is a connoisseur of both trademarks and copyright who advises myriad household-name brands on their commercial IP issues. Last but by no means least, the Cambridge office benefits from the talents of trademark all-rounder Esther Gottschalk, who heads up the US territory group.

Marks & Clerk

Comprising both a law firm and trademark attorney firm, distinct but connected, Marks & Clerk offers a holistic trademark service to a client base of unparalleled size. From five offices across England and three across Scotland, supported by an additional nine bases in locations worldwide, the firm provides percipient brand management advice, robust representation in disputes and assistance with high-rolling commercial transactions. “The team is reactive to clients’ needs, not only replying in a timely manner, but also providing practical solutions. They can anticipate next moves, are very experienced in their field and can often provide analyses there and then, which is reassuring.” In the game for some three decades now, trademark head Tom Farrand interweaves his brands know-how with a wealth of commercial experience from his time developing teams within a leading private-equity owned business. Alongside him is head of trademark dispute resolution and brand protection Kirsten Gilbert, who excels in disputes, pre-litigation strategy and licensing matters, and has an eye for the food and drink industry. Versatile master strategist John Ferdinand is popular with patrons: “He’s quick, thorough, knowledgeable and great on a personal level. His advice is reasonable, with the intent to better the client’s position rather than his own.” The “knowledgeable and user-friendly” Vicky Butterworth is a connoisseur of both trademarks and copyright who advises myriad household-name brands on their commercial IP issues. Last but by no means least, the Cambridge office benefits from the talents of trademark all-rounder Esther Gottschalk, who heads up the US territory group.

Mathys & Squire LLP 

Recommended without hesitation for its “professional, responsive and wide-ranging service”, the “extremely approachable” Mathys & Squire has an unimpeachable record in protecting and enforcing the cornerstone brands of top UK and international companies. It has sustained close relationships with many of these over long periods of time – something it will also seek to do as a value-added partner for the many new clients it has onboarded recently, such as Gymshark. Margaret Arnott and Gary Johnston, co-head the practice. Praised to the rafters, Arnott is a 20-year partner at the firm with “profound knowledge of the trademarking process and the ability to lead negotiations effortlessly”. “She sets a benchmark for the IP legal world that is difficult to beat.” Johnston is a “good strategist and clear thinker who keeps his eye trained on commercial realities”. “He’s hugely knowledgeable, proactive and great fun to work with.” Arnott has a commercial solicitor background and is well placed for contentious combat – an important component of her sophisticated, broad-based trademark practice. Prosecution and anti-counterfeiting sage Johnston has a global sphere of influence: he undertakes challenging tasks for The Cotswolds Distilling Company and has enjoyed protection success in Europe and the United States, with filings pending in China too.

Mewburn Ellis LLP

It’s an effective measure of Mewburn Ellis’s top-drawer trademark service that many of its patrons (nearly half) have enlisted its 360-degree branding support for more than 20 years. It’s also telling that they are more than happy to provide references for their favourite contacts here. Firmly in the spotlight, head of trademarks Kate O’Rourke garners effusive reviews: “Kate is simply the best that money can buy. Her extensive global trademark knowledge is second to none; as are her pragmatic and commercial solutions. Thorough, strategic and smart, she always comes through with results and reliable advice that you cannot ignore.” Next up is Andy King, an internationally minded practitioner who is “excellent at communicating updates along with explanations clearly setting out the pros and cons of different actions”. New to the WTR 1000 this year is Jacqueline Pang, who wins plaudits for her China and US expertise: “Jacqueline has unique insight into how US firms and companies operate, and a keen appreciation of what they are looking for in a UK and EU firm. She has a level of confidence and experience beyond her years, which shows in her fantastic client service skills and solid business understanding.” Another team member to keep on the radar is Sofia Arenal, who became a trademark director in 2019. This cultured all-rounder is cited for her blended portfolio development, administrative litigation expertise and transactional nous. These and many others contribute richly to a practice that never stands still: Mewburn Ellis has increased its bandwidth in dispute resolution; promoted up-and-comers such as Rebecca Anderson-Smith, who recently became a senior associate; invested in its Munich office; and launched a new case management system, allowing for greater flexibility.

Mishcon de Reya LLP

“The commitment and professionalism shown by the lawyers at Mishcon de Reya are at a different level. It is a strong, high-quality firm where you will find excellent professionals who are highly skilled, responsive and friendly. Mishcon de Reya wraps clients in a blanket of safety and support.” With more than 20,000 trademark and design records under management, the brands team provides stellar trademark portfolio advice, appears in some of the highest-profile multi-jurisdictional disputes and guides major transactions with a sure hand. Heading up the group is Sally Britton, who is famed for her “commercial and ethical focus” and has this year tended to portfolios as varied as those of Global, Sanofi and the Wombles. “Sally’s advice is based on long-term client care, ensuring that brands are protected while avoiding wasted costs.” Britton and colleague Jeremy Hertzog are both credited as being “responsive, hands-on and determined to achieve the best possible result”. Working across the brand protection spectrum, Hertzog is recognised as an expert in anti-counterfeiting and grey market issues, and has gone out to bat in numerous high-stakes IP disputes in sectors ranging from pharmaceuticals to media and entertainment. Also renowned in the contentious space is David Rose, who has been handling opposition and cancellation actions for eBay, as well as representing Sky in a significant infringement dispute against SkyKick. Making his debut in the WTR 1000 this year is the “highly professional and committed” Peter Nunn, who has “a deep commercial understanding and a talent for making the right call”. The IP transactional team is also thriving, with patrons observing that “Mishcon de Reya’s reputation for strength in corporate transactional work is well deserved”. This is all thanks to head honcho Lewis Cohen, who has the Midas touch on all manner of franchising, licensing and sponsorship agreements. His insight in the sports sector is reflected by the guidance he provided this year to sportswear brand Castore on endorsement and partnership agreements.

Morgan, Lewis & Bockius LLP

International commercial law firm Morgan Lewis has more than 200 staff working on IP matters worldwide, covering everything from portfolio management to licensing and transactions. In recent months, its London trademark practice has been brought to life by the arrival of Nicholas Bolter, who puts in game-changing performances in trademark and designs disputes on behalf of some of the planet’s best-known online retailers and luxury clothing brands. Colleagues agree that he is doing an “amazing job” and has a “high-level understanding of big organisations”.

Osborne Clarke

With more than 9,000 trademarks under its stewardship internationally, and a fearsome reputation in disputes, Osborne Clarke is equipped to deal with whatever mandates come its way. The outfit has carved a niche in emerging markets such as China, Russia and the Middle East – as one example, it recently assisted sportswear giant Fred Perry with prosecution and enforcement matters in Asia and South America. Other recent highlights include managing the international brand portfolios of Eurostar and Toni & Guy, and handling oppositions on behalf of Shell. In the hotseat on the latter brief is IP disputes head Arty Rajendra, who is dubbed “a powerhouse in IP litigation and disputes resolution”. “She is a top-class lawyer – commercial, insightful, technically excellent and committed to her clients.” Fellow litigator Robert Guthrie has lately been dealing with hotel and leisure company Caesars Entertainment’s enforcement needs. “Robert’s guidance is always articulate and concise, and he is exceedingly patient. Responsive, business oriented and a skilled negotiator, he provides a range of solutions to problems and works with the client to find the right one.” Leading on the Toni & Guy instruction is trademark director Mark Foreman, who thrives at managing international portfolios, devising worldwide brand protection strategies and helping companies gain a foothold in far-flung markets such as China and Southeast Asia. Also familiar with these difficult jurisdictions and making his debut in the WTR 1000 this year is dual-qualified solicitor and trademark attorney Richard May. A capable manager of large IP portfolios, he also has a sparkling track record in disputes in forums including the High Court and the EUIPO. Tamara Quinn bridges the gap between the IP disputes team and the firm’s commercial practice. She is a dextrous drafter and negotiator of IP licences and assignments, and advises on IP-related investment disposals.

Penningtons Manches Cooper LLP

“Penningtons Manches Cooper has reliable, responsive and skilled lawyers who deliver sound, practical business advice.” Nestled within the firm’s fully fledged IP, IT and commercial offering, the trademark group provides a host of domestic and international clients with total brands support. Key instructions over the last 12 months have included managing the Royal College of Veterinary Surgeons’ trademark portfolio and assisting Levi Roots’ Reggae Reggae Sauce Ltd – both of which were ably dispatched by department co-head Anna Frankum. With 25 years of trademark and copyright know-how, Frankum handles everything from registration to oppositions and licensing matters. “In addition to her stellar leadership, organisational and interpersonal skills, Anna is a brilliant attorney who provides candid, practical advice with creative problem-solving strategies. Anna really cares about her clients as people, and that shows in her work and in her client relationship management. She gets excellent results and provides useful advice.” Her fellow leader is Gavin Stenton, a dual-qualified solicitor and trademark attorney with expertise in the retail, fashion and luxury sectors. His similarly holistic practice sees him manage portfolios, tackle infringement proceedings and negotiate coexistence agreements. “Gavin is an excellent lawyer and creative strategist, well versed in every aspect of trademark law.”

Pinsent Masons

The UK contingent of international law firm Pinsent Masons has a comprehensive prosecution offering and a renowned IP litigation practice that work in tandem to provide an A-to-Z service to clients across the industry spectrum. With more than 80 IP specialists stationed around the globe, the group is ideally placed to tease out the intricacies of cross-border projects. “The team is very helpful and responsive, providing pragmatic, commercial advice in a timely manner. They demonstrate an impressive level of expertise and professional knowledge, along with an approachable manner.” The international portfolios currently under its care include those of dating app Bumble, Swiss sanitary product manufacturer Geberit and software publisher Pillars Media – all of which are dealt with by Florian Traub. Dual qualified in the UK and Germany, Traub is a valuable asset for the firm on everything from filings to contentious registry proceedings. On the other side of the coin is litigator Iain Connor, whose historic wins have included a successful defence of Asda in a parody advertising case against Specsavers in the CJEU. For high-quality strategic advice on IP-related M&A and private equity transactions, clients need look no further than Jo Alderson: “Jo has a keen eye for detail and a knack for distilling complex interwoven rights and obligations into the simplest form. She works exceptionally hard and has a calm approach, which is vital when closing complicated and emotive deals.”

Potter Clarkson

The last few years have been transformational for Potter Clarkson. An infusion of enhanced licensing and litigation capabilities and international investment has amped up the resources of its offices in the United Kingdom, Denmark, Sweden and Germany; it now cuts a dash as a truly full-service IP outfit with impressive reach. Smart recruitment is another key thread in this narrative: 2019 signing Emmy Hunt settled in quickly and became partner in 2020 – a promotion that was well deserved, given her agility as a portfolio manager and brand strategist. She was at the forefront of the group’s successful representation of INEOS Automotive in high-profile UKIPO oppositions against Jaguar Land Rover’s applications to register various 3D shapes of its Defender off-road vehicle. Meanwhile, there is plenty of other attention-grabbing work going on across the team. Sanjay Kapur has been securing vital registrations for companies in the Reckitt Benckiser Group, overcoming registratibility objections in the process. The long-time partner and board member is praised as “user-friendly, calm, commercial and practical”, and shines in his leadership role thanks to his commitment to cultivating next-generation talent. Sarah Talland has prevailed in consequential oppositions for companies in the sportswear and alcoholic beverages areas, among others. A “warm, genuine person with impeccable integrity”, Talland has an “excellent understanding of her clients and their business”.

Powell Gilbert LLP

While primarily recognised for its patent prowess, Powell Gilbert has a vibrant brands practice which takes in everything from disputes to strategic advice. This year alone it has been handling an anti-counterfeiting briefs for Procter & Gamble and coordinating litigation on behalf of Gillette, Ocado Group and Prada. Keeping all the plates spinning is department head Simon Ayrton: “He is always well informed, commercially savvy, flexible and swift to act. Rather than getting lost in the legal details, he offers an achievable response from a commercial viewpoint.”

Reddie & Grose LLP 

A prime pick for technology and financial services companies, as well as innovators from all walks of life, Reddie & Grose is a much-admired European IP group which applies a creative touch to strategic portfolio development and contentious work. The set often facilitates quick resolutions thanks to the laser business focus and pragmatism that characterise its approach. A superb line-up of professionals is led by partners Helen Wakerley, Alice Findlay and Tom Sharman, each of whom is enthusiastically endorsed. “One of the best trademark attorneys in London, Helen is an important business partner who offers straightforward opinions and advice, and is always ready to go the extra mile to support her clients.” “She consistently exhibits great ingenuity in avoiding conflicts and resolving any that do arise, and is excellent at brainstorming problems.” She has been advising US-based Tomy International on the adoption of new brands. Firm chair Findlay has a deep tactical playbook which helps her to get brand owners through difficult disputes unscathed. Sources call her “well prepared, proactive, sensible, profoundly knowledge about the law and commercially astute”. Leveraging a far-reaching network of contacts, Sharman keeps clients’ brands in the best of health internationally: “Tom understands American companies and is super-responsive and practical.”

Reed Smith LLP

With abundant insight across trademarks, patents and copyright, the London base of international outfit Reed Smith is no stranger to complex, high-value actions. Whether at the trademark offices or in the courts, disputes are dealt with swiftly and effectively, thanks to the experience and knowledge of the lawyers on deck. They include Jonathan Radcliffe, an IP litigator who sets his sights on highly technological cases – he is one of only two English solicitors to have taken both patent and trademark appeals to the UK Supreme Court. Carolyn Pepper and Michael Skrein are combined IP and media specialists: Pepper has been litigating and negotiating related contracts for two decades now; while Skrein has a broad multinational practice supported by ancillary know-how in advertising and insurance, and has also acted as a consultant on UK and international legislative reforms.


At every point in the trademark lifecycle, RPC is a faithful guardian. This year it has been managing the portfolio of SSP, which owns brands such as Millie’s Cookies and Upper Crust; and providing Coca-Cola’s European bottlers and distributors with strategic advice. This latter issue is handled by Oliver Bray, whose brand management counsel comes underpinned by a fine-grained understanding of advertising and marketing law. On the contentious side, the firm defended Brand Max in high-profile litigation against TK Maxx; and on the transactional front, it assisted Pizza Express with its brand licensing strategy, as well as advising VBet on a global sponsorship partnership with Arsenal FC. Heading up the overall IP group is Jeremy Drew, who brings “practical and well-informed ideas and legendary strategic insight”. His wide wheelhouse includes multi-jurisdictional arbitration. Recent triumphs for all-rounder Ben Mark include injunctions obtained against Rangers FC on behalf of Sports Direct. “Ben is responsive and gives clear, decisive opinions and advice. He is user friendly and can adapt his style as necessary, making use of clear business language. Ben is a proactive, conscientious and thoughtful professional.” Also capable in both disputes and transactions is David Cran, whose remit spans Europe, the United States and Asia. “David takes a commercial as well as a legal view on things, which means the advice you get is tailored rather than generic. He doesn’t mind putting his neck on the line to make a call and his knowledge on complex issues is second to none.” Ciara Cullen’s IP and technology practice is also broad, though she focuses on brand management, enforcement and anti-counterfeiting for the likes of Champagne Perrier-Jouët. “Ciara is a pragmatic, fast and experienced lawyer. Her advice is pitch perfect, she has good knowledge of the FCMG industry and she understands all technical elements of a case, but is also alive to commercial concerns.”

Simmons & Simmons LLP

With 50 lawyers, trademark attorneys and administrators stationed across eight locations internationally, as well as a vast network of affiliated firms worldwide, Simmons & Simmons is a global one-stop shop for clients. Its European reach is such that Brexit should essentially be a non-issue; and its approach is a collaborative one, whether in the brand management, contentious or transactional sphere. One key current client is Monzo, whose entire brand strategy has been sculpted by Simmons & Simmons. Taking the lead on this project is Darren Meale, who has a sophisticated understanding of the specific needs of major banks and is a deputy district judge in the IPEC. “Darren is razor-sharp, responsive and creative in developing solutions both tactical and strategic. He is concise and packages his advice well for a business audience. Darren has a unique perspective, bringing together his experience as an adviser, an entrepreneur and a judge. He is bold and not afraid to challenge traditional thinking and have a go at developing new law; yet he is not reckless or complacent. He genuinely handles clients’ issues as though they were his own.” Adrian Smith is a disputes and transactions ace with a prestigious clientele. “Adrian consistently provides superior counsel and judgement, and is reliable, helpful and responsive.” Completing the line-up in the WTR 1000 this year is IP head Michael Gavey, a master of IP-heavy transactions within the life sciences and technology sectors. Multi-party cross-sector collaborations involving innovative technologies are a growing focus; while he also advises on regulatory and compliance issues in relation to brand reputation.

Sipara Ltd

“The team at Sipara is fantastic and provides a tier-one trademark service defined by top City of London levels of expertise and experience, but incredibly cost-effective rates. It gives highly commercial, solutions-focused advice and there’s seemingly no hurdle that is too big for it to overcome.” The ensemble has gone from strength to strength thanks to the dynamism of Rebecca Kaye and Robert Furneaux – both dual-qualified solicitors and trademark attorneys with project management and negotiation qualifications and finely honed risk assessment and mitigation skills. “With Rebecca and Rob having almost 60 years of experience between them, you can send work to them comfortable in the knowledge it will be handled by seasoned experts. They have created an open, relaxing but highly professional environment that makes Sipara a fun firm to work with. They are responsive, proactive, to the point and fast, and they always put their clients at the centre.”

Squire Patton Boggs

Squire Patton Boggs is an international colossus, with more than 100 IP specialists in 45 offices across 20 countries who dovetail neatly on cross-border disputes and anti-counterfeiting briefs. Splitting his time between London and Manchester is globally minded solicitor Kerry Lee, who is qualified to practise in England and Wales, Hong Kong and Ireland. This year has seen Lee and his team collaborate with the Hong Kong and Frankfurt offices to manage the trademark portfolio and strategy of Deutsche Bank AG; and with colleagues in the United States and China to defend Clarks against counterfeit attacks. “Kerry’s in-depth knowledge of IP is unparalleled. He has a pragmatic approach, is always available and is supported by a hands-on team who are easy to deal with and always on top of their game.”

Stephenson Harwood LLP

For complex cross-border trademark litigation before the national and EU courts and trademark registries, Stephenson Harwood is a wise choice, with industry peers attesting to its “gold-standard service”. Many ground-breaking judicial decisions bear its fingerprints; and it has lately been bringing out the big guns on behalf of global players such as Duracell and easyGroup in major disputes. “First-rate IP litigator” Eifion Morris was recently appointed CEO of the firm, further boosting the profile of the IP team. According to patrons, Morris has “great tactical skills and a real determination to get excellent results for clients”. Alongside him is “astute litigator” Alexandra Pygall, whose background in chemistry gives her useful technical insight in the life sciences and consumer brands sectors; she also has a “sound reputation” for licensing matters. She recently lent her hand to a major piece of litigation on behalf of GAP alongside fellow courtroom sharpshooter Rob Jacob, an “excellent strategist with a keen eye for detail” who has recently been coordinating litigation in Germany, the Czech Republic, Slovakia and Poland. “Rob Jacob is a very capable litigator and is clearly committed to clients’ cases. He is calm-mannered but resourceful, with an ability to think outside the box.” The group’s transactional whizz is Naomi Leach, who helps clients in the life sciences and tourism sectors to exploit their portfolios and brings IP-related M&A to successful close.

Stevens & Bolton LLP

Established 14 years ago, the IP group at Stevens & Bolton may be relatively young when compared to the 150-year-old law firm it sits within, but it has quickly cemented itself as a potent force on the market. Located in Guilford, it provides a City-quality service without the additional costs of a London base, and is also just a stone’s throw away from the specialist IP courts. Wearing the crown is solicitor advocate Tom Lingard, whose background includes time spent on secondment at a major UK broadcaster and in the IP litigation team of a German law firm. Alongside contentious instructions, he also advises on IP strategy and licensing, and recently assisted Brighton & Hove Albion FC with its brand protection programme. “Tom is everything you could want in a lawyer – as well as knowing the law, he is bright, pragmatic, efficient and responsive. Nothing is too much effort for him.” At his side is the “hardworking and diligent” Charlotte Tillett, to whom IP licensing, IP restructuring, joint development agreements and other related transactions come naturally: “Charlotte has a great ability to distil complex legal matters into a form that can be easily understood by the client and is calm, measured and reassuring in her approach. She is generous with her time and often willing to answer any ad hoc queries – a quality she shares with her Stevens & Bolton colleagues.” While her focus is the life sciences, Tillett works sector-wide and has this year advised Deep Blue Restaurants on its acquisition of Harry Ramsden’s alongside franchising whizz Nicola Broadhurst. Retail and casual dining brands flock to Broadhurst for their franchising needs; a prominent figure in industry circles, she regularly writes for leading trade journal Franchise World and serves on the British Franchise Association’s Quality Standards Committee.


Founded in 2013, Stobbs may no longer be a new name on the market, but it is most certainly still a disruptive, exciting and innovative one. Having spotted the need for integrated commercial and technological solutions to the challenges faced by brand owners, it has always strived to do things differently and offer much more than traditional IP services. To give a sense of this, it has a fast-growing in-house investigations team – Brand Intelligence – comprising former law enforcement professionals and cybercrime experts; it also develops and co-develops unique software and other tools to automate the management of trademark records through machine learning – a process which it is constantly refining; and it has eschewed the traditional partnership structure, which allows individuals to shine in different ways. “Among the trademark firms in the UK, Stobbs is the most stacked with talent and packs a huge punch. The depth and variety of experience of each attorney there is unparalleled, and the client service is incredibly personal.” Founding partner Julius Stobbs has “infinite knowledge and experience to draw on”, and gives “consistently pragmatic and truly creative advice”. “He has excellent judgement when it comes to complex enforcement.” Paired together in feedback, he and Emma Pettipher “offer amazing value to clients”: “It doesn’t take long to see how commercial Julius and Emma are, and how holistically they think about brands. They are also people you can speak to without worrying about a clock starting immediately and charges being run up.” Together they act for The Liverpool Football Club and Athletic Grounds Limited on strategic IP protection and enforcement. Whether collaborating with others or working by herself, “Emma is simply lovely to partner with; and the fact that she is trusted by the sorts of brands that others aspire to be gives confidence and brings great reassurance. She manages to juggle a lot of work while giving a top-quality service and training tomorrow’s IP experts – and then still be around for those brainstorming chats; her passion for what she does is evident. Her fees are thoughtfully quoted and highly affordable given the value she adds.” Also garnering rave reviews this year, Chris Sleep captains the solicitor team with aplomb: “He has an instinct for pinpointing the most relevant issues in a case and offers solutions immediately. He has a client base that is the envy of the City and is an outstanding young lawyer who brings a depth of thought and tactical knowledge to his cases that few of his contemporaries can match.” He was instrumental in bringing former Macfarlanes IP head Geoff Steward on board, giving Stobbs a veteran trial lawyer to deploy. Claire Breheny is an anchor of the prosecution and portfolio management practice, but is also comfortable on contentious matters; she has recently been working with Sleep on a multi-jurisdictional opposition. “Claire has excellent technical knowledge and explains complex issues with amazing clarity. Proactive, responsive and helpful, she is someone you can put absolute trust in.” Quality professionals abound at Stobbs: focused on portfolio management, but a smooth negotiator who contributes on many fronts, Louise Goodsell brings order wherever she goes. “Louise knows the details of huge portfolios and is constantly joining the dots on issues to help businesses streamline their protections. Well organised, innovative and cost conscious, she is open to challenges and new ways of working.” A fellow senior trademark attorney, Harpreet Dhaliwal is another major asset thanks to her versatility. Jessica Wolff flexes a detailed knowledge of trademarks, domain names and designs and much else besides, making her a great fit for intersectional IP matters.

Swindell & Pearson

Swindell & Pearson has a rich history in the IP space and is a repository of trust for both patent and trademark matters. Fuelled by an understanding of the business criticality of brands, the team tailors its service to the individual needs of clients, which are diverse in both size and sector. Assured leadership comes from Nicholas Womsley, a seasoned attorney who fields a wide array of complex, often international instructions, keeping him sharp and ready for anything. Fellow IP director Kieron Taylor is an authorised High Court litigator who gives the firm persuasive contentious capabilities. They draw on the support of associate Katy Fuggle, whose skill as a prosecutor and negotiator is evident in her success rate overcoming IP office objectives and third-party oppositions.

Taylor Wessing

A “top-quality European IP firm which excels at coordinating and executing trademark litigation”, is the consensus on Taylor Wessing. The group astutely blends the diverse powers of its office network to yield positive outcomes in cross-border disputes. Key to this is the London brands practice, which services a slew of high-technology companies. At the epicentre is brand management head and “top-notch UK trademark lawyer” Roland Mallinson, a smart portfolio manager who provides “clever and thorough advice”. At his side is soft IP and TMT head Mark Owen, whose expertise covers trademarks, copyright, trade secrets and designs. A member of the California bar, he has keen insight in the digital media and entertainment sectors. Other dynamos in the group include France Delord, Jason Rawkins, Christopher Benson and Charles Lloyd. Qualified as a UK solicitor, a French avocat a la cour and a French trademark attorney, Delord delivers “professional, clear and in-depth advice”, and is a skilled manager of extensive international trademark portfolios in sectors from telecommunications to food and drink. Meanwhile, Rawkins is “practical and comes with an international approach” – as head of the fashion and luxury group, he advises myriad well-known brands on both sides of the contentious/non-contentious divide. Music and publishing specialist Benson takes on everything from prosecution to oppositions and licensing in his broad practice; while Lloyd is a redoubtable litigator whose clients hail from such varied fields as media, sport, technology and life sciences.

UDL Intellectual Property

Outstanding feedback propels the UDL crew into the WTR 1000 for 2021: “The team provides and executes effective strategies to address key IP challenges and offers a flexible service. It has a commercial outlook and, recognising financial constraints, always looks to maximise cost efficiency. Its attorneys deliver what they promise when they promise it, and are friendly and welcoming too.” Several of its individuals also come in for vocal praise, including joint managing partner Alison Simpson and fashion and luxury sector co-leads Mark Charles Green and Gareth Price. “Alison is engaged, calm and delightful to partner with. She explains complicated IP issues using language that makes them easy to understand. She is passionate about supporting UK SMEs and sustainable businesses, and has a flawless ability to communicate with clients around ever-shifting Brexit, trade deal and other issues.” “Mark understands where your business is going and provides excellent advice around the creation of new brands that helps to avoid potential trouble. He knows what battles to fight and how to fight them, and is excellent at fending off jealous competitors. He is someone you can pick up the phone to at any time and he is supported by a great team that works with refreshing cost transparency.” “Gareth gives strategic and commercial advice because he invests time in understanding your business objectives.” They and their colleagues oversee a vibrant UK and overseas practice and speak the language of the C-suite. Recent developments include a heightened focus on the food and drink, fashion and luxury, sport and leisure and media and gaming sectors; a continued acceleration of thought leadership activities – the firm is a noted IP influencer; and the onboarding of many new clients.

Venner Shipley LLP

With patent and trademark attorneys, solicitors and barristers all at the ready, Venner Shipley provides a satisfyingly complete IP service – there’s no issue to which it cannot find a well-thought-out resolution. The ensemble has added some impressive new brands to its portfolio of late, including the Automobile Association, which Yoann Rousseau is supporting in connection with the management of its UK and European trademark portfolio. Rousseau is a rising star who “you can trust to guide you through legal minefields and do the best job possible”. He makes his debut in the WTR 1000 this year alongside fellow senior associate Gloria Parmesan, who is responsible for insurer Aviva’s worldwide portfolio of over 600 marks: “Gloria is responsive, incredibly thorough, clear and transparent, and someone who creates value.” Much credit for their rise goes to David Birchall as head of trademarks. His prestigious clients include Georgetown University, to which he provides a worldwide trademark watching and portfolio management service. Birchall is cited as “extremely knowledgeable, excellent in oppositions and disputes, and a great asset to have in your corner”. The legal practice, meanwhile, is captained by James Tumbridge, a barrister with several notable trademark cases on his CV. He recently represented Epicurean Dairy as the leader of a group of food producers in a case against Aldi involving lookalike products. Solicitor Paul Harris is another senior member of the litigation team, with the skill to take over and turn around cases in which adverse decisions have been handed down for other firms.

Waterfront Solicitors

Waterfront Solicitors’ contentious trademark offering is a force to be reckoned with, as reflected by its recent caseload: this year it has tackled an infringement matter on behalf of the Financial Times; a major opposition on behalf of Sainsbury’s, Waitrose and Scratch Meals; and a range of brand protection issues for Haribo. While it does not have its own trademark filing function, tight-knit connections with trademark attorneys in other firms ensure it can seamlessly address clients’ every prosecution need. “Waterfront Solicitors compares extremely favourably to other medium-sized firms of IP solicitors. It has an easy-going, can-do attitude, mercifully free of jargon and pretence. The team deserve commendation for their expertise, commercial nous and tactical awareness – not to mention their straightforward, no-nonsense, practical and flexible approach.” The esteemed pair at the heart of the practice are Matthew Harris and Piers Strickland. Harris has been racking up the wins in trademark litigation for the last 20 years and is “an excellent strategist with a very good grasp of trademark law”. Also an accomplished litigator, Strickland likewise garners praise from his loyal client following: “Piers himself is an excellent IP solicitor who can deal with demanding pieces of litigation. He is very responsive, always accessible, focused on the commercial imperatives of the client and tactically aware. He is simply a pleasure to work with.”

Wiggin LLP

Wiggin is recognised industry-wide as a trailblazer in the brand protection space. Its fast-growing group of 25 IP specialists dives head-first into trademark litigation, commercial IP tasks and – increasingly – online protection work. On the brand protection and prosecution side, key clients include Endemol Shine Group, Microsoft and Gucci; while on the contentious front, it has lately been enlisted by Netflix, Vans and the University of Oxford. Whatever the brief, clients are impressed: “Even in very complex cases, Wiggin delivers pragmatic and highly competent solutions. The team’s work is fast and reliable; and above all, they are really nice people.” “The firm is top-notch, providing excellent advice and work product, while displaying commercial flair. The approach is strategic and cost conscious, and there’s a clear focus on the client.” “They are the best trademark team in the UK in terms of filing strategies, protection, monitoring, licensing and litigation. They are confident when coordinating international litigation, and big brands are drawn in by their use of legal tech and expert business knowledge.” “They’re very good at thinking laterally and are collaborative, open-minded and great at deflecting tension and focusing on resolving the issue at hand.” Pulling the strings is IP head and president of AIPPI UK Sara Ashby, who has spent 25 years on her feet in venues such as the High Court, the Court of Appeal and the UKIPO and EUIPO. Non-standard IP disputes across sectors from fashion to engineering are her metier – this year saw her handle an action for Vans alongside newly appointed partner John Colbourn – “a great lawyer, an amazing mentor and the kind of person for whom everyone has respect”. With a complete command of trademarks and designs, he also has special know-how on parallel imports and exhaustion of rights. Also well versed in anti-counterfeiting issues is Simon Baggs – an online protection megastar in the United Kingdom, having founded INCOPRO, Wiggin’s affiliate technology company. This cutting-edge outfit uses image recognition technology and machine learning data analytics to defend more than 750 brands against internet infringement, and is rapidly expanding its influence through relationships with key IP firms globally. Another online protection boffin is Rachel Alexander, a capable crafter of enforcement stratagems and a worthy representative in high-profile litigation; she recently went out to bat for Netflix in a major dispute against EasyGroup. Also on deck is Gurminder Panesar, who manages myriad large trademark portfolios across Europe, having founded the firm’s in-house filing practice back in 2011. Commercial IP matters – including brand licensing and coexistence issues – are another forte; as an example, he has been assisting Endemol with a range of licensing and merchandising deals in relation to properties such as MasterChef and Mr Bean. Michael Browne similarly advises on the monetisation of trademarks through licensing, franchising and distribution agreements. He has also been involved in trademark and passing off disputes in the High Court, and has useful ancillary insight on related competition law issues. Completing the line-up in the WTR 1000 this year is IP doyenne Anna Carboni, whose trademark and copyright disputes work is the talk of the town: “Anna Carboni is justifiably respected – she’s a superstar in the industry. She’s very well known and is a fantastic practitioner and mentor.”

Withers & Rogers LLP 

For “high-quality, forward-thinking advice”, venerable firm Withers & Rogers is a discerning choice. Its practitioners are “quick, smart and pleasant to work with” on all manner of UK, European and global trademark matters. Comprehensive support is on offer from Tania Clark, a trademark attorney and barrister with vast experience, strong leadership abilities and finely tuned prosecution skills.

Other recommended experts

At K&L Gates, Arthur Artinian provides “efficient and clear advice” – he has lately been preoccupied with big-ticket matters including 3D-related trademark litigation in the CJEU and one of the biggest e-commerce and influencer marketing-related transactions in the world. “Mr Artinian has deep experience in the field and is able to adapt with great flexibility to different requests, with a rare degree of responsiveness and pragmatism.” The “superb” Gary Assim is an internationally connected anti-counterfeiting and parallel imports ace who has been enlisted by the likes of H&M, Dr Marten’s and Jimmy Choo. He has called Shoosmiths his home for 23 years. Based at Collyer Bristow, solicitor-advocate Tim Bamford is a master of technically complex international IP, IT and media disputes. Margaret Briffa, founder of the eponymous BRIFFA, has “provided an amazing service to SMEs for many years”. A capable portfolio manager, she is also a poised advocate before the EPO, IPEC and the Court of Appeal, and often acts in Community designs disputes. Shakespeare Martineau’s Nicholas Briggs is regularly involved in infringement disputes on both the trademark and patent fronts, and has related knowledge in disciplines such as copyright, advertising, privacy law and confidential information. “Experienced problem solver and solid adviser” Patrick Cantrill of Womble Bond Dickinson has been operating flawlessly on both sides of the contentious/non-contentious divide for the last three decades. Finnegan’s UK trademark star is Clare Cornell, who specialises in portfolio management, enforcement and dispute resolution. She regularly collaborates with Chinese attorneys in opposition and cancellation proceedings relating to bad-faith trademark registrations. Working out of Page White and Farrer, James Cornish can be relied upon for efficient support in trademark disputes and commercial matters in sectors from food to electronics. “He has extensive experience, a great ability to connect with clients, commercial sense and realistic fees.” Rebecca Costen, legal director at Clyde & Co, advises on all manner of cross-border IP disputes and brand protection matters in fields from retail to manufacturing and food and drink. She complements her trademarks and copyright know-how with insight on trade secrets, confidential information and defamation. According to industry peers, Paul Cox at Foot Anstey provides “a service at the level of the top firms”. He is a gifted crafter of anti-counterfeiting strategies and a valued adviser on all aspects of IP enforcement in industries from video games to fashion and luxury goods. Solicitor Louisa Dixon at Taylor Vinters works with companies of all sizes to build effective brand protection strategies, particularly in the technology, leisure and consumer goods sectors. She is also on hand to help with any regulatory matters which arise. From his base at Wilson Gunn, biochemist Michael Douglas manages global IP portfolios and dispenses commercially on-point counsel to food and beverage, sports and entertainment, retail and industrial products brands. For complex IP-rich commercial contracts and technology transfer agreements, Linklaters’ Nemone Franks is a wise choice. She assists a range of financial institutions and insurance companies with IP separation issues arising from acquisitions and disposals, IP licensing and joint ventures. Claire Freeman, trademarks head at Dummett Copp, is a valuable resource across the brand lifecycle, deftly handling everything from trademark prosecution to portfolio management, administrative actions and infringement proceedings. As confident dealing with contracts and negotiations as she is in disputes at the UKIPO, IPEC and the High Court, Sarah Hadland runs her comprehensive practice out of the eponymous SH & Associates. Vanessa Harrow, head of trademarks at Novagraaf UK and based in its Manchester office, provides intelligent trademark and design advice to an eclectic mix of clients, while also appearing in office actions at the UKIPO and EUIPO. Mark Hickey heads up Murgitroyd’s trademarks group – he has 25 years’ experience advising on trademark registration, enforcement and exploitation for clients including one of the UK’s largest pharmaceutical companies. Hiddleston’s eponymous director, Mark Hiddleston, has an enviable list of qualifications – as well as being a UK and EU chartered trademark attorney, he is a UK trademark litigator, a UK solicitor, an Irish trademark agent and an Irish solicitor. He makes light work of the management of large-scale trademark portfolios and has a growing domain name practice. At Albright IP, Julia House brings an insider perspective from a stint in-house at Unilever, where she managed its portfolio of around 30,000 trademarks. She blends a commercial approach to brand protection and management with extensive licensing acumen and deep knowledge of the food and beverage industry. Alongside her at the firm is Katie Oliver, a fellow trademark prosecution and enforcement all-rounder who puts business needs at the forefront of her work. New Norton Rose Fulbright arrival Paul Joseph is an IP, technology, data and fintech expert who both acts in disputes and advises on non-contentious issues such as licensing, M&A and joint venture deals. The internationally minded Manish Joshi runs a “young and dynamic trademark practice” out of the eponymous Joshi IP. At Dechert, Paul Kavanagh is the go-to guy for IP litigation and transactions and an oracle on Brexit-related issues. He also has related knowledge of copyright, data privacy and cybersecurity. Nick Kounoupias, founder of Kounoupias IP, provides strategic advice to companies in the creative industries and education and government agencies, and is also an accredited mediator and a tenacious adversary of counterfeiters. Operating both in the United Kingdom and in France, Harrison IP’s Anne Lacaze thoughtfully manages trademark portfolios in spheres including clothing, food and drink, and healthcare; she is also a regular representative at the UKIPO and EUIPO. Based out of Saunders & Dolleymore, Christopher Lewis is a trademark protection and enforcement maven with a unique perspective gained from stints in the examination and legal departments of the UK trademarks registry. At Sheridans, brand protection and advertising sage Christiana Loizides has won many fans in the fashion industry for her gold-plated infringement and anti-counterfeiting counsel. She is joined by dual-qualified US and UK lawyer and Japanese speaker Colin Sawdy, who thrives on a varied diet of trademark registration, opposition and cancellation actions, and anti-counterfeiting briefs. Captaining the IP team at Edwin Coe is the “smart and well-known” Simon Miles, a UK solicitor and UK and European trademark attorney whose broad branding practice comes underpinned by contentious nous and an affinity for sports law. Steve Palmer, founder of boutique Palmer Biggs, is considered a “breath of fresh air in the industry”, due to his flair for litigation and alternative dispute resolution, his “strong product piracy experience” and his meticulous drafting of licensing and distribution contracts for companies of all stripes. Qualification in Ireland positions him well to capitalise on the opportunities of a post-Brexit world. Working in the UK and German offices of Maucher Jenkins, Tim Pendered has the golden touch on filing and advisory mandates concerning both patents and trademarks. At McCarthy Denning, Jennifer Pierce combines legal and commercial insight to get complex licensing agreements inked not only within the United Kingdom, but also in regions as far flung as Latin America. Online infringement, licensing and anti-counterfeiting instructions are the bread and butter of Jones Day’s Rebecca Swindells: “She is organised, thorough and comprehensive in her work, and demonstrates excellent legal knowledge. She is invaluable to anyone who needs to interact with the UKIPO, especially international companies.” Over 35 years at the IP coalface, veteran founding partner of Groom Wilkes & Wright Trevor Wright has handled everything from trademark filings to representation in office actions and infringement advice. As the attorney who appeared most before the UKIPO between 2015 and 2019, Aaron Wood’s reputation precedes him: “Aaron is always available and provides succinct and commercial strategic input. He handles hearings in a calm and professional manner, builds excellent rapport with hearing officers, and is intimately familiar with procedures at the UKIPO.” He recently made the move to Blaser Mills LLP.

Individuals: anti-counterfeiting

  • Gary Assim - Shoosmiths LLP
  • Simon Baggs - Wiggin LLP
  • Jeremy Hertzog - Mishcon de Reya LLP
  • Nick Kounoupias - Kounoupias IP Ltd
  • Charles Lloyd - Taylor Wessing
  • Roland Mallinson - Taylor Wessing
  • Steve Palmer - PBIP
  • Alexandra Pygall - Stephenson Harwood LLP
  • Colin Sawdy - Howard Kennedy LLP
  • Simon Tracey - Bear & Wolf

Individuals: enforcement and litigation

  • Sara L Ashby - Wiggin LLP
  • Mary Bagnall - Charles Russell Speechlys LLP
  • Simon Bennett - Fox Williams LLP
  • Jeremy Blum - Bristows LLP
  • Nicholas Bolter - Morgan Lewis & Bockius LLP
  • Peter Brownlow - Bird & Bird LLP
  • Anna Carboni - Wiggin LLP
  • Neville Cordell - Allen & Overy LLP
  • Jeremy Hertzog - Mishcon de Reya LLP
  • Roland Mallinson - Taylor Wessing
  • Eifion Morris - Stephenson Harwood LLP
  • Alexandra Pygall - Stephenson Harwood LLP
  • David Rose - Mishcon de Reya LLP
  • Tom Scourfield - CMS Cameron McKenna Nabarro Olswang LLP 
  • Joel Smith - Hogan Lovells LLP
  • David Stone - Allen & Overy LLP
  • Paul Walsh - Bristows LLP
  • David Wilkinson - Ashurst LLP
  • Gary Assim - Shoosmiths LLP
  • Simon Ayrton - Powell Gilbert LLP
  • Simon Baggs - Wiggin LLP
  • Jill Bainbridge - Blake Morgan LLP
  • Ian Bartlett - Beck Greener
  • Alexandra Brodie - Gowling WLG
  • Leighton Cassidy - Fieldfisher LLP
  • Simon Chapman - Lewis Silkin
  • Simon Clark - Bristows LLP
  • John Coldham - Gowling WLG
  • Iain Connor - Pinsent Masons
  • David Cran - RPC
  • Giles Crown - Lewis Silkin
  • Ciara Cullen - RPC
  • Robert Cumming - Appleyard Lees IP LLP 
  • Jonathan Day - Carpmaels & Ransford LLP
  • Jeremy Dickerson - Burges Salmon LLP
  • Jeremy Drew - RPC
  • Huw Evans - Gowling WLG
  • Robert Guthrie - Osborne Clarke
  • Sarah Hadland - SH & Associates IP Ltd 
  • Gordon Harris - Gowling WLG
  • Matthew Harris - Waterfront Solicitors
  • Michael L Hart - Baker McKenzie
  • Tamsin Holman - D Young & Co LLP
  • Ruth Hoy - DLA Piper
  • Rob Jacob - Stephenson Harwood LLP
  • Cerryg Jones - Browne Jacobson LLP
  • Ian Kirby - Carpmaels & Ransford LLP
  • Tom Lingard - Stevens & Bolton LLP
  • John Linneker - Fieldfisher LLP
  • Charles Lloyd - Taylor Wessing
  • Vanessa Marsland - Clifford Chance
  • Darren Meale - Simmons & Simmons LLP
  • David Parrish - CMS Cameron McKenna Nabarro Olswang LLP
  • Jeremy Pennant - D Young & Co LLP
  • Arty Rajendra - Osborne Clarke
  • Jason Rawkins - Taylor Wessing
  • Nick P Rose - Fieldfisher LLP
  • Michael Skrein - Reed Smith LLP
  • Adrian H Smith - Simmons & Simmons LLP
  • Julius Stobbs - Stobbs 
  • Kate Swaine - Gowling WLG
  • Simon Tracey - Bear & Wolf
  • Florian Traub - Pinsent Masons
  • Joel Vertes - CMS Cameron McKenna Nabarro Olswang LLP 
  • Rachel Alexander - Wiggin LLP
  • Ben D Allgrove - Baker McKenzie
  • Emma Armitage - Addleshaw Goddard LLP
  • Margaret Arnott - Mathys & Squire LLP 
  • Tim Bamford - Collyer Bristow LLP
  • Rachael Barber - Deloitte Legal
  • Margaret Briffa - BRIFFA
  • Nicholas Briggs - Shakespeare Martineau
  • Michael Browne - Wiggin LLP
  • Vicky Butterworth - Marks & Clerk
  • John Colbourn - Wiggin LLP
  • Anna Copeman - Dentons
  • Rebecca Costen - Clyde & Co LLP
  • Paul Cox - Foot Anstey LLP
  • Mark Daniels - Browne Jacobson LLP
  • Matthew Dick - D Young & Co LLP
  • Julia S Dickenson - Baker McKenzie
  • Karen Fong - Keystone Law
  • Anna Frankum - Penningtons Manches Cooper LLP
  • Kirsten Gilbert - Marks & Clerk
  • Antony Gold - HGF Ltd
  • Ewan Grist - Bird & Bird LLP
  • Rebecca Halford-Harrison - Keystone Law
  • Paul A Harris - Venner Shipley LLP
  • Mark Heritage - Bear & Wolf
  • Ben Hitchens - Locke Lord LLP
  • Chris Hoole - Appleyard Lees IP LLP 
  • Richard Kempner - Haseltine Lake Kempner LLP
  • Andrew Lee - Brandsmiths
  • Ben Mark - RPC
  • Marie McMorrow - HGF Ltd
  • Simon Miles - Edwin Coe LLP
  • Adam Morallee - Brandsmiths
  • Peter Nunn - Mishcon de Reya LLP
  • Steve Palmer - PBIP
  • Giles Parsons - Browne Jacobson LLP
  • Carolyn E Pepper - Reed Smith LLP
  • Jonathan Radcliffe - Reed Smith LLP
  • Anna Reid - D Young & Co LLP
  • Amy Reynolds - Fieldfisher
  • Emily Roberts - Burges Salmon LLP
  • Kelly Saliger - CMS Cameron McKenna Nabarro Olswang LLP 
  • James Seadon - Fieldfisher LLP
  • Hiroshi J Sheraton - Baker McKenzie
  • Mark Shillito - Herbert Smith Freehills LLP
  • Chris Sleep - Stobbs 
  • Claire Sng - DLA Piper
  • Gavin Stenton - Penningtons Manches Cooper LLP
  • Geoff Steward - Stobbs 
  • Piers Strickland - Waterfront Solicitors
  • Rebecca Swindells - Jones Day
  • Andrew Terry - Eversheds Sutherland (International) LLP
  • Bonita Trimmer - Browne Jacobson LLP
  • James R Tumbridge - Venner Shipley LLP
  • John Wilks - DLA Piper
  • Aaron Wood - Blaser Mills LLP
  • Sarah Wright - CMS Cameron McKenna Nabarro Olswang LLP 

Individuals: prosecution and strategy

  • Nicholas Bolter - Morgan Lewis & Bockius LLP
  • Sally Britton - Mishcon de Reya LLP
  • Jonathan Clegg - Cleveland Scott York
  • Lee Curtis - HGF Ltd
  • Elaine Deyes - Dehns
  • Matthew Dick - D Young & Co LLP
  • James Fish - J A Kemp
  • Alistair Gay - Keltie LLP
  • Mark Hiddleston - Hiddleston Trade Marks 
  • Mark Holah - Bird & Bird LLP
  • Steven Jennings - Lewis Silkin
  • Steve Lane - Lane IP
  • Jessica Le Gros - Baker McKenzie
  • Carrollanne Lindley - Kilburn & Strode LLP
  • Roland Mallinson - Taylor Wessing
  • Chris McLeod - Elkington + Fife LLP
  • Kate O'Rourke - Mewburn Ellis LLP
  • Jeremy Pennant - D Young & Co LLP
  • Tony Pluckrose - Boult Wade Tennant LLP
  • Allan Poulter - Bird & Bird LLP
  • David Rose - Mishcon de Reya LLP
  • Iain Stewart - Kilburn & Strode LLP
  • Julius Stobbs - Stobbs 
  • David Stone - Allen & Overy LLP
  • Paul Walsh - Bristows LLP
  • Catherine Wiseman - Barker Brettell LLP 
  • Catherine Wolfe - Boult Wade Tennant LLP
  • Tom Albertini - J A Kemp
  • Margaret Arnott - Mathys & Squire LLP 
  • Arthur Artinian - K&L Gates LLP
  • Ian Bartlett - Beck Greener
  • Simon Bennett - Fox Williams LLP
  • Peter Brownlow - Bird & Bird LLP
  • Rosemary Cardas - Keltie LLP
  • Edward Carstairs - Gill Jennings & Every LLP
  • Leighton Cassidy - Fieldfisher LLP
  • Simon Clark - Bristows LLP
  • Tania Clark - Withers & Rogers LLP 
  • Patricia Collis - Bird & Bird LLP
  • James Cornish - Page White and Farrer
  • Declan Cushley - Browne Jacobson LLP
  • Jonathan Day - Carpmaels & Ransford LLP
  • France Delord - Taylor Wessing
  • Dominic Farnsworth - Lewis Silkin
  • John Ferdinand - Marks & Clerk
  • Alice Findlay - Reddie & Grose LLP 
  • Paula Flutter - EIP Europe LLP
  • Mark Foreman - Osborne Clarke
  • Robert Furneaux - Sipara Ltd
  • Louise Gellman - CMS Cameron McKenna Nabarro Olswang LLP 
  • Ian Stephen Gill - AA Thornton 
  • Ian Gruselle - Bristows LLP
  • Sarah Hadland - SH & Associates IP Ltd 
  • Mark Hickey - Murgitroyd
  • Felicity K Hide - Boult Wade Tennant LLP
  • Lorna Hobbs - Cleveland Scott York
  • Paul Jordan - Bristows LLP
  • Rebecca Kaye - Sipara Ltd
  • Sahira Khwaja - Hogan Lovells
  • Gemma Kirkland - D Young & Co LLP
  • Robert Lands - Howard Kennedy LLP
  • Claire Lehr - EIP Europe LLP
  • Roger Lush - Carpmaels & Ransford LLP
  • Manuela Macchi - Keltie LLP
  • Alasdair MacQuarrie - Gill Jennings & Every LLP
  • Darren Meale - Simmons & Simmons LLP
  • Ben Mooneapillay - J A Kemp
  • Aaron Newell - J A Kemp
  • Mark Owen - Taylor Wessing
  • Jeffrey Parker - Kilburn & Strode LLP
  • Emma Pitcher - Boult Wade Tennant LLP
  • Ryan Pixton - Kilburn & Strode LLP
  • David Potter - HGF Ltd
  • Jason Rawkins - Taylor Wessing
  • Sarah Redmond - Fox Williams LLP
  • Tom Scourfield - CMS Cameron McKenna Nabarro Olswang LLP 
  • Tom Sharman - Reddie & Grose LLP 
  • Adrian H Smith - Simmons & Simmons LLP
  • Charlotte Stirling - J A Kemp
  • Kate Swaine - Gowling WLG
  • Simon Tracey - Bear & Wolf
  • Florian Traub - Pinsent Masons
  • Helen Wakerley - Reddie & Grose LLP 
  • Lucy Walker - Barker Brettell LLP 
  • John M Wallace - Boult Wade Tennant LLP
  • Sarah Wright - CMS Cameron McKenna Nabarro Olswang LLP 
  • Richard Wylie - HGF Ltd
  • Paolo Andreottola - Locke Lord LLP
  • Tracy Arch - Barker Brettell LLP 
  • Sofia Arenal - Mewburn Ellis LLP
  • Jill Bainbridge - Blake Morgan LLP
  • Rachael Barber - Deloitte Legal
  • Christopher Benson - Taylor Wessing
  • Simon Bentley - Abel & Imray
  • David Birchall - Venner Shipley LLP
  • Claire Breheny - Stobbs 
  • Ben Britter - Keltie LLP
  • Caroline Brooks - Abel & Imray
  • Anna Brown - Dentons
  • Rowland Buehrlen - Beck Greener
  • Richard Burton - D Young & Co LLP
  • Timothy Daniel Allen Carter - Addleshaw Goddard LLP
  • Helen Cawley - D Young & Co LLP
  • Natalie Clare - Lane IP
  • Anna Copeman - Dentons
  • Clare Cornell - Finnegan, Henderson, Farabow, Garrett & Dunner, LLP
  • Paul Cox - Foot Anstey LLP
  • Robert Cumming - Appleyard Lees IP LLP 
  • Sharon Daboul - Harbottle & Lewis LLP
  • Jason Dainty - Haseltine Lake Kempner LLP
  • Harpreet Dhaliwal - Stobbs 
  • Louisa Dixon - Taylor Vinters LLP
  • Michael Douglas - Wilson Gunn M’Caw
  • Charlotte Duly - Charles Russell Speechlys LLP
  • Kate Ellis - Eversheds Sutherland (International) LLP
  • Ben Evans - Blake Morgan LLP
  • Tom Farrand - Marks & Clerk
  • Désirée Fields - DLA Piper
  • Martyn Fish - HGF Ltd
  • Claire Freeman - Dummett Copp
  • Katy Fuggle - Swindell & Pearson
  • Louise Goodsell - Stobbs 
  • Esther Gottschalk - Marks & Clerk
  • Olivia Gray - Charles Russell Speechlys LLP
  • Mark Charles Green - UDL Intellectual Property
  • Hastings Guise - Fieldfisher LLP
  • Robert Guthrie - Osborne Clarke
  • Vanessa Harrow - Novagraaf 
  • Michael L Hart - Baker McKenzie
  • Mark Heritage - Bear & Wolf
  • Chris Hoole - Appleyard Lees IP LLP 
  • Peter Houlihan - Cleveland Scott York
  • Julia House - Albright IP Ltd
  • Emmy Hunt - Potter Clarkson
  • Clare Jackman - Ashfords LLP
  • Catherine Jewell - Beck Greener
  • Jackie Johnson - D Young & Co LLP
  • Gary Johnston - Mathys & Squire LLP 
  • Manish Joshi - Joshi Worldwide IP
  • Sanjay Kapur - Potter Clarkson
  • Paul Kavanagh - Dechert LLP
  • Andy King - Mewburn Ellis LLP
  • Lisa King - Barker Brettell LLP 
  • Anne Lacaze - Harrison IP Ltd
  • Vanessa Lawrence - AA Thornton 
  • Kerry Lee - Squire Patton Boggs
  • Joseph Letang - Dehns
  • Christopher Lewis - Saunders & Dolleymore
  • Charles Lloyd - Taylor Wessing
  • Stephanie Loeffler-Reading - HGF Ltd
  • Christiana Loizides - Sheridans
  • Clare Mann - Dehns
  • Vanessa Marsland - Clifford Chance
  • Leigh Martin - DLA Piper
  • Duncan J Morgan - Beck Greener
  • Rosalyn Newsome - Barker Brettell LLP 
  • Katie Oliver - Albright IP Ltd
  • Gurminder S Panesar - Wiggin LLP
  • Gloria Parmesan - Venner Shipley LLP
  • Shireen Peermohamed - Harbottle & Lewis LLP
  • Tim G Pendered - Maucher Jenkins
  • Emma Pettipher - Stobbs 
  • Gareth Price - UDL Intellectual Property
  • Stephen Reese - Clifford Chance
  • Yoann Rousseau - Venner Shipley
  • Azhar Sadique - Keltie LLP
  • Colin Sawdy - Howard Kennedy LLP
  • Harriet Seymour - Fieldfisher LLP
  • Emily Sharkey - Hogan Lovells
  • Alison Simpson - UDL Intellectual Property
  • Dan Smith - Gowling WLG
  • Geoffrey Smith - HGF Ltd
  • Leigh Smith - Clifford Chance
  • Carl Steele - Ashfords LLP
  • Rebecca Swindells - Jones Day
  • Sarah Talland - Potter Clarkson
  • Kieron Taylor - Swindell & Pearson
  • Richard Taylor - DLA Piper
  • Andrew Terry - Eversheds Sutherland (International) LLP
  • Jonathan Thurgood - HGF Ltd
  • Joel Vertes - CMS Cameron McKenna Nabarro Olswang LLP
  • Nick White - Charles Russell Speechlys LLP
  • Charlotte Wilding - Deloitte Legal
  • Rachel Wilkinson-Duffy - Baker McKenzie
  • Jessica Wolff - Stobbs 
  • Nicholas Womsley - Swindell & Pearson
  • Trevor Wright - Groom Wilkes & Wright LLP

Individuals: transactions

  • Mark Abell - Bird & Bird LLP
  • Jo Alderson - Pinsent Masons
  • Ben D Allgrove - Baker McKenzie
  • Arthur Artinian - K&L Gates LLP
  • Simon Bennett - Fox Williams LLP
  • Michelle L Blunt - Baker McKenzie
  • David Bond - Fieldfisher LLP
  • Oliver Bray - RPC
  • Nicola Broadhurst - Stevens & Bolton LLP
  • Michael Browne - Wiggin LLP
  • Patrick Cantrill - Womble Bond Dickinson (UK) LLP
  • Simon Chalkley - Keystone Law
  • Lewis Cohen - Mishcon de Reya LLP
  • Giles Crown - Lewis Silkin
  • Ciara Cullen - RPC
  • Declan Cushley - Browne Jacobson LLP
  • Gordon Drakes - Fieldfisher LLP
  • Jim Ford - Allen & Overy LLP
  • Nemone Franks - Linklaters LLP
  • Michael Gavey - Simmons & Simmons LLP
  • Ruth Hoy - DLA Piper
  • Paul Joseph - Norton Rose Fulbright
  • Sahira Khwaja - Hogan Lovells
  • Robert Lands - Howard Kennedy LLP
  • Naomi Leach - Stephenson Harwood LLP
  • Jake Marshall - Carpmaels & Ransford LLP
  • Vanessa Marsland - Clifford Chance
  • Anthony Misquitta - Keystone Law
  • Nigel Parker - Allen & Overy LLP
  • Jennifer Pierce - McCarthy Denning Ltd
  • Alexandra Pygall - Stephenson Harwood LLP
  • Tamara Quinn - Osborne Clarke
  • Stephen Reese - Clifford Chance
  • Felicity Reeve - Bird & Bird LLP
  • Helen Scott-Lawler - Burges Salmon LLP
  • Stephen L Sidkin - Fox Williams LLP
  • Adrian H Smith - Simmons & Simmons LLP
  • Claire Smith - Bristows LLP
  • Joel Smith - Hogan Lovells LLP
  • Charlotte Tillett - Stevens & Bolton LLP
  • Joel Vertes - CMS Cameron McKenna Nabarro Olswang LLP 
  • Alex Watt - Howard Kennedy LLP
  • Nick White - Charles Russell Speechlys LLP
  • Sarah Wright - CMS Cameron McKenna Nabarro Olswang LLP 


  • John Olsen - Locke Lord LLP