United Kingdom: England

When asked about the trademark market, UK practitioners find it difficult to think of any developments besides Brexit. The legal uncertainty around the status of the future protection of EU trademarks in the United Kingdom has created more work for solicitors and trademark attorneys in the short term – despite the additional costs it incurs, there has been a surge in double UK and EU applications – but there remains concern in the IP profession regarding the right of representation before the EUIPO, about which nothing is yet clear. In the meantime, lawyers continue to join the Irish roll and firms continue to think strategically about continental mergers and new office openings. Law and IP firm innovation is another notable talking point: Wiggin made the biggest splash with its establishment and successful subsequent licensing of Incopro, which gives brands technology tools to track and tackle IP infringement. Other firms are also getting in on the action; Simmons & Simmons has done clever things around automation in connection with trademark oppositions; Allen & Overy launched Fuse, a space where technology companies, lawyers from the firm and their clients can collaborate on the development of legal solutions. Beyond a handful of debuts in the rankings – Appleyard Lees, Beck Greener, Brandsmiths, Clifford Chance, Mathys & Squire and Waterfront Solicitors – not a great deal has changed with regards to the WTR 1000 listings; with Brexit uncertainty casting a shadow, the law firm market is fairly stable.

Firms: solicitors

  • Allen & Overy LLP
  • Baker McKenzie LLP 
  • Bird & Bird LLP
  • Bristows LLP
  • CMS Cameron McKenna Nabarro Olswang LLP
  • Taylor Wessing
  • Wiggin LLP
  • Browne Jacobson LLP
  • Charles Russell Speechlys LLP
  • Cooley LLP
  • DLA Piper UK LLP
  • Fieldfisher LLP
  • Gowling WLG 
  • Hogan Lovells
  • Lewis Silkin
  • Mishcon de Reya LLP
  • RPC
  • Simmons & Simmons LLP
  • Stephenson Harwood LLP
  • Blake Morgan
  • Brandsmiths
  • Burges Salmon LLP
  • Clifford Chance LLP
  • Collyer Bristow LLP
  • Dentons UKME LLP
  • Fox Williams LLP
  • Herbert Smith Freehills LLP
  • Marks & Clerk Solicitors LLP
  • Norton Rose Fulbright LLP
  • Osborne Clarke
  • Pinsent Masons LLP
  • Powell Gilbert LLP
  • Reed Smith LLP
  • Squire Patton Boggs
  • Stevens & Bolton LLP
  • Waterfront Solicitors

Firms: trademark attorneys

AA Thornton & Co

AA Thornton renders tailored trademark and IP services to a distinguished clientele. With practitioners based in London and Munich, it is ideally situated to advise clients on the protection and development of key brands in Europe and beyond. Attesting to a practice that is in fine fettle, the firm made a raft of partner promotions in late 2018; it has plenty of up-and-coming talent, but also market leaders in individuals such as Ian Gill and Vanessa Lawrence. Partnership chair Gill is a technically accomplished attorney who coordinates worldwide portfolios with finesse; the same can be said for Lawrence; she is a commercially minded practitioner who also enjoys rolling up her sleeves and getting stuck in to anti-counterfeiting matters.

Allen & Overy LLP

As a one-stop shop, Allen & Overy is a fixture on the IP landscape. David Stone’s global thought leadership on brands and designs, Neville Cordell’s authority on copyright and trademarks, and Nigel Parker’s and Jim Ford’s exceptional transactional gifts combine to ensure that the team offers something truly exceptional. This past year, the set has proven its filing and portfolio management abilities; it is hard not to be impressed when Stone is doing fantastic work for the Coca-Cola Company, Fox Entertainment Group, Gibson Brands and many more besides. All the while, the side has been putting in resonant performances in litigation. Praise abounds for both Stone and Cordell: “As well as profound knowledge, David has an acute commercial sense which makes him a first port of call when meaningful IP issues arise. He always manages to make himself available and has built a strong team around him that provides an excellent overall service.” The deputy High Court judge is “one of the United Kingdom’s strongest litigators”. “Mastermind would be an appropriate term to use when describing Neville. He’s a star litigator with a huge amount of experience.” On the deal side, Parker recently advised tourism industry leader TUI on the IP aspects of the €381million sale of Travelopia to KKR. Teaming up with Ford, he also advised a pharmaceutical company on the sale of various non-core but well-known brands.

Appleyard Lees IP LLP 

Historic UK regional player Appleyard Lees debuts in the WTR 1000 for 2019 as a result of enthusiastic research recommendations: “Its work is of an exceptional standard – nothing needs to be amended or tweaked. Its team is really thoughtful and does excellent research; it also responds rapidly to any instructions.” Bedding in with clients and aligning advice with business objectives is the modus operandi of partner Robert Cumming and senior associate Chris Hoole – the firm’s two top contacts on the trademark side. Dual-qualified as a trademark attorney and solicitor, Cumming has a panoramic perspective on the business of brands with his litigation background and strong brand management expertise. Hoole is distinguished by his proficiency in devising and executing global anti-counterfeiting efforts.

Baker McKenzie LLP 

“Among IP firms in the United Kingdom, Baker McKenzie is first class; it demonstrates deep industry knowledge and high-level trademark expertise; it has incredible resources; it responds quickly; and it represents excellent value for money.” The organisation’s market-leading global portfolio management practice continues to purr thanks to the assured leadership of Jessica Le Gros; under her watch, the team has recently assumed responsibility for several new major portfolios. Le Gros is instrumental in the operation and development of the firm’s offshore teams in Manila and Belfast, both of which have been expanded of late. Often linking with Le Gros on prosecution matters, including on contentious administrative proceedings, Rachel Wilkinson-Duffy continues to shine both in terms of her client representation and her involvement in the Chartered Institute of Trademark Attorneys (CITMA) – she chairs the organisation’s Law and Practice Committee and is second vice president and treasurer. Both individuals have a key role to play in implementing some of the key trademark process innovations thought up by machine-learning authority Ben Allgrove and the global research and development team he leads. When he is not developing legal tech, Allgrove is a highly proficient IP lawyer, not only in the copyright sphere but also in fields of interest to brand owners such as e-commerce and advertising. According to one respondent: “Ben’s a charismatic guy who is easy to deal with and great at managing complex matters and difficult situations.” On the litigation side of the practice Baker McKenzie continues to pull out all the stops. The enforcement wing has a new representative in the WTR 1000 this year in Julia Dickenson who is the recipient of gushing praise from the market. According to one top luxury company: “Julia is one of the most responsive representatives we have anywhere in the world, and we are covering 50-plus countries. She helps us define and implement effective strategies for complex cases and provides a high-calibre service.” Another comments: “Her advice is pragmatic and value-additive. She is an excellent commercial thinker who comes up with great solutions.” Dickenson and Michael Hart are currently assisting a leading technology company tackle online counterfeiting problems. Hiroshi Sheraton maintains a vibrant patent litigation practice in the life sciences sector; he also handles pharmaceutical trademark matters and does a top job enforcing brand rights in other heavily regulated industries. The London IP team would not be so successful without “pragmatic lawyer and steadying influence” Michelle Blunt there to inspire and motivate. Alongside her captaincy, she also takes the lead on transactional IP matters. Her market-leading expertise on issues positioned at the intersection of tax and IP law sets her apart from her peers.

Barker Brettell 

Enthusiastically endorsed, Barker Brettell moves into the WTR 1000 gold tier for 2019. “It has an experienced and results-driven team that invests in relationships and provides a wonderful service. It represents the best possible balance between skill, value and likeability.” Catherine Wiseman, Sarah Lait, Tracy Arch, Lucy Walker and Rosalyn Newsome make up the constellation of Barker Brettell stars. Wiseman possesses brilliant business acumen and is great at focusing her clients’ minds on intellectual property and the commercial value they could derive from it. One of her recent projects includes consolidating and strengthening the portfolio of the Bollin Group. Lait does a terrific job heading the 25-strong trademark department and getting everyone pulling in the same direction. For her clients she is a rock in contentious trademark office proceedings in the United Kingdom and at the EUIPO and serves as a vital strategic sounding board. Wonderfully creative, Arch is more than just a relationship lead for several marquee brands – she is a hands-on adviser, highly organised project manager and persuasive negotiator. The best feedback is reserved for up-and-coming talent Walker, who makes her sophomore appearance in the WTR 1000 this year and Newsome, who makes her debut: “Lucy’s commerciality comes through immediately – she safeguards your business and minimises risk while taking a global perspective. She handles matters cost-effectively and saves you money. She’s extremely responsive and very down to earth too.” “Rosalyn is exceptional. She manages her clients’ expectations well and is quick to identify smart solutions when problems arise. She explains complex issues clearly and succinctly; her technical legal advice is spot on; she’s great on strategy; and she deals with opposing lawyers robustly. She also possesses a heightened sense of empathy.”

Beck Greener

Although it may not have shouted about it, Beck Greener has always been excellent at trademarks. It serves up perspicacious advice on prosecution and brand strategy to an enviable cadre of clients, which includes Beko, Condé Nast and PwC Legal, plus many more; it also acquits itself with distinction across the full range of contentious matters. Steering the practice is Ian Bartlett, a trademark attorney and litigator with extensive advocacy experience. He demonstrates excellent judgement and knows when to act and when to be a little more circumspect – “considered” is a word people use to describe him. “However, what truly separates Ian from the competition is the very personal nature of the service he provides. He understands his clients and cares about their business.” Also hands-on and highly rated is international trademark protection ace Rowland Buehrlen. “He treats you as a valued client and ensures you are well taken care of, even when there is a large gap between specific work engagements.” “He offers swift and practical advice on the likely success of particular filing strategies, which makes a valuable contribution to business decisions.” In Duncan Morgan, the firm has a future leader. “It is clear to see Duncan has a passion for all things trademark and design-related. He responds quickly to queries, keeps you updated every step of the way and lays out options clearly and concisely.”

Bird & Bird LLP

Already a card-carrying member of the global IP elite, Bird & Bird has not been resting on its laurels; lately, for example, the firm has focused on cultivating even more collaborative relationships between its various offices to perfect its international practice; strengthened its product design offering; and enhanced the technical sophistication of its online enforcement practice. Meanwhile, on the prosecution side, the set continues to offer “an extremely high level of service, it has the strength and depth required to manage a portfolio across the globe and an enthusiastic, responsive team that makes every possible effort to understand your business and keep costs down. Its advice is well-considered and accurate and saves you time and money.” Running the show are Allan Poulter and Mark Holah. Poulter laid the foundations for the group’s success and is an authority on international brand strategy. Sitting alongside him in the WTR 1000 gold tier, Holah garners glowing responses: “Mark is a big-picture commercial thinker who understands his clients’ objectives and budgetary needs. With his proven expertise, he is a huge asset to have on your side. He has excellent interpersonal skills and effortlessly adapts his approach appropriately depending on who in the business he is dealing with – an in-house paralegal, a general counsel or a member of senior management.” The set’s product design practice has built up an impressive head of steam thanks to the assured leadership of all-around strategist and pan-European trademark and design enforcement maven Ewan Grist, who also comes in for eager praise: “Ewan’s technical knowledge is excellent, and he applies it in a streamlined and pragmatic way. He is great at giving tactical advice and his recommendations on next steps are well-thought out and easy to follow.” Like Holah, “he pitches his advice at the right level and understands business well”. Designs have also been a big focus for senior attorney Patricia Collis. Excellent across the contentious/non-contentious divide in trademarks too, she flexibly builds IP service packages that are neatly tailored to the needs of each of her patrons. Peter Brownlow remains the main anchor when it comes to heavy-duty trademark infringement litigation. “He’s a very measured and gentlemanly lawyer who maintains excellent rapport with his clients.” Bird & Bird also maintains a vibrant IP transactions practice and there are two names to make a special note of here – franchising authority Mark Abell and sports, marketing and media expert Felicity Reeve. Reeve, who makes her debut in the WTR 1000 for 2019, has recently advised Costa on product placement agreements and British Lions on sponsorship matters.

Blake Morgan

“The team at Blake Morgan demonstrates the same level of skill and ability in trademarks that you see from the top London outfits.” The firm is not just a cost-effective option but a top-quality one too, which is why it attracts a long list of domestic and international clients and secures excellent results for them. Jill Bainbridge and Ben Evans have recently put in high-calibre performances, often in adversarial scenarios, for Be Wiser, Nokia, Wiggle and many more. Appreciative of the pair’s commerciality and accessibility, brand owners comment: “Jill and Ben have great judgement, which is something you can’t teach, and they give level-headed advice very proactively.” They also have a great reputation among their peers and are cited as being “solid and reliable practitioners who will get the best possible outcomes”.

Boult Wade Tennant LLP

Stakeholders in the IP market associate quality, responsiveness, creativity and value for money with the name Boult Wade Tennant. Growth and consolidation have been key themes in the “pre-eminent” set’s narrative over the past year; UK and EU trademark filing numbers are up; a new streamlined billing system is in place; and the ribbon was cut on an office in Madrid to cement the firm’s position as a European service provider. The London set has remained stable – which is exactly what you want when you have John Wallace, Tony Pluckrose, Felicity Hide, Catherine Wolfe, Emma Pitcher and Charlotte Duly on the team sheet. Each individual has a unique role to play or brings an exclusive skill set to the table, but they all collaborate closely to give clients the benefit of their collective expertise. Wallace serves as managing partner and head of trademarks and is an excellent problem solver; he recently handled a rare tarnishment case acting for Azumi Limited, the proprietor of high-end Japanese restaurant Zuma. Pluckrose “provides clear and pragmatic advice and is an affable guy who can be counted on to do a terrific job”. He has linked up with “extremely intelligent and strategically astute” trademark all-rounder Hide to represent Coty subsidiary Younique in a General Court action against a decision of the EUIPO – a case which will clarify the issue of enforceability of prior marks containing weak elements. Wolfe is internationally renowned for her intellectual prowess and is a former CITMA president; she is also a Mandarin speaker. “A safe pair of hands and very commercial and creative,” Pitcher has granular knowledge of trademark issues arising in the media field, as does Duly, with whom she works closely.


“A creative and innovative boutique,” Brandsmiths debuts in the WTR 1000 this year. “Its team is passionate about brands and trademarks and gets really stuck into its cases.” When it comes to litigation, Adam Morallee and Andrew Lee do not waste time fighting over unnecessary points; they are fierce and aggressive advocates for their clients who think outside the box on strategy as well as fee structures.

Bristows LLP

For “top-drawer outfit” Bristows, 2017 to 2018 was a key transitional period; a priority was to welcome Ian Gruselle and Simon Clark and their sizeable team from Berwin Leighton Paisner – a task that has been expertly accomplished. Gruselle, who now leads the portfolio practice, has “tremendous practical experience and puts his clients in the best position to make smart business decisions at an international level”. “Ian and his team are extremely well organised and provide an outstanding overall level of service when it comes to portfolio management. They are extremely responsive to queries and provide advice that is clear and concise yet also comprehensive.” As a “super-bright, thorough and hardworking all-rounder” and specialist litigator, Clark has had no trouble fitting in with fellow movers and shakers Paul Walsh and Jeremy Blum, both of whom garner excellent market feedback. “Paul is among the best in the field. He is ultra-commercial and pragmatic and manages costs well. He is very responsive and, if you have an urgent query, you’ll always get a quick reply from him – and he’s second to none in terms of giving you a good gut feel.” “Jeremy combines high-level strategic thinking with a meticulous approach” and moves up in the rankings this year in recognition of his work for Mondelez International against Nestlé concerning the registrability of the shape of Nestlé’s four-finger Kit Kat – he pleaded the case to the European Court of Justice (ECJ), which is usually the province of a QC. Holistic thinking around brands is one of the firm’s hallmarks, and Paul Jordan is instrumental in promoting this approach, he heads up the advertising and media practices. “He always goes the extra mile to assist his clients,” such as Royal Mail Group whose worldwide trademark portfolio he manages. Bringing a superb licensing and transactional skill set to the practice, Laura Anderson helps clients to get the most out of their intangible assets.

Browne Jacobson LLP

“Browne Jacobson provides extremely well-integrated IP services – it doesn’t just look at trademarks but at everything relevant to brands. The team is excellent at competitive landscape analysis and demonstrates a thorough understanding of the consumer mindset. Its client service is superior and it meets expectations on costs – you won’t get questions about the relationship from your finance department.” High-profile litigation is something the group is comfortable with; Cerryg Jones, Bonita Trimmer, Mark Daniels and Giles Parsons have all emerged victorious from the heat of battle and are fazed by absolutely nothing as a result. Jones can be super-aggressive or take a more conciliatory approach depending on what works best for the case at hand and the party he is representing. He is not afraid to give his clients the hard truth, which is why he is trusted. “Bonita has excellent legal knowledge and produces top-class written work. You can’t catch her out because she thinks everything through carefully.” “Mark is an excellent litigator with sound judgement. He gets into the detail but gives good overall strategic direction too. He’s great on patent and trademark disputes.” Finally, “Giles consistently does a first-class job – he wins cases and manages the PR side of it well, and he deals with difficult opponents without ever losing his cool”. Browne Jacobson has also mastered the art of brand management, which is where head of intellectual property Declan Cushley specialises. He comes highly recommended as a “rigorously commercial operator and skilled business partner who represents excellent value for money”. On the commercialisation side of the practice, Alex Watt continues to knock it out of the park. “He’s top quality – he sees creative solutions, not problems, and is clearly very passionate about brands. When you connect with him, it doesn’t feel like your usual supplier relationship – it’s more like a true partnership; he’s always available and goes the extra mile for you.”

Burges Salmon LLP

A “big mover and shaker in Bristol” with a full-service trademark practice to rival that of any UK firm, Burges Salmon continues to impress. It invests in its clients, getting to know what makes them tick and what challenges they face and then provides them with all the support they need to make their commercial visions a reality. At the helm is Jeremy Dickerson, a “knowledgeable, sensible, experienced and pragmatic litigator”. Engaged in an extra-curricular capacity with CITMA and international associations such as INTA, he makes a significant contribution to IP policy discussions and maintains an excellent network of contacts. Home-grown talent Helen Scott-Lawler previously captained the IP team before becoming head of the commercial practice. The focus of her trademark practice is transactional work.

Carpmaels & Ransford LLP 

Top boutique Carpmaels boasts solicitors, barristers, patent attorneys and trademark attorneys among its ranks and provides one of the most complete IP services of any firm. In trademarks, expertise on both portfolio management, disputes and litigation grants the set a panoramic view of brand protection; the counsel provided by partners Jonathan Day and Roger Lush has added strategic value as a result. An “excellent innovator”, dual-qualified solicitor and trademark attorney Day “provides outstanding legal advice which is both thorough and practical. He understands how to assess business risk and is highly commercial.” “Roger delivers on all fronts when navigating the challenges that come with protecting trademarks worldwide. He is a great listener who understands what his clients’ requirements are.” As one source espouses: “By guiding us on a more sensible registration process that we might not otherwise have embarked on, Roger saved us tens of thousands of pounds while delivering the desired level of protection.” Both have lots of exciting and demanding matters to get stuck into: Day advises a major multimedia company on a kaleidoscopic range of UK and EU IP matters, including disputes; works directly with Western Digital’s US in-house counsel (rather than through an overseas correspondent) to set up IP and business safeguards in Europe; and represents Biogen MA on all EU trademark matters – again directly with the company’s in-house counsel. Lush handles clearance, filing, prosecution, oppositions and other contentious matters worldwide for Bear Grylls Ventures; he has also acted for Belron in connection with its expansion of the Carglass brand in the Middle East and North Africa. Ian Kirby is another essential contact – he leads the dispute resolution offering and is the man for out-and-out court litigation in both patents and trademarks. Recently, he helped General Nutrition Investment Company defend its house mark in the vital UK market in a High Court dispute against Holland & Barrett. Carpmaels has a new representative in the WTR 1000 this year in Jake Marshall, who anchors the transactional practice. He is great at settlement agreements and thereby enhances the firm’s litigation offering; he also makes light work of major trademark licensing and assignment projects.

Charles Russell Speechlys LLP

Nascent start-ups and intergalactic corporations alike love to have Charles Russell Speechlys as the guardian of their most important brands, due to its unwavering commitment to quality and its holistic and commercial approach. The firm has made some exciting moves recently; for example, it acquired sports, technology, media and lifestyle boutique Couchmans in January 2018, securing the talents of IP and digital specialist Nick White in the process. A master at devising and implementing farsighted brand strategies, White has settled in to the CRS platform well by bringing expertise in areas such as reputation management and image rights to the table. He acts for prestige cycling brand Rapha Racing on clearance, international filing and brand and commercial strategy; Honest Burgers is another of his clients. Organic development has also characterised the past 12 months of the practice; there are some great associates coming through, such as the “gifted” Olivia Gray, a “highly intelligent lawyer who lays out compelling arguments and won’t step back from challenging you if required”. Gray and others are thriving under the leadership provided by “consummate professional” Mary Bagnall who oversees the IP group. The non-traditional marks doyenne and pan-EU problem solver and disputes resolver is “brilliant at translating legal complexities into simple, concise, clear, commercial and pragmatic advice”. “She keeps the best interests of her clients at the forefront of her mind and is excellent value for money too.” Acting for Cadbury in its battle with Nestlé over the colour purple continues to keep her busy. Another eminent name in the CRS pack is Kate O’Rourke, who takes the reins of the portfolio and prosecution practice. “Kate delivers advice in a way that grabs your attention and she is never afraid to tell you what you need to hear.” “She truly understands her clients’ business needs and always finds a way to add value.” It is also worth noting that there are few practitioners more knowledgeable concerning the implications of Brexit for the legal market than former CITMA president O’Rourke. Excellent feedback is also proffered for Jennifer Pierce who leads the way on IP commercialisation matters. As one client testifies: “I have interacted with many lawyers in the United Kingdom and overseas and can say, hand on heart, that Jenny is one of the very best. Her advice is well-considered, practical and easy to implement, and she draws on a remarkable breadth of experience to handle the most complex issues effectively.”

Cleveland Scott York

Cleveland Scott York maintains a substantial and sophisticated trademark team that covers all the bases for eminent UK and international companies. Proficient at implementing ironclad brand protection strategies, the team offers an excellent service on the contentious side of the practice; it is also fully open for business in the European Union with an office in Brussels complementing its presence in London, Reading and St Albans. Imogen Wiseman may have stepped away from the practice, but there is no shortage of talent on the line up. “Jonathan Clegg is a terrific attorney – the real deal. He is deeply knowledgeable about UK and European law and looked up to as a thought leader in the trademark and design fields. He has also surrounded himself with a great team.” “Phenomenal” portfolio manager Lorna Hobbs garners particular praise, as one foreign associate describes: “She is smart as a whip and solutions oriented.” This is backed up by a client referee who enthuses: “Lorna immediately identified problems with my existing trademark coverage and explained exactly what I needed to do to rectify the situation. She listens to and understands her clients and streamlines processes to save you time and money without compromising on quality of protection.” Complex contentious matters are the province of Peter Houlihan and Joanna Larkey.

Clifford Chance LLP

Clifford Chance is a discerning choice for any complex, contentious or commercially vital trademark work; the firm’s cachet and international resources bring comfort when there is a lot at stake. Extremely comfortable dealing with challenging cross-border issues, Vanessa Marsland is a master at resolving heated disputes. In the opinion of a top barrister: “Vanessa has an encyclopaedic knowledge of IP law and extensive experience in all relevant tribunals, as well as the General Court and the ECJ. She thinks about a case like a judge and gets straight to the most salient points. She has fantastic interpersonal skills – nothing is too much trouble for her and she makes herself available to clients and junior members of her team 24/7. She’s a real star who has been at the top of the IP game for more than two decades.” She represents the government of Cyprus to protect and enforce its Halloumi certification and collective marks; this involves appeals to the ECJ challenging the EUIPO’s approach to assessing the distinctive character of the earlier certification of collective marks.

CMS Cameron McKenna Nabarro Olswang LLP

Among firms in London, CMS is virtually unrivalled in terms of the breadth, depth, international reach and technical sophistication of its brands practice. As head of trademarks, Sarah Wright has done a wonderful job in integrating the team following the 2017 CMS-Olswang-Nabarro merger. Wright is a versatile practitioner best known for her portfolio management dexterity, which she exercises for industry leaders such as Microsoft, whose UK and EU filing and administrative proceedings she oversees. “Sarah is approachable and very easy to partner with. She is proficient at handling wide-ranging matters for companies of immense global scale.” Louise Gellman is also a repository of trust for marquee names when it comes to international portfolio management and contentious work. She advises several companies in the MacAndrews & Forbes group on prosecution, infringement and cancellation matters alongside Tom Scourfield, a legacy CMS lawyer. As a side note, there are many examples of similar and other existing ties between the merged firms, which has helped smooth the path to integration. Gellman is completely unpretentious; she cares about her clients and understands their need for efficiency and for keeping costs down. Scourfield is a renowned enforcement and litigation maestro who moves into the WTR 1000 gold tier this year. “He’s thorough, dependable, responsive and practical and has an incredible ability to explain complex issues in a very straightforward way.” David Parrish is another lynchpin of the disputes practice who also garners high praise: “He is a candid and thoughtful lawyer who you can rely on for a good steer in many territories. He handles complex litigation meticulously but with pragmatism.” The roster also includes some outstanding all-rounders, Guy Heath and Joel Barry being great examples. “Guy is a trusted adviser who focuses on achieving practical business results in addition to legal wins. He is a top negotiator, drafter, protector and enforcer and a great ally for all trademark matters in the United Kingdom and Europe.” Barry is a leading light when it comes to media issues. Hailing from Olswang, like Barry, Helen Newman is cited as “a big name in the retail, luxury and fashion industries”.

Collyer Bristow LLP

Collyer Bristow’s trademark litigation foundations are rock solid; its IP team knows how to facilitate quick wins, shoot it out in court and pursue alternative paths to resolutions, and is adept at tailoring its approach to bring about the most commercially desirable outcomes for its clients. Patrick Wheeler has decades of experience and is a savvy strategist especially when it comes to Intellectual Property Enterprise Court (IPEC) litigation. Solicitor-advocate Tim Bamford deftly coordinates multi-jurisdictional litigations.

Cooley LLP

US outfit Cooley’s dynamic London trademark team may be compact, but it files more EU trademarks than most of its competitors. However, it is not just about the numbers; eschewing an academic approach in favour of a commercial one, the group gives clear recommendations on best courses of action. A past master at balancing legal and commercial risk, Nicholas Bolter is the go-to guy in Europe for multiple marquee US companies, including Netflix, TGI Fridays and Twitter. “Nick is exceptionally proactive and has a complete knowledge of UK and European trademark law and practice. He handles complex and delicate cases extremely well and gives clear and thorough counsel to his clients. By dealing incisively with third parties, he helps you avoid time-consuming and costly proceedings.”

D Young & Co LLP 

Leading European IP setup D Young & Co is in fine health as demonstrated by growth in its dispute resolution and trademarks group via lateral hires in Munich and London; promotions to the partnership; and many new high-profile clients. Consistent with previous years of WTR 1000 research, for 2019 the ensemble again garnered some of the most enthusiastic feedback of any UK firm. “Seasoned litigator” Tamsin Holman “is a pleasure to deal with – she is extremely accommodating and her service is excellent. She deals with difficult cases easily and her approach and methods allow for seamless communication and decision making.” Working closely alongside her is newly minted partner Anna Reid, who makes her debut in the rankings with style: “She can hold the fold on large and complex matters and is an excellent writer whose legal analysis of issues is always spot on. She provides you with everything you need to make informed decisions – likelihood of success, potential pitfalls and accurate cost estimations.” The two recently linked up to represent Marriott International in an appeal from a decision of the EUIPO Board of Appeal to the General Court of the European Union; the case involved an invalidation action on relative grounds, one of the grounds being based on copyright law, which is rarely relied on at that level. Matthew Dick also runs a vibrant litigation and enforcement practice within his broader strategic counselling remit. “Matt is entirely dependable and acts like an extension of your business team. His advice is prompt, practical and cost-effective and takes into account not just the law but commercial practicalities too. Smart, friendly and witty, he’s a pleasure to work with on a personal level.” Like Dick, Jeremy Pennant is recommended for both prosecution and litigation. “Jeremy is highly cost-efficient and business focused – he resolves complex matters in a manner that is most beneficial to his clients without much hassle or expense.” His assured leadership is instrumental to D Young & Co’s “reliably outstanding performance”. Highly skilled in all areas of trademark practice, Gemma Kirkland is one of the best when it comes to oppositions. “Gemma is incredibly supportive and just extremely helpful all round. Her advice is well-considered and balanced, reflecting her deep expertise and experience.” She sees things through her clients’ eyes having gained in-house experience at BP. Helen Cawley also boasts in-house experience on her résumé and specialises in contentious administrative proceedings. “She provides consistently excellent advice on matters from initial registration to conflict resolution and can be recommended without hesitation.” Jackie Johnson is yet another fail-safe option if watertight trademark protection is required. Her many recent successes include a cancellation action for Duracell Batteries and an opposition for Sky UK Limited.


“Dehns is a great trademark attorney firm and provides an outstanding service to an excellent client base. The team gives commercial and user-friendly advice so you can pass it on to the business without having to add to it.” Star of the show Elaine Deyes is “highly organised and works with machine-like efficiency”, while Clare Mann is “very easy to partner with” and manages global portfolios with a deft touch.

Dentons UKME LLP

Dentons is distinguished by its combination of proficiency in contentious and non-contentious patent and trademark work and its global footprint. Lots of exciting news has come out of the London camp lately: it launched a trademark prosecution offering; advised KKR on an IP portfolio transfer of 3,000 trademarks and 800 patents following its £6 billion acquisition of Unilever’s spreads business; and acted for SkyKick against Sky, which involves a reference to the ECJ. At the forefront of all of this is Anna Copeman who heads the UK trademark prosecution and enforcement practices.


The UK trademark team at DLA Piper is not just London-based; although it has a strong presence in the capital, it also has excellent professionals in regional offices, which is advantageous from a cost perspective. Using Leeds as his base, Leigh Martin is enhancing the firm’s filing and prosecution practice and working hard to make it more efficient from a technical and staffing perspective. Flying the DLA flag in Sheffield, Richard Taylor takes care of some big-name clients, Heineken being a great example; making great use of the organisation’s resources, he oversees all the portfolio and disputes work in the United Kingdom. The team in London, comprising Ruth Hoy, Désirée Fields and John Wilks, has been stable and consistently impressive. Head of intellectual property and litigator-in-chief Hoy is “pragmatic and a great tactical lawyer”. She is au courant with all the latest trends and developments in many economic sectors but is cited by clients for her “excellent fashion and retail knowledge”. Brand protection specialist Fields “impresses with her dedication and patience and comes up with creative approaches to difficult matters”. She manages the global portfolio of Kite Pharma in collaboration with colleagues in Paris. An expert in IP, media and data protection law, Wilks has one of the broadest skill sets; he is also “an authority on advertising”. All the DLA practitioners “act like an extension of an in-house department, they give practical advice, come to business conclusions, deploy other departments of the firm effectively and are very cost effective”.

EIP Europe LLP

Responsiveness, attention to detail and flexibility, whether it is using a particular database that clients utilise or billing in a way that fits with a brand owner’s model – these are some of the things that attract major brands to EIP. The firm also has a uniquely global footprint, with trademark practitioners based in the United Kingdom, Germany and the United States. Throughout 2018 the firm significantly strengthened its team, bringing Claire Lehr on board and handing her the captain’s armband for the brands practice. The former Cooley pro was an excellent choice, given the high esteem in which she is held by rights holders. “Claire is intelligent, creative, focused and extremely business-minded. She understands the ‘right this minute’ mentality that many US corporates have and is incredibly responsive. When it comes to things like billing, there’s never any surprises with Claire.” Paula Flutter continues to be extremely active in the practice too. “Paula is one of the best trademark practitioners around and gives consistently valuable and practical advice on search and clearance, prosecution and enforcement matters. She is also great value for money.”

Fieldfisher LLP

Fieldfisher maintains one of the largest and best trademark and design portfolio management practices of any UK law firm and it knows how to keep exacting clients happy and coming back for more. As one enthuses: “We send them a lot of work and they are always quick to respond – we have never had to chase them. The team is really on top of client management – they give us a kick when we need it while keeping in mind how busy we are. We’ve nothing but praise for the quality of the work too – the firm understands our business and has gained an intimate knowledge of our many brands.” Leighton Cassidy provides resolute leadership to the IP protection group. “He is a personable guy who is an absolute pleasure to be around. Super-knowledgeable, incredibly diligent, fair and a savvy negotiator, he inspires confidence.” Cassidy has been extremely busy of late but has not dropped the ball on anything; he recently took over the conduct of Astellas Pharma Europe’s trademark portfolio in Europe, the Middle and Africa and the Commonwealth of Independent States and completed a number of large-scale projects for the client since; he manages several oppositions, revocation actions and seizures for videogame publisher Take-Two Interactive Software – for which kudos must also be given to excellent senior associate (and fellow Kiwi) Richard Hing – and he looks after Caffè Nero’s extensive international trademark portfolio. Some of the best feedback is reserved for brand strategist Harriet Seymour who makes her first appearance in the WTR 1000 this year. “Harriet has exceptional industry expertise and broad knowledge of trademark laws and practices throughout the world, as well as an excellent international network. She helps her clients manage internal budget issues well and doesn’t overcomplicate matters.” When it comes to contentious administrative proceedings before the UK and EU IP offices, Hastings Guise is the person to call. “He gets a kick out of the intellectual rigour of IP practice and is an excellent strategic and business-minded lawyer who deserves more credit.” Foreign associates love him: “His advice is so clear that you can cut and paste it to your client.” The firm’s already robust litigation practice got a serious shot in the arm in early 2018 when John Linneker joined. He is a big-time lawyer who previously oversaw the global trademark practice at Dentons. Sources refer to him as a “highly skilful, insightful and intelligent problem solver”. His approach synergises with that of Nick Rose, who “comes up with straightforward and effective resolutions in complex cases”. “Some top solicitors view themselves as the most important person in the room – Nick is not like that; he’s really down to earth and just a pragmatic, no-nonsense operator.” Fieldfisher can do anything for a brand and has abundant transactional expertise; David Bond is the master of brand exploitation.

Fox Williams LLP

Fox Williams operates as a secret weapon for trademark owners in the fashion and technology theatres. The group is unwaveringly focused on results and keeps commercial end goals in mind whether quarterbacking an anti-counterfeiting investigation, litigating in the High Court or other dispute forums or getting signatures on the dotted line of a contract. At the forefront of the practice is Simon Bennett whose excellent credentials as an all-rounder are attested to by his rankings in the WTR 1000 rankings; Bennett is one of the few UK lawyers to be recommended on the prosecution and strategy, litigation and enforcement and transactions tables. He often handles complex cases that draw on his diverse talents; he is currently litigating on behalf of Superdry – a client of his since it first started trading – against Superbrand following the breach of an agreement in which the latter promised the former not to use the word ‘Superbrand’. Those engaged in the fight against fakes sat up and took notice of Bennett’s recent success for Fenix Outdoor, which had issues with Camden Market stalls selling knock-off versions of its Kanken backpacks; Bennett got a court search order, which was crucial to targeting the fakes. This case proved that “Simon has excellent strategic vision. Calm, thoughtful, personable and pragmatic, he’s a first-class trademark lawyer.” However, it is not all about Bennett – he has a fantastic team around him, including individuals such as senior associate Rosie Burbidge, who “gets things done in the best and easiest way and bills exactly in accordance with the expectation she has set” and Sarah Redmond, who was recently promoted to trademark director. Redmond is joint head of INTA’s Brexit taskforce and co-wrote the INTA submission to the European Commission on the impact of Brexit. In Stephen Sidkin, Fox Williams has a top expert in distributorship and agency disputes and trademark licensing in the fashion industry.

Gill Jennings & Every LLP

Brand owners are exceptionally vocal in their praise of European patent and trademark attorney setup Gill Jennings & Every: “Every attorney at the firm is nothing short of fantastic – they are all extremely professional and personable. They work hard to understand your business priorities and give all their advice a commercial slant; they provide honest feedback and tell you what they think, not just what you want to hear; they give clear recommendations, not just options; and they work with you in a genuine partnership.” Virtually no trademark practitioner in the United Kingdom is more emphatically recommended than Rowena Price: “She is super responsive, utterly charming and a total professional. She has excellent strategic instincts, is very thoughtful and has outstanding client skills. She deserves top grades.” Many peers recommended her spontaneously, citing her as “really thorough” yet “practical and efficient”. Alasdair MacQuarrie also garners glowing notices: “He is a consummate professional who really understands his clients and is aligned with them. He provides advice that takes into consideration substantive legal merits and business issues. He’s always spot on, and great to call for analysis, advice or just a quick read on something.”

Gowling WLG 

Gowling WLG may be excellent for one-off pieces of trademark litigation, but it is not just a distress purchase – it gets a lot of repeat business because brand owners see immense value in its well-rounded IP toolkit, holistic problem-solving approach and international reach and coordination dexterity. In Kate Swaine the firm has an assured leader. The experienced litigator and clever brand strategist covers a lot of ground for marquee brands such as Weetabix which, in conjunction with the firm’s Toronto crew, she advises in connection with filings, renewals, enforcement, oppositions, clearance, designs and more. In addition to food and beverages, Swaine has tremendous expertise in the retail sector, and provides 360-degree brand management support to Mothercare. Clients emphasise: “It’s a great pleasure to work with Kate and her team; they are engaged, responsive, pragmatic and aligned with our business strategy. Kate’s passion for and understanding of brands radiates in the advice she provides, resulting in effective and creative solutions. When you have Kate on board, your brand protection becomes infinitely stronger.” Another compelling reason to call on Gowling WLG is its expertise in designs. Swaine is knowledgeable in the area, but the maestro is newly minted partner and WTR 1000 debutant John Coldham. “John achieves excellent outcomes around trademark and design infringement issues and does so in a way that minimises the costs involved. He is highly practical and does not sit on the fence – he gives you a good steer.” He has handled some important litigations recently and acted with Swaine for Peeks Social Limited against Powerchord successfully dealing with an interim injunction application made by the latter and launching a counterclaim on the way to a settlement. He also successfully represented Azumi, the owner of a prestigious restaurant in trademark infringement proceedings against a dog food company, this time with Gordon Harris. Harris serves as global IP co-head and has been instrumental in making the firm what it is today; he made the merger between Gowlings and Wragge & Co (which he established) happen and took the lead on subsequent international expansion efforts in Singapore and Dubai. Another lodestar is litigator Alexandra Brodie who co-chairs the global technology sector focus group.

Herbert Smith Freehills LLP

“Always a class act when it comes to intellectual property,” prestigious commercial outfit Herbert Smith has a lot to offer brand owners; it has a dedicated global trademark prosecution and portfolio management team, which is run out of Melbourne, and authoritative specialists stationed in multiple European locations including, London, Milan and Paris. Must-win litigation and lucrative and highly strategic commercial IP transactions see the London group at its best. The hands-on leadership of Joel Smith has been crucial to the side’s recent growth and success. “Joel is a brilliant strategic thinker and a client-oriented, responsive and faithful lawyer. He provides outstanding services in a cost-effective manner and with impressive speed.” Lately he has teamed up with Alexandra Neri in Paris to represent Geox in a trademark infringement and passing-off case and deliver a satisfying pan-EU resolution; he has also been advising British American Tobacco on issues surrounding the plain packaging of tobacco products and representing it in numerous judicial challenges, drawing effectively on the firm’s outstanding regulatory expertise. Mark Shillito is another exquisite complex problem solver and litigator. Highly proficient in patents, trademarks and copyright, the global IP head is one of the United Kingdom’s best all-rounders.

HGF Ltd 

“HGF is fantastic – one of the best IP groups there is. It can help with any query whether it relates to trademarks, designs, patents, domain names or litigation and takes the time to get to know its clients’ businesses to tailor thoroughly practical advice as closely as possible to fit commercial needs. What you get from the firm is just top quality.” Standout practitioners this year are London-based Stephanie Loeffler-Reading and Manchester’s Lee Curtis both of whom have portfolio management and brand strategy down to a fine art. Loeffler-Reading is brilliant on worldwide clearance searches and provides “timely and concise opinions, she goes beyond just reviewing the results provided in a search report and researches the business activity of owners of potentially confusing marks to provide valued legal and commercial risk analyses, which is extremely helpful from a business perspective. She responds rapidly to prosecution instructions and provides excellent strategic advice on overcoming descriptiveness refusals. She is very approachable and easy to communicate with too.” “First and foremost, Lee has incredible subject matter expertise – you won’t find someone more knowledgeable about trademark law and brands. He understands his clients’ values, history and aims and provides a lot of added value by putting on external and internal training sessions so you always feel up to date and ready to keep expanding and innovating. He responds to emails and queries at lightning speed no matter where he is in the world.” Like Curtis, Leeds-based partner Richard Wylie makes his WTR 1000 debut this year and gets enthusiastic endorsements from the market, particularly among foreign associates. “Richard gets straight to the point and is focused on helping his clients make smart and informed commercial decisions. He thinks long term and won’t stir up a conflict for the sake of it. On top of it all, he’s practical, cost-efficient and an easy person to partner with.” A lot of the credit for HGF’s strength and depth in brand protection must go to David Potter, who heads the trademark team, and to dual-qualified trademark attorney and solicitor Geoffrey Smith. With well-thought out strategies in mind, they also ensure that the portfolio team is enmeshed with the legal group at the firm, key members of which include Antony Gold and Marie McMorrow. They have amplified the firm’s litigation activities considerably in recent years in a way that has really made people sit up and pay attention. IP solicitor Gold is a veteran of many benchmark litigations and an expert on internet-related matters. McMorrow, whose main desk is in Birmingham, is adept at coordinating multi-jurisdictional cases. The same can be said for Jonathan Thurgood; he crosses the contentious/non-contentious divide artfully, but spends most of his time on disputes, including domain name, company name and anti-counterfeiting matters.

Hogan Lovells

Showcasing both the interconnectedness of its global IP practice and its rounded approach to brands, Hogan Lovells recently launched Total Brand Care – a series of in-house seminars for in-house legal, IP, marketing and business teams; the first was held in Tokyo in November 2017 and the London event was held in June 2018. This was anchored by partners Charlie Winckworth and Sahira Khwaja, two long-serving lawyers who have kept Hogan Lovells at the forefront of brands practice in the United Kingdom. Winckworth is a “very impressive litigator” who has been on a roll lately in terms of new client wins; Gamesys, the developer behind some of the United Kingdom’s biggest gaming websites, recently instructed him to handle its worldwide trademark portfolio, to advise on the clearance and registration of new brands and to take care of enforcement matters; Asahi Europe has mandated him with its prosecution and enforcement matters globally. Meanwhile, Khwaja has expanded her engagement with Mars; among other things she has recently implemented a strategy to combat parallel imports of US origin entering the United Kingdom. Khwaja has also continued her sterling work for Merck Sharp and Dohme on the UK trademark aspects of its dispute with Merck – the world’s largest same-name dispute. What all this shows is that Winckworth and Khwaja are highly sophisticated lawyers who are perfectly poised to handle, in an inter-disciplinary way, the total needs of household international rights holders and to put the most challenging disputes to bed.

J A Kemp 

Growth has been the main storyline at top European IP player J A Kemp lately; it opened a new Paris office in 2018 (its second outside of the United Kingdom after Munich); it has increased the volume of the litigation work it is handling by at least 50%; and it has significantly grown the team in Oxford, to make it the leading firm in the London-Cambridge-Oxford so-called ‘golden triangle’. Outstanding performance is another important thread in the J A Kemp narrative; attesting to his, all lead partners in the group score excellent feedback. For example, as one interviewee contends, head of trademarks and dual-qualified solicitor and trademark attorney James Fish “provides an absolutely first-class service, when you want to know whether a name or concept can be protected, he gives quick, accurate insights at an early stage, so you don’t waste time and money going down blind alleys; when you do alight on something that works, he gives excellent guidance every step of the way.” “He’s extremely commercial and committed to his clients.” He does a top job for innovators such as Semblant, an award-winning leader in nano-material technology, and Intrexon and subsidiary Oxitec Limited, which produces genetically modified insects. “Ben Mooneapillay is rigorous, on-point and utterly dependable – he sets the gold standard. His advice is insightful, incisive and invaluable and he’s highly responsive, speedy and commercial too.” He is a trusted adviser for Electronic Arts among other industry leaders. “Charlotte Stirling is extremely proactive and cost-conscious. She consistently distinguishes herself from other outside counsel because of her exceptional quality work.” “Tom Albertini is a rare breed – he is extremely skilled technically and a natural people person who is excellent at dealing with clients. He provides level-headed and clear advice and is just top-drawer.”

Keltie LLP 

“Keltie is one of Europe’s pre-eminent IP prosecution firms and a modern, innovative, first-class organisation that really understands what brand owners want to achieve. It has won awards for being an excellent employer and when you speak to its junior practitioners, you can see they enjoy being there; Keltie retains staff well and its consistency is a major plus. The team is very practical and will tell you when not to bother with something, so the fees don’t rack up. Keltie is big enough to have excellent resources, but not too big that it makes the service impersonal – as a client, you’re not just a name on a list.” The ensemble’s partners and directors are “uniformly impressive”. “Alistair Gay is fantastic on international portfolio and disputes matters. He provides detailed analyses and is great to discuss complex matters with. He is ultra-responsive too.” As peers contend: “Alistair is not only a measured, calm and considered practitioner, but also a clever strategist with a killer instinct.” Frequently teaming up with Gay is Azhar Sadique, a director in the group who makes his debut appearance in the WTR 1000 this year. “Azhar is highly articulate and very passionate about his work. He gives up to date and practical advice on the most challenging matters – you can throw any question at him and he’ll handle it with humour and adroitness.” Designs and sports connoisseur Manuela Macchi “gets her clients, so it’s not just a case of ‘here is the advice’, but ‘here is the advice and how you can implement it to achieve your commercial goal’. She has excellent diplomatic skills, which is great for when you have an aggressive party on the other side of a matter.” Worldwide searching ace and portfolio manager Ben Britter “quickly grasps the complexities of a case and the commercial priorities of his clients and provides comprehensive and completely tailored strategic advice. Showcasing his profound experience, he gives clear and concise advice on the best courses of action and is highly responsive to the point of being there in late hours during the holiday season.” Rosemary Cardas shines brightly when it comes to brands, copyright and designs and is “one of the best in Europe for international trademark advice. She is highly conscientious and identifies the most effective and cost-efficient paths to take.” As one referee comments: “I have moved matters to her that other foreign associates were not able to handle successfully because she’s so creative at finding solutions – she always comes through.” Although clearly keeping patrons happy, Keltie has not stood still; in 2018 it opened a new office in Cambridge, expanded its team in Galway, held multiple events and seminars and upgraded its IT systems.

Kilburn & Strode LLP 

Kilburn & Strode recently moved to new premises in London and, in the process, has embraced new agile working practices and technology to promote efficiency, knowledge-sharing, collaboration and flexibility; the change has given the firm serious momentum moving into 2019. However, the reasons for which it is popular have not changed, these include exceptional proficiency in handling global trademark portfolios and expertise in administrative disputes. Carrollanne Lindley, Iain Stewart and Ryan Pixton form a dream team and bring inspiring leadership to a growing group. “Carrollanne is someone you can give complex matters to without hesitation because she is technically excellent. She offers really good strategic and commercial advice and is fun and entrepreneurial.” “Iain is easy to partner with thanks to his practical and commercial approach. He is generous with his time and is always looking for ways to add value.” As one US associate proffers: “Iain is the best barometer for how things may go in Europe, and just generally in the world; he is great to use as a strategic sounding board when you’re making big global decisions. He has an excellent and sophisticated sense of humour too.” “Ryan is a fantastic trademark attorney – he delivers thorough, on-point advice on time. He’s also a really nice guy and great at building close relationships with clients.” All three are regarded to be thought leaders; Stewart and Pixton travel far and wide to deliver lectures on the effect of Brexit on European trademarks and Lindley has taken to the podium in several US locations, as well as Japan and South Korea, to speak on European IP strategy.

Lane IP

“Lane IP has become one of the leading filers of UK and EU trademarks by making things easier for brand owners, being very competitive on price and offering an excellent service.” “So many trademark attorneys are traditional in how they advise and communicate; Steve Lane’s attitude is refreshing because he’s so commercial and straightforward.” The same is true of Natalie Salter, who is “super user-friendly” and “prioritises the interests of her clients and does excellent work”. Lane IP is also well known from an innovation standpoint and “deploys sophisticated automation tools for things like online brand enforcement”; the team has done a brilliant job of this without sacrificing the personal nature of its service.

Lewis Silkin

“Lewis Silkin’s integrated IP team is a fantastic one-stop shop for all brand-related matters. A standout feature is its excellent trademark prosecution practice, which employs some of the best technology there is to aid the management of portfolios. Steven Jennings is something of a legend in the industry – he has a wealth of experience accumulated as a trademark examiner, when managing large portfolios in-house and spending many years in private practice. In terms of expertise, technical command, commerciality, pragmatism and client service, he is phenomenal. He acts like a genuine extension of your in-house team.” Another “real asset” for brand owners to have on side is head of trademarks Dominic Farnsworth, who, with Jennings, launched the combined solicitor/trademark attorney practice just over 10 years ago. “Dominic provides commercial advice and can, when appropriate, be very aggressive. He makes himself easily available and, as a city lawyer, is good value for money too.” Within its portfolio management team Lewis Silkin also has a “truly outstanding domain name practice” at the forefront of which is “exceptional, world-class adviser” Aaron Newell. He is uniquely double qualified to practice in three jurisdictions; he is a Canadian barrister and solicitor, an Australian solicitor and trademark attorney and a UK solicitor and trademark attorney. Simon Chapman is the top litigator on the team sheet and another recipient of effusive feedback: “He is great to have in your corner in complex and sensitive disputes because of his superior ability to think strategically and outside the box – he is constantly finding innovative ways to give his clients leverage.” Also cited as a “terrific and experienced litigator”, Giles Crown is an authority on advertising, marketing, data protection and reputation management, which means that he is in a prime position to advise brands holistically. He leads Lewis Silkin’s creators, makers and innovators division.

Marks & Clerk

With its huge team of trademark attorneys, multiple international offices, kaleidoscopic range of clients, broad industry expertise and seamless integration with a firm of solicitors under its own name, Marks & Clerk is a ubiquitous presence in the brands space. Tom Farrand has been doing a terrific job running the show since he became head of trademarks in September 2017; his keen commercial eye and ability to help patrons realise the value of their intellectual property has given the firm a new edge. Joining him in the WTR 1000 for the first time this year are Esther Gottschalk and John Ferdinand. Birmingham-based Gottschalk advises on all aspects of trademark protection as well as infringement. Ferdinand, who became a partner in 2017, has a granular understanding of branding issues in the food and drink, apparel and fast-moving consumer goods sectors, along with abundant expertise on non-traditional marks, particularly shape marks.

Marks & Clerk Solicitors LLP

“Many trademark attorney outfits have jumped on the litigation bandwagon and struggled; Marks & Clerk, with its dedicated solicitors’ practice, seems to be doing incredibly well. It works with efficiency borne of experience and delivers exceptional results.” The ensemble’s WTR 1000 2019 submission backs this up; most of the files are confidential but include customs seizures for a mineral water brand, litigation against a car company for a top tyre manufacturer and advising a leading player in the alcoholic beverages industry in connection with a dispute with a supermarket. Kirsten Gilbert and Vicky Butterworth are mainstays of the practice. Gilbert creatively uses all available tools to score client-defined wins and is a master pragmatist who helps brand owners to avoid costly litigation. Butterworth makes her debut in the guide this year thanks to excellent references. As one source explains: “I cannot express what a brilliant lawyer Vicky is – she is dedicated to her clients, extremely knowledgeable, calm, highly responsive and efficient.”

Mathys & Squire LLP 

Mathys & Squire acquired Coller IP in December 2017; with this, it added an Oxford office, taking its number of locations to nine (including Brighton, Cambridge, London, Luxembourg, Manchester, Munich, Paris and York); it also enhanced its already excellent ability to advise clients holistically, given Coller IP’s focus on IP strategy and valuation. In other news, the firm has been advising an increasing number of accelerators and incubators in the United Kingdom as part of its stand-out start-up practice and beefed up its IP litigation practice. Margaret Arnott and Gary Johnston co-lead the group. Coming in for particular praise, Arnott “understands even the most complex of legal issues and takes away the stress associated with the important task of protecting trademarks.” “She puts the interests of her clients first at all times and provides tailored advice and practical strategies that are very cost effective. She takes care of matters personally so you feel well-cared for at all times.” Like Arnott, Johnston brings over 35 years of experience to the table. He acquits himself with distinction when protecting, maintaining and developing trademark portfolios internationally.

Maucher Jenkins

Maucher Jenkins offers high-quality 360-degree support to brand owners, performing diligently, practically and cost-efficiently on all tasks from clearance to prosecution, portfolio management, domain names and design rights protection. On the litigation side, it handles disputes in the UK and German courts through offices in London and Munich. A top representative of both the patent and trademark groups is Tim Pendered, “a total gentleman with vast IP experience”. When it comes to brands, he looks after global portfolios with alacrity.

Mewburn Ellis LLP

“What sets Mewburn Ellis apart from others is its responsiveness and, above all, pragmatism – it does a nice job providing business-minded advice and won’t bury you in legalese. It also has a good feel for what US businesses are looking for.” Whole lifecycle management is the metier of the trademark team which, although not out there hunting for names, acts for a diversity of high-profile brand owners. Mewburn Ellis was one of the first UK outfits to move to a paperless model and it has always been involved in writing its own software; it has in-house programmers who build file management and records systems that are tailored to the needs of clients more precisely than off-the-shelf products. Recently, the firm has strengthened its presence in Europe by opening a Munich office. Taking charge of the practice is Sofia Arenal, who is a whizz on oppositions and other administrative disputes, as well as global portfolio management. The food and beverage sector is a happy hunting ground for the Bristol-based attorney, who has also cultivated a robust Japan practice. Roger Grimshaw is “utterly dependable in cancellations and other contentious proceedings”. “He is an outstanding trademark agent who adds a lot of value; for example, when reporting on searches, he doesn’t just comment on the results in a mechanistic way but puts a commercial spin on their interpretation. He’s much more than just somebody who just registers trademarks – he is someone with whom you can have an intelligent and meaningful discussion about the value of a particular mark and the prospects of bringing it to grant.” The quality of training these two senior practitioners provide to younger attorneys is striking, for example, to senior associates Rebecca Anderson-Smith and Edmund Harrison; the team is well-rounded and well-integrated as a result. Anderson-Smith is lauded for her initiative, while Harrison is praised for his “thoughtful and accurate advice” and “creative problem solving”.

Mishcon de Reya LLP

Intellectual property is something that Mishcon de Reya takes extremely seriously – its large and dedicated team has proven itself crucial to the firm’s wider success. Its brand management and IP litigation practices have both grown significantly in recent years thanks to astute recruitment and increasing demand fostered by an excellent track record. Head of brands Sally Britton has been consistently performing at an extremely high level and attracted new clients, such as Moda Living – an investor in and developer and operator of private-rented sector communities, which she advises on overall brand strategy – and Huel – a new and innovative food company that is expanding internationally. Ray Black and Emmy Hunt have recently been advising Ralph Lauren on its UK and EU trademark portfolio and representing it in a substantial number of oppositions. These three do not just protect brands, but give clients the tools they need to realise value from them; having an excellent commercial IP team to link up with certainly helps in this regard. Lewis Cohen, the leading Mishcon IP deal maker here is “on top of everything at all times including during the holidays. He is proactive, prompt and practical and gets to the heart of complex matters quickly.” He acts for Tesco in connection with its international franchise arrangements for its billion-pound F&F clothing and accessories business. With Jeremy Hertzog and David Rose leading the vanguard, the litigation unit has been going great guns lately. IP head Hertzog, one of the United Kingdom’s foremost anti-counterfeiting and parallel imports experts, “understands his clients and the challenges they face, his advice is always spot-on legally, but more importantly it is clear, commercial and practical.” A veteran of many high-profile patent and trademark disputes, Rose has extremely quick litigation reflexes. He is not a lawyer who just processes cases – he challenges orthodoxies to save or make money for his clients, which include eBay and WeWork Companies.

Norton Rose Fulbright LLP

Norton Rose Fulbright has the international reach and resources to handle huge trademark projects that would present too many logistical challenges to most firms. Part of its success, for example on global assignment mandates, derives from its implementation of some futuristic legal tech, much of which is developed by its innovation centre in Newcastle. In her role as head of the trademark portfolio management practice, Clare Jackman shrewdly capitalises on all of this to deliver iron-wrought worldwide protection for illustrious clients in the financial services sector, such as BNP Paribas, and in the pharmaceutical domain. Huw Evans’s cross-border enforcement and defensive strategies are equally as comprehensive as Jackman’s protection blueprints.

Osborne Clarke

Osborne Clarke has aggregated an excellent and well-rounded IP team in recent years and is well positioned to manage, protect, enforce and exploit IP rights on a worldwide basis thanks to its presence in eight European countries, four Asian jurisdictions and three US cities. Arty Rajendra has made Osborne Clarke a go-to for litigation and dispute resolution since she joined in 2017. “Arty is an exceptional, practical and commercially focused lawyer who gives sensible and pragmatic advice. She is also a pleasure to work with.” Fellow litigator Robert Guthrie demonstrates similar traits and brings deep experience in the fashion, entertainment and media sectors to the practice. Meanwhile, Mark Foreman has made the firm a discerning choice for global portfolio management; from his days at Rouse he has abundant experience protecting trademarks in emerging Asian markets. US associates call him “adept at international strategy” and praise his “excellent proficiency in UK and EU trademark law”. At the start of 2018, the firm added former Berwin Leighton Paisner’s IP captain Tamara Quinn to its roster. She is a high-calibre transactional IP attorney who has a refined knowledge of data protection law.

Pinsent Masons LLP

Leveraging its 24-office worldwide network, Pinsent Masons is primed and ready to assist clients on all aspects of trademark protection and enforcement. It has made some serious moves in the United Kingdom lately, most notably appointing Florian Traub to spearhead the development of a robust brand management practice. Traub fits right in on this international team with his dual-English solicitor and German lawyer qualification. Now litigator Iain Connor does not have to refer clients enquiring about clearance, prosecution and registry proceedings outside the firm – he can send them to Traub while continuing to do what he does best which is winning crucial litigations. “Iain is brilliant from the outset of a case. He really grasps the salient issues and demonstrates outstanding commercial awareness.” As one client comments: “He has had a hugely positive impact on our business outside of the context of the particular litigation we instructed him on – he is the person we go to for advice on strategically important issues, whether they are trademark related or not.” Among his recent wins was a successful representation of Flynn Pharma in the High Court and Court of Appeal protecting its right to market and sell an anti-epileptic drug under its FLYNN trademark, which parallel importers were seeking to use.

Powell Gilbert LLP

A member of the international IP elite, Powell Gilbert is a redoubtable litigation force with one of the best patent practices in the world and a vibrant brands-focused offering to accompany it. Simon Ayrton is the name to know for anything contentious in the trademark theatre. He is an anchor for Procter & Gamble and represents the consumer products leader in multiple actions against parallel importers, counterfeiters and other infringers; he also enforces the rights of Vitra against those who make unauthorised replicas of its famous furniture designs – work which has led him to successfully challenge relevant legislation by judicial review. Sources refer to Ayrton as simply “one of the brightest and most solutions-oriented solicitors in the United Kingdom”.

Reddie & Grose LLP

Reddie & Grose performs flawlessly when it comes to obtaining trademarks and developing strategies for the maintenance and development of portfolios. Although it stops short of issuing litigation proceedings, it is also accomplished at resolving disputes too. In recognition of the significant investment the firm has made in its trademark practice in recent years, it receives increased coverage in this year’s WTR 1000Alice Findlay and Tom Sharman both make their debut in the listings, joining familiar face Helen Wakerley. In addition to being an excellent trademark practitioner, Findlay – who was appointed chair of the partnership in April 2018 – makes sure the organisation’s technical systems work with the greatest efficiency for clients and provides top-notch training to staff. Like Findlay – and Wakerley for that matter – Sharman is a trademark and patent attorney: “This dual-qualification is rare among younger partners but can be very beneficial – if you get Tom in the room, he can advise on pretty much everything in intellectual property.” Sharman is also developing a reputation as a deeply knowledgeable designs expert. Charismatic and energetic, Wakerley handles complex oppositions and disputes with finesse. Patrons love her proactivity and creative approach.

Reed Smith LLP

When the chips are down, Reed Smith is a great firm to call because it has ample experience going the distance in high-profile trademark disputes. Michael Skrein and Carolyn Pepper are seasoned litigators who know what it takes to win. Skrein’s expertise – not just in trademarks but in areas such as advertising, marketing, media and unfair competition law – brings comfort when trouble is brewing on multiple fronts. He has more experience than most in big-ticket cross-border battles. Pepper is another repository of trust – particularly for media and entertainment companies.


RPC has an extremely broad knowledge base when it comes to brands, as well as a very diverse skill set – it understands every nuance of trademark, digital media and advertising law and demonstrates rare dexterity in strategic advisory work, litigation and commercial transactions. Making its package even more compelling, the team flaunts superb industry expertise in the publishing, sports, retail, food and drink, and luxury sectors, enabling it to serve up scrupulously commercial advice – the thing for which it is most famous. Jeremy Drew, David Cran, Paul Joseph, Ciara Cullen and Oliver Bray form an all-star team that provides a “thorough, high-quality, efficient and proactive service”. Drew heads the group and is a sought-after source of insight and analysis on IP strategy; he is also in hot demand for representation in multi-jurisdictional disputes. Sources laud him as being “a great team leader who is rigorously results-oriented”. Cran and Joseph are touchpoints for many top technology innovators, which they advise internationally on disputes and transactions; Cran adds value by providing in-house teams with training and regular IP updates; Joseph is a leader in the media space and handles all trademark and brand-related work for a major publisher. Cullen, meanwhile is an authority on sponsorship and endorsement arrangements and other commercial IP matters and has lately been advising Champagne Perrier Jouet on advertising issues, endorsement contracts and brand activation and social media campaigns. She also puts her finely honed negotiation skills to good use when resolving cross-border trademark disputes. Bray takes charge of RPC’s commercial team: to big brands, he is a top expert in areas such as advertising and marketing law, data protection and digital media.

Simmons & Simmons LLP

“The IP team at Simmons & Simmons is highly experienced and efficient and always gives excellently practical advice. The Simmons lawyers are top quality and really easy to deal with.” The international firm’s one-stop shop prosecution-to-enforcement model is working well, as a year of consolidation and growth attests. Darren Meale, who has been generating a lot of buzz as a legal practice and technology innovator, continues to go from strength to strength. He has a massive amount on his plate at the moment – he is a deputy judge at the IPEC; he is very engaged with INTA and is part of its Famous Marks committee; he sits on editorial boards; and he leads Simmons & Simmons’s efforts to develop automation and artificial-intelligence tools – but he never drops the ball on anything. Clients line up to sing his praises: “An outstanding lawyer, Darren is extraordinarily eloquent and a master at making complex matters easy to understand. He sees the bigger picture and figures out practical, cost-effective strategies for his clients. He is extremely thorough and takes pains to ensure that anything his team produces is of the utmost quality.” He is currently acting for dynamic fintech enterprise Monzo on all aspects of branding. Recommended in the WTR 1000 for prosecution and strategy, litigation and enforcement and transactions, Adrian Smith shines as a multi-talented and resourceful IP partner; he plays a crucial role in making the firm’s broad practice as integrated as possible. He showcases his wide-ranging skills in his engagement with Fontem Ventures, part of the Imperial Brands group, which involves taking care of its key brands such as BLU and REON in the United Kingdom and Europe, handling disputes and regulatory compliance issues and general strategic counselling at an international level. Like Meale, he is engaged in many extra-curricular activities, which keeps him on top of the latest market trends and developments. “Adrian provides consistently sound advice and gets excellent results.” Head of the London IP group Michael Gavey is another name for the address book; IP commercialisation is his forte.

Sipara Ltd

Sipara runs a unique managed service model under which international rights holders can outsource all their IP work to the firm on a retainer. The team is constantly refining its processes and is incredibly flexible at adapting to the needs of different clients. Robert Furneaux and Rebecca Kaye are excellent when it comes to accurately assessing risk for companies that want to launch new products and new names on to the market. Both are dual-qualified as solicitors and trademark attorneys and are commercial problem solvers; they form a “dynamic and commercially astute” team and have been together for over 15 years. Nick Baker is another name for the contact book. He has an encyclopaedic knowledge of trademark law and has worked with big-name brands for many years.

Squire Patton Boggs

Squire Patton Boggs is reformulating in the United Kingdom following the departure of Florian Traub and others. It took a crucial step in 2018 when it hired Kerry Lee, the former head of IP at Walgreens Boots Alliance, to take charge of its UK practice. Lee has ample experience protecting and managing trademark rights globally, and will fit in well on a team that functions seamlessly across Asia, Europe and the United States.

Stephenson Harwood LLP

Year in and year out, Stephenson Harwood garners some of the most positive client feedback of any UK firm during each round of WTR 1000 research. For the 2019 edition, sources enthuse: “It has a vibrant and enthusiastic IP group with terrific expertise allied to unshakeable common sense. The team is more agile than others and can see around corners to come up with novel strategies. It is also extremely responsive and reliable.” High-profile cross-border litigation is where the group shines brightest and its ongoing representation of GlaxoSmithKline in a non-traditional trademark case concerning the colour purple applied to asthma inhalers against Sandoz is a case in point; Eifion Morris and Rob Jacob have impressed at every turn in coordinating this sprawling dispute, which involves passing-off and unfair competition claims in 30 countries. “Eifion is a calm and confident leader with exceptional project management skills and an unsurpassable level of commitment. A real emerging powerhouse among IP solicitors, he is a great strategic thinker who gets things done. If he faces any setbacks, he dusts himself off and moves forward; clients love his directness and never-say-die attitude.” “Rob is a very brainy guy who thinks deeply about his cases. He is always stress-testing and playing devil’s advocate to be as well prepared as possible. He is unflappable and his measured manner is very reassuring.” Majoring in IP transactions, but also highly qualified and experienced on the contentious side, Alexandra Pygall is another hero. “Her enthusiasm is infectious and she has a rare ability to explain difficult issues plainly and simply for the benefit of clients and to their great advantage.” Drawing extensively on her online brand enforcement expertise, she takes the lead on all LEGO’s UK IP work.

Stevens & Bolton LLP

For a partner-led and sophisticated, high-quality service that also represents exceptional value for money, look no further than Stevens & Bolton. Its commercially attuned IP team flexes a well-balanced counselling, litigation and transactions capability and displays incisive industry knowledge in the technology, food, automotive, sports and media fields. Running the show is Tom Lingard, a master strategist who knows how to keep his clients out of trouble; as a solicitor advocate, he is also well prepared should anything really kick off. Recently he has expanded his customer base to include leading South Korean companies Samsung and Kia. Another former Herbert Smith lawyer on the roster is transactional maven Charlotte Tillett, who joins the WTR 1000 for the first time this year on the back of positive references: “Charlotte is approachable, responsive practical and commercially astute. She manages matters carefully and understands business risk.” Also highly specialised on the transactional side is leading franchising authority Nicola Broadhurst.

Stobbs IP

“Extremely diligent, the excellent team at Stobbs IP leaves nothing unattended; it is very efficient and responds rapidly to instructions.” “It is a really cost-effective and flexible group – and fun to work with – and is becoming a go to for UK and EU trademark matters.” One of the main developments for Stobbs IP in the past year has been the growth and enhancement of its online brand enforcement offering; striking an effective balance between the standardisation and tailored, strategic services, the firm keeps costs down but also offers quality. That aside, growth has been a key theme, as it has every year since the ensemble was established in 2013. EU trademarks authority Emma Pettipher is the firm’s most senior trademark attorney; calm and well organised, she keeps the prosecution practice firing on all cylinders. Great all-rounder Claire (Jenkins) Breheny and “pragmatic and fast” pro Louise Goodsell also manage large clients and portfolios with assuredness, while Jessica Wolff demonstrates a deft touch on domain name matters and product design. Rising star Harpreet Dhaliwal continues to impress on high-level strategic work. She takes her cue in this regard from founding partner and “mega-brain” Julius Stobbs. The firm has a growing litigation and contentious practice to which many contribute; the leader of the solicitor team is Chris Sleep, who is highly regarded as a creative problem solver.

Swindell & Pearson Ltd

In-house trademark counsel that want to get more done and spend less money would be wise to call in Derby-based regional outfit Swindell & Pearson. The set’s trademark attorney group has strength in depth and is accustomed to working flexibly to fit in with the needs of its patrons; each member of the team also has a passion for their craft, which they demonstrate by routinely going the extra mile to get the desired outcome. Setting the tone is Nick Womsley, an experienced IP asset manager, business strategist and disputes resolver. He has a mind like a steel trap and is a diligent practitioner who pulls out all the stops for his clients. Recently he has teamed up with a top QC to lodge two trademark appeals before the General Court in Luxembourg. Fellow IP director Kieron Taylor also stands out from the crowd. “He exercises excellent legal judgement, is deeply knowledgeable and gives commercially pertinent advice, while working to extremely tight timetables.” A student of history, he knows where trademark law has been and where it is heading, which makes him a percipient adviser on complex contentious and non-contentious matters.

Taylor Wessing

“Taylor Wessing’s IP team is highly informed and especially candid in a way that is deeply appreciated by clients; the group ensures that outcomes are properly forecasted and expectations well managed and builds trademark portfolios in the most meaningful fashion.” The set is also “brilliant on litigation strategy” and gives “intelligent, timely and pragmatic advice on anything contentious”. What is more, the side’s lawyers in London are well-integrated with counterparts in Austria, the Czech Republic, France, Germany, Hungary, the Netherlands, Poland and Slovakia, putting the firm in pole position to guide protection and enforcement at a pan-European level. As commentators note: “Brexit puts a premium on working with forward-thinking, creative and international counsel and Taylor Wessing fits the bill.” The European contingent, it should be noted, can also draw on specialist IP support in China and Singapore. Mark Owen sets the tone as head of the IP and media group. He is recommended as a “really good, commercially savvy and experienced IP lawyer”. He is surrounded by several eminent experts, the best-known among them being Roland Mallinson, an “ultra-professional, efficient, intellectual and thorough lawyer” who leads the brand management effort. He manages the global trademark portfolio of Orange alongside France Delord, a “sophisticated and nimble lawyer who is committed to superior service”. Taylor Wessing has a designer international fashion and luxury brands group which is overseen by Jason Rawkins. Like his colleagues, “Jason takes a practical and commercial view of things and is very strategic. He knows his clients’ brands well and is someone to call when matters become complex or are likely to have a significant business impact.” Charles Lloyd has been a driving force behind the firm’s IP success having been in various management positions for 17 years. A litigator and transactional maven, he serves as the relationship partner for many key clients. He handles multifarious trademark matters for Ferrero and the Omnicom Group alongside Christopher Benson, who has “a gift for helping companies with innovative business plans overcome prosecution obstacles and third-party challenges”.

Venner Shipley LLP

With its combination of solicitors, barristers and trademark attorneys, Venner Shipley is ideally situated to offer all-encompassing trademark services. Several of its professionals also have valuable in-house experience on their résumés, which gives them first-hand knowledge of the challenges and issues that their clients face every day. Falling into this camp, David Birchall runs the firm’s robust prosecution and domain names practices. “David is on top of everything and is great to bounce ideas off because he thinks things through from a business perspective.” Thanks to his assured leadership, “Venner Shipley provides a consistently excellent service and stands out for its quality, commerciality and efficiency. The team never makes mistakes, so you feel comfortable rather than having to double check everything.” The firm’s growing opposition and litigation practice is spearheaded by James Tumbridge and Paul Harris. Tumbridge cuts a dash having trained as an English barrister, practised law in England and Wales the United States and Canada, chaired INTA committees and published extensively on IP topics. Harris has been in the game for over 35 years and shown an unstinting dedication to his clients and the achievement of their goals throughout that time. He has knife-like patent, trademark, copyright and design litigation skills and is an authority on confidential information issues.

Waterfront Solicitors

Contentious IP work and litigation are the specialties of dynamic outfit Waterfront Solicitors. The compact two-partner team renders a personal, tailored and hands-on service, is highly cost effective and can run many litigations independently of the bar. The boutique has had a busy time of it recently bedding in with UEFA, a new client from 2017; litigating various hotly contested cases on behalf of PMS International Group and subsidiary Summit Outdoors & Leisure; and handling anti-counterfeiting matters for leading online prescription eyewear provider MyOptique. Erstwhile Herbert Smith and Norton Rose partner Matthew Harris inspires the firm’s “commercially and tactically astute approach”. “Matthew really stands out for his strategic creativity. He is one of the best litigators in the United Kingdom – he speaks with authority and explains complex issues and their international ramifications clearly to those without a complete grasp of the law, enabling them to make sensible and pragmatic decisions. He knows how to drive positive outcomes and provides top-notch legal advice for a reasonable price.”

Wiggin LLP

Wiggin rules the roost when it comes to trademark practice in the United Kingdom; it has cutting-edge expertise in non-traditional marks, designs, international brand strategy, portfolio management, litigation, alternative dispute resolution and transactions. The group demonstrates thought leadership too – its work in the online enforcement domain being a particularly striking example of this: Simon Baggs and Rachel Alexander recently represented Richemont in an appeal to the Supreme Court brought by British Telecommunications and EE concerning website blocking orders – upheld by the Court of Appeal in the ground-breaking Cartier International v British Sky Broadcasting– requiring UK internet service providers to block subscriber access to counterfeit-selling websites. “Simon and Rachel are both highly skilled, deeply knowledgeable, extremely hardworking and generously accessible IP lawyers who regularly handle landmark cases. They fully deserve their stellar reputations. Baggs is a big name in the industry right now as the CEO of INCOPRO, which is making waves in the automated detection and takedown of infringing websites. Sara Ashby also sets benchmarks in her litigation practice, particularly in the fields of designs and parallel imports. She and collaborator John Colbourn also get an impressive write up: “Sara and John are personable lawyers who can be counted on to protect your best interests. They provide detailed and smart strategic advice on prosecution and enforcement matters and are very proactive and timely. They are the outside counsel every big brand should have.” With solicitor advocate and former barrister Anna Carboni in the fold, Wiggin has the rare ability to try cases entirely in-house. Carboni recently drew on her advocacy skills when representing the University of Oxford in IPEC proceedings against the Centre for Law and Public Policy at Oxford. “Anna is one of the brightest trademark professionals practising today – her depth of knowledge and ability to think creatively mark her out as a top lawyer internationally.” Regularly acting alongside Carboni on complex cases is Michael Browne, a “sensible and calm operator who gives sound advice to his clients”. He also maintains a robust transactional practice, but the commercialisation master is undoubtedly “fantastic lawyer” Simon Chalkley. “When clients find him, they don’t leave” because he is very easy to work with and his penetrating commercial insight gets them a high rate of remuneration from their intangible assets. Leading the brand management and trademark team is Gurminder Panesar who vigilantly watches over several high-profile global portfolios. Thanks to emphatic endorsements, he makes his debut in the WTR 1000 this year: “Gurminder is extremely commercial and offers innovative solutions to difficult problems. He displays a genuine interest in helping his clients grow and develop and is a personable guy.”

Withers & Rogers LLP

Withers & Rogers is currently enjoying a boost in visibility as a result of Tania Clark’s presidency of CITMA; she was elected to the top post on 10 April 2018 and will serve a two-year term. An experienced and staunch protector of trademarks at an international level, and an expert in design law, Clark is a “hugely knowledgeable trademark agent with great strategic insight”. As a firm, Withers & Rogers is well-known for its quality, illustrious history, large team of experts, European capability and competitive prices.

Other recommended experts

Arthur Artinian is a rising star of the international trademark and IP community. He understands the business of brands, is well versed in technology and social media issues, bills in a fair and equitable way and has outstanding international experience. You cannot find fault in his work – he delivers flawless results at all times and in accordance with clients’ fast-paced requirements.” Using K&L Gates’s London office as a base, he designs and implements global solutions to brand-related problems of all stripes. “Superb IP enforcer Gary Assim is an authority on anti-counterfeiting and parallel importing. He leads the retail, IP and creative industries groups at Shoosmiths. Rachael Barber swapped Penningtons Manches for Kemp Little in February 2018. She is internationally known as a top fashion and retail expert. “Technically supreme and an encyclopaedia of trademark knowledge,” Simon Bentley is a popular pick for trademark matters, including contentious ones, over at Abel & Imray. Page White and Farrer James Cornish is a “diligent and creative” trademark specialist. He has been managing portfolios and guiding clients on brand strategy for 25 years. Following the loss of David Wilkinson, Clyde & Co is reinforcing. It has an excellent lawyer to rebuild around in Rebecca Costen, a cross-border litigation expert with a strong following in the fashion sector. Sharon Daboul is a chartered trademark attorney at Harbottle & Lewis. She is an experienced portfolio manager who regularly comments on the most important IP issues of the day for news publications. “Louisa Dixon surpasses expectations at every turn. She cuts right to the chase – you tell her what you want to trademark and where, and she sees it through to completion virtually without further input, while proactively keeping you updated.” The Taylor Vinters brand protection head is “responsive, practical and reasonably priced. She is great at resolving disputes and getting you out tight spots at minimum expense.” Nemone Franks of Linklaters is highly recommended for her transactional nous. She makes sure her clients’ IP rights are cared for every step of the way when complex corporate and commercial deals are being negotiated. The director of SH & Associates, Sarah Hadland is a rigorously commercial trademark expert. For over 20 years she has advised a colourful catalogue of clients on obtaining trademark protection, negotiating deals and fighting infringement cases, making her an exceptionally well-rounded adviser. Mark Hickey is a leader within the trademark division at Murgitroyd. He is steeped in brands practice and has done pioneering work in the field of non-traditional marks. Few trademark practitioners in the entire WTR 1000 garner as many recommendations as Mark Hiddleston, who runs his own eponymously titled boutique. The following is a sample of the commentary he incites: “Mark provides tailored and commercial advice which is expressed in clear and user-friendly language. His experience on UK and EU trademarks is second to none. He shows the highest level of commitment to his work and clients and has boundless trademark knowledge.” Cheltenham-based Albright IP is “consistently good in terms of quality of trademark work and client service”. “Julia House and Katie Oliver there are sensible and commercial advisers who see the big picture.” Manish Joshi solves problems dexterously and efficiently for top brands. The internationally minded practitioner is the founding partner of Joshi Worldwide IP. “Richard Kempner leads a team of high-quality practitioners at Kempner & Partners.” He provides meaningful support to brand owners when disputes arise and brings about swift and cost-effective resolutions. Nick Kounoupias is hailed as a “clever and skilful practitioner” who is “second-to-none in terms of anti-counterfeiting expertise”. He runs his own self-titled firm. “Robert Lands gives practical and well-informed advice on UK and EU IP issues. He’s an excellent IP lawyer with a really good practice in the creative industries.” He leads the IP and commercial practice at Howard Kennedy. “Dolleymores is a great firm that punches above its weight to provide a sterling service to some leading national and international companies. Christopher Lewis is a key contact there.” “Chris McLeod is a fantastic trademark attorney who you can trust with your life. He is responsive, attentive, detail-oriented, pragmatic and a team player.” The Elkington and Fife LLP professional “carries it all off with wit drier than a Welsh pub on Sunday”. Anthony Misquitta is an IP-focused contract negotiator and litigator. Away from Keystone Law, where he practices as a solicitor, he serves as general counsel for the V&A. Another Keystone professional, Karen Fong is an expert on branding and business issues in the fashion and beauty sectors. Rouse’s Jeremy Newman is widely recommended for his expertise in anti-counterfeiting and for his knowledge of the China market. John Olsen is a trademark luminary at Locke Lord. Clients – including many leading US-based multinational brands – love his hands-on approach and strategic creativity. Independent trademark attorney Jeffrey Parker is a go-to guy for US firms looking to efficiently and cost-effectively protect their brands in Europe. Colin Sawdy is a trademark, copyright and designs specialist at Sheridans. “He provides sophisticated clients with business-savvy legal solutions” regarding trademark registration and administrative disputes. “Rebecca Swindells is extremely responsive and thorough. She capitalises on Jones Day’s amazing pool of resources to help clients work through challenging cross-border trademark matters. She offers comprehensive, pragmatic and clear advice often at very short notice.” Andrew Terry of Eversheds Sutherland advises brands holistically by leveraging broad expertise in trademarks, reputation management, media, advertising and marketing. His patrons include the Coca-Cola Company, which he represents in connection with advertising and promotional campaigns across its product range. His colleague Kate Ellis, a dual-qualified solicitor and trademark attorney, is also highly recommended: “Her work is of the highest quality and she responds at lightning speed. She’s very personable and a real pleasure to work with.” “Simon Tracey and Mark Heritage are great strategists with excellent prosecution and litigation skills.” They run the show at creative trademarks and designs boutique Bear & Wolf. David Wilkinson recently took his talents to Ashurst LLP, the “highly respected and experienced litigator” is “a safe pair of hands for complex cases”.

Individuals: anti-counterfeiting

  • Gary Assim - Shoosmiths LLP
  • Simon Ayrton - Powell Gilbert LLP
  • Simon Baggs - Wiggin LLP
  • Jeremy Hertzog - Mishcon de Reya LLP
  • Nick Kounoupias - Kounoupias IP Ltd
  • Charles Lloyd - Taylor Wessing
  • Roland Mallinson - Taylor Wessing
  • Jeremy Newman - Rouse
  • Alexandra Pygall - Stephenson Harwood LLP
  • Paul Rawlinson - Baker McKenzie LLP
  • Colin Sawdy - Sheridans
  • Simon Tracey - Bear & Wolf

Individuals: enforcement and litigation

  • Sara L Ashby - Wiggin LLP
  • Mary Bagnall - Charles Russell Speechlys LLP
  • Joel Barry - CMS Cameron McKenna Nabarro Olswang LLP
  • Nicholas Bolter - Cooley LLP
  • Peter Brownlow - Bird & Bird LLP
  • Anna Carboni - Wiggin LLP
  • Neville Cordell - Allen & Overy LLP
  • Roland Mallinson - Taylor Wessing
  • Eifion Morris - Stephenson Harwood LLP
  • David Rose - Mishcon de Reya LLP
  • Tom Scourfield - CMS Cameron McKenna Nabarro Olswang LLP
  • David Stone - Allen & Overy LLP
  • Paul Walsh - Bristows LLP
  • David Wilkinson - Ashurst LLP
  • Gary Assim - Shoosmiths LLP
  • Simon Ayrton - Powell Gilbert LLP
  • Simon Baggs - Wiggin LLP
  • Jill Bainbridge - Blake Morgan
  • Tim Bamford - Collyer Bristow LLP
  • Simon Bennett - Fox Williams LLP
  • Ray Black - Mishcon de Reya LLP
  • Jeremy Blum - Bristows LLP
  • Alexandra Brodie - Gowling WLG
  • Leighton Cassidy - Fieldfisher LLP
  • Simon Chapman - Lewis Silkin
  • Simon Clark - Bristows LLP
  • John Coldham - Gowling WLG
  • Iain Connor - Pinsent Masons LLP
  • David Cran - RPC
  • Giles Crown - Lewis Silkin
  • Jonathan Day - Carpmaels & Ransford LLP 
  • Jeremy Dickerson - Burges Salmon LLP
  • Jeremy Drew - RPC
  • Huw Evans - Norton Rose Fulbright LLP
  • Sarah Hadland - SH & Associates IP Ltd 
  • Gordon Harris - Gowling WLG
  • Matthew Harris - Waterfront Solicitors
  • Michael L Hart - Baker McKenzie LLP
  • Guy Heath - CMS Cameron McKenna Nabarro Olswang LLP
  • Jeremy Hertzog - Mishcon de Reya LLP
  • Tamsin Holman - D Young & Co LLP
  • Ruth Hoy - DLA Piper UK LLP
  • Cerryg Jones - Browne Jacobson LLP
  • Ian Kirby - Carpmaels & Ransford LLP 
  • John Linneker - Fieldfisher LLP
  • Charles Lloyd - Taylor Wessing
  • Vanessa Marsland - Clifford Chance LLP
  • Darren Meale - Simmons & Simmons LLP
  • Helen Newman - CMS Cameron McKenna Nabarro Olswang LLP
  • Jeremy Newman - Rouse
  • Jeremy Pennant - D Young & Co LLP
  • Alexandra Pygall - Stephenson Harwood LLP
  • Arty Rajendra - Osborne Clarke
  • Jason Rawkins - Taylor Wessing
  • Paul Rawlinson - Baker McKenzie LLP
  • Nick P Rose - Fieldfisher LLP
  • Michael Skrein - Reed Smith LLP
  • Adrian H Smith - Simmons & Simmons LLP
  • Joel Smith - Herbert Smith Freehills LLP
  • Julius Stobbs - Stobbs IP
  • Kate Swaine - Gowling WLG
  • Simon Tracey - Bear & Wolf
  • Florian Traub - Pinsent Masons LLP
  • Charlie Winckworth - Hogan Lovells
  • Rachel Alexander - Wiggin LLP
  • Ben D Allgrove - Baker McKenzie LLP
  • Margaret Arnott - Mathys & Squire LLP 
  • Rachael Barber - Kemp Little LLP
  • Ian Bartlett - Beck Greener
  • Michael Browne - Wiggin LLP
  • Vicky Butterworth - Marks & Clerk Solicitors LLP
  • John Colbourn - Wiggin LLP
  • Anna Copeman - Dentons UKME LLP
  • Rebecca Costen - Clyde & Co
  • Ciara Cullen - RPC
  • Robert Cumming - Appleyard Lees IP LLP 
  • Mark Daniels - Browne Jacobson LLP
  • Julia S Dickenson - Baker McKenzie LLP
  • Karen Fong - Keystone Law
  • Kirsten Gilbert - Marks & Clerk Solicitors LLP
  • Antony Gold - HGF Ltd
  • Ewan Grist - Bird & Bird LLP
  • Robert Guthrie - Osborne Clarke
  • Paul A Harris - Venner Shipley LLP
  • Mark Heritage - Bear & Wolf
  • Chris Hoole - Appleyard Lees IP LLP 
  • Robert Jacob - Stephenson Harwood LLP
  • Richard Kempner - Kempner & Partners
  • Andrew Lee - Brandsmiths
  • Tom Lingard - Stevens & Bolton LLP
  • Marie McMorrow - HGF Ltd
  • Adam Morallee - Brandsmiths
  • David Parrish - CMS Cameron McKenna Nabarro Olswang LLP
  • Giles Parsons - Browne Jacobson LLP
  • Carolyn Pepper - Reed Smith LLP
  • Anna Reid - D Young & Co LLP
  • Hiroshi J Sheraton - Baker McKenzie LLP
  • Mark Shillito - Herbert Smith Freehills LLP
  • Chris Sleep - Stobbs IP
  • Rebecca Swindells - Jones Day
  • Andrew Terry - Eversheds Sutherland
  • Bonita Trimmer - Browne Jacobson LLP
  • James R Tumbridge - Venner Shipley LLP
  • Patrick Wheeler - Collyer Bristow LLP
  • James Whymark - D Young & CO LLP
  • John Wilks - DLA Piper UK LLP
  • Sarah Wright - CMS Cameron McKenna Nabarro Olswang LLP

Individuals: prosecution and strategy

  • Nicholas Bolter - Cooley LLP
  • Jonathan Clegg - Cleveland Scott York
  • Elaine Deyes - Dehns
  • James Fish - J A Kemp 
  • Alistair Gay - Keltie LLP
  • Guy Heath - CMS Cameron McKenna Nabarro Olswang LLP
  • Mark Hiddleston - Hiddleston Trade Marks 
  • Mark Holah - Bird & Bird LLP
  • Steven Jennings - Lewis Silkin
  • Steve Lane - Lane IP
  • Jessica Le Gros - Baker McKenzie LLP
  • Carrollanne Lindley - Kilburn & Strode LLP
  • Roland Mallinson - Taylor Wessing
  • Chris McLeod - Elkington and Fife LLP 
  • Kate O'Rourke - Charles Russell Speechlys LLP
  • Jeremy Pennant - D Young & Co LLP
  • Tony Pluckrose - Boult Wade Tennant LLP
  • Allan Poulter - Bird & Bird LLP
  • Rowena Price - Gill Jennings & Every LLP
  • Iain Stewart - Kilburn & Strode LLP
  • Julius Stobbs - Stobbs IP
  • David Stone - Allen & Overy LLP
  • Paul Walsh - Bristows LLP
  • Catherine Wolfe - Boult Wade Tennant LLP
  • Tom Albertini - J A Kemp 
  • Tracy Arch - Barker Brettell 
  • Margaret Arnott - Mathys & Squire LLP 
  • Arthur Artinian - K&L Gates
  • Joel Barry - CMS Cameron McKenna Nabarro Olswang LLP
  • Ian Bartlett - Beck Greener
  • Simon Bennett - Fox Williams LLP
  • Ray Black - Mishcon de Reya LLP
  • Sally Britton - Mishcon de Reya LLP
  • Peter Brownlow - Bird & Bird LLP
  • Rosemary Cardas - Keltie LLP
  • Leighton Cassidy - Fieldfisher LLP
  • Simon Clark - Bristows LLP
  • Tania Clark - Withers & Rogers LLP
  • Declan Cushley - Browne Jacobson LLP
  • Jonathan Day - Carpmaels & Ransford LLP 
  • France Delord - Taylor Wessing
  • Matthew Dick - D Young & Co LLP
  • Georgy Evans - Lewis Silkin
  • Dominic Farnsworth - Lewis Silkin
  • Alice Findlay - Reddie & Grose LLP
  • Paula Flutter - EIP Europe LLP
  • Mark Foreman - Osborne Clarke
  • Robert Furneaux - Sipara Ltd
  • Louise Gellman - CMS Cameron McKenna Nabarro Olswang LLP
  • Roger Grimshaw - Mewburn Ellis LLP
  • Ian Gruselle - Bristows LLP
  • Sarah Hadland - SH & Associates IP Ltd 
  • Mark Hickey - Murgitroyd & Company
  • Felicity K Hide - Boult Wade Tennant LLP
  • Lorna Hobbs - Cleveland Scott York
  • Paul Jordan - Bristows LLP
  • Rebecca Kaye - Sipara Ltd
  • Sahira Khwaja - Hogan Lovells
  • Sarah Lait - Barker Brettell
  • Roger Lush - Carpmaels & Ransford LLP 
  • Manuela Macchi - Keltie LLP
  • Alasdair MacQuarrie - Gill Jennings & Every LLP
  • Ben Mooneapillay - J A Kemp 
  • Helen Newman - CMS Cameron McKenna Nabarro Olswang LLP
  • Mark Owen - Taylor Wessing
  • Jeffrey Parker - Jeffrey Parker & Company
  • Emma Pitcher - Boult Wade Tennant LLP
  • Ryan Pixton - Kilburn & Strode LLP
  • David Potter - HGF Ltd
  • Jason Rawkins - Taylor Wessing
  • Paul Rawlinson - Baker McKenzie LLP
  • David Rose - Mishcon de Reya LLP
  • Adrian H Smith - Simmons & Simmons LLP
  • Charlotte Stirling - J A Kemp 
  • Kate Swaine - Gowling WLG
  • Simon Tracey - Bear & Wolf
  • Florian Traub - Pinsent Masons LLP
  • Helen Wakerley - Reddie & Grose LLP
  • Lucy Walker - Barker Brettell 
  • John M Wallace - Boult Wade Tennant LLP
  • Charlie Winckworth - Hogan Lovells
  • Catherine Wiseman - Barker Brettell 
  • Sarah Wright - CMS Cameron McKenna Nabarro Olswang LLP
  • Sofia Arenal - Mewburn Ellis LLP
  • Jill Bainbridge - Blake Morgan
  • Nick Baker - Sipara Ltd
  • Rachael Barber - Kemp Little LLP
  • Christopher Benson - Taylor Wessing
  • Simon Bentley - Abel & Imray
  • David Birchall - Venner Shipley LLP
  • Claire (Jenkins) Breheny - Stobbs IP
  • Ben Britter - Keltie LLP
  • Rowland Buehrlen - Beck Greener
  • Helen Cawley - D Young & Co LLP
  • Patricia Collis - Bird & Bird LLP
  • Anna Copeman - Dentons UKME LLP
  • James Cornish - Page White and Farrer
  • Lee Curtis - HGF Ltd
  • Sharon Daboul - Harbottle & Lewis LLP
  • Harpreet Dhaliwal - Stobbs IP
  • Louisa Dixon - Taylor Vinters LLP
  • Charlotte Duly - Boult Wade Tennant LLP
  • Kate Ellis - Eversheds Sutherland
  • Ben Evans - Blake Morgan
  • Tom Farrand - Marks & Clerk
  • John Ferdinand - Marks & Clerk
  • Désirée Fields - DLA Piper UK LLP
  • Ian Gill - AA Thornton & Co
  • Louise Goodsell - Stobbs IP
  • Esther Gottschalk - Marks & Clerk
  • Hastings Guise - Fieldfisher LLP
  • Robert Guthrie - Osborne Clarke
  • Michael L Hart - Baker McKenzie LLP
  • Mark Heritage - Bear & Wolf
  • Peter Houlihan - Cleveland Scott York
  • Julia House - Albright IP Ltd
  • Emmy Hunt - Mishcon de Reya LLP
  • Clare Jackman - Norton Rose Fulbright LLP
  • Jackie Johnson - D Young & Co LLP
  • Gary Johnston - Mathys & Squire LLP 
  • Manish Joshi - Joshi Worldwide IP
  • Gemma Kirkland - D Young & Co LLP
  • Robert Lands - Howard Kennedy LLP
  • Joanna Larkey - Cleveland Scott York
  • Vanessa Lawrence - AA Thornton & Co
  • Kerry Lee - Squire Patton Boggs
  • Claire Lehr - EIP Europe LLP
  • Christopher Lewis - Dolleymores
  • Charles Lloyd - Taylor Wessing
  • Stephanie Loeffler-Reading - HGF Ltd
  • Clare Mann - Dehns
  • Leigh Martin - DLA Piper UK LLP
  • Rosalyn Newsome - Barker Brettell
  • Katie Oliver - Albright IP Ltd
  • Tim G Pendered - Maucher Jenkins
  • Emma Pettipher - Stobbs IP
  • Azhar Sadique - Keltie LLP
  • Natalie Salter - Lane IP
  • Colin Sawdy - Sheridans
  • Harriet Seymour - Fieldfisher LLP
  • Geoffrey Smith - HGF Ltd
  • Rebecca Swindells - Jones Day
  • Kieron Taylor - Swindell & Pearson Ltd
  • Richard Taylor - DLA Piper UK LLP
  • Andrew Terry - Eversheds Sutherland
  • Jonathan Thurgood - HGF Ltd
  • Nick White - Charles Russell Speechlys LLP
  • Rachel Wilkinson-Duffy - Baker McKenzie LLP
  • Jessica Wolff - Stobbs IP
  • Nick Womsley - Swindell & Pearson
  • Richard Wylie - HGF Ltd

Individuals: transactions

  • Mark Abell - Bird & Bird LLP
  • Ben D Allgrove - Baker McKenzie LLP
  • Laura Anderson - Bristows LLP
  • Arthur Artinian - K&L Gates
  • Joel Barry - CMS Cameron McKenna Nabarro Olswang LLP
  • Simon Bennett - Fox Williams LLP
  • Michelle L Blunt - Baker McKenzie LLP
  • David Bond - Fieldfisher LLP
  • Oliver Bray - RPC
  • Nicola Broadhurst - Stevens & Bolton LLP
  • Michael Browne - Wiggin LLP
  • Simon Chalkley - Wiggin LLP
  • Lewis Cohen - Mishcon de Reya LLP
  • Ciara Cullen - RPC
  • Declan Cushley - Browne Jacobson LLP
  • Jim Ford - Allen & Overy LLP
  • Nemone Franks - Linklaters LLP
  • Michael Gavey - Simmons & Simmons LLP
  • Guy Heath - CMS Cameron McKenna Nabarro Olswang LLP
  • Paul Joseph - RPC
  • Sahira Khwaja - Hogan Lovells
  • Vanessa Marsland - Clifford Chance LLP
  • Anthony Misquitta - Keystone Law
  • Nigel Parker - Allen & Overy LLP
  • Jennifer Pierce - Charles Russell Speechlys LLP
  • Alexandra Pygall - Stephenson Harwood LLP
  • Tamara Quinn - Osborne Clarke
  • Helen Scott-Lawler - Burges Salmon LLP
  • Stephen L Sidkin - Fox Williams LLP
  • Adrian H Smith - Simmons & Simmons LLP
  • Joel Smith - Herbert Smith Freehills LLP
  • Charlotte Tillett - Stevens & Bolton LLP
  • Alex Watt - Browne Jacobson LLP
  • Nick White - Charles Russell Speechlys LLP
  • Charlie Winckworth - Hogan Lovells
  • Sarah Wright - CMS Cameron McKenna Nabarro Olswang LLP


  • John Olsen - Locke Lord LLP

United Kingdom: England: The Bar


  • 11 South Square
  • 8 New Square
  • Hogarth Chambers
  • One Essex Court
  • Three New Square

11 South Square

11 South Square has an outstanding cadre of QCs, including IP and competition connoisseur Hugo Cuddigan QC, technology litigation and alternative dispute resolution ace Mark Vanhegan QC, deputy High Court judge Iain Purvis QC and, as of 2018, Benet Brandreth QC. Top junior counsel for trademark and IP matters include designs and data protection expert Jacqueline Reid and IP all-rounders Tom Alkin, Chris Aikens and Anna Edwards-Stuart.

8 New Square

Tom Moody-Stuart QC is “smart and committed” and is as good as they come on patent and trademark matters; he has written extensively and handled landmark cases in both fields. Equally highly rated are Daniel Alexander QC, a “technically brilliant barrister who will be a judge before you know it” and James Mellor QC, who is “superb on nuanced patent cases”. Rounding out an awesome senior counsel group are copyright guru John Baldwin QC, EU, commercial law and IP expert Martin Howe QC, website-blocking authority Adrian Speck QC and Andrew Lykiardopoulos QC, who is ever-present in big-ticket trademark disputes and life sciences patent litigations. Top of the bill at the junior level is the “super commercial” Lindsay Lane, alongside James St Ville and Fiona Clark.

Hogarth Chambers

Hogarth Chambers has some of the best juniors in intellectual property, as one respondent espouses: “Amanda Michaels is very bright and easy to work with and has a truly encyclopaedic knowledge of trademarks, while Andrew Norris is extremely commercial and client friendly” and “Tom St Quintin is an excellent all-rounder”. Also namechecked by top solicitors are the technically gifted barristers Guy Tritton and Michael Hicks, and brand enforcement expert Gwilym Harbottle. At the senior level, Roger Wyand QC really stands out; he sits as a deputy High Court judge and is also an experienced mediator.

One Essex Court

Emma Himsworth QC is technically excellent and dispenses sound commercial advice.” She and “user-friendly and quick” junior Guy Hollingworth have a more intense focus on trademark law than most of their peers at the IP bar. Philip Roberts QC took silk in 2018, he is a compelling option for his expertise in the fields of e-commerce, internet law and domain names.

Three New Square

“A true brands specialist, Simon Malynicz QC never disappoints. He has an extremely comprehensive knowledge of trademark issues and all the latest developments.” Fellow seniors Douglas Campbell QC and Tom Mitcheson QC also excel on trademark cases but maintain dynamic patent practices too. Among the juniors at Three New Square, Stuart Baran offers commerciality and approachability; Denise McFarland is distinguished by the breadth and depth of her IP experience.

Other recommended experts

Serle Court’s Michael Edenborough QC is a highly effective problem solver and superb oral advocate; he knows how to facilitate wins inside and outside of the courtroom. Victoria Jones is highlighted for her specialisation in trademark, passing off and online enforcement matters and for the commercial and pragmatic way in which she approaches complex cases, she can be found at 3PB.

Junior counsel

  • Chris Aikens - 11 South Square
  • Tom Alkin - 11 South Square
  • Stuart Baran - Three New Square
  • Fiona Clark - 8 New Square
  • Anna Edwards-Stuart - 11 South Square
  • Gwilym Harbottle - Hogarth Chambers
  • Michael Hicks - Hogarth Chambers
  • Guy Hollingworth - One Essex Court
  • Victoria Jones - 3PB Barristers
  • Lindsay Lane - 8 New Square
  • Denise McFarland - Three New Square
  • Amanda Michaels - Hogarth Chambers
  • Andrew Norris - Hogarth Chambers
  • Jacqueline Reid - 11 South Square
  • Tom St Quintin - Hogarth Chambers
  • James St Ville - 8 New Square
  • Guy Tritton - Hogarth Chambers

Senior counsel

  • Daniel Alexander QC - 8 New Square
  • John Baldwin QC - 8 New Square
  • Benet X Brandreth QC - 11 South Square
  • Douglas Campbell QC - Three New Square
  • Hugo Cuddigan QC - 11 South Square
  • Michael Edenborough QC - Serle Court
  • Emma Himsworth QC - One Essex Court
  • Martin Howe QC - 8 New Square
  • Andrew Lykiardopoulos QC - 8 New Square
  • Simon Malynicz QC - Three New Square
  • James Mellor QC - 8 New Square
  • Tom Mitcheson QC - Three New Square
  • Tom Moody-Stuart QC - 8 New Square
  • Iain Purvis QC - 11 South Square
  • Philip Roberts QC - One Essex Court
  • Adrian Speck QC - 8 New Square
  • Mark Vanhegan QC - 11 South Square
  • Roger Wyand QC - Hogarth Chambers