Thailand

There is a very strong focus on intellectual property in Thailand. In January 2017 the Department of Intellectual Property unveiled a 20-year IP roadmap for the country and Thailand joined the Madrid Protocol in November 2017. IP securitisation has been possible in Thailand since 2016 and the country was removed from the US Priority Watch List for IP protection.

Firms

  • Baker McKenzie 
  • Domnern Somgiat & Boonma Law Office Ltd
  • Tilleke & Gibbins
  • Dej-Udom & Associates
  • LawPlus Ltd
  • Rouse & Co International Thailand Ltd
  • Satyapon & Partners Ltd
  • Spruson & Ferguson
  • Ananda Intellectual Property
  • Chavalit and Associates Limited
  • S&I International Bangkok Office
  • ZICO IP

Ananda Intellectual Property

Cosmopolitan outfit Ananda Intellectual Property is renowned for its excellent command of international IP law, policy and practice. As a protector of brands in Southeast Asia it is first-rate, but also has extensive contacts across the rest of Asia, Europe and in other parts of the world to help execute on multijurisdictional mandates and bring coherence and consistency to its clients’ global strategies. The firm’s suite of services is comprehensive and encompasses not just the traditional areas of prosecution and enforcement but also IP commercialisation and valuation. Fighting on the frontlines of IP development in Thailand is managing partner Franck Fougere. A former president of the Franco-Thai Chamber of Commerce, he has a strong business head on his shoulders and is as knowledgeable about IP law – and the emerging issues within it – as anyone.

Baker McKenzie 

A long list of illustrious clients from all sectors in Thailand and abroad turn to Baker McKenzie for perspicacious trademark counsel. The firm is adept at successfully implementing long-term anti-counterfeiting campaigns thanks to its practitioners’ dogged determination, diverse tactics and judicious deployment of resources. The celebrated unit is co-led by Dhiraphol Suwanprateep and Say Sujintaya. Suwanprateep is plugged into technology and communications developments and often advises clients in connection with governmental programmes promoting innovation; he is also great when it comes to trademarks and has been throughout his distinguished career. Sujintaya leads the Bangkok IP team and chairs the Asia-Pacific IP group. She makes large-scale portfolio management seem like a breeze, is an expert on licensing and enforcement and makes a huge contribution to the advancement of intellectual property, business and education in the region. Additional names to commit to memory are intrepid enforcer Chansin Tangburanakij and Nont Horayangura, who blends expertise in IP, advertising, consumer protection and unfair competition law to compelling effect.

Chavalit and Associates Limited

A byword for reliability when it comes to trademarks, Chavalit and Associates is a distinguished regional firm with a presence in Myanmar, Laos, Thailand and now Cambodia. Managing portfolios across these jurisdictions, among others, is bread and butter for the team but, they are also incredibly sharp in enforcement proceedings and conduct more than 150 raids per annum. Veteran Chavalit Uttasart and trademark department head Pavinee Bunyamissara are key contacts.

Dej-Udom & Associates

Boutique firm Dej-Udom is well-accustomed to meeting the total trademark needs of key clients. It has a large and loyal following among Thai companies and multinationals, but of late it has also been cultivating close ties with an increasing number of Chinese and Japanese concerns. Patent and trademark guru Poondej Krairit occupies the Dej-Udom driver’s seat. One of the country’s most learned practitioners, he has almost half a century of legal experience. He generously shares his knowledge as a lecturer at several universities and, regularly taking to the podium as a speaker, is heavily involved on the IP policy front.

Domnern Somgiat & Boonma Law Office Ltd

With a track record of excellence spanning seven decades, Domnern Somgiat & Boonma is a mainstay of the Thai IP scene. One of the country’s most prolific filers, it has a well-built and well-trained team of trademark professionals who are “highly experienced and deeply knowledgeable”. Two of the firm’s standout stars are hotshot enforcer Rutorn Nopakun at the partner level and staunch IP protector Chalermphong Jitkuntivong at the associate level.

LawPlus Ltd

Attuned to the rhythms of the Thai economy and knowledgeable about the business landscape in key industries, LawPlus excels at delivering commercially minded IP protection, enforcement and monetisation solutions. A master in this regard is practice head Kowit Somwaiya. He was recently appointed as a director of INTA after a stint as chair of the organisation’s Harmonisation of Trademark Law and Practice Committee and co-chair of the Global Advisory Council for Asia and Pacific. His first love is intellectual property, but he does sterling work in other disciplines, such as commercial and employment law.

Rouse & Co International Thailand Ltd

One of the great names in Asian intellectual property, Rouse shines in regional portfolio management and is a redoubtable force in litigation and enforcement. Integral to the organisation’s success is the Thai team, which hosts outstanding prosecution professionals as well as specialised investigators who conduct counterfeiting probes and evidence collection tasks. Commanding officer Nuttachai Unaratana prosecutes and enforces trademarks in a vast number of countries without ever breaking a sweat. Clients are also in safe hands with Peeraya Thammasujarit, an assured leader of the local dispute resolution group – and deputy country manager for Thailand. Renowned far and wide as a regional IP authority, Bangkok-based Fabrice Mattei oversees the Myanmar office which he opened in 2013.

S&I International Bangkok Office

S&I was established with the needs of Japanese companies in mind, and it is a repository of trust for many of the most famous brands from Japan. Guiding them through the Thai IP environment with a steady hand on the tiller is Masafumi Iguchi, who founded the firm 22 years ago.

Satyapon & Partners Ltd

“Satyapon & Partners is a popular choice among foreign agents because its work adheres to the highest international standards and its pricing structures are flexible.” A major filer of trademarks, it dispatches prosecution mandates with finesse; it also wields significant anti-counterfeiting clout and has its own in-house investigation team to take the fight to fakers. Managing partner Satyapon Sachdecha is a famous IP devotee with a profound reservoir of knowledge on which to draw.

Spruson & Ferguson

Spruson & Ferguson maintains a network of seven offices in the region, with outposts in China, throughout Southeast Asia and Australia. Stationed across them is a contingent of some 120 IP professionals who collectively cover every facet of trademark practice. The top name on the roster in Southeast Asia is Daniel Greif. “An IP attorney revered the world over for his knowledge of Thai IP law and his in-house experience at The Coca-Cola Company, he leads an efficient crew that provides thorough, business-oriented advice.” Equipped with a state-of-the-art case management system, the firm manages portfolios with ultra-efficiency for the likes of Central Group, Colgate-Palmolive and Diageo. Enforcement and licensing mandates fall within the Thai group’s purview and it does a first-rate job on them.

Tilleke & Gibbins

With a large team of consummate professionals, there is no doubt that Tilleke & Gibbins has a preeminent IP practice in Thailand.” Indeed, the one-stop shop consists of 50 lawyers and half a dozen investigators. The trailblazer is constantly breaking new ground and recently became the first firm in Thailand to register a sound mark. No matter the nature of the task, the Tilleke practitioners demonstrate a level of dedication and attention to detail that is highly appreciated by clients. “They listen to your concerns, formulate the best strategies and never cease in their quest for learning. They refine and perfect their approach through constant communication with the client.” The side’s line-up is incredibly impressive, but it starts with IP and regulatory affairs deputy director – and fluent Mandarin speaker – Alan Adcock, who is a fantastic ally for rights holders with interests across Southeast Asia. He enjoys a revered reputation in the international IP community. Another famous local pro is Darani Vachanavuttivong, she is a courageous enforcer who does not blink in major showdowns with counterfeiters. For those with piracy headaches, Sukontip Jitmongkolthong and Suebsiri Taweepon are the names to know. With pinpoint precision, Jitmongkolthong coordinates raids in which timing is everything and provides vital training to government authorities not just for the benefit of clients but for the market generally. In recognition of his tenacity and excellent results, Taweepon debuts in the WTR 1000 for 2019. Erstwhile Central Intellectual Property and International Trade Court judge Nandana Indananda has a talent for crafting and presenting succinct arguments that strike the right chord with decision makers. He and fellow litigation ace Srila Thongklang – who is a top life sciences expert – have been on a winning streak going back a long time. For an authority in IP protection, Somboon Earterasarun is the go-to guy, he is a strategic portfolio management connoisseur with regional expertise.

ZICO IP

Association of Southeast Asian Nations IP stalwart ZICO IP comes highly recommended for its “top-notch services, responsiveness, speedy turnaround times and reasonable fees”. Top representatives at the Bangkok bureau are Nuttaphol Arammuang and Titirat Wattanachewanopakorn. “Possessing a deep understanding and extensive experience in intellectual property, they provide sincere advice and practical solutions. Nuttaphol is one of the best IP litigators in Thailand. An enthusiastic, dependable and flexible lawyer, he has excellent analytical skills and a well-rounded perspective on IP law. Titirat is a great enforcement and anti-counterfeiting specialist. His track record of successful investigations and his guile in dispute settlement negotiations are very impressive. His strategic thinking and well-planned actions always lead to favourable outcomes.”

Other recommended experts

Newly ranked Pattaravadee Kongcharoenniwat is a “reliable and pragmatic” IP partner at Apisith & Alliance. She produces sterling work on patent and trademark prosecution briefs. A sage when it comes to regional IP protection, Vanja Kovacevic serves as Schmitt & Orlov’s Southeast Asia director. She also has strong links in Europe having previously led a Croatian commercial firm’s IP practice.

Individuals: enforcement and litigation

  • Fabrice Mattei - Rouse & Co International Thailand Ltd
  • Rutorn Nopakun - Domnern Somgiat & Boonma Law Office Ltd
  • Satyapon Sachdecha - Satyapon & Partners Ltd
  • Say Sujintaya - Baker McKenzie
  • Darani Vachanavuttivong - Tilleke & Gibbins
  • Nuttaphol Arammuang - ZICO IP
  • Franck Fougere - Ananda Intellectual Property
  • Nandana Indananda - Tilleke & Gibbins
  • Chalermphong Jitkuntivong - Domnern Somgiat & Boonma Law Office Ltd
  • Sukontip Jitmongkolthong - Tilleke & Gibbins
  • Kowit Somwaiya - LawPlus Ltd
  • Chansin Tangburanakij - Baker McKenzie
  • Suebsiri Taweepon - Tilleke & Gibbins
  • Peeraya Thammasujarit - Rouse & Co International Thailand Ltd
  • Srila Thongklang - Tilleke & Gibbins
  • Titirat Wattanachewanopakorn - ZICO IP

Individuals: prosecution and strategy

  • Daniel Q Greif - Spruson & Ferguson
  • Dhiraphol Suwanprateep - Baker McKenzie
  • Darani Vachanavuttivong - Tilleke & Gibbins
  • Alan Adcock - Tilleke & Gibbins
  • Somboon Earterasarun - Tilleke & Gibbins
  • Franck Fougere - Ananda Intellectual Property
  • Nont Horayangura - Baker McKenzie
  • Pattaravadee Kongcharoenniwat - Apisith & Alliance Ltd
  • Vanja Kovacevic - Schmitt and Orlov
  • Poondej Krairit - Dej-Udom & Associates
  • Kowit Somwaiya - LawPlus Ltd
  • Say Sujintaya - Baker McKenzie
  • Nuttachai Unaratana - Rouse & Co International Thailand Ltd
  • Chavalit Uttasart - Chavalit and Associates Limited