Spain

The main talking point on the Spanish trademark scene remains the implementation of the EU Trademark Directive into national law, with practitioners reporting positively on the impact thus far. For example, an option to request proof of use from an opponent in opposition proceedings has been introduced, bringing local practices into line with those of the EUIPO. However, opponents will have to wait a few years for the Spanish Patent and Trademark Office to be able to examine direct actions for cancellation and invalidation as these proceedings remain with the courts for now. Looking at the legal market, the traditional separation between trademark attorney firms and law firms continues to blur, and competition is heating up as more outfits diversify to offer the full scope of services under one roof.

Firms: enforcement and litigation

Firms: prosecution and strategy

  • BomhardIP 
  • Elzaburu SLP
  • Hogan Lovells
  • ABG Intellectual Property Law SL
  • Abril Abogados
  • BALDER 
  • Bird & Bird LLP
  • Curell Suñol SLP
  • Garrigues 
  • HOYNG ROKH MONEGIER 
  • Noerr LLP
  • PONS IP 
  • Ungria Patentes y Marcas SA
  • Arochi & Lindner SC
  • Baker McKenzie
  • Ballester IP
  • BAYLOS Abogados
  • ClarkeModet 
  • Cuatrecasas
  • Durán-Corretjer SLP
  • Esquivel & Martin Santos
  • Fieldfisher JAUSAS
  • H&A
  • HOFFMANN EITLE
  • Isern Patentes y Marcas SL
  • PONTI Strategic Intellectual Property Services
  • Salvador Ferrandis & Partners
  • Santiago Mediano Abogados
  • Silver Clover Iberian IP
  • Zivko Mijatovic & Partners 

ABG Intellectual Property Law SL

When it comes to global portfolio management, ABG Intellectual Property is best in class: “The service is tailored, the advice insightful and in the case of infringements, it diligently analyses the viability of each claim to present various solutions.” Team captain Christine Weimann has lately been filing applications for Ingesport Health and Spa Consulting, assisting with the recordal of its name change and counselling on its strategy. “She understands a company’s different product lines and takes into consideration the key factors that play in different jurisdictions. Christine responds quickly, provides precise advice and is friendly and approachable too.” Colleague Inés Cantero draws on her experience as a former EUIPO examiner to get registrations through to grant and is a shrewd adviser when it comes to contentious proceedings.

Abril Abogados

For 20 years, IP boutique Abril Abogados has provided strategic counsel and airtight brand protection to both domestic and international patrons. With six offices located throughout the country, it is perfectly placed as a key contact for rights holders. Testament to its strength, the side recently cancelled two of Bacardi’s EU trademark registrations, enforced music festival Coachella’s rights and represented the council regulating Valencia’s appellation of origin in relation to wines. Founding partner Carlos Gonzalez Valdes has spent almost three decades resolving disputes at an international level and is the go-to for cross-border battles, especially those with a Latin American focus. Another courtroom star is Ignacio Temiño Ceniceros, who is credited as “a pleasure to work with, a fantastic listener, an even better litigator and one of the best practitioners in the country”. On the enforcement side, Fernando Ortega Sánchez is a sage when it comes to anti-counterfeiting issues.

Arochi & Lindner SC

Arochi & Lindner has a sterling reputation in the automotive and fashion and luxury sectors, dispensing commercial advice, appearing in fraught litigation and managing portfolios for heavyweights in both fields. The firm is one of the largest in Mexico and does a great job at bridging the gap between Latin America and Spain, making it an appealing option for companies keen to enter either market. “Extensively experienced and well respected in the legal world”, managing partner Gonzalo Barboza understands the pressures faced in-house thanks to time spent as regional counsel at Red Bull. “He is an esteemed partner not just for brand owners, but for customs authorities in enforcement matters.” Heading up both the Barcelona office and the litigation department, Ana Padial is one of the best in the business when it comes to the food sector, in which she represents one of the world’s five largest companies.

Baker McKenzie

International juggernaut Baker McKenzie is an established reference for contentious matters due to its vast global reach and impeccable cross-border capabilities. Lately, its Spanish contingent has gained increasing recognition for inking some of Europe’s biggest and most lucrative transactions. In Madrid, María Dolores Garayalde is ideally placed to negotiate such agreements: her understanding of the intricacies of complex licensing deals and technology transfers is matched by anti-counterfeiting nous. In Barcelona, Carles Prat and Cristina Duch coordinate litigation in a cost-efficient, insightful manner. Prat brings 30 years of experience to the table; while Duch “displays extremely acute legal thinking” in every scenario.

BALDER 

“A trusted adviser for all trademark matters, BALDER provides an outstanding and utterly reliable service. Each client receives personalised advice from an agile, responsive and knowledgeable team that always takes budgets into consideration.” Leading the troop, Olof Fickert is a perceptive strategist who has played a crucial role in building BALDER into the one-stop shop it is today. He linked up with Óscar García to represent well-known German drugstore dm-drogerie markt, Sekt producer Henkell & Co and Europe’s largest magazine publisher, Heinrich Bauer Verlag, in separate opposition proceedings. “Proactive and receptive, he thinks creatively not only when devising plans for large filing projects, but in contentious matters too.” Worldwide clearance and prosecution briefs are adroitly dispatched by Carlos Pires, who develops portfolios thoughtfully and methodically. Blanca Fresneau has “an impressive business approach and excellent advisory skills”, and is a safe pair of hands before the EUIPO. Argentine-qualified Jens-Christian Jahnke has ample industry experience from a stint in-house, which he leverages to dispense commercially savvy counsel. Completing the line-up is Patricia Koch: “One of the best litigators Spain has to offer, she demonstrates superb knowledge at every turn and proposes insightful solutions that consider every aspect of the case.”

Ballester IP

Clients and peers alike are impressed with BALLESTER IP’s track record in European disputes: “The group works hard and never loses sight of the wider business objectives. Its guidance is clear, practical and dynamic, and it is always flexible when accommodating requests. It is simply the best.” The glowing feedback continues for practice founder and “first-rate lawyer” Rosalía Ballester Cañizares: “Rosalía and her team provide excellent service, always going the extra mile to achieve the desired outcome.” “She has been nothing short of amazing when procuring or protecting rights. She can even turn around stubborn cases and bring them to a swift and successful close. The quality of her work is consistently excellent.”

BAYLOS Abogados

While famed for its contentious prowess, BAYLOS has been making moves to bolster its prosecution and brand management capabilities, including by quadrupling its team over the course of three years. These efforts appear to be paying off, as it now manages the brands of over 5,000 entities worldwide. Lately, the unit has been assisting household names such as NBC Universal, for which Juan Luis Gracia runs point. “An exceptional business partner due to his efficiency, diligence and exceptional communication skills, he consistently provides solid advice and knows exactly when to strike.” Colleague David Gomez has taken over Grupo Saphir’s worldwide portfolio and has also been devising a global strategy for TravelPerk, one of Spain’s most exciting start-ups. “One of the best trademark professionals you can find in the market, he has excellent skills when it comes to defining strategies and he advises with a deep business view.” Representing the Scotch Whisky Association in its prosecution endeavours, including in relation to geographical indications, is Fernando Rodríguez, whose “practical and thorough approach allows him to spot issues and propose a solution before a problem has even occurred”. With almost 25 years in the game, thought leader Pedro Merino Baylos has a client orientated approach, impressive determination and extensive cross-border experience that makes him counsel of choice for multinationals across diverse industries. Rounding off the impressive squad is department head Fabrizio Miazzetto, who has the coordination of pan-European matters down to a T. “Fabrizio is a very effective leader, disciplined and focused. His ability to grasp the theoretical and practical differences that exist in every national legal system, as well as the nuances and peculiarities which often get lost in translation, is most impressive.”

Bird & Bird LLP

Bird & Bird has a peerless global reputation and its Spanish contingent is a vital cog in its well-oiled machine. “The team is business-oriented, proactive and responsive. Resources are well allocated and matters are dealt with the utmost efficiency and professionalism. Their pro bono work deserves special mention: it speaks volumes about their commitment to social responsibility.” On the contentious front, Manuel Lobato leads the charge, tenaciously defending the interests of high-technology and life sciences players. With a wide remit, he also advises on pharmaceutical regulatory issues and technology transfers. Fellow courtroom sharp-shooters include Antonio Cueto and Jose-Miguel Lissén. One commentator hails Cueto as “an outstanding litigator – technically impressive and one of the best lawyers I have ever worked with”; while Lissén is extolled for his “profound legal understanding and pragmatism, which lead to the best commercial results”. Spearheading the prosecution practice, Mariano Santos “knows international judicial systems inside out and can figure out the best scope of protection easily”. “Clients are kept updated constantly, which makes for close and continuous relationships. You can characterise his work with one word: ‘trust’. Any portfolio is safe in his hands.”

BomhardIP 

Alicante-based dynamo BomhardIP is perfectly located right next to the EUIPO, making the management of sweeping portfolios and the execution of regional clearance searches a breeze. Its tight-knit practitioners have diverse legal backgrounds, multilingual capabilities and exceptional service levels which have been finely honed since its 2015 establishment. Namesake Verena von Bomhard has “built the firm into an absolute powerhouse, thanks to her shrewd thinking and ability to brainstorm innovative ideas. She is exceptionally reliable, pragmatic and has the highest degree of expertise in European trademark law, as well as a positive attitude”. Also keeping standards sky-high are Giles Corbally and Johannes Fuhrmann. Corbally is an oppositions whizz with an encyclopaedic understanding of procedural rules and the Madrid Protocol. Fuhrmann has “a unique ability to distil issues down to the core of what matters, communicate it clearly and offer practicable and actionable advice”. Rounding off the team, Inmaculada González leaves no stone unturned to find the optimum solution in litigation and on unfair competition matters.

ClarkeModet 

Established in 1879, ClarkeModet provides a reassuringly attentive service that encompasses everything from trademark filings to worldwide surveillance and brand management programmes. The storied firm recently refreshed its corporate identity and internal infrastructure to maximise efficiency and keep costs low. The initiative has been an unqualified success, with clients applauding its “willingness to adapt to business needs, global presence and ongoing commitment to educating the community on IP developments”. A key contact is Ignacio Gómez-Acebo.

Clifford Chance

With boots on the ground in Spain for over four decades, Clifford Chance matches a fine-grained understanding of local laws with enviable global reach, making it a prime pick for high-profile skirmishes both on home turf and further afield. The star of the show is Miquel Montañá, who is “superb on multi-jurisdictional mandates”. Companies in fields as diverse as food and beverages, pharmaceuticals and electronics all dial him up for game-changing assistance in must-win disputes.

CMS Cameron McKenna Nabarro Olswang LLP 

Breaking into the Spanish rankings for the first time this year is CMS Albiñana & Suárez de Lezo. Since the arrival of María González Gordon in 2019, the outfit has been making waves on the market, attracting global brands such as Victoria’s Secret and Bath & Body Works, as well as domestic heavyweights such as real estate groups GMP Property and CBRE España. The “exceptionally responsive and reliable” González Gordon recently assisted Virtual IP Assets – the world’s leading online casino and e-games provider – with its prosecution strategy, and US Polo with anti-counterfeiting efforts. “María’s professionalism shines through in every matter; as do her commercial focus and customer-centricity. She also has impressive legal knowledge, as well as a vibrant and engaging personality.”

Cuatrecasas

“Reliable and brilliant” full-service outfit Cuatrecasas has the wherewithal to handle any mandate that comes its way: it has over 1,000 lawyers at full strength, deep insight across 35 disciplines and an IP team that provides an A-to-Z branding service with minimum fuss and maximum impact. One key USP is its own in-house industrial property agency led by Enrique Sánchez-Quiñones, who regularly acts for rights holders before national and EU bodies. Consummate litigator Jorge Llevat is a technically minded practitioner who assesses cases from all angles to arrive at the most favourable outcome; several landmark decisions bear his fingerprints. Commercialising assets comes naturally to Alejandro Negro, who regularly assists on deals valued at hundreds of millions; for example, he recently helped KKR & Co close its €1.65 billion acquisition of Exact Software.

Curell Suñol SLP

Curell Suñol has been resolutely focused on procuring and defending intangible assets for over half a century. Its practitioners are steeped in knowledge, but are always willing to learn more and keep pace with emerging trends to ensure their counsel is on point and up to the minute. Prosecution is its true metier, although the esteemed boutique packs a punch in disputes too. Seasoned managing partner Mireia Curell is a multilingual European trademark and design attorney with valuable in-house credentials. She is the first port of call for those seeking robust international protection strategies.

Durán-Corretjer SLP

From offices in Madrid, Barcelona and Alicante, the IP team at Durán-Corretjer protects trademarks to the hilt – not just in Spain, but around the world. Adroit at shepherding rights on to the register, the business-savvy ensemble also excels at building up portfolios that support a company’s long-term goals. The rainmaker here is managing partner Luis-Alfonso Durán. Well connected internationally, he communicates effortlessly with colleagues and clients both at home and abroad, thanks to his qualifications as a translator-interpreter, and also comes armed with useful technical expertise in industrial engineering.

Elzaburu SLP

Hailed as one of the best outfits in Spain, Elzaburu provides comprehensive guidance across the trademark spectrum that is never less than crystal clear. Its lawyers act as business partners to the corporations and entities they serve, collaborating closely to identify the most innovative strategies and optimal solutions. Division lead Luis Baz has a broad practice, although infringement proceedings and domain name disputes are sweet spots. Assisting him with the latter are Javier Úbeda-Romero and Miguel Ángel Medina. Úbeda-Romero serves as a guide to the Latin American market for consumer goods companies; while geographical indication whizz Ángel Medina regularly represents public bodies and associations. “Diligent and skilled attorney” Fernando Ilardia crafts meticulous defence strategies for multinationals and performs painstaking due diligence on IP rights in the textile, construction and entertainment sectors. “A leader before the courts”, head of legal Antonio Castán makes light work of multi-faceted trademark disputes and unfair competition matters. Enrique Armijo Chávarri is a tough adversary who puts together bulletproof arguments informed by insights from 30 years of litigating. Licensing maestro Javier Fernández-Lasquetty completes the stellar line-up, who can smooth the vicissitudes of complex technology transfers.

Esquivel & Martin Santos

“Up-and-coming” boutique Esquivel & Martin Santos has “a dynamic, modern and commercial approach to legal matters” and makes its debut in the WTR 1000 as a result. Since opening its doors 10 years ago, it has quickly gained the unshakeable loyalty of associates around the world, as well as industry giants in the food and beverage and fashion industries, among others. It also launched a China desk in 2019, which has further enhanced its offering and gives clients easy access to a reliable pool of resources in far-flung territories. Founding partners Adrian Esquivel and Victoria Sofia Martin Santos come in for effusive praise: “Adrian is very eager to understand and adapt to customer needs, making sure he is available around the clock, communicating effectively and staying completely down to earth.” Similarly, “Victoria’s extensive experience and support make her an instrumental partner to any business”. “Together, they are extremely effective, provide detailed advice and an excellent service. If you gave them a mark out of 10, they would score a solid 11.”

Fieldfisher JAUSAS

Fieldfisher recently opened a second office in Madrid to complement its Barcelona outpost and cement its presence on the Spanish IP scene. Although the outfit is active in over 15 jurisdictions, the local contingent is a potent force in its own right, tackling convoluted disputes with brio. It also maintains a vibrant prosecution practice and has a knack for finessing lucrative licensing deals across the line. Wearing the captain’s armband is Josep Carbonell, whose mettle has been tried and tested in diverse trademark briefs on both a national and international scale.

Garrigues 

Thanks to their unerringly high service standards and commercially attuned mindset, the trademark experts at Garrigues are frequently called in to meet C-suite executives; they speak the language of business and ensure that their counsel is concise, pragmatic and easily implementable. They draw judiciously on the wider resources of this full-service firm to approach instructions from an inter-disciplinary perspective, to superb effect. “An admirable and excellent litigator”, Carolina Pina Sánchez ascends to the gold tier this year; the telecommunications and media division co-head has been a key driver behind the firm’s push towards greater innovation. The dual-qualified João Miranda de Sousa is an all-rounder who has everything from filing to enforcement strategies ably covered. Celia Sueiras Villalobos is equally versatile and has made the sports and IT industries her own. Joining the trio this year is Natalia Ruiz Gallegos, “a very thorough and dedicated practitioner” who has the management of large-scale portfolios down pat.

Gómez Acebo & Pombo Abogados SLP

The embodiment of excellence in the highly competitive Spanish market, Gómez Acebo & Pombo Abogados understands the dynamics of the evolving legal industry and how best to respond: a beefed-up digital law practice is just one example of the results. High-stakes disputes are a forte, thanks to the contentious firepower of Sofía Martínez-Almeida Alejos-Pita and Jesús Muñoz-Delgado. “Intelligent, practical and responsive, Sofía is tremendously detailed and strategic in litigation proceedings.” In the words of one peer: “Jesús is a fantastic lawyer, super-experienced and highly regarded by us all.” The pair are currently acting for wine company Bodegas Emilio Moro against a major competitor in nine judicial and administrative proceedings which have attracted significant media attention. Assisting companies in novel cases is something Mónica Esteve Sanz does regularly – she recently linked up with Martínez-Almeida to represent Alpargatas, of Havaiana flip-flop fame, in unprecedented proceedings relating to EU parallel imports.

Grau & Angulo

“A go-to and prestigious firm for all trademark matters in Spain, Grau & Angulo is always keen to hear its clients’ commercial goals, and provides open and honest advice proactively all while maintaining a flexible approach.” “When it comes to enforcing rights, the team is exceptional and highly effective. It comes highly recommended to any brand owner in need of assistance when navigating the local landscape”. Alejandro Angulo sets the tone: “Alejandro thinks outside the box when it comes to winning cases”; recent highlights include defending Tommy Hilfiger’s TH interlocking logo and acting for Procter & Gamble, Hugo Boss and Lacoste in enforcement proceedings relating to imitation perfumes. On both of these mandates, Angulo worked alongside Carlota Viola, a “confident and savvy litigator with heaps of technical experience; you can trust Carlota’s legal reasoning blindly”. Regional briefs are dispatched impeccably by Maite Ferrándiz and Ignacio Marqués. “Maite’s advice is clear, concise and displays a mastery of local and European laws, as well as the interplay between the two”; while Ignacio “provides a personable service and is always hungry for work, which he executes exceptionally well”. Criminal enforcement is the province of Jordi Camó: “Excellent communication skills and innovative thinking are to be expected from such a creative lawyer. He helps rights holders to achieve their goals while keeping paperwork to a minimum.” Jesús Arribas and Sonia Santos are anchors of the practice in Madrid. Arribas brings comfort when trouble brews in the fashion industry; while Santos is responsible for much of the UK and US instructions that the firm handles for household names such as GHD. Jorge Grau, luminary and shining light at the firm, sadly passed away early this year. A master strategist and a mentor to many, Grau & Angulo continues to honour his legacy.

H&A

Newly rebranded H&A – previously Herrero & Asociados – is home to a team of “very courteous, knowledgeable practitioners who provide excellent and personalised support in all areas of intellectual property at a reasonable price point”. Leading the side with verve, Andrés Gómez “keeps a great balance of advising and acknowledging businesses’ goals”. “He is proactive and always looking out for clients’ best interests.” The “responsive and sharp” Manuel Tiedmann gets things done on quick turnarounds and to the highest standards. He has unique international insight from time spent working for the German Federal Parliament. A “creative thinker and great problem solver”, Alfonso Sabán “has a lot of integrity and is deeply invested in each matter he takes on”. He is a preferred choice for foreign entities seeking watertight strategies. Stationed in Barcelona, Anna Jarques is a trademark protector and litigator par excellence who is appreciated for her deft commercial touch.

HOFFMANN EITLE

Although the Madrid outpost of HOFFMANN EITLE has been up and running for just two years now, it has already made a splash on the Spanish market and beyond. Its practitioners collaborate closely with colleagues in Germany, the United Kingdom, Italy and the Benelux to secure ironclad brand protection that can withstand the test of time. The levels of insight and knowledge under its roof are reflected in high-calibre work product and adroit approaches to IP commercialisation. The name to note for potential instructions is Luis José Soriano Albert.

Hogan Lovells

Hogan Lovells has seen and done it all in the trademarks space, and has the hit rate and client list to show for it: it is a repository of trust for titans such as Adidas, Yum! Brands and Anheuser-Busch InBev. Global head of the IP, medial and technology practice Burkhart Goebel is “unparalleled in his legal instincts, commercial mindset and knowledge. One of the best in the industry, he handles international disputes outstandingly and comes through in urgent matters”. This year, he and Constanze Shulte teamed up as lead counsel on a high-profile case for Anheuser-Busch InBev relating to the BUDWEISER mark. “Extremely thorough and commercially minded, Constanze has an incredible eye for detail, which she expertly combines with her targeted advice.” Fellow hotshot litigator Ana Castedo never shies away from giving patrons the hard truth and “is always super practical in her approach”. All-rounders Andreas Renck and Imogen Fowler each receive glowing praise. “A gold-standard professional, Andreas is flexible, and really accommodating. Not only does he know European legislation really well, he is also a fantastic strategist and one of the best lawyers in the country. Simply, he is wonderful to work with.” “Equally brilliant at prosecution and enforcement, Imogen has incredible instincts when it comes to which arguments will succeed. Her advice is well informed and easy to read, and she never suggests a course of action if she does not believe it will fully benefit the client. Her filing strategies help save significant costs and she can be trusted with the most valuable of assets.”

HOYNG ROKH MONEGIER 

HOYNG ROKH MONEGIER really hits its stride on pan-European briefs: fully integrated teams in France, Germany, the Netherlands and Spain dovetail neatly to devise cohesive, forward-thinking strategies and execute them flawlessly across multiple jurisdictions and forums. Spearheading the litigation department is “one of the country’s brightest lawyers”, Luis Fernández-Nova; he recently represented leading Canadian agriculture company Premier Tech and has been kept busy on a multi-jurisdictional mandate for vodka leader Stolichnaya. WTR 1000 newcomers Álvaro Velázquez and José Antonio Sanmartín have been working alongside Fernández-Nova for over 15 years and form an unbeatable team. Velázquez’s forte lies in pharmaceuticals and other highly regulated industries, particularly in relation to the labelling of goods; while Antonio Sanmartín never falters on the parallel import and border control matters that are his bread and butter. The prosecution division is in tip-top shape too, thanks to the efforts of Laura Alonso, who manages the Jimi Hendrix Estate’s Experience Hendrix portfolio throughout the European Union. “Her strategies naturally complement business needs and she is proactive, resourceful and super to work with.” Other highlights this year include assisting Ferring with the recordal of a trademark assignment in 56 jurisdictions worldwide.

Isern Patentes y Marcas SL

Deep sectoral know-how means that no industry is off limits to the talented practitioners at venerable boutique Isern Patentes y Marcas; they understand the diverse landscapes within which patrons operate and tailor their counsel accordingly. More than 150 professionals across 14 offices provide a wall-to-wall trademark offering to a roster of 40,000 clients. A key contact for the address book is namesake Jorge Isern, who ensures that the quality never slips.

Noerr LLP

“An outstanding firm that performs exceptionally well at any task”, is the market consensus on Noerr. The Alicante crew is held in high esteem thanks to its pristine track record at the EUIPO and the efficiency with which it coordinates and manages large international portfolios. The “super-knowledgeable” Tobias Dolde and Oxford-educated Michael Hawkins are both enthusiastically endorsed as “thorough, dedicated and responsive”. Dolde’s strategic approach and global vision make him a reliable choice for cross-border instructions; while Hawkins blends a cosmopolitan outlook with the ability to distil complex matters down to their essence.

PONS IP 

The “exceptional practitioners” at PONS IP “provide exceptional services and are really versatile and creative with their solutions”. “They understand the needs of international clients”; and with an office network extending as far as Medellin, San Francisco, Guangzhou, Brussels and Bogota, the firm has the reach and resources to meet those needs wherever they arise. “All the lawyers are so open, honest and approachable, which is super-important when coordinating at an international level. There are no surprises when instructing them, as they perform to a great standard and achieve wonderful outcomes.” Seasoned helmswoman Carmen González is at the top of her game; her guidance comes underpinned by careful strategic thought. Her all-star team includes dynamic duo Isabel Cortés Martínez and José Carlos Erdozain. Cortés’ glittering CV encompasses diverse educational degrees and a stint at the European Commission, giving her unique insight on global portfolio; while Erdozain is the resident whizz on international contracting and arbitration.

PONTI Strategic Intellectual Property Services

While best known for its facility for trademark registration, PONTI Strategic Intellectual Property Services is no mere filing shop: strategic advice is delivered in abundance and the team has an intuitive understanding of how to build a commercially valuable portfolio from the ground up. Growth has been a central narrative of late: first through the acquisition of Barcelona-based outfit Morgades Del Rio in 2017 and more recently through the launch of its PontiNET platform, which gives clients real-time updates on their files. Managing partner Joan Salvà is a veritable Swiss Army knife of a lawyer, strategically protecting, fiercely defending and artfully commercialising brands. Similarly versatile, Ricardo Guerras forges fruitful, enduring relationships with the companies he represents, partnering closely with in-house counsel.

Salvador Ferrandis & Partners

A bespoke, personalised approach is the hallmark at Salvador Ferrandis & Partners, which strives to ensure that the strategies it devises are as unique as the companies they are for. Its practitioners have an encyclopaedic understanding of the regimes and procedures in various jurisdictions, and can assess chances of success and identify potential pitfalls with pinpoint accuracy. With a practice encompassing all stages of brand protection, namesake Salvador Ferrandis is a great problem solver who gets great results at a sensitive price point. The man to turn to for criminal litigation is Alberto Bosch Döffert; he enjoys elevated standing in the anti-counterfeiting community thanks to the training programmes that he runs for border officials.

Santiago Mediano Abogados

“Responsive and quick to act in emergencies”, Santiago Mediano Abogados has won the loyalty of a litany of household names, particularly in the media and entertainment sector. The IP practitioners work in tandem with colleagues in the corporate and the technology, media and telecommunications groups to provide joined-up counsel in all branding scenarios. The leading light is Silvia Hernández, “a thorough practitioner with an extensive legal background and remarkable client-orientated service”.

Silver Clover Iberian IP

The “efficient, customer-centric and cost-conscious” practitioners at Silver Clover Iberian IP “have an incredible understanding of domestic and European legislation”. The firm is frequently sought out by overseas firms in need of assistance on the Spanish market and has set numerous precedents in the country, including the registration of the nation’s first pattern trademark on behalf of Insite legal. Angeles Moreno and Sergio González are responsible for the boutique’s continued growth. “Angeles is a very experienced and talented lawyer with the most outstanding qualities: she has a clear vision in complex situations and provides the most suitable solutions. Angeles is very down to earth and has a great ability to adapt to clients’ needs in every aspect.” “Clever analyst” González “brings fresh ideas to challenging matters along with thorough and clear advice”: “He readily makes himself available to give immediate answers to any questions.”

Ungria Patentes y Marcas SA

“Professionalism, efficiency and an ability to find the strongest route to protection” are the USPs at Ungria Patentes y Marcas: “Every action it takes is explained fantastically and its strategies always land within budget.” The side consistently ranks among the top filers nationally, processing almost 4,000 applications each year; but it also acquits itself with distinction in disputes. “Ungria is a reference in Spain as one of the most experienced and reputable firms, with attorneys who are quick, meticulous and evident experts in their respective fields.” Practice lead Joaquín Latas is “an excellent and bright professional who always finds the best way forward when solving complex problems”. President and managing director Javier Ungria has run a tight ship for more than 40 years and is a seasoned pro at portfolio management for brand-rich multinationals.

Uría Menéndez

Established some 70 years ago, storied Ibero-American outfit Uría Menéndez has since evolved into a litigation powerhouse, with more than 1,000 practitioners standing ready to deploy from offices in Europe, the United States and South America. “A master of trademark law”, José Massaguer has set many benchmarks in dispute resolution and adds tremendous value through his holistic approach.

VENTURA GARCÉS

Intellectual property is a central pillar of the full-service offering at Ventura Garcés – a firm that stands out for its mastery of both disputes and commercialisation projects in the fashion, design and fine arts industries. A recent highlight in the latter field was its representation of Kyle Capital, which owns the IP rights of iconic Spanish artist Salvador Dalí. Andrea Garcés, who ran point on this, “intervenes effectively in high-level mandates, acts efficiently and leaves clients completely satisfied”.

Zivko Mijatovic & Partners 

With 15 offices and a robust 360-degree service, Zivko Mijatovic & Partners is a name that needs no introduction throughout Europe. All manner of brand protection briefs are ably dispatched, but its strong suit lies in the anti-counterfeiting arena, where it clears fakes quickly, discreetly and through a single point of contact. In Alicante, dual-qualified Dolores Cañadas Arcas takes the reins. “She is outstanding to work with and impresses with her smooth and effective handling of every case. Dolores is an excellent lawyer who stays on top of matters, advises in an insightful manner and instils rights holders with utmost confidence.”

Other recommended experts

At CASALONGA, Cristina Bercial-Chaumier directs opposition proceedings with a steady hand and frequently appears before the EUIPO, where she recently represented JanSport Apparel. UK-qualified Rowland Buehrlen, based at Beck Greener, has a sparkling track record both in administrative proceedings and in domain name disputes. Managing partner of the Jacobacci & Partners Madrid office is Eleonora Carrillo, who deftly handles large-scale portfolios and acts as a key point of contact for foreign clients entering the country. The “talented, thorough and personable” Cristina Casas Feu has “great connections to the Asian market”; she works at Casas Asin. SILEX IP Consulting founder Guillermo Criado relishes working with innovative brand owners and enhancing portfolios with well-thought-out strategies. Helena Granado of Carlos Polo & Asociados “is an excellent practitioner with tremendous EUIPO experience”. Operating out of his eponymous boutique, Jordi Güell is a go-to for those embroiled in tricky disputes with unfair competition threads. HERNANDEZ MARTI ABOGADOS’ name partner Cristina Hernandez Marti Perez has “a keen understanding of the fashion industry, where her experience in designing portfolio strategies and identifying potential risks is beyond exemplary”. With over three decades on the IP scene, Francisco Javier Márquez Martín of Sol Muntanola Abogados is a prominent figure in trademark circles; he generously shares his wisdom as a professor and author. Debuting in the WTR 1000 this year is former Freshfields Bruckhaus Deringer partner Sergio Miralles, who showcases his superior litigation and licensing capabilities at his own firm, INTANGIBLES. Polished litigator José Manuel Otero Lastres has been instrumental to some of the country’s most high-profile cases. He can be found at Broseta Abogados. Qualified in Argentina and Spain, Tessarolo IP’s Paola Tessarolo opens up new avenues for local entities looking to make headway in Latin America and has a carefully cultivated network of associates to assist in this endeavour. Digital conundrums and domain name disputes are meat and drink to Alexander Zuazo, who dispenses tech-savvy advice from his base at Mariscal & Asociados Abogados.

Individuals: enforcement and litigation

  • Alejandro Angulo - Grau & Angulo
  • Patricia Koch - BALDER
  • Jorge Llevat - Cuatrecasas
  • Manuel Lobato - Bird & Bird LLP
  • Sofía Martínez-Almeida Alejos-Pita - Gómez-Acebo & Pombo Abogados SLP
  • José Massaguer - Uría Menéndez
  • Miquel Montañá - Clifford Chance SLP
  • Jesús Muñoz-Delgado - Gómez-Acebo & Pombo Abogados SLP
  • Carolina Pina Sánchez - Garrigues
  • Sonia Santos - Grau & Angulo
  • Enrique Armijo - Elzaburu SLP
  • Jesús Arribas - Grau & Angulo
  • Gonzalo Barboza - Arochi & Lindner SC
  • Antonio Castán - Elzaburu SLP
  • Ana Castedo - Hogan Lovells
  • Cristina Duch - Baker McKenzie
  • Javier Fernández-Lasquetty - Elzaburu SLP
  • Luis Fernández-Novoa - HOYNG ROKH MONEGIER
  • Salvador Ferrandis - Salvador Ferrandis & Partners
  • Burkhart Goebel - Hogan Lovells
  • David Gomez - BAYLOS Abogados
  • Juan Luis Gracia - BAYLOS Abogados
  • Jordi Güell - Guell IP
  • Francisco Javier Márquez Martín - Sol Muntanola Abagados
  • Pedro Merino Baylos - BAYLOS Abogados
  • Fabrizio Miazzetto - BAYLOS Abogados
  • João Miranda de Sousa - Garrigues
  • Fernando Ortega Sánchez - Abril Abogados
  • Carles Prat - Baker McKenzie
  • Fernando Rodríguez - BAYLOS Abogados
  • Enrique Sánchez-Quiñones - Cuatrecasas
  • Ignacio Temiño Ceniceros - Abril Abogados
  • Verena von Bomhard - BomhardIP 
  • Alberto Bosch Döffert - Salvador Ferrandis & Partners
  • Jordi Camó - Grau & Angulo
  • Antonio Cueto - Bird & Bird LLP
  • Tobias Dolde - Noerr LLP
  • José Carlos Erdozain - PONS IP 
  • Mónica Esteve Sanz - Gómez-Acebo & Pombo Abogados SLP
  • Maite Ferrándiz - Grau & Angulo 
  • María Dolores Garayalde - Baker McKenzie
  • Andrea Garcés - VENTURA GARCÉS
  • Inmaculada González - BomhardIP 
  • María González Gordon González Fornos - CMS Albiñana & Suárez de Lezo 
  • Cristina Hernandez Marti - HERNANDEZ MARTI ABOGADOS
  • Fernando Ilardia - Elzaburu SLP
  • Jose-Miguel Lissén - Bird & Bird
  • Ignacio Marqués - Grau & Angulo
  • Victoria Sofia Martin Santos - Esquivel & Martin Santos
  • Sergio Miralles - Intangibles
  • Angeles Moreno - Silver Clover Iberian IP
  • Alejandro Negro - Cuatrecasas
  • José Manuel Otero Lastres - Broseta Abogados
  • Ana Padial - Arochi & Lindner SC
  • José Antonio Sanmartín - HOYNG ROKH MONEGIER
  • Celia Sueiras Villalobos - Garrigues
  • Álvaro Velázquez - HOYNG ROKH MONEGIER
  • Carlota Viola - Grau & Angulo
  • Alexander Zuazo - Mariscal & Asociados Abogados

Individuals: prosecution and strategy

  • Laura Alonso - HOYNG ROKH MONEGIER
  • Luis Baz - Elzaburu SLP
  • Luis-Alfonso Durán - Durán-Corretjer SLP
  • Imogen Fowler - Hogan Lovells
  • João Miranda de Sousa - Garrigues
  • Verena von Bomhard - BomhardIP 
  • Rosalía Ballester - Ballester IP
  • Gonzalo Barboza - Arochi & Lindner SC
  • Cristina Bercial-Chaumier - CASALONGA
  • Dolores Cañadas Arcas - Zivko Mijatovic & Partners 
  • Ines Cantero - ABG Intellectual Property Law SL
  • Josep Carbonell - Fieldfisher JAUSAS
  • Giles Corbally - BomhardIP 
  • Isabel Cortés Martínez - PONS IP 
  • Mireia Curell - Curell Suñol SLP
  • Tobias Dolde - Noerr Alicante LLP
  • Cristina Duch - Baker McKenzie
  • Olof Fickert - BALDER
  • María Dolores Garayalde - Baker McKenzie
  • Oscar Garcia - BALDER
  • Sergio González - Silver Clover Iberian IP
  • Helena Granado - Carlos Polo & Asociados
  • Jordi Güell - Guell IP
  • Michael Hawkins - Noerr LLP
  • Silvia Hernández - Santiago Mediano Abogados
  • Jorge Llevat - Cuatrecasas
  • Manuel Lobato - Bird & Bird LLP
  • Miguel Ángel Medina - Elzaburu SLP
  • Angeles Moreno - Silver Clover Iberian IP
  • Carlos Pires - BALDER
  • Andreas Renck - Hogan Lovells
  • Joan Salvà - PONTI Strategic Intellectual Property Services
  • Enrique Sánchez-Quiñones - Cuatrecasas
  • Mariano Santos - Bird & Bird LLP
  • Constanze Schulte - Hogan Lovells
  • Celia Sueiras Villalobos - Garrigues
  • Ignacio Temiño Ceniceros - Abril Abogados
  • Javier Úbeda-Romero - Elzaburu SLP
  • Christine Weimann - ABG Intellectual Property Law SL
  • Rowland Buehrlen - Beck Greener
  • Eleonora Carrillo - Jacobacci & Partners
  • Cristina Casas Feu - Casas Asin
  • Guillermo Criado - SILEX IP Consulting
  • Adrian Esquivel - Esquivel & Martin Santos
  • Blanca Fresneau - BALDER
  • Johannes Fuhrmann - BomhardIP 
  • David Gomez - BAYLOS Abogados
  • Carmen González - PONS IP 
  • Carlos Gonzalez Valdes - Abril Abogados
  • Juan Luis Gracia - BAYLOS Abogados
  • Ricardo Luis Guerras - PONTI Strategic Intellectual Property Services
  • Jens-Christian Jahnke - BALDER
  • Anna Jarques - H&A
  • Joaquín Latas - Ungria Patentes y Marcas SA
  • Natalia Ruiz Gallegos - Garrigues
  • Alfonso Sabán - H&A
  • Paola Tessarolo - Tessarolo IP
  • Manuel Tiedemann - H&A
  • Javier Ungria - Ungria Patentes y Marcas SA