Saudi Arabia

Saudi Arabia has become an increasingly important strategic market for companies looking to protect their brands in the Middle East and North Africa, especially as it is frequently used as a transit route for fake goods. In response, Saudi Customs has set up a dedicated IP rights unit to assist in combating the counterfeiting trade. In August 2020, Amazon also extended its Project Zero anti-counterfeiting programme to its platform in Saudi Arabia, in a move that should further assist with the local enforcement effort.


Abu-Ghazaleh Intellectual Property

A repository of trust for many Fortune 500s, Abu-Ghazaleh Intellectual Property understands what C-suite executives and in-house counsel need in terms of brand protection. The outfit has a dedicated taskforce for each stage of the trademark lifecycle and a 400-strong sister law firm, TAG Legal, to provide support on tricky enforcement and licensing mandates. It has lately been investing in new technological advances with the launch of IPMS – a bespoke web-based system that keeps rights holders looped in on all their portfolio updates. The Saudi base cooperates with a further 35 offices throughout the Middle East, Africa and Asia, making it a premier hub for strategic counselling and holistic support in the region.

Al-Otaishan Intellectual Property & Technology Law Firm 

AIP&T has been proactively enhancing and refining its comprehensive IP offering for 15 years and counting. Recent initiatives to this end include setting up its own trademark monitoring service covering multiple jurisdictions; hiring new practitioners with impressive technical backgrounds; and expanding its geographic reach. Propelling the group onwards and upwards is Mohammad Saleh Al-Otaishan, who provides thoughtful guidance to companies looking to protect their assets in the region. Formerly in-counsel for stock-listed chemical manufacturing company SABIC, he has a distinctly commercial outlook on all things branding.

Cedar White Bradley IP LLC

Cedar White Bradley’s Saudi team excels at trademark prosecution for some of the world’s most prestigious companies in the fashion, life sciences and technology sectors. On the contentious front, it draws on a potent regional presence, finely honed investigatory skills and litigation nous to tackle local and cross-border infringement problems with confidence. Dubai-based Saba Al Sultani is a key contact for interested parties.

Kadasa Intellectual Property

The progressive lawyers operating from KIP provide an A-to-Z service, encompassing incisive counsel on brand ideation, effective and efficient prosecution and a results-driven approach to disputes. The ensemble is held in particularly high esteem for its anti-counterfeiting dexterity, leveraging on a decade-long formal partnership with Customs, to which it regularly provides training. Founder and frequent precedent-setter Nassir Kadasa is a seasoned pro whose number is on speed dial for multinational pharmaceutical companies and government organisations.

Saba & Co Intellectual Property

Saba has been blazing a trail on the Middle Eastern IP scene since its foundation in 1926. The firm is a veritable powerhouse which seamlessly provides brand owners with wall-to-wall protection and enforcement services across 38 jurisdictions. Its representative office in Saudi Arabia, Al Hadaf Marks Services, is a discerning choice for those seeking to make dynamic use of their intangible assets and to carve a foothold in the country.


SMAS-IP stands out for the depth of its trademark expertise and the strength of its bench. Its 250 practitioners have a flair for managing international portfolios and harness deep insight into regional law and policy to devise pragmatic enforcement strategies and identify fruitful commercialisation opportunities. Its influence stretches far beyond local borders; through a carefully cultivated network of foreign associates and partnerships with global law firms, it makes its services available worldwide. Managing partner Nedal Al Kharouf is the person to call.