In July 2020, new trademark laws came into force which have already begun to make an impact on the national IP scene. The most hotly discussed change is the new possibility to file invalidity and revocation actions before the Romanian State Office for Inventions and Trademarks (OSIM) – a move that trademark professionals anticipate should make the whole IP system more efficient and streamlined. Administrative online capabilities have also been significantly enhanced: as opposed to just trademark applications as previously, renewals, transfers and licence registrations can all be effected online. Meanwhile, anti-counterfeiting remains a key focus for IP firms, as fakes continue to make incursions on the market.
Firms: enforcement and litigation
Firms: prosecution and strategy
- Cabinet M Oproiu Patent & Trademark Attorneys
- Ratza & Ratza
- Ţuca Zbârcea & Asociaţii
- Andra Musatescu Law & Industrial Property Offices
- Cosmovici & Associates
- DB Law Office
- Drakopoulos Law Firm
- MILCEV BURBEA Intellectual Property & Law Office
- Mușat & Asociaţii
- Răzvan Dincă & Asociaţii
- Rominvent SA
- Simion & Baciu
- Zivko Mijatovic & Partners
Andra Musatescu Law & Industrial Property Offices
Founded over 17 years ago, Andra Musatescu Law & Industrial Property Offices offers an A-to-Z trademark service to a host of Fortune 500 companies, including telecommunications giants, news and entertainment broadcasters, automotive heavyweights and major retail and consumer players. The cosmopolitan team includes UK and Romanian-educated professionals and speakers of English, Hungarian and French. Leading the charge is namesake Andra Musatescu, whose broad practice covers not only trademark protection, but also related legal areas such as unfair competition and tax law. In recent years, she has masterminded more than 250 complex litigations and managed over 1,000 trademarks with a deft touch.
Cabinet M Oproiu Patent & Trademark Attorneys
“Cabinet M Oproiu is among the best on the market and successfully handles complex cases. It is a professional and experienced IP firm with a reliable team of experts who provide precise and innovative solutions.” One of the first patent and trademark attorneys to be registered by OSIM, managing partner Margareta Oproiu matches deep legal knowledge with a range of technical specialisms in biology and physics. Alongside her is Raluca Vasilescu, who has been working in the trademark field since 1996, especially on the contentious front. Her relationships with international colleagues and clients are enhanced by her fluency in English, French and Spanish.
Cosmovici & Associates
The “highly dedicated and professional attorneys” at Cosmovici & Associates offer a cradle-to-grave trademark service covering everything from registration and maintenance to representation in infringement proceedings. Headquartered in Switzerland, but with boots on the ground in Romania, the outfit prides itself on its commitment to meeting and exceeding the demands of its geographically diverse client base. Giving the group its name is the jet-setting Paul Cosmovici: “Paul is a true business partner to patrons and has a vision as if he were in-house counsel. He doesn’t overload his clients with details and is easy to talk to.” Educated at Columbia University, he has impeccable credentials, as a European trademark and design attorney as well as a member of both the New York and Paris Bars. Senior associate Claudia Grozea has been with the firm for eight years now. The advice of this astute trademark portfolio manager is resolutely commercial, thanks to ancillary know-how in economics.
DB Law Office
IP and IT boutique DB Law Office is ideally positioned to solve any trademark problem going, as reflected by the diversity of its caseload: this year alone, it has sought to reverse provisional refusals for Pirelli Tyre SpA; led an appeal on behalf of gaming company NOVOMATIC AG; advised Advance Magazine Publishers Inc on the enforcement of its VOGUE trademarks; and assisted Sandisk with customs actions. Running the show is eponymous all-rounder Delia Belciu, who is hailed as “one of the best IP professionals in Romania”. “Delia is a dedicated and passionate practitioner with the ability to find creative solutions and simplify processes. She is versatile, zealous and reliable – it is only possible to talk about her in superlatives.”
Drakopoulos Law Firm
International law firm Drakopoulos has made intellectual property a central plank of its business-focused practice. The practitioners in its Bucharest office work hand in glove with colleagues in Athens, Larnaca and Tirana to form a potent strike force in multi-jurisdictional litigation. It has lately gone out to bat in oppositions on behalf of Nestlé, coordinated anti-counterfeiting efforts for Epic Games and managed Animaccord Ltd’s trademark portfolio for popular children’s television show Masha and the Bear. Fronting the operation is Adrian Roseti, a tenacious ally of both domestic and multinational brand owners in infringement disputes and on anti-counterfeiting briefs. “Adrian gives effective, accurate and efficient advice, has a successful track record, and is timely and courteous with his reporting and responses.”
MILCEV BURBEA Intellectual Property & Law Office
“Milcev Burbea is a client-oriented law firm strongly grounded in the trademark industry, with an international network of highly proficient collaborators. It handles formalities professionality and always come up with an appropriate strategy.” The IP division provides a wall-to-wall trademark offering, crafting holistic solutions which are always alive to both legal and commercial concerns. The portfolios under its care include those of real estate developer Anchor Group and mineral water brand Romaqua Group; while on the contentious side, it has been acting in a licensing-related dispute for events company Explosive Group and in criminal counterfeit proceedings for Rolex. The eponymous duo at the heart of the practice are Gabriela Milcev and Iulia Burbea. Milcev has been a member of the Bucharest Bar for the last two decades and is also a licensed European trademark and design attorney: “She is always there to help, regardless of short deadlines, and has put together a highly competent team.” IP litigator and anti-counterfeiting specialist Burbea adds incisive insights on disputes in all forums – including the CJEU – involving everything from jewellery to consumer goods and pharmaceuticals.
Mușat & Asociaţii
Mușat & Asociaţii ranks among the few commercial law firms in Romania with an IP department that can ably cover all bases for brand owners. The team – one of the largest in the jurisdiction – regularly joins forces with other divisions to adopt a multi-disciplinary approach to every mandate, which proves a major draw for its international clientele. Contentious highlights this year have included representation of Finnish software company CDK Global in a High Court suit and a Court of Appeal appearance on behalf of worldwide DYI supplier ARENA SAS; it has also been tasked with major portfolio management and transactional briefs. Captaining the ship and leading on many of the firm’s headline matters is Paul-George Buta, a master of both strategic portfolio management and IP litigation. His work transcends sector barriers, drawing clients from industries as varied as pharmaceuticals, media and broadcasting, banking and finance, and textiles.
The Bucharest office of Luxembourg-headquartered PETOŠEVIĆ is a vital cog in its network of 16 offices across Eastern Europe. The group excels at prosecution, but also provides invaluable advice on litigation strategy and assistance in the negotiation of IP-related settlements. Through cross-border collaboration with affiliated firms, it can support clients in more than 30 jurisdictions across the wider region, including A-listers in the food and drink, automotive, high-technology and film and television sectors. At the helm is Aura Campeanu, who ranks “among the best lawyers and advisers in Romania”. “She is an innovative thinker and hard worker who is dedicated to clients’ needs, and is also an active presence at conferences and workshops. She has stacked up years of experience and since the beginning has taken care of cases carefully, wisely and in a timely fashion.” At her side is George-Mihai Irimescu, who aces oppositions before OSIM and the EUIPO: “He is highly responsive and has wide knowledge of IP matters – particularly opposition and appeal proceedings, invalidation and revocation actions, and responses to office actions and provisional refusals. His advice is high quality, he pays strong attention to detail and he works proactively.”
Ratza & Ratza
“Ratza & Ratza has a young, enthusiastic and responsive team that is always well prepared, and demonstrates wide knowledge of intellectual property.” Acclaimed by competitors and clients alike as one of Romania’s IP elite, it has the legal and strategic chops to bring home the right results both at OSIM and in the courts. Co-founders Andrew Vlad Ratza and Dragosh Marginean take centre stage on the trademark side. IP attorney Ratza has handled all manner of trademark and industrial design briefs over his 16-year career; while impressed opponents assert that the “excellent reputation” of attorney-at-law Marginean “is well deserved”.
Răzvan Dincă & Asociaţii
Răzvan Dincă & Asociaţii is an imposing presence on the Romanian trademark landscape, primarily thanks to its formidable facility for IP litigation. However, it has significantly ramped up its prosecution offering of late, filing myriad marks and representing clients in a range of cancellation, opposition and revocation proceedings. Patrons on this front include media giants HBO and Universal Music; while the group continues to receive a slew of contentious instructions for household names such as Renault and recently made its maiden appearance at the CJEU. “One of the most reputed IP professionals in Romania”, the titular Răzvan Dincă is “widely respected for his expertise in IP litigation and his commercially oriented strategic advice”. Distinguished by his strong academic background, he is also the vice dean of the Faculty of Law at the University of Bucharest, where he first earned his stripes. Heading up the trademark arm is Irina Speciac, who makes light work of complex IP and unfair competition litigation, as well as office actions. She has lately been handling the HBO and Universal Music mandates alongside senior associate Vlad Stanese, who provides vital assistance on parallel import matters and trademark and design litigation, and also has a wealth of copyright knowledge.
With a history stretching back almost seven decades, the venerable Rominvent enjoys the status of the longest-established firm in the Romanian trademark space. Specialising in prosecution and advisory services, it is in regular attendance at OSIM and the EUIPO, and offers international support through an extensive network of trusted foreign partners. Star power comes in the form of general manager and anti-counterfeiting ace Ion Mocanu, who does battle with infringers at both the domestic and international levels. An active anti-counterfeiting ambassador, he has organised a symposium on “Counterfeiting and Piracy in the Field of Intellectual Property” for the last 20 years.
“Simion & Baciu is a firm distinguished by excellence, expertise and hard work.” Its one-stop shop service resonates with prestigious multinationals in sectors ranging from automotive to food and beverages, banking and finance, media and entertainment, and retail and fashion. Many of the portfolios under its care are significant in size and value; while on the contentious front, it has lately played a part in some potentially precedential cases. Pulling the strings are Cosmina Simion and Ana-Maria Baciu. Simion operates with equal dexterity on both sides of the contentious divide, and has carved a particular niche in the gaming industry; while a stint in-house at a US company has given her an insider’s appreciation of the ambitions and concerns of international brand owners. “One of the best IP lawyers in Romania”, the versatile Baciu attracts warm plaudits: “Her advice is proactive and easily implemented, and she provides a very prompt service. She is extremely business-oriented, has a flexible approach and is a good negotiator and mediator.” Also on deck is adept portfolio manager and office action aficionado Andreea Bende – an “excellent and highly experienced trademark practitioner, providing prompt, precise and reliable advice and effective assistance, notably in opposition matters”.
STOICA & Asociații
Robust representation before OSIM and the courts, a flair for the fine print of licensing agreements, sage brand management advice and swift, efficient trademark registration are all on offer at STOICA & Asociații. Situated within the firm’s broad commercial practice, the IP division is helmed by illustrious former Minister of Justice Valeriu Stoica, who gives the practice its name and has been dubbed “a pleasure to watch in court”. Hs refreshingly diverse caseload encompasses disputes involving everything from trademarks to patents, labour law, defamation, banking and insurance. Standing shoulder to shoulder with him is former magistrate Dragoş Bogdan, an IP and anti-competition litigator with a parallel human rights practice who is regularly consulted on law reforms at both a national and EU level.
Ţuca Zbârcea & Asociaţii
In pole position on both the prosecution and litigation fronts, Ţuca Zbârcea & Asociaţii has the talent, know-how and experience to execute flawlessly on high-profile mandates. Its proficiency has caught the eye of titans such as Big Pharma player Bayer AG, for which it handles trademark registration; supermarket Carrefour, which has benefited from its on-point anti-counterfeiting counsel; and Vodafone, for which it recently sewed up an IP-rich transaction. Heading the IP and data protection groups is Ciprian Dragomir, who wages uncompromising campaigns against infringers and counterfeiters in consumer-facing industries such as tobacco, food and drink, and fashion. Assisting him with many of the firm’s most critical instructions is managing associate Bogdan Halcu, who has mastered everything from registration to enforcement, licensing and regulatory issues, as well as anti-counterfeiting and competition matters.
Turcu & Turcu
“A great firm with strong capabilities in anti-counterfeiting and enforcement”, Turcu & Turcu has been a stalwart of the local IP scene for almost two decades. Renowned for its dispute resolution nous across trademarks, patents and copyrights, the ensemble also excels at hunting down criminal infringers and provides doughty assistance in contentious scenarios. Its reputation is largely down to the efforts of founder Gabriel Nicolae Turcu, whose insight has led to his appointment as president of the Romanian anti-counterfeiting association, REACT Romania.
VILAU | ASSOCIATES
Premier commercial firm VILAU | ASSOCIATES enjoys recognition and respect both at home and overseas for its impeccable service and unstinting professionalism – and its IP function has done much to advance its profile in this regard. The trademark group shines on both contentious and transactional briefs, while the firm’s wider corporate capabilities prove a boon in the context of IP-rich mergers and acquisitions. Leading the charge is Dragos Vilau, described by international peers as “one of the leading practitioners in his country, with a great skillset and excellent connections”.
Zamfirescu Racoți Vasile & Partners
While perhaps best known on the patent side, Zamfirescu Racoți Vasile & Partners is also home to a thriving trademark unit that has all aspects of the practice on lock. Its reassuringly comprehensive offering has won it loyal followings in fields ranging from IT and electronics to advertising and food and drink. Head honcho Cosmin Vasile is not only an accomplished IP litigator, but also a seasoned strategist whose solutions are invariably cost conscious and commercially oriented. He frequently teams up with fellow IP litigator Alina Tugearu in a pairing that wins rave reviews from the market: “Cosmin and Alina are extremely dedicated and trustworthy. Their strategic approach and business mindedness are always a plus.”
With 15 offices across Southeast Europe, ZMP Intellectual Property SRL is an influential regional hub for trademark enforcement and portfolio management, with multi-jurisdictional anti-counterfeiting programmes something of a specialty. Utilising state-of-the-art, cloud-based file-sharing systems, the Bucharest contingent draws judiciously on the resources of the firm’s wider network to provide clients with an unparalleled cross-border perspective and a bespoke approach to trademark protection. The players which have enlisted the firm in recent months include household-name consumer brands, as well as other renowned international law firms. In the driver’s seat is dual-qualified lawyer and trademark attorney Monica Novac, whose IP expertise is underpinned by an encyclopaedic understanding of corporate and commercial law. “Monica gives high-quality, in-depth advice in relation to infringement matters. She and her team are knowledgeable, reliable, responsive and efficient.”
Other recommended experts
Former Ratza & Ratza partner Michael Enache recently established Enache IP. The internationally connected specialist provides both cutting-edge trademark prosecution solutions and assiduous assistance in disputes.
- Ana-Maria Baciu - Simion & Baciu
- Delia Belciu - DB Law Office
- Dragoş Bogdan - STOICA & Asociații
- Aura Campeanu - PETOŠEVIĆ
- Răzvan Dincă - Răzvan Dincă & Asociaţii
- Ciprian Dragomir - Ţuca Zbârcea & Asociaţii
- Michael Andrew Enache - ENACHE IP Partners
- Dragosh Marginean - Ratza & Ratza
- Margareta Oproiu - Cabinet M Oproiu Patent & Trademark Attorneys
- Andrew Vlad Ratza - Ratza & Ratza
- Adrian Roseti - Drakopoulos Law Firm
- Gabriel Nicolae Turcu - Turcu & Turcu
- Dragos M Vilau - VILAU | ASSOCIATES
- Andreea Bende - Simion & Baciu
- Iulia Burbea - MILCEV BURBEA Intellectual Property & Law Office
- Paul-George Buta - Mușat & Asociaţii
- Paul Cosmovici - Cosmovici & Associates
- Claudia Grozea - Cosmovici & Associates
- Bogdan Halcu - Ţuca Zbârcea & Asociaţii
- George-Mihai Irimescu - PETOŠEVIĆ
- Gabriela Milcev - MILCEV BURBEA Intellectual Property & Law Office
- Ion Mocanu - Rominvent SA
- Andra Musatescu - Andra Musatescu Law & Industrial Property Offices
- Monica Novac - Zivko Mijatovic & Partners
- Cosmina Simion - Simion & Baciu
- Irina Speciac - Răzvan Dincă & Asociaţii
- Vlad Stanese - Răzvan Dincă & Asociaţii
- Valeriu Stoica - STOICA & Asociații
- Alina Tugearu - Zamfirescu Racoți Vasile & Partners
- Cosmin Vasile - Zamfirescu Racoți Vasile & Partners
- Raluca Vasilescu - Cabinet M Oproiu Patent & Trademark Attorneys