Romania

The big story of the year in Romanian intellectual property is the incoming EU harmonisation directive, which looks set to substantially change the country’s trademark scene. Invalidity and revocation proceedings will become office actions rather than judicial matters, making it easier in theory to challenge existing trademarks. The process of paying examination fees will also be simplified, with multiple deadlines merged into one. The implementation of the directive comes as Romanian consumers find themselves with more money to spend, which in turn has prompted a thriving market in counterfeit goods – a fresh challenge for brand owners.

Firms: enforcement and litigation

  • Mușat & Asociaţii
  • Ratza & ratza
  • STOICA & Asociații
  • Ţuca Zbârcea & Asociaţii
  • Turcu & Turcu
  • VILAU | ASSOCIATES
  • Zamfirescu Racoţi Vasile & Partners
  • Drakopoulos Law Firm
  • Milcev Burbea Intellectual Property & Law Office
  • PETOŠEVIĆ
  • Răzvan Dincă & Asociaţii
  • Simion & Baciu
  • Zivko Mijatovic & Partners 

Firms: prosecution and strategy

  • Cabinet M Oproiu Patent & Trademark Attorneys
  • Ratza & ratza
  • Ţuca Zbârcea & Asociaţii
  • Andra Musatescu Law & Industrial Property Offices
  • Cabinet Enpora
  • DB Law Office
  • Drakopoulos Law Firm
  • Milcev Burbea Intellectual Property & Law Office
  • Mușat & Asociaţii
  • PETOŠEVIĆ
  • Răzvan Dincă & Asociaţii
  • Rominvent SA
  • Simion & Baciu
  • Zivko Mijatovic & Partners 

Andra Musatescu Law & Industrial Property Offices

Andra Musatescu Law & Industrial Property Offices adroitly serves a cross-section of industry leaders in Romania, supplying cutting-edge trademark counsel to top names across myriad fields. Name partner Andra Musatescu leads the line, with sterling client work just one part of her overall practice. Alongside her courtroom representation, she is firmly plugged into the industry scene through her extensive involvement with INTA, the American Chamber of Commerce and the ITechLaw Association.

Cabinet Enpora

Reliable and cost-effective, Cabinet Enpora is a partner to those who require the full gamut of trademark attorney assistance without the hassle. The company’s quarter century of IP experience has gained it a network of solid overseas connections and thus the ability to coordinate actions far beyond Romania’s borders.

Cabinet M Oproiu Patent & Trademark Attorneys

Cabinet M Oproiu offers patrons the full package: first-rate support in trademark, patent and design matters, nationally and before the EUIPO. The breadth of the practice is proof of the technical acuity of its specialists, two of whom are listed in the WTR 1000 this year. Name partner and holder of a doctorate in physics, Margareta Oproiu became a Romanian trademark attorney in 1992 and a European trademark attorney in 2007 and her deep IP experience is bolstered by her years spent as a top-level scientific researcher. Her partner Raluca Vasilescu combines contentious acumen with an extensive track record of publishing on trademark-related topics. Among her many theoretical contributions to the field is a chapter in the 2018 European Union Trade Mark Regulation (2nd edition, edited by Gordian Hasselblatt).

DB Law Office

Small but perfectly formed, DB Law Office is capable of filing, prosecuting and litigating Romanian and EU trademarks seamlessly. Its superb results continue to prompt approving market feedback from all corners, with much of the praise directed towards notable Romanian practitioner and firm founder Delia Belciu. The “number one choice in Romania”, she is an extremely knowledgeable attorney who has become the go-to name for ambitious overseas clients including Condé Nast and Israel Weapon Industries. “An excellent strategist who possesses broad IP knowledge, she is a pleasure to work with. Delia is dedicated, passionate, up-to-date and completely reliable.”

Drakopoulos Law Firm

Drakopoulos Law’s offices in Athens, Bucharest, Larnaca and Tirana are home to a fully fledged Mediterranean IP offering. The firm is a steadfast partner to those it represents in trademark litigation and anti-counterfeiting matters, often fulfilling the role of trusted counsel by advising on business strategy that goes well beyond rights protection. Entrusted with briefs by top Western European outfits including Germany’s Maiwald and leading multinationals including Café Rouge and Nestlé, Drakopoulos measures up time and time again. Trademark all-rounder and arbitration maven Adrian Roseti is respected for his “clear communication skills, attention to detail and ability to achieve positive results”.

Milcev Burbea Intellectual Property & Law Office

Meticulous and diligent IP boutique Milcev Burbea considers trademark conundrums from all angles, due to the outstanding mixture of general legal and specific trademark expertise in its Bucharest base. Litigation and prosecution are covered with equal ease by the nine-strong group, which draws effusive praise from across the market. “The entire team provides remarkable assistance, coming up with well-supported proposals and adopting a holistic approach. The firm is dedicated, experienced and well-focused: the best in its field.” Joint founders Gabriela Milcev and Iulia Burbea spearhead the charge. The “incredibly persuasive” Milcev is described as “a great negotiator with a great mind for innovative solutions in legal grey areas”. “Her brilliant mind always finds the most reasonable and commercial strategies.” Litigation and transactional specialist Burbea also gathers plaudits for her “understanding of how to manage an international network, experience of dealing with large organisations and wonderful personality”.

Mușat & Asociaţii

Full-service commercial practice Mușat & Asociaţii provides best-in-class trademark counsel on both sides of the contentious divide, priding itself on its remarkable interdisciplinary approach to problems that demand a bespoke solution. The “quick but comprehensive responses, innate understanding of business objectives and attention to risk” that characterise its offering have paid dividends in recent years. With an illustrious list of patrons including German behemoth Deutsche Telekom, innovative Chinese lighting company Appotronics and investment bank BNP Paribas, this practice is certainly not short of interesting and demanding IP mandates. Deputy managing partner Paul-George Buta is renowned for his sharp analysis of commercial trademark matters. He is also multilingual, delivering advice in English, French, Italian and Romanian.

PETOŠEVIĆ

Offering laser-targeted trademark advice at reasonable rates, regional CIS player PETOŠEVIĆ boasts an extremely strong Romanian office, while its newest station was opened in Minsk in January 2019, improving its geographical coverage yet further. The Bucharest agency splits its time between trademark litigation and prosecution matters, boasting an equally illustrious client list on both sides of the contentious divide. The “innovative and hardworking” Aura Campeanu is a key contact for anti-counterfeiting, clearance and registration issues. “Always visible on the industry circuit and very dedicated, Aura is an excellent communicator – among the best for work quality in Europe.”

Ratza & ratza

IP boutique Ratza & ratza’s well-established ability to deliver “business-like, commercially informed counsel” rests upon the shoulders of three outstanding practitioners: Dragosh Marginean, Andrew Vlad Ratza and Michael Enache, who garner feedback from far and wide. “Professional and creative” litigator Marginean is “a clever, well-trained practitioner who understands the principles of intellectual property in depth and is comfortable discussing any aspect of trademarks”. Ratza has been at the firm since the early 2000s and now specialises in trademark and industrial design matters – one overseas associate remarks, his “analysis is always fantastic and he gets the results that we want”. Enache’s “vigorous” approach to anti-counterfeiting mandates is likewise recognised by the market. A former financial legal adviser, he moved into trademarks in 2006 and has never looked back.

Răzvan Dincă & Asociaţii

Versatile commercial firm Răzvan Dincă & Asociaţii supplies the ultimate in creative, outside-the-box trademark strategy. Popular with judges, clients (especially in the pharmaceutical industry) and competitors alike, the group is primarily known for its courtroom success, but does an excellent line in transactional support too. Founder and talisman Răzvan Dincă is a famous figure in Romanian intellectual property. “Professional, innovative and able to see all sides of a case, Răzvan is a very smart lawyer indeed. He is a well-known figure for his strong academic and theoretical background.” “He’s a tough competitor in court, truly challenging to go up against. However, his elegant manner of conducting cases is great. He is an exceptional professional, highly knowledgeable and reliable. One of the best in the country for sure.”

Rominvent SA

Established in 1953, former state industrial property agency Rominvent has a venerable history unmatched by that of any of its domestic competitors. The unit of experienced trademark attorneys offers refined prosecution, trademark watching and registrability searches to well-informed clients, but the company’s most notable practitioner operates on the contentious side of the practice. Director general Ion Mocanu is an elite anti-counterfeiting specialist, although his memberships of the Anti-Counterfeiting Group and the Counterfeiting Intelligence Bureau mark him out as a practitioner whose name has spread far beyond Romania.

Simion & Baciu

Newly minted firm Simion & Baciu was formed in June 2019 with the stated aims of building closer client relationships, staying ahead of the commercial and legal curves and superbly serving service users across a range of industries and technical areas. There is every reason to suspect that the Nestor Nestor Diculescu Kingston Petersen spin-off will achieve these objectives and grow substantially in the coming years, given the quality of its leadership. Co-founding partner Ana-Maria Baciu has built up a stellar market reputation as a result of her 20 years of cutting-edge trademark experience. “As a skilled and sharp attorney with a focus on the pharmaceutical arena, she provides professional advice at a high level. Ana-Maria is an excellent all-around IP professional.” The “solution-oriented and helpful” Andreea Bende delivers across a diverse range of industries for an equally varied clientele. “Always willing to communicate in depth, she is comprehensive and understanding. She always gives her clients the best possible answer.”

STOICA & Asociații

STOICA & Asociații is home to a team of practitioners with the ability to thoughtfully resolve matters ranging across the entire spectrum of trademark law. The law firm’s particular specialty is contentious proceedings before Romania’s State Office for Inventions and Trademarks, but it can also draft a watertight trademark application with ease. Valeriu Stoica drives the practice forward with his combination of first-rate courtroom advocacy and strong leadership. Dragoş Bogdan’s strength across multiple areas of commercial law has been noted by his peers. “He is brilliant. One of the best-trained lawyers in Romania, he has a long history of trademark and patent work. Nothing gets past him – he is always so up to date.”

Ţuca Zbârcea & Asociaţii

“The IP team at Ţuca Zbârcea & Asociaţii consists of seasoned attorneys with a strong background and years of relevant experience. Its input on IP-related legislation is always extremely helpful, fantastically well-prepared and straightforward.” The full-service player is known for its extremely strong anti-counterfeiting, geographical indication, prosecution strategy and trademark litigation offerings. This year it acted for leading Romanian oilseed refining company Expur, German pharmaceutical giant Bayer AG and the Comité Interprofessionnel du Vin de Champagne in a customs seizure case involving geographical indications. Trademark and data protection maven Ciprian Dragomir is an “experienced and trustworthy professional and a true expert – both extremely knowledgeable and very careful to inspect every aspect of a potential deal.” Bogdan Halcu is described as “punctual, attentive to detail and dedicated – a real backbone of the team”. “He is always willing to explain, always easy to reach and has a great understanding of every step of a trademark matter.”

Turcu & Turcu

Hard-hitting litigation practice Turcu & Turcu knows criminal and civil trademark enforcement inside out. A fierce representative of established rights holders, the “well-organised, knowledgeable, client-oriented and efficient” outfit has particularly exceptional anti-counterfeiting capabilities. Point man and anti-counterfeiting guru Gabriel Nicolae Turcu is “well connected with the IP authorities and Romanian police”. This fact, along with his “extensive knowledge of the regulations and broad expertise”, attracts discerning patrons from far afield.

VILAU | ASSOCIATES

Full-service outfit VILAU | ASSOCIATES has cultivated an excellent reputation, especially among international clients, for sparkling service, consummate professionalism and adroit trademark management. Versatile operator Dragos Vilau is front-and-centre of the group’s offering. “He understands the market and knows how to do a good job. Highly skilled, he is a great attorney with excellent connections – one of the leading lawyers in Romania.”

Zamfirescu Racoţi Vasile & Partners

Zamfirescu Racoti Vasile & Partners plays an important part in the country’s IP litigation scene as a general commercial practice. Led by managing partner Cosmin Vasile, the outfit’s trademark practice is thriving. Vasile is an international arbitration ace who is well-equipped to advise patrons before, during and after contentious trademark proceedings.

Zivko Mijatovic & Partners 

It has been a year of substantial growth for one-stop-shop Zivko Mijatovic & Partners, which has recently made great strides on both sides of the contentious/non-contentious divide. A host of world-leading clients love the “proactive, responsive and accurate” trademark team’s enthusiasm and energy, as well as the service’s streamlined contact procedures, which render communication across the firm’s 15 jurisdictions effortless. The dual-qualified Monica Novac provides “timely updates and clear explanations” as a matter of course. Her agreement drafting and due diligence research is hugely impressive.

Other recommended experts

Paul Cosmovici, of Cosmovici & Associates, splits his time between Romania and Switzerland. “Experienced in IP matters and familiar with companies’ business needs, he is able to produce practical solutions which are of high value.” Also working out of Cosmovici & Associates, all-rounder Claudia Grozea is instrumental to the firm’s success in Bucharest. “Well-organised and up-to-date, she possesses a profound knowledge of trademark procedure.” Sorina Olaru at Nestor Nestor Diculescu Kingston Petersen is a litigator par excellence. Her areas of expertise are legion – and include banking, restructuring and labour law alongside IP representation.

Individuals

  • Ana-Maria Baciu - Simion & Baciu
  • Delia Belciu - DB Law Office
  • Dragoş Bogdan - STOICA & Asociații
  • Aura Campeanu - PETOŠEVIĆ
  • Răzvan Dincă - Răzvan Dincă & Asociaţii
  • Ciprian Dragomir - Ţuca Zbârcea & Asociaţii 
  • Dragosh Marginean - Ratza & ratza
  • Margareta Oproiu - Cabinet M Oproiu Patent & Trademark Attorneys
  • Andrew Vlad Ratza - Ratza & ratza
  • Gabriel Nicolae Turcu - Turcu & Turcu
  • Dragos M Vilau - VILAU | ASSOCIATES
  • Andreea Bende - Simion & Baciu
  • Iulia Burbea - Milcev Burbea Intellectual Property & Law Office
  • Paul-George Buta - Mușat & Asociaţii
  • Paul Cosmovici - Cosmovici & Associates
  • Michael Andrew Enache - Ratza & ratza
  • Claudia Grozea - Cosmovici & Associates
  • Bogdan Halcu - Ţuca Zbârcea & Asociaţii
  • Gabriela Milcev - Milcev Burbea Intellectual Property & Law Office
  • Ion Mocanu - Rominvent SA
  • Andra Musatescu - Andra Musatescu Law & Industrial Property Offices
  • Monica Novac - Zivko Mijatovic & Partners
  • Sorina Olaru - Nestor Nestor Diculescu Kingston Petersen
  • Adrian Roseti - Drakopoulos Law Firm
  • Valeriu Stoica - STOICA & Asociații
  • Cosmin Vasile - Zamfirescu Racoti Vasile & Partners
  • Raluca Vasilescu - Cabinet M Oproiu Patent & Trademark Attorneys