The Middle East has become an increasingly attractive destination for brand owners looking to expand their global reach and WTR has increased its coverage of the region as a result, with Qatar included in the guide for the first time this year. The Gulf’s smallest nation is also one of the richest countries in the world and is set to host one of 2022’s biggest events – the FIFA World Cup. While this has caused a flurry of trademark activity, which has been met with much enthusiasm, Qatar has been making efforts to create a favourable environment for rights holders for the past decade. The headlines include a new industrial designs law, which should further align the local regime with international best practices. There has also been movement regarding foreign investment: recent legislation now permits 100% foreign ownership in certain business sectors, which should make for a more dynamic landscape and exciting new branding opportunities.


  • Abu-Ghazaleh Intellectual Property
  • Al Tamimi & Company
  • Cedar White Bradley IP LLC
  • Maramiya IP
  • Saba & Co Intellectual Property

Abu-Ghazaleh Intellectual Property

Abu-Ghazaleh Intellectual Property has been guiding brand owners through the shifting terrain of the Middle East since its establishment in 1972 and today is one of the largest agencies in the Arab world, with over 30 offices across the region. The outfit has units dedicated to each stage of the trademark lifecycle and coordinates with 400-strong sister firm TAG Legal on complex enforcement and commercialisation matters. Never one to rest on its laurels, the one-stop shop keeps refining its service through the shrewd deployment of the latest technologies: it recently launched IPMS, its own bespoke web-based system which allows rights holders access to portfolio updates in real time.

Al Tamimi & Company

“Al Tamimi & Company impresses with its excellent service and keen understanding of clients’ businesses. Its lawyers are commercially oriented and provide clear and concise guidance, and their customer care levels are unparalleled.” The commercial firm attracts portfolio management and enforcement instructions from a slew of global brands and executes on them flawlessly. Associate and point person for potential instructions Diana Al Adel garners glowing feedback: “Both diligent and knowledgeable, Diana’s consistency is admirable. She is direct in her advice and finds simple solutions to complex legal issues. She is recommended without reservation.”

Cedar White Bradley IP LLC

The talented practitioners at Cedar White Bradley make it their mission to serve as true business partners to the companies they assist, rather than seeing themselves as external counsel who merely carry out instructions. Clients enjoy a wall-to-wall service that furthers their commercial objectives while minimising potential risks down the line. Its enforcement and litigation capabilities are a USP: the firm has its own dedicated investigation squad which gathers market intelligence, keeps an eye on potential infringements and is perfectly positioned to orchestrate investigations and raids. UAE-based Theuns van de Merwe is the best port of call for interested parties.

Maramiya IP

When it comes to intellectual property, Doha-headquartered Maramiya IP delivers time and time again. It manages large-scale international portfolios without a hitch, courtesy of a finely cultivated network of foreign associates in over 100 jurisdictions, and is assertive in its pursuit of infringers. The firm matches a strong emphasis on quality control and transparency – especially in its fee structure – with a business-oriented approach in a combination that hits all the right notes.

Saba & Co Intellectual Property

A veteran on the Middle Eastern IP landscape, Saba set up shop in 1926 and has played a strong hand in developing regional law and policy. As a result, it possesses a fine-grained understanding of legislative instruments across the 38 countries in which it operates – something which is immensely appreciated by the entrepreneurs and brand owners that look to it for wraparound trademark protection.