On 27 December 2018 the Singapore Treaty on the Law of Trademarks came into force in Peru, establishing a new, simplified registration process for non-traditional trademarks. Although not entirely novel in the country – the National Institute for the Defence of Competition and Protection of Intellectual Property (INDECOPI) has previously approved the registration of a few motion marks – the post-treaty environment is already prompting an increase in non-traditional mark applications and registration numbers are set to rise. Welcoming this development, trademark practitioners are expressing satisfaction with INDECOPI and the rising importance of intellectual property in Peru; a trend reflected in this year’s WTR 1000 by the addition of five firms and six individuals to the jurisdiction’s rankings.
- Allende & Garcia Abogados
- BARLAW – Barrera & Asociados
- Barreda Moller
- Estudio Echecopar (a member firm of Baker McKenzie International)
- Rodrigo Elías & Medrano Abogados
- Espinosa Bellido Abogados
- Estudio Colmenares & Asociados
- Estudio Olaechea
- Valencia Law Office
- Diez Canseco
- Durand Abogados
- Kresalja IP
- Muñiz Olaya Melendez Castro Ono & Herrera
- OMC Abogados & Consultores EIRL
- Osterling Abogados
Allende & Garcia Abogados
From representing a single client in 2011 to serving over 500 in 2018, Allende & Garcia Abogados has experienced a remarkable growth trajectory – testament to the success of its “extremely responsive, proactive and comprehensive service”. An IP boutique with strong unfair competition and advertising branches, the firm is home to an impressive team that “crafts clear, concise and practical advice, keeping budget concerns and ultimate business goals in mind”. Spearheading the squad, dynamic duo Jorge Allende and Magali Garcia are the perfect pair: charismatic Allende is a client magnet with strong national and international networks, while Garcia has “exceptional legal expertise”. Recently they have joined forces to handle interesting enforcement actions for FIFA and craft ingenious trademark strategies for Colgate-Palmolive.
In less than 10 years of practice, BARLAW has asserted itself as “the number one firm for infringement actions and anti-piracy work in Peru by far”. This is no coincidence; with “queen of anti-counterfeiting” Adriana Barrera at the wheel, the team’s enforcement and brand protection capabilities are simply second to none. Tackling anti-counterfeiting matters for some of the top fashion brands in the world, she recently put her skills to good use in a monster operation for Adidas, leading to the seizure of over 20,000 pairs of counterfeit footwear. Maria Ines Herrera, Barrera’s right-hand woman in battle, is another key asset on this front, using her “solid knowledge of intellectual property and regional best practices to craft effective IP enforcement programmes across Latin America”. Anti-counterfeiting and litigation are not all the side stands out for, however; its non-contentious work, overseen by Medalith Albarracin, is also highly praised for “excellent attention to detail, client focus, promptness and precision”.
“The strongest, biggest and oldest IP boutique in Peru, Barreda Moller is the gold standard for IP law firms in the country.” Constantly innovating and adapting to clients’ needs, the boutique has topped the Peruvian IP market for 80 years straight, boasting full capabilities on both sides of the contentious/non-contentious divide. In Alfredo Barreda and Fernando Barreda clients find two of the most experienced and respected IP experts in the country; their across-the-board knowledge of intellectual property is beyond compare.
A young competition law and IP boutique with less than four years in the market, Diez Canseco is already being referred to as “a law firm to look out for”. The reason? The fantastic synergy between Luis Diez Canseco Núñez and Juli Gutierrez Zanelli, which has become the talk of the town. Known for their “promptness, attention to detail and straightforwardness”, the pair’s “quick, business-oriented and caring approach inspires great trust”, as does its “ability to provide in-depth analysis and creative solutions for complex IP problems” – an area in which the firm is increasingly specialising. When contentious matters arise, Andean Community law expert Diez Canseco and “thorough, efficient and highly knowledgeable” Gutierrez “enthusiastically craft outstanding defences for even the most unprecedented of cases”, never giving up until every option is exhausted.
Full-service Durand Abogados offers 360-degree services across virtually all legal areas, receiving special praise for the robustness of its IP practice. A preferred choice among German clients, who appreciate Juan Carlos Durand Grahammer’s language skills and efficient nature, the outfit boasts a notable presence in the media and entertainment sectors, putting Durand Grahammer’s litigation superpowers to good use when complex IP disputes arise. An all-rounder “who knows his stuff around intellectual property and commercial law”, he is the person to call when corporate and IP matters overlap.
Espinosa Bellido Abogados
A popular referral choice for prominent international firms, Espinosa Bellido serves a diverse clientele of Latin American, European and US-based companies, which value the family-owned boutique’s forward-thinking, flexibility and tailormade service. When it comes to trademarks, agile managing partner Francisco Espinosa Reboa runs the show, ensuring that the most complete brand protection services are delivered every time.
Estudio Colmenares & Asociados
Throughout its 116 years of existence, Estudio Colmenares has devoted itself exclusively to the protection of IP assets – and it shows. The oldest trademark and patent firm in the country, the boutique is also one of its most renowned, featuring a 40-strong team that delivers flawless trademark services to a predominantly international client roster. The legal department’s commander in chief, and a new name in the WTR 1000 this year, Maria Del Carmen Arana is a well-respected university lecturer and a versatile IP practitioner, whose brand protection work is routinely sought after by the world’s top fashion brands. Running the office and supervising the filing department, Luis Gayoso invests heavily in maintaining efficient communications, receiving high praise for his promptness and transparency.
Estudio Echecopar (a member firm of Baker McKenzie International)
Ever since it joined the Baker McKenzie family in 2012, Estudio Echecopar’s workload has rocketed. Combining deep local expertise with unbeatable global resources and reach, the Lima office serves as a one-stop-shop for clients across all industries, delivering speedy, top-level services at US-like standards. Leading the way in the trademark sphere, former minister for trade and president of INDECOPI’s IP Court Luis Alonso García is the crème de la crème of IP practitioners in Peru. “Luis Alonso has a great background in both private and public practice, possessing a broad range of knowledge in the field. He also has a great strategic mind, which shows in his work and business. You can tell that he sees the bigger picture.” Joining him on the prosecution and strategy fronts, Manlio Bassino Pinasco is “well versed in brand enforcement, but is also a brilliant litigator”, taking over whenever complex IP disputes arise.
The first law firm in Peru, operating since 1878, Estudio Olaechea has accompanied the legal industry’s growth from its very onset, possessing unparalleled knowledge of local and regional practices. As a result, the firm is a trendy destination for both national and multinational clients, helping them navigate domestic legal intricacies without losing sight of their business goals. Despite the IP division’s petite size, patrons find the type of sublime quality that scares opposing counsel. Spearheaded by Monica Germany, a renowned authority at both domestic and global IP associations, the team covers all aspects of brand protection, from trademark filing to complex litigation.
Formerly a branch of corporate outfit Duany & Kresalja, WTR 1000 newbie Kresalja IP has been running independently for nearly four years now, offering “outstanding, cost-effective and always flexible services” across the IP spectrum. Despite the formal separation, however, the boutique maintains strong ties with both its parent firm and overseas connections, keeping things simple for clients even where cases involve multiple legal areas or jurisdictions. The backbone of the practice, “very responsive, attentive and detailed-oriented” Rosa Maria Kresalja and Marcela Robles “always provide clients and foreign colleagues with very profound and skilled opinions” and never shy away from a challenge, routinely taking on some of the most complex trademark cases in Peru.
Muñiz Olaya Melendez Castro Ono & Herrera
Debuting in the WTR 1000 this year, Muñiz is “one of the biggest and most resourceful full-service law firms in Peru”. As a result, when helping brand owners protect their IP assets, the team does not just think in IP terms, but instead takes a bird’s-eye view of each case, being alert to any tax or commercial issues at play and promptly solving them for clients’ convenience. Marta Fernández Pepper is a strong advocate of this approach; head of the firm’s IP department, she “learns everything about her clients’ companies and understands their needs right away, staying one step ahead when it comes to upcoming laws or regulations”.
OMC Abogados & Consultores EIRL
Combining technological savviness with made-to-measure customer services, general practice firm OMC Abogados enters the WTR 1000 rankings for the first time this year on the back of fabulous client and market reviews. One satisfied patron comments: “OMC Abogados’ professionals are outstanding, hardworking and serious people available 24/7, seven days a week”. “Always in a good mood and ready to give clients the best advice”, proactive and hands-on Oscar Mago leads the all-encompassing IP practice, taking charge of all trademark matters at the Lima office. “A brilliant IP attorney with profound knowledge of the law, Mago is extremely responsive and always seeks to provide the best results for clients at truly cost-effective prices”.
Full-service outfit Osterling Abogados – another of this year’s additions to the WTR 1000’s Peruvian rankings – boasts a rock-solid IP team highly popular among beauty, fashion and pharmaceutical clients. Enriching a robust offering of end-to-end IP services with shrewd corporate and regulatory insights, the team adds value with its multidisciplinary approach to legal practice, ensuring that no legal issue is left unaddressed. Leading by example with his “responsiveness, detailed advice and depth of experience in trademark prosecution”, all-rounder Arturo Tello is a real connoisseur of the field and the key point of contact for trademark matters.
Rodrigo Elías & Medrano Abogados
Peers describe Rodrigo Elías & Medrano as “the leading full-service law firm in Peru”, which is hardly surprising; its top-of-the-range capabilities across all areas and the immaculate service provided by its unfaltering practitioners are second to none. In intellectual property, matters run in an orderly fashion across all the services offered – anything from trademark and patent filings to unfair competition services or consumer protection is a piece of cake for the outstanding squad. Keeping things up and running at the practice, Héctor Álvarez and María Del Carmen Alvarado are both established authorities in the community, offering earnest advice on an endless spectrum of IP topics.
Valencia Law Office
Throughout its 90-year existence, deep-rooted industrial property boutique Valencia has perfected the art of obtaining and protecting clients’ trademarks and patents. To do so, it has built a select, multifaceted team of lawyers and engineers who join forces to cover all legal and technical aspects of brand owners’ portfolios. Those in need of a skilful IP professional with deep knowledge of the local scene need look no further than Alfredo Valencia – the boutique’s general manager has seen it all in his 70 years’ career and routinely helps to obtain bullet-proof brand protection in the area.
Other recommended experts“A very thorough, strategic and detailed-oriented litigator”, Thorne, Echeandía & Lema Abogados’ Alvaro Echeandía Bustamante is highly recommended by clients for his “global vision, prompt responses and all-encompassing knowledge of the IP sector in Peru” and is lauded as an excellent choice for trademark matters in the country.
- Jorge Allende - Allende & Garcia Abogados
- Héctor Álvarez - Rodrigo Elías & Medrano Abogados
- Alfredo Barreda - Barreda Moller
- Fernando Barreda - Barreda Moller
- Adriana Barrera - BARLAW – Barrera & Asociados
- Juan Carlos Durand Grahammer - Durand Abogados
- Francisco Espinosa Reboa - Espinosa Bellido Abogados
- Luis Alonso García - Estudio Echecopar (a member firm of Baker McKenzie International)
- Medalith Albarracin - BARLAW – Barrera & Asociados
- Manlio Bassino Pinasco - Estudio Echecopar (a member firm of Baker McKenzie International)
- María Del Carmen Alvarado - Rodrigo Elías & Medrano Abogados
- Maria Del Carmen Arana - Estudio Colmenares & Asociados
- Alvaro Echeandía Bustamante - Thorne, Echeandía & Lema Abogados
- Marta Fernández Pepper - Muñiz Olaya Melendez Castro Ono & Herrera
- Magali Garcia - Allende & Garcia Abogados
- Luis G Gayoso - Estudio Colmenares & Asociados
- Monica Germany - Estudio Olaechea
- Maria Ines Herrera - BARLAW – Barrera & Asociados
- Rosa Maria Kresalja - Kresalja IP
- Oscar Mago - OMC Abogados & Consultores EIRL
- Luis Diez Canseco Núñez - Diez Canseco
- Marcela Robles - Kresalja IP
- Arturo Tello Diaz - Osterling Abogados
- Alfredo Valencia - Valencia Law Office
- Juli Gutierrez Zanelli - Diez Canseco