While there have been no significant legislative changes of late, the Peruvian IP framework remains one of the region’s most advanced. The National Institute for the Defence of Competition and Protection of Intellectual Property (INDECOPI) has increased its efforts to improve the specialisation of its officials and has signed an agreement with Customs to streamline enforcement actions. An online platform that allows applications to be processed seamlessly and reduced renewal fees have also opened up more opportunities for brand owners. As the country seeks to align itself further with international standards, joining the Madrid Protocol looks likely to be the next big step. When exactly this might happen remains unclear; but practitioners have this potential development on their radar nonetheless.
- Allende & Garcia Abogados
- BARLAW – Barrera & Asociados
- Barreda Moller
- Estudio Echecopar
- Rodrigo Elías & Medrano Abogados
- Espinosa Bellido Abogados
- Estudio Colmenares & Asociados
- Muñiz Olaya Melendez Castro Ono & Herrera
- Diez Canseco
- Durand Abogados
- Estudio Olaechea
- Kresalja IP
- OMC Abogados & Consultores EIRL
- Osterling Abogados
- Thorne, Echeandía & Lema Abogados
- Valencia Law Office
Allende & Garcia Abogados
Boutique Allende & Garcia has enjoyed exceptional growth over the last decade and is now widely considered “the go-to in Peru for complex trademark matters”. It “goes above and beyond to understand clients’ core business priorities” and helps them to secure competitive market positions through its “agile and bespoke” service. Founding partner Magali Garcia personifies this approach, “working with the utmost dedication to clients and remaining in very close contact throughout the entire process”. He has recently been busy handling oppositions for VISA; while colleague Jorge Allende has been doing likewise on behalf of Red Bull. The deep strategic playbook and global connections of this US-educated professional have been integral in establishing the firm’s stellar reputation, both at home and abroad. The two partners also form a formidable pair for other heavyweight brand owners, such as Colgate-Palmolive and FIFA.
“Creative, proactive and diligent – and able to find solutions to seemingly impossible branding problems”, BARLAW enjoys a place in the upper echelons of the Peruvian IP scene. “Sharp, timely and versatile” managing partner Adriana Barrera is a client magnet and provides inspiring leadership to a team that consistently fires on all cylinders; Amazon Technologies, Chanel and Ferrero all flock to it for their myriad trademark needs. Working alongside Barrera on the prosecution side, Medalith Albarracin earns credit for her “smooth and swift communication and impressive success rate”. The firm’s anti-counterfeiting offering also comes in for praise: BARLAW fights fakes with gusto for prestigious fashion brands such as Gucci, adidas and Nike, while also conducting regular training for customs officials. Maria Ines Herrera – the other partner in the group alongside Barrera – is known as a streetwise and assertive enforcer. Making her debut in the WTR 1000 this year, Andrea Chunga takes the reins of the contentious practice. She has a distinguished litigation pedigree and counts action for Honda among her recent highlights.
Barreda Moller is hailed as “the biggest, most capable IP firm in Peru”. Over the decades, it has accumulated encyclopaedic market knowledge, which it deploys astutely both for longstanding patrons and for a newer clutch of innovative technology clients. Overseeing the proceedings are seasoned pros Alfredo Barreda and Fernando Barreda. Operating flawlessly across the trademark spectrum, they carry out brand protection and monetisation instructions with acuity, while thriving in the cut and thrust of high-stakes litigation. Alfredo has lately been enforcing the rights of Disney and Hard Rock; while Fernando took care of important oppositions on behalf of Spotify and Nike. Newly named partner Micaela Mujica provides incisive and expert opinions on complex contentious matters, including opposition representation for Lucasfilm.
As testament to its client-centric, partner-led service, the IP department at Diez Canseco has enjoyed year-on-year growth since its recent establishment. Its raison d’être is finding trademark solutions that are tailored to individual ambitions and concerns. Dynamic duo Luis Diez Canseco Núñez and Juli Gutierrez Zanelli are the engines of the practice. Having previously worked at INDECOPI, the pair know the secrets of watertight applications and also pack a mighty punch in litigation. As a former judge at the Andean Court of Justice, Diez Canseco has sparkling contentious credentials. Gutierrez is “thoroughly prepared and efficient” in all contentious scenarios, and recently prevailed in opposition proceedings on behalf of Peruvian consumer goods company Alicorp.
Durand’s multilingual, internationally experienced team is a discerning choice for those in need of quality trademark counsel on a global scale. “Staying creative and strategic, it goes the extra mile to propose added-value solutions” – a standard set by commercially minded founding partner Juan Carlos Durand Grahammer. He makes light work of prosecution assignments, obtaining and monitoring rights for a plethora of European and US law firms and brand owners; and also litigates and enforces with confidence and poise. Highlights during the research period include successful cancellation actions on behalf of Oracle Corporation and defence of an Andreas Stihl trademark.
Espinosa Bellido Abogados
Family-owned boutique Espinosa Bellido has been a potent presence on the Peruvian IP landscape for three generations, founding its service on the twin pillars of assiduous customer care and up-to-the-minute legal and business know-how. In trademarks, US-trained managing partner Francisco Espinosa Reboa leads the way. His history of leadership and engagement in national and regional associations lend added credence to his holistic brands advice, which is highly sought after on both a domestic and international level.
Estudio Colmenares & Asociados
The venerable Estudio Colmenares has delivered measured and efficient IP guidance to a litany of multinationals for more than 120 years. Keeping the practice humming are Luis Gayoso and Maria Del Carmen Arana, who provide on-point, timely counsel on both trademark prosecution and litigation mandates. Ascending to gold this year, Gayoso is an authority in the market – not only as the firm’s managing partner, but also as vice-president of the Peruvian IP Association. Legal department head Arana is a big-picture thinker on intellectual property with superlative organisational skills.
“A reference in Latin American intellectual property”, Estudio Echecopar combines intimate knowledge of the Peruvian legal landscape with enviable geographical range, as part of Baker McKenzie’s international network. In Luis Alonso García – a former INDECOPI head who negotiated the US-Peru Free Trade Agreement – the firm also has one of the country’s most esteemed and versatile IP professionals. He oversees a team which brings a deeply strategic approach to all brand protection, enforcement and commercialisation instructions. The “highly responsive” Manlio Bassino Pinasco is another name to note, as a shrewd and detail-oriented enforcement tactician.
As Peru’s oldest law firm, Estudio Olaechea knows the domestic market like no other; and as the country’s exclusive associate for Lex Mundi, it has global resources at its fingertips. The general practice outfit has a “long track record of success” in achieving clients’ business goals – to which the IP department has made a significant contribution. “Accomplished, knowledgeable and responsive”, Monica Germany takes charge of the tight-knit team, which protects and enforces rights with dexterity.
Having set up independently from Duany & Kresalja less than five years ago, fresh, forward-thinking boutique Kresalja IP registers and enforces marks and optimises returns on IP investments with striking efficiency. Its team matches a complete command of IP and competition law with the wherewithal for far-reaching, multifaceted trademark instructions, thanks to the strong international network it has cultivated. With extensive experience handling valuable portfolios, Marcela Robles and Rosa Maria Kresalja are the names to note.
Muñiz Olaya Melendez Castro Ono & Herrera
The IP unit at Muñiz Olaya Melendez Castro Ono & Herrera is a central cog in this “large and highly capable general practice firm”, providing joined-up counsel to brand owners on all manner of briefs. It has enjoyed significant growth of late, thanks to the efforts of team captain Marta Fernández Pepper, who provides “efficient and detailed responses” without fail. Recent highlights include a win in oppositions for TLC Brands Ltd and an effective enforcement campaign on behalf of Epson America. The team has also been bolstered by the rehire of Johana Calderon-Valencia as co-head of the international department; an extended stint at INDECOPI has given her insider insight into how best to craft lucrative branding strategies.
OMC Abogados & Consultores EIRL
A general practice firm with a bias towards intellectual property, OMC Abogados provides a finely tuned service which never compromises on quality. The dynamic IP group takes a hands-on, results-driven approach to both contentious and non-contentious mandates in the patent and trademark arena. At the heart of the practice is “experienced and dedicated professional” Oscar Mago, who leads by example and earns effusive praise: “Mago’s advice is grounded and comes with full explanations. In prosecution and enforcement, he can be relied upon to deliver positive results and is a pleasure to work with.”
Full-service Osterling Abogados adopts a holistic approach to intellectual property, leveraging advanced knowledge across the legal spectrum to provide comprehensive, well-considered, commercially oriented advice. Principal partner Arturo Tello Diaz is “super-responsive and eager to assist clients at the drop of a hat. He thinks in a truly unique way and conjures up detailed, yet clear and practical strategies to safeguard brands”. Tello co-leads the IP and competition practice alongside Ximena Souza Ferreira Perez. A dispute resolution sage, she provides additional firepower in dispute scenarios, most commonly on behalf of players in the pharmaceutical, beauty and fashion sectors.
Rodrigo Elías & Medrano Abogados
“The largest and most complete law firm in Peru, in terms of both general practice and intellectual property”, Rodrigo Elías & Medrano Abogados prides itself on its “extremely efficient service”. Héctor Álvarez and María Del Carmen Alvarado have done much to influence the country’s legal development and possess a sophisticated understanding of the landscape as a result. IP head Álvarez “approaches tasks with complete focus, providing clear, meticulous advice to achieve the best outcomes for clients”. He recently undertook oppositions for Massimo Dutti; while Alvarado has been busy keeping infringers at bay for Abercrombie & Fitch, PepsiCo and Microsoft. As a former head of INDECOPI, she has an unrivalled understanding of its inner mechanics.
Thorne, Echeandía & Lema Abogados
WTR 1000 debutant Thorne, Echeandía & Lema Abogados is a smart option for rights holders when only a win will do. Its hard-nosed litigators work hand in glove with clients to hammer out the most commercially advantageous outcomes, assessing all risk before taking action. Founder member Alvaro Echeandía Bustamante has “developed a talented and competitive team” and routinely devises “effective, prudent and globally minded solutions” for patrons. With over 25 years in the game, contentious maven Ana Navarro provides well-rounded trademark protection and enforcement counsel.
Valencia Law Office
“Valencia Law Office has a rich tradition of excellence in the IP market.” Its compact squad of lawyers and engineers stands out for its combination of vast experience and technical know-how – epitomised in Alfredo Valencia, an electrical engineer with decades in the practice. The general manager ensures that the minutiae of portfolios receive careful attention, both for trademarks and for patents.
- Jorge Allende - Allende & Garcia Abogados
- Héctor Álvarez - Rodrigo Elías & Medrano Abogados
- Alfredo Barreda - Barreda Moller
- Fernando Barreda - Barreda Moller
- Adriana Barrera - BARLAW – Barrera & Asociados
- Juan Carlos Durand Grahammer - Durand Abogados
- Francisco Espinosa Reboa - Espinosa Bellido Abogados
- Luis Alonso García - Estudio Echecopar
- Luis G Gayoso - Estudio Colmenares & Asociados
- Medalith Albarracin - BARLAW – Barrera & Asociados
- Manlio Bassino Pinasco - Estudio Echecopar
- María Del Carmen Alvarado - Rodrigo Elías & Medrano Abogados
- Maria Del Carmen Arana - Estudio Colmenares & Asociados
- Alvaro Echeandía Bustamante - Thorne, Echeandía & Lema Abogados
- Marta Fernández Pepper - Muñiz Olaya Melendez Castro Ono & Herrera
- Magali Garcia - Allende & Garcia Abogados
- Monica Germany - Estudio Olaechea
- Maria Ines Herrera - BARLAW – Barrera & Asociados
- Oscar Mago - OMC Abogados & Consultores EIRL
- Luis Diez Canseco Núñez - Diez Canseco
- Arturo Tello Diaz - Osterling Abogados
- Alfredo Valencia - Valencia Law Office
- Juli Gutierrez Zanelli - Diez Canseco
- Andrea Chunga - BARLAW – Barrera & Asociados
- Andrea Chunga - BARLAW – Barrera & Asociados
- Rosa Maria Kresalja - Kresalja IP
- Micaela Mujica - Barreda Moller
- Ana Navarro - Thorne, Echeandía & Lema Abogados
- Marcela Robles - Kresalja IP
- Ximena Souza Ferreira Perez - Osterling Abogados