Research conducted by the International Trademark Association is starting to show just how important trademarks are for economic success globally. A recent study, carried out in conjunction with the Inter-American Association of Intellectual Property, underscored the vital contribution that trademark-intensive industries make to the economy of Panama, suggesting that there is plenty of growth potential to be tapped by promoting trademarks and other IP rights as business tools. The market’s best IP professionals are alive to this and working hard to highlight the importance of smart IP strategies and robust protection in Panama.
- Estudio Benedetti
- Icaza González-Ruiz & Alemán
- Alfaro, Ferrer & Ramirez
- Guinard & Noriega
- Jiménez, Molino y Moreno
- Arias, Fábrega & Fábrega
- Arosemena Noriega & Contreras
- Morgan & Morgan
Alfaro, Ferrer & Ramirez
For corporate clients, Alfaro, Ferrer & Ramirez is a byword for excellence in a multitude of vital business law areas, including intellectual property. The firm – one of the oldest in the country – has a rich comprehension of black-letter trademark law and has played a crucial role in the country’s legislative process. However, what makes it stand apart from the herd is its commercial approach: the team contextualises IP protection within the lens of clients’ broader business objectives. Key contact Marissa Lasso de la Vega Ferrari knows all about border enforcement and anti-counterfeiting, but is also someone an IP owner can confidently consult on just about anything that touches brands. Sources highlight her diligence and responsiveness, in addition to her broad expertise and strategic insight.
Arias, Fábrega & Fábrega
Arias, Fábrega & Fábrega runs a tight ship on the IP side, with a 12-strong team of experts serving up a complete menu of protection and enforcement services. Unsurprisingly as a top-ranking commercial firm, it has an excellent network of international contacts and is a good choice for companies seeking a Panamanian conduit into other parts of Latin America. Carol Durling heads the IP department.
Arosemena Noriega & Contreras
Arosemena Noriega & Contreras likes to make things easy for its clients; giving direct, clear advice that can be practically implemented, and deploying a subsidiary – Panama Services – to provide flexible administrative services are just two of the ways it does this. The IP unit follows this principle of providing simple but excellent service and registers marks speedily, efficiently and cost-effectively. One of three partners, José Miguel Navarrete oversees the IP and litigation practices, keeping everything running without hiccups.
Estudio Benedetti is a brand new firm on the Panamanian market, created in September 2017 following the dissolution of Benedetti & Benedetti. The new organisation incorporates the entire IP department of the old – in addition to the paralegals, assistants, accounting and IT teams that supported it – so the change is but a ripple in the pond for the many international brand owners who shop here for quality trademark protection and enforcement. The team is stacked with senior experts boasting sophisticated IP knowledge, including perspicacious 360-degree counsellor Ramón Benedetti and anti-counterfeiting ace Audrey Williams, who led the IP section at the previous firm; Diana Leandro is recommended as a key touchpoint for European foreign associates and direct clients.
Guinard & Noriega
Intellectual property is a keystone of the practice at Guinard & Noriega, a compact firm which offers additional banking, commercial and regulatory law services. A top-four filer of trademarks in Panama, the team also has a faculty for managing portfolios across Latin American borders and throughout the Caribbean, and litigates with a deft touch when infringement issues loom large. Through his university teaching, IP association memberships, legislative drafting and client work, Luis Guinard has done much to elevate the IP discussion in Panama. He is also one of the most responsive lawyers in the entire region, which helps to explain why large numbers of multinationals now flock to the firm.
Icaza González-Ruiz & Alemán
Established in 1920, Icaza González-Ruiz & Alemán is woven into the fabric of Panamanian legal practice. In the IP arena, it maps out watertight protection programmes for a plethora of international companies across virtually every industry sector. If trademark infringement troubles brew, the team reacts immediately and, thanks to the experience of partners Gabriela Tejada de Britton and Hugo Moran has a deep litigation and enforcement playbook to work from. Intellectual property aside, the firm also has one of the best all-round litigation and dispute resolution practices in the jurisdiction. Tejada’s practice tends more towards portfolio management now, while Moran dedicates his efforts to the fight against fakes and litigation.
Jiménez, Molino y Moreno
Jiménez, Molino y Moreno has recorded laudable growth in all areas of intellectual property this past year. In hot demand as a one-stop shop for Latin America – particularly among foreign associates and international companies from the United States, Europe and Japan – its prosecution and portfolio management practice is especially healthy. The architect of all this is Edwin Molino, a leading expert on procedural IP law and a seasoned litigator with Supreme Court representations on his résumé.
Morgan & Morgan
Morgan & Morgan is an impressive general practice law firm especially noted for its large-scale project development and management work. In line with its full-service ethos, the firm has cultivated a robust IP practice offering a comprehensive suite of patent, trademark and copyright services. Transactional IP work is a particular forte of the group, which also handles prosecution and litigation (civil and criminal) with alacrity. Distinguished by his blend of tax and IP prowess, Enriquez Jiménez is a popular source of guidance for financial entities. María Eugenia Brenes is another tax expert, although trademark law is her principal area of focus.
Other recommended experts
Miguel De Puy III set up De Puy & Asociados having worked for over a decade at Morgan & Morgan. An IP maestro with specialist anti-counterfeiting expertise, he offers a flexible, bespoke and cost-effective service.
- Ramón R Benedetti - Estudio Benedetti
- Luis E Guinard Rennert - Guinard & Noriega
- Marissa Lasso de la Vega Ferrari - Alfaro, Ferrer & Ramirez
- Edwin Molino - Jiménez, Molino y Moreno
- Gabriela Tejada de Britton - Icaza González-Ruiz & Alemán
- Audrey Williams - Estudio Benedetti
- María Eugenia Brenes - Morgan & Morgan
- Miguel A De Puy III - De Puy & Asociados
- Enrique Jiménez - Morgan & Morgan
- Diana Leandro - Estudio Benedetti
- Hugo Moran R - Icaza González-Ruiz & Alemán
- José Miguel Navarrete - Arosemena Noriega & Contreras