As part of the WTR 1000’s extended coverage of the Middle East, Jordan makes its first appearance in the guide this year. The country is known for its rich history, thriving tourism industry and abundant resources in the energy sector – all of which present opportunities in the IP space. Although the Arab world is known for its intricacies and challenges when it comes to protecting brands, the market is home to some stellar practitioners who make navigating these complexities much easier. The WTR team identifies the leading firms to instruct below.


  • Abu-Ghazaleh Intellectual Property
  • International Business Legal Associates (IBLA)
  • NJQ & Associates
  • Saba & Co Intellectual Property
  • The Right Choice IP

Abu-Ghazaleh Intellectual Property

“A safe pair of hands in the Middle East, Abu-Ghazaleh Intellectual Property is responsive, trustworthy and provides an excellent service at a reasonable price point.” Scarcely rivalled in terms of quality, regional coverage and strength in depth, the side has established dedicated teams for each phase of brand protection. It also partners up with sister firm TAG Legal to flawlessly execute on enforcement and commercialisation instructions. Its counsel and executive director, Dima Naber, is hailed as “one of AGIP’s stars and a real asset to the team. She is professional, knowledgeable and always finds the best solutions”.

International Business Legal Associates (IBLA)

Intellectual property is a central pillar of IB Law’s broad commercial, litigation and regulatory offering. Within this area, the full-service firm distinguishes itself with its deep subject-matter knowledge and has made its mark on the legal landscape through drafting the kingdom’s IP legislation. It frequently acts for heavy-hitters in the regulated industries, where it showcases its cross-disciplinary capabilities and intuitive grasp of the nuances of regional policies. Division head Nancy Dababneh is the key contact for the address book.

NJQ & Associates

Clients of Amman-headquartered NJQ & Associates can tap into a fantastic pool of talent and international resources. The side is a formidable presence in the Middle East and Africa, and has set up shop in Toronto and Shanghai too, giving patrons easy access to all of the resources required to safeguard their assets around the world. Its dedicated practitioners understand the importance of intellectual property in a commercial context, which translates into holistic advice and modern solutions.

Saba & Co Intellectual Property

Saba & Co can trace its roots back to 1926, when brand management and protection in the Middle East was in its infancy, and has had its finger on the pulse ever since. It has lately been integrating new e-services into its offering to facilitate swifter, more seamless trademark registration, while continuing to bring the heat in enforcement scenarios. Tech-driven and innovation focused, the Jordanian branch also offers complementary services to small and medium-sized enterprises and local entrepreneurs, to ensure they can hit the ground running straight out of the gate. Country manager Mohammad Al-Masri keeps the practice humming.


A discerning choice for those seeking to make dynamic use of their intangible assets, SMAS-IP has all bases covered for brand owners. It takes a sophisticated approach to trademark procurement and enforcement, while always keeping an eye out for potential commercialisation opportunities for companies keen to expand their presence in the Middle East. For large-scale cross-border instructions, brands can draw on additional resources in the firm’s 18 regional offices and a finely cultivated network of foreign associates.

The Right Choice IP

Since Mazen Al Tamimi founded The Right Choice IP in 2011, the firm has been on an inexorable upwards trajectory, turning the heads of myriad industry leaders in the process: Telecom Italia, cosmetics manufacturer Laboratoire de la Mer and clinical research organisation Pharm-Olam are just some of its A-list clients. Al Tamimi and his colleagues make it their mission to act as business partners to the brand owners they assist, finding cost-effective solutions and ensuring that their advice consistently brings added value.