Lawyers are full of praise for the efforts of Israeli border officials, noting that they are becoming more effective in their raids and seizures thanks to improved training courses and cooperation with brand owners; they now regularly invite company representatives to provide presentations on how to recognise counterfeit versions of their products. However, several recent court judgments have strengthened the right to parallel import goods into Israel – something that is creating new regulatory issues and headaches.

Firms: enforcement and litigation

  • Gilat, Bareket & Co, Reinhold Cohn Group 
  • Liad Whatstein & Co
  • S Horowitz & Co
  • Adin-Liss Law Offices
  • Dr Shlomo Cohen & Co
  • Luthi+Webb, The Intellectual Property Group
  • Pearl Cohen Zedek Latzer Baratz
  • Seligsohn Gabrieli & Co
  • Herzog Fox & Neeman
  • Price Plinner Law Offices
  • Yaacov Salomon, Lipschutz & Co

Firms: prosecution and strategy

  • Ellen B Shankman & Associates
  • Reinhold Cohn Group 
  • Adin-Liss Law Offices
  • Dr Shlomo Cohen & Co
  • Pearl Cohen Zedek Latzer Baratz
  • S Horowitz & Co
  • Ehrlich & Fenster Patent & Trademark Attorneys
  • Herzog Fox & Neeman
  • Meitar Liquornik Geva Leshem Tal Law Offices
  • Seligsohn Gabrieli & Co

Adin-Liss Law Offices

The “extremely professional” Adin-Liss Law Offices is working on myriad Madrid Protocol registrations for local clients at present – and that on top of its portfolio management and enforcement work at home and abroad. Notable international clients include Twitter, Japan Tobacco, Abercrombie & Fitch and Name partners Dan Adin and Eran Liss work shoulder to shoulder on each of these accounts: “They’re seriously experienced, diligent and service-oriented; clients never have to chase them for answers and all communication is crystal clear.” Theory expert Adin is a co-author of the comprehensive and popular textbook Intellectual Property Law and Practice in Israel; having worked in-house at an international internet company, Liss brings a profound understanding of business culture to the table.

Dr Shlomo Cohen & Co

Dr Shlomo Cohen & Co has long been a formidable force in Israeli intellectual property. Its lawyers spend a staggering amount of time studying clients’ markets, ensuring that they have a lock on the role each trademark plays in the company’s wider business strategy. Needless to say, out-of-the-box thinking, pragmatism and foresight characterise the service. Lynchpin of the practice Shlomo Cohen is an “amazing” option: “He’s a true professional – unquestionably one of the best around.” His wide-ranging expertise stretches from filing through licensing to enforcement.

Ehrlich & Fenster Patent & Trademark Attorneys

The Ehrlich Group comprises non-contentious outfit Ehrlich & Fenster, litigation boutique Ehrlich Neubauer & Melzer and IPTrade, a channel for monetisation. The group provides holistic IP support that hits the spot for the likes of Ralph Lauren, Dell and FutureGene. Entrusted by all three companies, Yehuda Neubauer is a smashing trademark practitioner with a wealth of experience before the Israel Patent Office as well as the country’s courts. His impeccable knowledge of the case law makes all the difference in gruelling battles.

Ellen B Shankman & Associates

Ellen B Shankman & Associates leads the way in trademark prosecution. Filing is performed meticulously, with progress being communicated to clients every step of the way in simple, straightforward language. An “IP expert with an impressive range of foreign clients”, Ellen Shankman wins commendable plaudits from peers: “Ellen is a superb lawyer who does things honestly and in a pleasant way. Everyone admires her.” She sits on INTA’s board of directors and chairs its internet committee.

Gilat, Bareket & Co, Reinhold Cohn Group 

The combined force of prosecution shop Reinhold Cohn & Partners and enforcement squad Gilat, Bareket & Co makes for an irresistible offering – and 3M, Adidas, BASF, CBS, Mastercard and Warner Bros have all signed up. Ronit Barzik-Soffer and Michal Hackmey are two names to remember on the non-contentious side. “Ronit is a fantastic trademark attorney – knowledgeable and dependable.” Hackmey comes recommended for her longstanding experience: “She’s held in high regard at home and abroad.” The contentious side is fronted by co-founders David Gilat and Eran Bareket. “David is very active and always impresses in court.” His dazzling curriculum vitae includes advising on the Supreme Court’s Bacardi case, the first in Israel to recognise the concept of well-known marks. Bareket, meanwhile, specialises in matters concerning new technologies. Luiz Blanc offers another “shining example” of how to act in difficult trademark proceedings. “He considers all the complexities carefully then guides his clients to safety. There’s no doubt that he’s among the leading professionals in Israel.” The personable, ever-eloquent Orit Gonen complements a cavernous courtroom toolbox with significant mediation experience. Finally, Roy Kornick is an anti-counterfeiting ace with strong links to the customs authorities and local police; he has organised scores of seizures in his time.

Herzog Fox & Neeman

Herzog Fox & Neeman has an “excellent reputation” for transactional IP work. “Its lawyers are extremely reliable and responsive and take the time to understand their clients’ businesses; everyone is excellent – even those at associate and paralegal level.” Karen Leslie Elburg is the star of the show: “She has amazing instincts and knows how to achieve her clients’ aims quickly and cost effectively.” A recent highlight was assisting Minute Media on a German joint venture with ProSiebenSat.1 for the development and expansion of its global soccer platform; the lucrative deal involved complex licensing and media issues.

Liad Whatstein & Co

Liad Whatstein & Co has “excellent, professional, technically smart lawyers who are pragmatic” in their handling of complex trademark cases and anti-counterfeiting operations and keep winning new mandates all the time; Lee, Wrangler, The North Face, Vans and Real Madrid all recently transferred work to the firm. Its rainmaker is name partner Liad Whatstein. “He’s a totally superb lawyer – very intelligent. You have to admire him.” His recent activity included devising an enforcement programme for the International Federation of Association Football in preparation for the Russia 2018 World Cup and representing Viacom in infringement proceedings against Israel’s largest chain of discount stores in relation to the sale of fake SpongeBob products.

Luthi+Webb, The Intellectual Property Group

The “amazing” Luthi+Webb is “very well established” in Israel’s IP scene. Since 1986 its stellar trademark practitioners have been assisting major domestic and multinational companies on landscape-altering cases. Recent highlights include representing Strauss Group on infringement proceedings against Kalit concerning one of its oldest products, which was first marketed in the 1960s and remains a cornerstone of its business. This is in the safe hands of name partner Richard Luthi; over the past 30 years, he has acquired an extraordinary power of judgement and always knows when it would be better to settle rather than keep pushing. His running mate Daniel Lerner is another courtroom regular who focuses pharmaceutical issues in particular.

Meitar Liquornik Geva Leshem Tal Law Offices

With over 360 professionals, Meitar Liquornik Geva Leshem Tal is Israel’s largest international law firm. It represents an impressive array of Fortune 500 companies and innovative new names in the prosecution, commercialisation and enforcement of their trademarks; notable clients include Philip Morris, Rothschild Group, Bristol-Myers and Start-Up Nation. David Mirchin and Yoav Oestreicher make up the beating heart of the practice. “David is a fabulous person to work with. He combines the highest level of professionalism with good manners and a great attitude. He’s patient in explaining to clients the pros and cons of all possible strategies and is quick to respond to enquiries, even if they are in relation to things he’s already explained before.” Oestreicher is currently flexing his muscles for Philip Morris in opposition proceedings initiated by Major League Baseball Properties against its application for the trademark MLB.

Pearl Cohen Zedek Latzer Baratz

Business law firm Pearl Cohen Zedek Latzer Baratz tackles clients’ branding headaches from all angles out of offices in Israel, the United States and the United Kingdom. Its commercially savvy, outward-looking practitioners work hand in hand, making use of their various backgrounds – including in-house and academic experience – to ensure their counsel ticks every box. Dor Cohen Zedek is sought out for her ace portfolio management work; she as an amazing eye for serious monetisation opportunities. Chair of the IP committee of the Israel Bar Association, Yossi Markovich is another venerated figure; he hits his stride in make-or-break cases.

Price Plinner Law Offices

Nimble IP boutique Price Plinner furnishes brand owners with magisterial trademark support, crossing the contentious/non-contentious divide with ease. Issues arising online are a speciality for the firm’s tech-savvy team, whose reins are held by the “famous” Eyal Price. “He knows everything there is to know about trademarks and has a lot of litigation experience.” Price’s extracurricular work includes serving in a government committee for the revision of the laws of civil procedure at the Israel Patent Office.

S Horowitz & Co

S Horowitz & Co is a “wonderful” law firm: “One of the best known in Israel for intellectual property. It’s always there in the biggest litigation matters.” Recent highlights include assisting Universal City Studios – one of the oldest entertainment companies in Hollywood – in proceedings against Universal Protein Supplements, as well as advising Allergen on a string of disputes concerning its Botox trademark. Both matters were handled by the dynamic pairing of Avi Ordo and Moran Katz. Ordo is “extremely bright, sharp, thorough, creative and masterful when it comes to cross-examination. Clients appreciate his deference to their culture and the goals that result from his taking the time to study each situation on its own terms; his work is always highly detailed. On a personal level, it’s a pleasure working with him too.” Pharmaceuticals is Katz’s favourite province. Tal Band and Dovev Apel are two further heavyweights in the practice; the world’s largest generic pharmaceutical manufacturer, Teva, has their ears for portfolio management. Band served as president of the Israel group of the International Association for the Protection of Intellectual Property, while Apel has been representing the pharmaceutical division of the Manufacturer’s Association of Israel on the drafting of significant medical devices legislation.

Seligsohn Gabrieli & Co

“Seligsohn Gabrieli & Co is a professional firm that really cares about its clients and their businesses. Its lawyers have great expertise and experience in intellectual property and are always cost effective and communicative.” Nahum Gabrieli and Ehud Gabrieli provide the practice with a brilliant backbone. Nahum Gabrieli is an “excellent litigator” who complements his trademark practice with a complete command of copyright and media law, while Ehud Gabrieli is an anti-counterfeiting ace. They represent world-renowned names such as Medtronic and Beiersdorf.

Yaacov Salomon, Lipschutz & Co

When Yaacov Salomon, Lipschutz & Co was founded nearly a century ago, it was one of the first law firms in Israel. Not one to rest on its laurels, however, it has sought to improve its customer service year after year; client satisfaction is everything to this team. The “extremely skilled, meticulous” Narda Ben Zvi is the face of the practice – and for good reason: she has the creativity, commitment and experience needed to get the most out of clients’ trademark portfolios and effectively safeguard their most valuable rights in the courtroom. Her recent activity included assisting Reckitt Benckiser on several prosecution and infringement matters.

Other recommended experts

David Colb at Sanford T Colb & Co is an anti-counterfeiting star in constant communication with the border authorities. At S Friedman & Co, astute strategist Gavriel Disegni delivers great results rapidly, even in highly complex and technical disputes. Glusman & Co’s Miriam Hackmey is an ace portfolio manager with a particular focus on the pharmaceuticals sector. Peers consider Jenny Mazor-Gordon of JMGIP to be “brilliant – extremely professional, client focused and experienced in both prosecution and enforcement”. Deft litigator Gali Opinsky heads up the IP practice at Lipa Meir & Co Advocates. Sanford T Colb & Co’s Eitan Shaulsky is “well known for his trademark knowledge, enforcement experience and understanding of the technology industry. He has a no-nonsense approach and keeps his feet on the ground.” Yossi Sivan at Yossi Sivan & Co Law Office is a renaissance man who skilfully dispatches trademark mandates of all shapes and sizes. Neil Wilkof of Dr Eyal Bressler & Co prosecutes with the utmost care and has the business nous to secure extremely favourable licensing contracts for his local and international clients.

Individuals: enforcement and litigation

  • Tal Band - S Horowitz & Co
  • Shlomo Cohen - Dr Shlomo Cohen & Co
  • David Gilat - Gilat, Bareket & Co, Reinhold Cohn Group
  • Avi Ordo - S Horowitz & Co
  • Liad Whatstein - Liad Whatstein & Co
  • Dan Adin - Adin-Liss Law Offices
  • Dovev Apel - S Horowitz & Co
  • Eran Bareket - Gilat, Bareket & Co, Reinhold Cohn Group
  • Luiz Blanc - Gilat, Bareket & Co, Reinhold Cohn Group
  • Dor Cohen Zedek - Pearl Cohen Zedek Latzer Baratz
  • David RM Colb - Sanford T Colb & Co
  • Gavriel Disegni - S Friedman & Co Advocates
  • Ehud Gabrieli - Seligsohn Gabrieli & Co
  • Nahum Gabrieli - Seligsohn Gabrieli & Co
  • Orit Gonen - Gilat, Bareket & Co, Reinhold Cohn Group
  • Miriam Hackmey - Glusman & Co
  • Moran Katz - S Horowitz & Co
  • Roy Kornick - Gilat, Bareket & Co, Reinhold Cohn Group
  • Daniel Lerner - Luthi+Webb, The Intellectual Property Group
  • Eran Liss - Adin-Liss Law Offices
  • Richard Luthi - Luthi+Webb, The Intellectual Property Group
  • Yossi Markovich - Pearl Cohen Zedek Latzer Baratz
  • Yehuda Neubauer - Ehrlich & Fenster Patent & Trademark Attorneys
  • Yoav Oestreicher - Meitar Liquornik Geva Leshem Tal Law Offices
  • Gali Opinsky - Lipa Meir & Co Advocates
  • Eyal Price - Price Plinner Law Offices
  • Eitan Shaulsky - Sanford T Colb & Co
  • Yossi Sivan - Yossi Sivan & Co Law Office
  • Narda Ben Zvi - Yaacov Salomon, Lipschutz & Co

Individuals: prosecution and strategy

  • Ronit Barzik-Soffer - Reinhold Cohn Group
  • Shlomo Cohen - Dr Shlomo Cohen & Co
  • Avi Ordo - S Horowitz & Co
  • Ellen B Shankman - Ellen B Shankman & Associates
  • Neil J Wilkof - Dr Eyal Bressler & Co
  • Dor Cohen Zedek - Pearl Cohen Zedek Latzer Baratz
  • Gavriel Disegni - S Friedman & Co Advocates
  • Karen Leslie Elburg - Herzog Fox & Neeman
  • Michal Hackmey - Reinhold Cohn Group
  • Moran Katz - S Horowitz & Co
  • Eran Liss - Adin-Liss Law Offices
  • Jenny Mazor-Gordon - JMGIP
  • David Mirchin - Meitar Liquornik Geva Leshem Tal Law Offices
  • Eyal Price - Price Plinner Law Offices
  • Yossi Sivan - Yossi Sivan & Co Law Office