Problems with the backlog at the Indonesian trademark office prompted the Directorate General of Intellectual Property (DGIP) to hire a verifier to conduct preliminary checks on applications before forwarding them to examiners in a bid to speed up the process. Indonesia formally acceded to the Madrid Protocol at the outset of 2018 and while research respondents noted that “positive progress in Madrid filings has been made by the DGIP”, they lamented a lack of written guidance on examining the classification of goods. After much anticipation, the Ministry of Finance issued new implementing regulations in August 2018 that effectively introduce an Indonesian customs recordal system, which is likely fuelling the spike in enforcement work that practitioners have reported.

Firms: enforcement and litigation

  • Highly recommended
  • Hadiputranto, Hadinoto & Partners (member firm of Baker McKenzie)
  • Rouse & Co International
  • SKC Law
  • Recommended
  • Januar Jahja & Partners
  • K&K Advocates - Intellectual Property
  • Tilleke & Gibbins

Firms: prosecution and strategy

  • Hadiputranto, Hadinoto & Partners (member firm of Baker McKenzie)
  • Januar Jahja & Partners
  • Rouse & Co International
  • SKC Law
  • Am Badar & Partners
  • AMR Partnership
  • Biro Oktroi Roosseno
  • Inter Patent Office
  • K&K Advocates - Intellectual Property
  • Acemark
  • Cita Citrawinda Noerhadi & Associates
  • George Widjojo & Partners
  • HeruLukito & Partners
  • Tilleke & Gibbins


Acemark Intellectual Property dispenses a wide-ranging trademark service and gives clients peace of mind that their brands are cared for at all times. Dedicated to patrons, but also to the development of IP law in Indonesia, the firm has an excellent reputation among IP market stakeholders. Prosecution maestro Yenny Halim demonstrates resolute leadership as managing director. Without sacrificing on quality, she does her utmost to make service delivery as efficient as possible; she understands the commercial and budgetary pressures in-house counsel face and responds in all the right ways.

Am Badar & Partners

Consistent in its delivery of thorough and accurate trademark work, Am Badar & Partners has been an IP stalwart for over half a century. Sources enthuse: “Whether the instructions relate to prosecution or enforcement, whatever we send to Am Badar is quickly and capably attended to. The team communicates with absolute clarity in terms of its advice and costs.” Advocate and IP consultant Annisa Am Badar is a forward-thinking strategist who acquires and defends trademarks with finesse.

AMR Partnership

Technically sophisticated ISO 9001:2000-certified AMR Partnership is an enduring emblem of quality in Indonesian IP practice. Highly responsive and customer-focused, the firm has all aspects of brand protection down; it also has the keys to unlock IP value through effective enforcement and commercialisation. Founder and principal Amalia Roosseno is a four-decade IP veteran who serves as a leading light for clients and colleagues.

Biro Oktroi Roosseno

A pioneer that has been a beacon of IP best practice in Indonesia for many years, Biro Oktroi Roosseno is a repository of trust for domestic and foreign corporates and research institutions. The ISO 9001:2008 certified organisation serves as a one-stop shop for trademark protection and has proven its mettle as an intrepid enforcer of rights. Holding the reins is Migni Myriasandra, a seasoned IP consultant who provides gold-standard guidance at a reassuringly sensitive price-point.

Cita Citrawinda Noerhadi & Associates

A stone’s throw away from the Directorate General of Intellectual Property Rights offices, Cita Citrawinda Noerhadi & Associates forges iron-wrought trademark prosecution. It also notches up significant enforcement wins and gets signatures on the dotted line of IP deals with a minimum amount of fuss. Cita Citrawinda has played key roles in numerous industry associations and is often called on by the Indonesian government as a consultant. The market knows her as an all-around IP authority and top litigator.

George Widjojo & Partners

With over 80 years in the game, George Widjojo & Partners is the most experienced IP outfit in Indonesia. Bestowing inestimable trademark and brand protection wisdom, it has legions of admirers abroad, many of which are household names. The firm delivers only the best results in prosecution, while rendering a polite and obliging client service.

Hadiputranto, Hadinoto & Partners (member firm of Baker McKenzie)

The “exceptional” Hadiputranto, Hadinoto & Partners is admired by prestigious international brands for its “outside-the-box strategic thinking on IP problems in Indonesia” and “incredible responsiveness” Endowed with fool-proof IT systems and a specialised team of laser-focused professionals, HHP never misses a prosecution deadline or drops the ball on quality. The practitioners here also proficiently keep infringers and fakers at bay; whether through blitz raids, courtroom shootouts or settlement negotiations, they acquit themselves admirably. Plentiful transactional instructions make for an even more diverse workload for the set. Daru Lukiantono wears the captain’s armband. Pragmatic and commercial, he not only assists clients with protecting their rights but also maximises the returns they get from their intellectual property. In recognition of the vital support Lukiantono and clients receive from associate partner Wiku Anindito, he makes his debut in the WTR 1000 this year. He has a talent for commercial IP work and litigation.

HeruLukito & Partners

State-of-the-art case management systems that keep track of every file distinguish HeruLukito & Partners as an eminently efficient organisation. Nothing in trademark practice is off limits for the progressive boutique, which does a tidy job tailoring its work and service to the commercial and legal needs of each and every client. Founding partner Heru Lukito keeps the team in a healthy groove. The abundantly experienced former AMR Partnership and HHP practitioner is a business-savvy consultant who provides incisive strategic advice and manages large and unwieldy portfolios with aplomb.

Inter Patent Office

In just 13 years, Inter Patent Office has cemented its place among the Indonesian IP elite as a polished protector of trademark rights. The firm is global portfolio manager for Dexa Medica Group – one of the country’s most influential pharmaceuticals companies – and also attracts mandates from foreign associates that value the meticulous attention paid to every instruction by the Inter Patent practitioners. Former in-house brand manager Anny Gunadi has racked up considerable experience across multiple industry sectors. She focuses chiefly on portfolio management but also dispatches transactional briefs with guile. Founder Hendra Widjaya anchors a burgeoning enforcement practice. Alongside Gunadi, Widjaya is a regular contributor to educational efforts undertaken by the Indonesian Intellectual Property Consultant Association.

Januar Jahja & Partners

It is full steam ahead at Januar Jahja & Partners as multiple famous clients with extensive portfolios have recently transferred over to the firm from competitors. In addition to its prosecution dexterity, the set’s contentious might is a magnet for major multinationals – Januar Jahja & Partners built its reputation on the foundation of excellence in litigation and an assertive approach that brings about instant changes in behaviour among infringers and counterfeiters. Discerning international clients vouch for Prudence Jahja and the “exemplary advice she provides”. As one client espouses: “She has, over the years, proven to be the most reliable, responsive and thorough guardian of our brand.” Co-managing the international department with Jahja is Andrew Diamond, a highly creative thinker whose strategies often make the difference in touch-and-go litigations and enforcement scenarios. Recently, the pair obtained a hugely favourable judgment against an infringer from the Supreme Court on behalf of the Wahl Clipper Corporation, which included a well-known trademark declaration for the client’s mark and the cancellation of bad faith registrations.

K&K Advocates - Intellectual Property

Mining a rich seam of commercial expertise and capitalising on an extensive network of carefully selected foreign correspondents, K&K Advocates impresses at every turn. The ensemble garners respect for turning out quality work and for its efforts promoting IP awareness throughout Indonesia. With Justisiari Perdana Kusumah on side, the firm is well placed to handle difficult IP disputes; those who infringe the rights of his clients or act in bad faith should beware of his robust enforcement tactics. For anything non-contentious, Risti Wulansari is the one to call. She has bundles of experience when it comes to enforcement and, as a result, anticipates any potential pitfalls when prosecuting trademark applications and managing portfolios.

Rouse & Co International

When it comes to protecting brands across the entire Asia-Pacific region, Rouse is a “safe pair of hands”. Associating in Indonesia with Luminary Gunawan Suryomuroito’s Suryomurcito & Co, Rouse has the strength and depth to keep marquee clients such as Procter & Gamble and Unilever satisfied. Taking care of the patent and design portfolio of the latter is Nicholas Redfearn, the deputy CEO of the Rouse Group. He has peerless international experience which clients love to take advantage of. Giving commercial impetus to growing portfolios, he does a lot of work for start-ups, as well as industry leaders. Having rotated across various Rouse offices, Lisa Yong also has excellent international credentials. Recently she has been knocking it out of the park, for example, she won a Supreme Court appeal for GS Yuasa which confirms the well-known status of the corporation’s GS trademark. Fellow executive Kin Wah Chow – a UK solicitor and US-qualified lawyer who has worked in China, Hong Kong and Singapore – has also been on a roll lately; he successfully cancelled several trademarks registered in bad faith, acting for Harley-Davidson. Underscoring the quality of its line-up, Rouse has a new face in the WTR 1000 this year in newly minted partner Tania Lovita, who leads the Suryomurcito dispute resolution team. Her practice is diverse and encompasses IP commercialisation in addition to litigation and enforcement.


Energetic, forward-thinking, accommodating and flexible, specialised IP outfit SKC is a force to be reckoned with. The practitioners here work hard to alleviate the sort of headaches that can be associated with instructing outside counsel in emerging markets and are known for their around-the-clock responsiveness and cost consciousness. The team is doing tremendous things across the board, but special commendation must go to Purnomo Suryomurcito – a dynamic lawyer on the frontlines of IP enforcement in Indonesia. Apple, adidas, FIFA, Hewlett-Packard and Nike are just some of the glittering names he has run successful campaigns for recently. Nidya Kalangie has also been performing flawlessly in her role as head of prosecution and litigation and as a portfolio manager. For a high-level strategic adviser Andrew Conduit fits the bill perfectly. Fluent in Bahasa Indonesian, English and Japanese, he is an outstanding communicator with multi-jurisdictional experience.

Tilleke & Gibbins

Tilleke & Gibbins has been going great guns and winning new clients aplenty – demand for its perspicacious take on regional IP strategy is high. The firm’s growing team in Jakarta is also top-drawer, which has further increased the side’s popularity. Portfolio management represents the backbone of the practice, but the firm also handles tough enforcement matters with alacrity. Wongrat Ratanaprayul is a discerning choice for prosecution across Southeast Asia, particularly for clients in highly technical fields. She works closely with Somboon Earterasarun, who is currently based in the Bangkok office (and ranked in the WTR 1000 Thailand section), who still maintains a bustling Indonesian practice. A creative strategist, Earterasarun recently enforced the trade dress of an agricultural and fertiliser client – which is not explicitly protected by Indonesian law – by way of a complaint to the National Consumer Protection Agency.

Other recommended experts

“Prosecution ace” Endra Prabawa makes his debut in the WTR 1000 this year. He plies his trade at ZICO Law. Also new to the guide, Dini Tobing of Lubis Santosa & Maramis is an experienced IP veteran. She is a great all-rounder but particularly strong when it comes to IP registration.


  • Annisa Am Badar - Am Badar & Partners
  • Wiku Anindito - Hadiputranto, Hadinoto & Partners (member firm of Baker McKenzie)
  • Kin Wah Chow - Rouse & Co International
  • Cita Citrawinda - Cita Citrawinda Noerhadi & Associates
  • Andrew Conduit - SKC Law
  • Andrew Diamond - Januar Jahja & Partners
  • Anny Gunadi - Inter Patent Office
  • Yenny Halim - Acemark
  • Prudence Jahja - Januar Jahja & Partners
  • Nidya Kalangie - SKC Law
  • Justisiari Perdana Kusumah - K&K Advocates - Intellectual Property 
  • Tania Lovita - Rouse & Co International
  • Daru Lukiantono - Hadiputranto, Hadinoto & Partners (member firm of Baker McKenzie)
  • Heru Lukito - HeruLukito & Partners
  • Migni Myriasandra - Biro Oktroi Roosseno
  • Endra A Prabawa - Roosdiono & Partners (a member of ZICOlaw)
  • Nicholas Redfearn - Rouse & Co International
  • Amalia Roosseno - AMR Partnership
  • Gunawan Suryomurcito - Rouse & Co International
  • Purnomo Suryomurcito - SKC Law
  • Dini C Tobing - Lubis Santosa & Maramis
  • Hendra Widjaya - Inter Patent Office
  • Risti Wulansari - K&K Advocates - Intellectual Property
  • Lisa Yong - Rouse & Co International