With the last remaining capital controls lifted in early 2017, Iceland’s economic situation is starting to look much healthier. The country’s recovery has been largely driven by exports and tourism, which has meant that domestic enterprises have had good reason to maintain and increase their investment in intellectual property. Many companies are keen to showcase the Icelandic origin of their products and, as a result, practitioners are reporting an uptick in geographical indication disputes. Conditions for international investors are also looking good, which is helping to further fuel workloads for the country’s leading IP firms.


Arnason Faktor 

“Without a doubt the biggest IP firm in Iceland”, Arnason Faktor is a thought leader on just about anything to do with brands. Its all-female trademark team, which includes a well-drilled cadre of trademark administrators, is razor-sharp on routine prosecution tasks and constantly adds value by offering up meaningful strategic insight on brand creation, commercialisation and enforcement. A dedicated design team is another compelling reason to call on Arnason. An exceptional trademark attorney and lawyer, Ásdís Magnúsdóttir has nearly 20 years’ experience in intellectual property to her name, along with a Stanford Law School LLM and a stint at the Icelandic Patent Office. Her peers laud her as an “extremely knowledgeable practitioner”.

LEX Law Offices

A one-stop-shop for all IP needs, LEX Law Offices has developed cutting-edge trademark know-how over the course of three decades. Renowned for its “proactive, flexible and business-minded approach”, the set dexterously oversees the portfolios of Coca-Cola’s European Partners Ísland, Iceland’s largest dairy producer Mjólkursamsalan and fishing industry leader Samherji. Contentious matters are also handled with alacrity; for example, the team recently obtained a favourable Reykjavik District Court ruling for Promote Iceland in a dispute over the INSPIRED BY ICELAND mark – a significant case which has been appealed to the Supreme Court. Hulda Árnadóttir, who took the reins for Promote Iceland, is widely reputed to be a dispute resolution ace. She leads the IP department together with Erla S Árnadóttir, who stands out as one of the most experienced and erudite IP specialists on the market. As a Supreme Court attorney, Árnadóttir is a leading light on copyright law in particular, but also on trademarks. “Quick yet thorough, she maximises the help you get while keeping costs down. Her invoices reflect a deep understanding of what clients need in terms of budget and time spent on projects.”

Logos Legal Services

Iceland’s oldest law firm, Logos is the exclusive Icelandic member of Lex Mundi, the world’s leading network of independent law firms. The side also became the first domestic player to establish a branch outside of the country when it opened for business in London in 2006. With its outstanding international credentials, Logos acts as a gatekeeper to the Icelandic market for foreign companies, while also providing local enterprises with an excellent platform should they wish to expand their business activities abroad. A mainstay of the practice is Árni Vilhjálmsson, a seasoned IP and commercial lawyer with a honed understanding of business in key sectors, including energy, information technology and life sciences.

Sigurjónsson & Thor 

IP and competition outfit Sigurjónsson & Thor is not only one of the top law firms in Iceland, but also one of the most respected companies of any type; its name is a guarantee of quality. Best known for its contentious prowess and track record for working on precedent-setting cases, the squad has lately been involved in a widely publicised trademark infringement dispute, acting on behalf of Samba LLC to protect its SUSHISAMBA trademark; it managed to secure a favourable Supreme Court decision, which clarified the rules surrounding bad-faith claims under the Icelandic Trademarks Act. Teamwork was the order of the day here: Valborg Kjartansdóttir presented the case before the Icelandic Patent Office and Board of Appeal; Magnús Haukur Magnússon held it down in the district court; and WTR 1000 debutant Magnús Hrafn Magnússon advocated in the Supreme Court. While Samba dominated the headlines, of late the team has also been getting stuck into other meaty trademark matters. For instance, Kjartansdóttir achieved success for B Braun Melsungen, arguing for the distinctive character of a trademark before the Patent Office, while Hrafn Magnússon repeated this trick for

Tego IP

Tego IP’s four professionals – two IP attorneys and two lawyers – collaborate to serve up an A-to-Z trademark protection service. The consultancy, which has an affiliation with law firm JP Attorneys, maintains a laser focus on practical and commercial conundrum solving, which means that its services are always uniquely tailored for each and every client. The firm was established by Lovísa Jónsdóttir, who has a panoramic perspective on all things IP-related, encompassing among others, trademarks, designs and marketing law. She is also an IP monetisation and enforcement aficionado. Unsurprisingly, her client base is diverse and, although she attracts patrons from a wide array of industries, she never fails to provide sector-relevant advice.