Iceland is currently enjoying an economic revival following the banking collapse that took place just over 10 years ago; the tourism, technology and renewable energy industries are thriving. This is good news for the country’s IP practitioners; domestic companies are increasing their investment in intellectual property and foreign businesses are getting more involved in the market thanks to favourable investment conditions. At a firm level, the WTR 1000 listings for 2019 remain unchanged from 2018. However, two new individuals feature in the guide, Áslaug Björgvinsdóttir of Logos and Maria Kristjansdottir of LEX.


Arnason Faktor 

“The biggest and best when it comes to intellectual property in Iceland,” trailblazer Arnason Faktor is “a firm you can confidently entrust important trademark litigation and prosecution matters to”. Caring equally about quality and efficiency, the firm gives the same thought and attention to routine matters as it does to less straightforward cases, which gives in-house counsel and foreign associates peace of mind that they are in the best of hands. At the helm of a well-drilled team of trademark attorneys and administrative personnel is Ásdís Magnúsdóttir, who also captains the legal department. She has an extremely impressive résumé, which includes a Stanford Law School LLM, 20 years of private practice experience, university teaching posts and numerous public speaking engagements. She is extremely well-rounded and can meaningfully support brand owners in many different ways.

LEX Law Offices

A font of strategic insight and analysis when it comes to brands, LEX Law Offices is an obvious choice for the WTR 1000 gold tier. Its leading practitioners Hulda Árnadóttir and Erla S Árnadóttir both come in for vociferous praise from all corners of the market. “Hulda is easy to work with and highly efficient. She is, without doubt, one of the most knowledgeable IP experts in Iceland.” “Erla’s assistance is essential if you want to build a strong brand. Her advice is always extremely well-founded and leads to positive results. She has a deep insight into the law and is able to steer clients through choppy waters because of her extensive experience.” Hulda manages the portfolio of Fjarskipti hf. (Vodafone Iceland) and Coca-Cola European Partners Ísland; the savvy litigator has also worked wonders for Promote Iceland in disputes over the trademark INSPIRED BY ICELAND. Erla is a former chair of the Trademarks and Patent Appeals Committee and a noted IP lecturer who serves as head of the firm’s IP department. She deploys her eagle eye for quality in overseeing the practice and safeguarding the rights of patrons such as Samherji, one of Iceland’s largest fishing industry companies. A fresh face in the WTR 1000 this year is Maria Kristjansdottir, a senior associate who “takes care of trademark matters quickly and cost-effectively”.

Logos Legal Services

LOGOS is the exclusive Lex Mundi network member firm in Iceland and also maintains a presence in London; as such, it is ideally placed to act for Icelandic companies engaged in international business and to represent foreign companies making moves in Iceland. The firm, which renders a comprehensive service encompassing all legal disciplines, has experienced significant growth in demand for its IP and IT expertise in recent years thanks to its ability to align advice on trademarks and patents with its clients’ broader commercial objectives. Key contacts at the firm include seasoned IP and commercial lawyer Árni Vilhjálmsson and IP and IT maven Áslaug Björgvinsdóttir.

Sigurjónsson & Thor 

Not just one of the top law firms in Iceland but one of the top companies in the country, Sigurjónsson & Thor is a household name. The IP and unfair competition specialist has a particularly striking performance history when it comes to overturning unfavourable Icelandic Patent Office (IPO) decisions and getting powerful protections on the register; within the past year it has added to its track record of success with excellent results for Apple with respect to its APP STORE mark and also for Novartis. Representing both clients before the Patent Office and Board of Appeal is Valborg Kjartansdóttir. She has helped guide the development of Icelandic IP law over the course of her 30-year tenure as a partner at the firm and is as knowledgeable as they come on domestic and European trademark law. A Sigurjónsson partner for over 20 years, Magnús Haukur Magnússon is another vastly experienced lawyer; he is a particular expert operating at the confluence of IP and competition law. The firm is great at developing up-and-coming talent which is why Supreme Court attorney Magnús Hrafn Magnússon has flourished since joining three years back; as a result of his sterling work, he was made partner in 2018.

Tego IP Attorneys

With holistic brand services being increasingly valued, specialised consultancy Tego IP finds itself in hot demand. Whether sewing up trademark protection, strategically managing IP assets or masterminding enforcement efforts, the Tego experts devise creative and commercially aligned solutions and deliver them with a personal touch. Founding partner and key contact Lovísa Jónsdóttir is a “creative and internationally minded attorney”. The versatile adviser knows the best ways to unlock IP value for her clients.