In Hungary, local firms are increasingly being engaged by domestic businesses keen to expand into Europe and further afield. Practitioners are thus picking up more international work involving continental and global filings and cross-border enforcement strategies. Meanwhile, one significant case which made headlines of late related to 3D trademarks – after a dispute arose in April 2020 over their registrability, the CJEU weighed in with a preliminary ruling on the issue.
- Danubia Patent and Law Office LLC
- SBGK Attorneys at Law and Patent Attorneys
- Baker McKenzie
- Bird & Bird LLP
- Szecskay Attorneys at Law
- Bogsch & Partners
- CMS Cameron McKenna Nabarro Olswang LLP
- Kovári and Partners Patent and Trademark Attorneys’ LLC
- Taylor Wessing
As the Hungarian outpost of international trademark titan Baker McKenzie, Hegymegi Barakonyi és Társa offers local nous together with global resources and capability. By way of example, this has been to the recent advantage of a domestic alcoholic beverage company, whose trademark problems in Japan were solved through swift liaison between the firm’s Budapest and Tokyo offices. Of late it has continued to handle significant trademark litigation and domain name disputes, while also adding several portfolios to the impressive stack under its management. Zsófia Lendvai oversees the practice along with managing partner and head of competition Zoltán Hegymegi-Barakonyi. Lendvai is astute in her deployment of all that Baker McKenzie has to offer, making her a key contact at the firm. As authority on competition law, Hegymegi-Barakonyi has a breadth of expertise that proves invaluable for clients with diverse needs.
Bird & Bird LLP
Bird & Bird’s Hungarian IP contingent is in rude health, with new international instructions flooding in at pace. The group is appreciated for its design and execution of coherent cross-border branding stratagems and its ability to meet and exceed the demands of even the most exacting rights holders. Partner and IP captain Bálint Halász and senior associate Bettina Kövecses make the practice hum. Halász is a deft portfolio manager and polished litigator with specialist domain name dispute, alternative dispute resolution and privacy expertise. Coming in for special praise, Kövecses “supports clients wholeheartedly, enthusiastically, punctually and smoothly”. “She has a good sense of diplomacy when it comes to dealing with rigorous opponents, along with a commercial mind and excellent negotiation skills.”
Bogsch & Partners
For almost three decades, full-service outfit Bogsch & Partners has been an influential presence on the Hungarian IP landscape. Serving foreign and domestic companies ranging from mid-sized enterprises to blue-chip corporations, it proves highly proficient in diverse areas such as competition, IT and media law, which translates into holistic brands advice. On hand to answer all questions is Tamás Gödölle, who undertakes a significant volume of trademark work as part of a wider corporate and commercial practice. His education in London and Munich and linguistic flair – he speaks English, German and French – ensure easy communication with international colleagues and clients alike.
CMS Hungary does a stellar job coordinating cross-border work, serving as an efficient and effective regional trademark hub. Its “high-quality professionals” – many of whom are dedicated exclusively to intellectual property – are relied on by the likes of Microsoft and eBay, both of which have recently been assisted by Dóra Petrányi and Ágnes Sólyom. For Microsoft, the pair are providing enforcement and commercial IP advice; while eBay has enlisted them for representation in oppositions proceedings. Petrányi heads up the IP department; her insight on trademarks and domain names is complemented by granular high-technology, telecommunications and life sciences industry knowledge. Sólyom debuts in the WTR 1000 thanks to the full-bodied trademark support she provides across the contentious/non-contentious divide.
Danubia Patent and Law Office LLC
Celebrated as “one of the best IP firms in Hungary”, Danubia hits the sweet spot between traditionalism and a modern, dynamic approach. Effortlessly dispatching all manner of trademark matters, it represents myriad household-name clients, including international alcoholic drinks companies, European sporting bodies and global technology giants. Pace setting the group is Judit Lantos, a seasoned professional who makes the right decisions throughout all phases of the trademark lifecycle. Colleague Zsófia Klauber is similarly versatile, representing brand owners at the Hungarian Intellectual Property Office, the EUIPO and in court. Completing the line-up is another all-rounder, Éva Szigeti, whose illustrious career now spans some 40 years. Szigeti is an award-winning trademark lawyer who is intimately familiar with the law in Hungary and across Central and Eastern Europe.
Kovári and Partners Patent and Trademark Attorneys’ LLC
An A-to-Z suite of IP services is on offer at 12-year old boutique Kovári & Partners. The team stays abreast of IP developments both at home and internationally and, capitalising on a carefully cultivated network of foreign correspondents, works as effectively across borders as it does at home. The practice pivots around Zoltán Kovári, an accomplished patent attorney with a technical background who also knows his trademarks inside out. He doesn’t just carry out instructions, but takes a strategic approach to trademark prosecution and enforcement in a way that maximises return for clients.
Embedded within one of Hungary’s largest full-service law firms, the seven lawyer-strong IP group at Oppenheim is thriving. This “fantastic, young and enthusiastic team” attracts warm plaudits: “They are fast and precise in their legal opinions and very successful, especially in the area of trademark prosecution. Their communication skills are superb and their service excellent.” Áron László is singled out for his “great experience, knowledge and leadership”. He handles major global portfolios and coordinates multi-jurisdictional litigation without breaking a sweat. Domain name sage Barnabas Mezo has all bases covered when it comes to brands: “Excellent at prosecution and litigation, Barnabas is knowledgeable, hardworking, responsive and efficient – and a perfect choice for anyone with trademark needs in Hungary.” For transactional and commercial IP matters, Ivan Bartal is a go-to. Over the last 20 years he has resolved complex issues in varied fields including fashion, life sciences, and media and entertainment.
SBGK Attorneys at Law and Patent Attorneys
IP is a central pillar of practice at market frontrunner SBGK, whose trademark division is significant both in size and in quality. It acts for an enviable roster of domestic and foreign clients, which has grown of late thanks to an influx of companies from the fashion and design worlds. These include the Hungarian Fashion and Design Agency, mentored by Ádám György. Praised by peers as an “excellent colleague”, György is regularly called on in thorny disputes, but also finds time to give back to the community, serving as head of the Legal Committee of Young Entrepreneurs Association Hungary. He has also played a significant role in shaping the firm’s development, alongside Katalin Szamosi, a veteran practitioner who has fulfilled management duties for over two decades. Cut from the same cloth, Gabriella Sasvári is another highly reputable and longstanding presence at the firm. A prosecution and portfolio management maven, she has recently handled oppositions for prestigious clients such as WWF and Apple. Meanwhile, high-profile litigation is the metier of Péter Lukácsi, a poised advocate and negotiator whose case strategies are always well judged.
Szecskay Attorneys at Law
Intellectual property is a core practice area at Szecskay Attorneys at Law, a commercial law firm with a fine-grained understanding of the business value of IP assets. While primarily known for its patent litigation prowess, the group – under the leadership of managing partner András Szecskay and head of intellectual property Gusztáv Bacher – also makes light work of complex trademark and copyright challenges. Founder Szecskay is the very embodiment of its high-quality service. A prolific litigator both domestically and internationally, he works across diverse sectors, including banking, oil and gas and telecommunications, and has developed broad industry insight as a result. Bacher is equally versatile, as an expert in IP, commercial and civil law. Patrons rely on him to build their trademark portfolios and design productive strategic blueprints.
Having previously operated as an independent Hungarian law firm before joining the Taylor Wessing family in 2012, Taylor Wessing Budapest brings abundant local and international know-how to the practice of trademarks. From registration to enforcement and licensing, the ensemble does it all, but is hailed in particular for its creative problem solving in transactional and disputes settings. In the cockpit is Zoltán Novák, whose tactical dexterity – honed through a dynamic litigation and licensing practice – makes the difference in challenging trademark registration situations.
Other recommended expertsLászló Bérczes is an authority on border measures and enforcement – subjects he has written extensively about. He works closely with Hungarian Customs to secure results for clients of his self-titled firm. At PETOŠEVIĆ, Balázs Csányi is the man to call for counsel on internet-related trademark matters and domain names. Based out of Kocsis & Szénássy, Tamás Kocsis has valuable EUIPO experience; most recently, he served as an auditor within the Stakeholder Quality Assurance Panels project, exploring the quality of the EUIPO’s decision making and perceptions thereof. Ildikó Komor Hennel, a former managing partner of Sár and Partners, now runs the show at Komor Hennel Attorneys. She has been litigating IP cases for 20-plus years and has a deep playbook to draw from. András Krajnyák of ABK Dr Krajnyák & Partner Law and Patent Office is “extremely smart, good to deal with and an experienced handler of cutting-edge cases”.
- Gusztáv Bacher - Szecskay Attorneys at Law
- Ildikó Komor Hennel - Komor Hennel Attorneys
- Judit Lantos - Danubia Patent and Law Office LLC
- Áron László - Oppenheim
- Péter Lukácsi - SBGK Attorneys at Law and Patent Attorneys
- Gabriella Sasvári - SBGK Attorneys at Law and Patent Attorneys
- Katalin Szamosi - SBGK Attorneys at Law and Patent Attorneys
- András Szecskay - Szecskay Attorneys at Law
- Éva Szigeti - Danubia Patent and Law Office LLC
- Ivan Bartal - Oppenheim
- László Bérczes - Bérczes Ügyvédi Iroda
- Balázs Csányi - PETOŠEVIĆ
- Tamás Gödölle - Bogsch & Partners
- Ádám György - SBGK Attorneys at Law and Patent Attorneys
- Bálint Halász - Bird & Bird LLP
- Zoltán Hegymegi-Barakonyi - Baker McKenzie
- Zsófia Klauber - Danubia Patent and Law Office LLC
- Tamás M Kocsis - Kocsis & Szénássy Law Firm
- Zoltán Kovári - Kovári and Partners Patent and Trademark Attorneys’ LLC
- Bettina Kövecses - Bird & Bird LLP
- András Krajnyák - ABK Dr Krajnyák & Partner Law and Patent Office
- Zsófia Lendvai - Baker McKenzie
- Barnabas Mezo - Oppenheim
- Zoltán Novák - Taylor Wessing
- Dóra Petrányi - CMS Cameron McKenna Nabarro Olswang LLP
- Ágnes Sólyom - CMS Cameron McKenna Nabarro Olswang LLP