Honduras is a crucial jurisdiction to crack for companies in need of effective Central American branding strategies. It is a signatory to international instruments such as the Paris Convention and the TRIPS Agreement, which expedites cross-border investments and affords a certain degree of protection to well-known marks. That said, a first-to-file system and relatively strict quality control procedures for trademark licences can hinder brand productivity; although its talented, experienced practitioners know how best to manoeuvre around the country’s specificities. Operating within a friendly, vibrant IP community, the Directorate General of Intellectual Property is working hard to modernise its software and its professionals continue to lobby for legislative reforms.
- Bufete Casco
- Bufete Duron
- Bufete Mejia & Asociados
- Dentons Muñoz Zacapa
- Consortium Legal
- Melara & Asociados
- Central Law
- García & Bodán Abogados & Notarios
- Mayora & Mayora
Sitting within one of the top legal outfits across Central America, Arias’ multi-talented team has a rich comprehension of IP law which underpins its wall-to-wall trademark management offering. Its Honduran outpost is among its most dynamic, serving as a streamlined, effective reference point for those keen to establish competitive market positions on a local and regional scale. With 16 years at the firm under her belt, Sonia Urbina provides assured leadership to the IP unit and is a key contact for interested parties.
BLP knows what to do when brand owners with multi-jurisdictional interests come knocking – it provides superior full-service support in five countries and, through smart utilisation of sophisticated asset management tools, dispenses efficient, commercially attuned counsel on all instructions. Fernando Godoy runs the show in Honduras. His complete command of both IP and business law translates into strategic 360-degree counsel and immaculate mandate execution.
Founded in 1906, “prestigious and longstanding family firm” Bufete Casco was the country’s first IP boutique, yet “still stands out among the best in the business”. Its unstinting commitment to clients and unerringly accurate advice have earned it a glowing reputation –which Leonardo Casco Fortin and Leonardo Pablo Casco Alvarado continue to uphold today. With insight on copyright and patent law complementing their trademark know-how, the duo keeps the practice firing across the IP spectrum.
Since 1933, “traditional and highly specialised boutique” Bufete Duron has made it its mission to meet and exceed the demands of clients and runs some of Honduras’ most important accounts as a result. “Vastly experienced” general manager Lucia Duron “provides admirable leadership and has helped the firm maintain its outstanding market reputation”. Her trademark capabilities know no bounds; strong in prosecution and oppositions, she also “maintains excellent relations with customs authorities” and coordinates a robust enforcement practice.
Bufete Mejia & Asociados
Keeping its ear to the ground on legal developments in eight Central and Latin American jurisdictions, Bufete Mejia & Asociados “is one of the fastest-growing IP firms in Honduras”. Cutting-edge technologies make asset monitoring easy for clients and facilitate smooth delivery of its value-additive management, enforcement and monetisation advice. Top-ranked professional Ricardo Anibal Mejia is an eminent figure in the region who stands out not only for the diversity of his practice, but also for his active participation in international associations and input in shaping Honduran legislation.
Central Law is a prime pick for multinationals in need of comprehensive branding counsel. Its regionally centralised IP offering is part of a premier full-service support package, meaning that trademark counsel is far-sighted and comes laced with wider commercial and business insights. Not only well positioned for inbound traffic, its two Honduran outposts – in Tegucigalpa and San Pedro Sula – make it a preferred choice for domestic entrepreneurs too.
One of the most influential legal outfits across Central America, Consortium Legal shines particularly brightly in the IP space. A stacked bench of talented professionals, deep market insight and advanced systems and processes are hallmarks of its holistic, responsive trademark service. In Honduras, Sandra Amaya steers the ship. Having previously served at the General Directorate of Intellectual Property of Honduras, she is intimately familiar with its workings and knows how best to navigate its procedures. Her bailiwick is impressively broad, with patent transfer assistance for Bayer and an unfair competition mandate for Grupo Televisa among her recent highlights.
Dentons Muñoz Zacapa
Dentons Muñoz Zacapa is a dynamic full-service outfit with a bias towards intellectual property. Its pragmatic, forward-thinking IP practitioners work hand in glove both with their colleagues across the wider firm and with clients, making for a bespoke and comprehensive offering that has made it a favourite among a plethora of blue-chips. Managing partner Arturo Zacapa sets the standard, as a committed professional whose tireless efforts have enhanced the practice’s international footprint. The Honduran unit gained significant firepower with the recruitment of Milena Picado as department director, who joined from its Costa Rican office. An IP specialist with consumer and advertising expertise, she provides clients with on-point portfolio advice which aligns seamlessly with business and budget parameters.
García & Bodán Abogados & Notarios
García & Bodán Abogados & Notarios runs a tight ship when it comes to trademarks – supported by a vast network of foreign associates and a state-of-the-art monitoring system, its cost and time-efficient service earns it a debut in the Honduras rankings for 2021. It has adopted an integrated approach across its regional structure to ensure that each mandate is optimally resourced; it has lately been constructing brand strategies for Juul Labs and undertaking procurement and maintenance work on half of PepsiCo. Active on both matters, Graciela Cruz captains the IP squad in Honduras. A member of influential border measure committees, she undertakes significant enforcement briefs for the likes of Fox and is admired for her efforts to improve women’s participation in the IP profession.
Mayora & Mayora
Also making its WTR 1000 debut this year is flourishing young boutique Mayora IP. Having established a stellar reputation in Guatemala, the tight-knit set is now making incursions in the Honduran market thanks to its crisp portfolio management and meticulous filings for A-list clients. As the sister firm to full-service outfit Mayora & Mayora, it has the bandwidth to cater for every business need and interest of brand owners in its all-inclusive IP package.
Melara & Asociados
“A well-known and reputed full-service outfit in local circles”, Melara & Asociados is a popular choice for those with concerns which straddle IP and corporate law. Alfredo Vargas stands out among a “strong line-up of experienced professionals”. A versatile professional with diverse sector experience, he earns acclaim for his “organised and prudent long-term IP strategies”.
- Lucia Duron - Bufete Duron
- Ricardo Anibal Mejia - Bufete Mejia & Asociados
- Arturo Zacapa - Dentons Muñoz Zacapa
- Sandra Amaya - Consortium Legal
- Leonardo Pablo Casco Alvarado - Bufete Casco
- Leonardo Casco Fortin - Bufete Casco
- Fernando Godoy - BLP
- Milena Picado - Dentons Muñoz Zacapa
- Sonia Urbina - Arias (Honduras)
- Alfredo Vargas - Melara & Asociados