Procedural reforms are the current hot topic on the French market. Under new rules, cancellation and invalidity proceedings can now be brought before the French Trademark Office, rather than having to be dealt with in court – a change that should speed up the process for law firms and clients alike. With this change comes additional pressure for rights holders to assert their trademarks more regularly, which should encourage many to re-strategise in terms of how they utilise their brands. Additionally, the EU Trademark Directive has recently been implemented into French law, with major implications for brand owners. The changes include the recognition of new types of trademarks, such as sound, animated and multimedia marks.


  • Armengaud Guerlain
  • Dentons
  • Duclos, Thorne, Mollet-Viéville & Associés
  • Gide Loyette Nouel
  • Hogan Lovells
  • Allen & Overy LLP
  • BARDEHLE PAGENBERG Partnerschaft mbB 
  • Benoliel Avocats
  • Bird & Bird LLP
  • De Gaulle Fleurance & Associés
  • Gilbey Legal
  • Herbert Smith Freehills LLP
  • Jones Day
  • Simmons & Simmons LLP
  • Altana
  • Baker McKenzie
  • BCTG Avocats
  • Candé-Blanchard-Ducamp
  • Deprez Guignot & Associés
  • Fieldfisher LLP
  • FTPA Avocats
  • Gomis & Lacker Avocats
  • Herald Avocats
  • Laude Esquier Champey
  • Marchais & Associés
  • SCAN Avocats 
  • UGGC Avocats

Allen & Overy LLP

The French contingent of magic circle firm Allen & Overy provides the gamut of trademark services, although litigation is a key focus of its offering. It collaborates primarily with US and Japanese companies doing business in France and has carved a special niche in recent years in the entertainment and gaming sector – key to which is head of the Paris brands team Alexandre Rudoni. An authority on video gaming law, Rudoni counts Netflix, Nintendo, Epic Games and Fujifilm among the heavyweight media clients that look to him for representation in major disputes and strategic brand protection advice. Also on hand is esteemed litigator and firm board member Laëtitia Bénard, who heads up both the Paris IP practice and the global life sciences group.


Commercial outfit Altana has a fast-growing IP and digital division which is a first port of call for a host of global high-technology names – in particular for cross-border litigation and pan-European commercialisation briefs, where it draws on an extensive network of international contacts to superb effect. The name to note for prospective clients is Pierre Lubet, a seasoned professional with almost four decades of experience and a wealth of IP, employment and unfair competition law knowledge.

Armengaud Guerlain

Boutique Armengaud Guerlain has been a dominant force on the French market for the past 25 years, combining technical aptitude with a stellar court track record and a personal touch. The lynchpins are Stéphane Guerlain and Catherine Mateu. Having spent more than three decades in the game, the “reliable” Guerlain has developed a practice encompassing everything from trademarks to copyright, patents and unfair competition. Mateu is an “outstanding trademark litigator” and a hit with patrons: “Catherine has a high level of expertise, both technically and with litigation and enforcement procedures. Her work is precise, very efficient and straight to the point. Responsive and fast paced, she takes all necessary measures to achieve her clients’ goals, displaying a high degree of strategic thinking and an ability to anticipate the moves of opponents and authorities.”

Baker McKenzie

Baker McKenzie’s Paris team is highly valued by prestigious multinational brand owners across the industry spectrum, from Moët Hennessy to British American Tobacco. High on its agenda his year has been the management of Unilever’s trademark portfolio – a brief spearheaded by partners Nathalie Marchand and Virginie Ulmann. WTR 1000 newcomer Marchand both conducts complex trademark litigation and leads on many of the firm’s most significant IP-related M&A deals; while practice head Ulmann also acts on both sides of the contentious/non-contentious divide, leaving clients “highly satisfied with her expertise and competence”.


Best known across the border in its native Germany, Bardehle Pagenberg boasts enviable international reach, depth of knowledge and efficiency of service – and the Paris office is no exception. Its growing reputation for premier litigation and strategic trademark advice is driven by commander-in-chief Rebecca Delorey. A regular attendee at the EU IPO, she is also a font of knowledge on anti-counterfeiting and domain name disputes. Fighting alongside her is Axel Munier, who is a favourite of international clients. Well versed in trademark, copyright and unfair competition law, he acts before both the national and European IPOs and the courts, and also devises robust anti-counterfeiting campaigns.

BCTG Avocats

Established in 1970, BCTG Avocats counts IP as one of six pillars of its broad commercial practice. In the trademark field, brand protection and anti-counterfeiting are fortes for the group, which prides itself on its forward-thinking outlook. In the driving seat is head of department Gaëlle Bloret-Pucci, who for the last two decades has graced the firm with her “pragmatic and efficient approach”. She has lately been advising international brand owners on innovative trademark protection and influential anti-counterfeiting strategies.

Benoliel Avocats

“Very well recognised in the market” and “extremely active and highly regarded”, Benoliel Avocats provides bespoke trademark counsel to myriad well-known brands. It matches streamlined trademark management with a courtroom hit rate that some firms can only dream of. Sole partner and “brilliant attorney” Sylvie Benoliel-Claux leaves peers “amazed” with her poised performances before the French and European IP offices and the courts. A doyenne of the French trademark landscape for over 25 years, she is familiar with the dynamics of industries as diverse as fashion, pharmaceuticals, automotive and food.

Bird & Bird LLP

Bird & Bird’s Parisian offering combines local insight with all the advantages of a large global law firm. Its 19 highly skilled IP practitioners are valued for their creative approach and refined sector expertise, especially in fast-moving areas such as life sciences, media and telecommunications. With one side of the firm concentrating on brand management and the other on litigation and arbitration, all bases are covered effortlessly. Tackling major disputes and advising on IP-related deals is the commercially minded Anne-Charlotte Le Bihan, who has recently been busy batting off infringers on behalf of CrossFit, both online and offline. On the brand management front, Géraldine Arbant holds the reins, managing the trademark portfolios of brands including Monster Energy.


There is no doubt that Candé-Blanchard-Ducamp ranks among the crème de la crème of the French market. The IP litigation powerhouse fights tooth and nail for brand owners, both domestic and international, in sectors from luxury goods to pharmaceuticals. Julien Blanchard and Patrice de Candé are the eponymous stars of the show. E-commerce expert Blanchard is a “highly skilled and easy to work with professional”; while “excellent strategist and outstanding IP litigator” de Candé benefits from dual specialisation in IP and economic law. The pair both find time outside the courtroom to help educate the next generation of IP lawyers at Paris-Dauphine University.


With a 150-year pedigree, CASALONGA is home to high-quality teams of both attorneys at law and trademark attorneys, who work hand in glove to provide a truly comprehensive offering. “What really makes the difference is their capacity to understand clients’ objectives and to think out of the box to provide the best legal counsel. CASALONGA is dedicated, professional and brings good results.” The portfolios under its management of late include those of Hasbro, Heineken and Moulin Rouge; while on the contentious side, it recently orchestrated a successful anti-counterfeiting action on behalf of Sanofi and prevailed on behalf of CBS Studios in an appeal relating to its STAR TREK brand. Responsible for the latter brief was “experienced adviser and great problem solver” Karina Dimidjian-Lecomte, who is admitted to practise in France and New York. Managing partner Caroline Casalonga also has transatlantic experience and attracts rave reviews: “Caroline understands her clients’ businesses and easily adjusts her legal services to their changing needs. In court, she is dedicated to building up the strongest possible case.” She is joined in the rankings by senior partner Arnaud Casalonga, who has spent more than 35 years in the IP space, undertaking advisory and litigation work; and Marianne Gabriel, who devises robust trademark protection strategies and drafts IP-related contracts with finesse. Making her debut in the WTR 1000 this year is Floriane Codevelle, whose broad knowledge ranges from trademarks to copyright, domain names and unfair competition.

De Gaulle Fleurance & Associés

The A-to-Z IP offering at full-service De Gaulle Fleurance & Associés encompasses a redoubtable trademark practice, headlined by Louis De Gaulle and Julien Horn. The pair boast the legal nous and business acumen to secure favourable results both in the courtroom and in the boardroom: litigation, arbitration and contracts all sit well within their wheelhouse. De Gaulle has a keen eye for new technologies and passes on the secrets of his craft by teaching at Sceaux University; while Horn is the architect of innovative litigation campaigns for IT and software companies, and shares his knowledge with postgraduate students at Paris University.


Dentons’ Paris team is distinguished by its international outlook: around 50% of its instructions come from abroad and its nine IP professionals regularly enlist support from their hundreds of colleagues around the globe. While litigation is the main focus, the outfit is also no stranger to building trademark strategies and has this year been busy doing so across the continent on behalf of Polaroid. Taking the helm on this project is division lead David Masson, a “highly qualified and experienced attorney who works with passion and enthusiasm”. Adroitly executing both contentious and transactional tasks, Masson is active in sectors including technology, luxury goods and telecommunications. By his side is Isabelle Leroux, who lately knocked out a win for Peugeot Motorcycles in a major trademark litigation. Until recently, she was resident in Dubai and she continues to work with several UAE-based businesses. “Isabelle is not only a very good and very knowledgeable trademark lawyer, but is also extremely responsive and reliable; she says what she does and she does what she says.”

Deprez Guignot & Associés

Pragmatism, creativity and agility are key values at full-service Deprez Guignot & Associés. Working in sectors including e-commerce, health, luxury and media, the IP unit dovetails neatly with other practice groups – such as competition, labour and media and advertising – to provide holistic counsel. At the heart of the trademark division is “courtroom wizard” Vincent Fauchoux: “He is a passionate and competent trademark lawyer who understands clients’ businesses and has amazing legal knowledge.”

Duclos, Thorne, Mollet-Viéville & Associés

Peers hail Duclos, Thorne, Mollet-Viéville & Associés as a “big name in the French marketplace”. Its “excellent IP litigators” include Thomas Cuche, Eléonore Gaspar, Pascal Lefort and name partner Thierry Mollet-Viéville. Cuche is a trusted representative of pharmaceutical companies for both trademark and patent matters; Gaspar is an IP all-rounder whose contentious activities are supplemented by a healthy diet of prosecution briefs and contractual drafting; Lefort is likewise both a litigator and consultant, with a wealth of unfair competition know-how to boot; while Mollet-Viéville’s primarily works in the contentious space on behalf of pharmaceutical companies and automotive suppliers.

Fieldfisher LLP

Fieldfisher’s star on the French trademark scene is on the ascendant, thanks to winning streaks on both sides of the contentious/non-contentious divide. Its Parisian practitioners regularly collaborate with colleagues in London, Milan, Munich, Brussels and Hamburg to design enduring, overarching regional trademark strategies. One recent example is its work for YoSushi – a project tackled jointly with the London team. Other significant matters have included advising French clothing retailer Giordano Enterprises under the watchful eye of Nathalie Hadjadj-Cazier. The department head has a flair for the fine print of licensing, franchising and merchandising agreements. In the words of one patron: “Nathalie genuinely cares about her clients and I would entrust her with any of my cases.”

FTPA Avocats

FTPA Avocats is a prime pick for clients seeking IP counsel underpinned by substantive knowledge in related areas of commercial law. Whatever the problem – whether in prosecution, litigation or transactions – the group conjures up creative solutions that address all financial and strategic permutations. Although it is particularly active in the audio-visual industry, over the last year it has been making notable moves in sectors from healthcare to fashion. Client magnet Boriana Guimberteau “offers sage trademark advice together with keen business acumen. She maintains her quiet poise and seems unflappable, even when faced with significant time pressures”. Working alongside Guimberteau is department co-head Antoine Gautier-Sauvagnac: “Clients are right to trust Antoine with the keys to their intellectual property. He handles matters autonomously and successfully.”

Gide Loyette Nouel

Applauded by peers as “a significant presence on the French market”, the full-service Gide Loyrette Nouel houses an esteemed group of “high-quality strategic trademark litigators” within its reputable IP department. Nothing is off limits for the outfit, it brings the heat in complex disputes while also managing trademark portfolios with a sure hand. Highly sought out by brands in the luxury goods and fashion sectors are Emmanuel Larere and Raphaëlle Dequiré-Portier. Larere has seen everything there is to see over two decades working on both the contentious and non-contentious sides; while Dequiré-Portier’s disputes-focused practice stretches beyond trademarks into patents, copyright, and unfair competition law. Elsewhere, media and telecommunications ace Arnaud Michel brings valuable pan-European experience, thanks to seven years spent managing the Brussels office; while Grégoire Triet blends trademark work with a healthy volume of pharmaceutical patent instructions.

Gilbey Legal

A resident of the Parisian market for almost three decades, boutique Gilbey Legal has long been called on for superior trademark management and protection services. Despite the departure of namesake Richard Gilbey two years ago, it remains a potent force, enjoying the loyalty of A-list brand owners in the consumer products, food and drink, electronics and pharmaceuticals sectors, among others. Leading the line is percipient adviser Jehan-Philippe Jacquey, whose previous stint in-house at a multinational food and beverage company informs his practice: “He has a sound knowledge of trademark law and provides prompt, thorough advice and practical solutions.”

Gomis & Lacker Avocats

Whether tackling trademark prosecution, enforcement or litigation, Gomis & Lacker invariably keeps clients’ interests at the heart of its work. Key mandates on the prosecution side of late have included assisting Panda Restaurant Group with strategic trademark filing advice; while on the contentious side, it prevailed for homeware retailer Carre Blanc in a search engine optimisation case. The eponymous duo leading the practice are Guillame Gomis and Julien Lacker, both of whom garner warm plaudits: “They are both rigorous and adaptive attorneys who take time to understand every issue their clients face in order to provide a well-argued response.” Gomis has first-hand insight on those issues, having spent a decade at Radio France; he is a “genuine partner to clients who not only knows the theory, but also crafts practical commercial solutions”. A master of complex trademark enforcement, Lacker is labelled “responsive, knowledgeable and professional”.

Herald Avocats

A full-service firm with a 65-year pedigree, Herald Avocats has trademark prosecution and management on lock, while also enforcing rights and litigating with vigour before the national and European courts. It has carved a specific niche in the use of trademarks as securities and the acquisition of trademark portfolios in bankruptcy proceedings. The practice received a boost in 2019 with the arrival of brand management and enforcement maven Jérémy Cardenas: “Jérémy’s advice is always pragmatic and focused on the client’s business goals. He is responsive, efficient, user friendly and a clear communicator.” Working in tandem with Cardenas is “experienced specialist” Richard Milchior, who handles everything from prosecution to enforcement, customs procedures and contractual issues.

Herbert Smith Freehills LLP

While its nucleus may be in the United Kingdom, Herbert Smith Freehills has established itself as an influential presence on the wider European market through a thriving Paris outpost. Focusing primarily on cross-border matters, it combines high-level legal knowledge with sharp business acumen. Running the show is Alexandra Néri, hailed by one peer as “one of the best lawyers I’ve ever met”. She relishes the cut and thrust of must-win for internet, technology and consumer-focused companies; alongside her trademark work, she also advises on cyber-criminality, privacy issues, and data transfer conflicts.

Hogan Lovells

Hogan Lovells’ Paris IP contingent deploys innovative digital solutions to superb effect for the benefit of its longstanding clientele. As part of one of the world’s largest IPMT teams, the group – comprising more than 20 fee-earners – makes light work of cross-border disputes and domestic matters alike. In the hot seat is regional manager for continental Europe Marie-Aimée de Dampierre, whose deep knowledge base encompasses trademarks, copyright, designs and unfair competition; software issues are also a forte, while mediation is a new string to her bow. The trademark practice is complemented by a domain name group which sets the standard on the continent; it recently tackled a major global brief for Facebook. The group is led by British expat David Taylor, an authority on all things internet-related who has dedicated his practice to the subject for almost 20 years.


“One of the best firms in France”, HOYNG ROKH MONEGIER VÉRON shines in particular on cross-border IP litigation. Its practitioners enjoy full-bodied support as needed from other offices across Europe – one recent example is an infringement project they have been tackling in collaboration with their Dutch colleagues. Leading the line is namesake and founder Denis Monégier du Sorbier, whose counsel comes underpinned by keen insight into unfair competition and parasitic behaviour issues. The silver-tongued Marie Georges-Picot impresses in disputes and transactions alike; regarding the latter, recent highlights include brokering a major IP-related deal on behalf of Carrefour. Multi-jurisdictional litigation is meant and drink to Sophie Micallef: “Sophie is always well prepared, available to have an open discussion and able to look at the issue from all possible angles. She provides excellent strategic insight and never loses sight of the details.”

Jones Day

With 38 IP lawyers based in six different countries across the continent, Jones Day’s IP group dispatches both domestic and pan-European instructions with panache. It is as adept in the courtroom as at the negotiating table – one significant transactional highlight involved advising Deezer on Rotana’s $160 million investment in the company. The stars of the show are geographical indication specialists Emmanuel Baud and Edouard Fortunet – a “versatile” pair who cover the full spectrum of IP rights on both sides of the contentious/non-contentious divide. Baud is a polished performer in complex litigation who also drafts cast-iron IP and IT-related agreements; while Fortunet litigates before the French and EU courts, deftly handles the IP aspects of initial public offerings and has carved a niche in the wine and spirits industry.

Laude Esquier Champey

High-stakes dispute resolution is the name of the game at Laude Esquier Champey. However, the offering at this full-service firm is impressively broad: it undertakes everything from brand management to domain names and unfair competition for big players in sectors such as retail, fashion and technology. Much of its reputation in the IP sphere is down to internet, media and telecommunications expert Sophie Havard Duclos, a stalwart of the firm for more than a decade. Opponents are quick to applaud her skills – “I felt lucky to act against her this year and it was a real pleasure to work with her,” declares one.

Marchais & Associés

For almost two decades now, Marchais & Associés has met and exceeded the demands of even the most exacting brand owners. Two of its five barristers were formerly registered trademark attorneys, granting them enviably broad knowledge; the firm also draws on cutting-edge technology and an extensive network of international associates to provide a premium offering. Founder Gillaume Marchais devises flawless filing stratagems and boasts niche know-how in geographical indications and wine law; while Emmanuelle Limouzy supplements her trademarks and designs practice with copyright, domain name and unfair competition mandates.

SCAN Avocats 

From offices in Paris, Lyon, Strasbourg and Bordeaux, SCAN Avocats dispenses high-calibre advice on intellectual property, information technology and everything in between. Well equipped to deal with trademarks, copyright, data privacy, domain names and e-commerce issues, the firm has caught the eye of many of the country’s most dynamic businesses. Founding partners Sandra Cabanne and Alexandre Nappey make the magic happen. Former criminal lawyer Cabanne protects trademarks and domain names in sectors from fast food to luxury goods, and also has useful advertising insight; while Nappey is an authority on IT services and previously managed the multimedia department of a French IP boutique.

Simmons & Simmons LLP

UK juggernaut Simmons & Simmons has carved a foothold across the channel through a burgeoning Paris office which serves as a true one-stop shop for clients. A host of brand-rich players – from film studios to pharmaceutical giants and international food and beverage companies – call on it for all of their portfolio management, enforcement, litigation and licensing needs. Close collaboration with the firm’s seven other offices around the globe is a hallmark, which resonates with its internationally minded clientele. A major draw in this regard is the “user-friendly” Sarah Bailey, who is both a French-qualified lawyer and a solicitor of England and Wales. Her fine-grained understanding of trademarks, copyright and designs is complemented by advertising, data protection and unfair competition know-how. Standing shoulder to shoulder with her is Marina Cousté, whose expertise encompasses trademarks, patents and trade secrets. She routinely chalks up the wins in national, pan-European and international disputes, and has been entrusted with defending the geographical indications of some of Burgundy and Bordeaux’s most celebrated wines.

UGGC Avocats

Having acquired IP boutique A Turquoise Avocats earlier this year, UGGC is in pole position to capitalise on the former’s reputation in the fashion, luxury and cinema sectors. Deploying sophisticated technical tools, the firm dispatches portfolio management, anti-counterfeiting, administrative litigation and transactional instructions with brio, and adroitly coordinates cross-border work across Europe, America and Asia. Earlier in her career, Anne-Marie Pecoraro worked in-house in the fashion sector, giving her an insider understanding of the branding needs and priorities of designers such as Gustavo Lins, Zahia Dehar and Michael Klein. She is ably assisted by senior associate and trademark enforcement and licensing ace Rodolphe Boissau, whose extra-curricular activities include advising on law reform to improve French anti-piracy measures



  • Plasseraud IP
  • Cabinet Beau de Loménie
  • Desbarres & Staeffen
  • Germain & Maureau
  • Novagraaf 
  • Santarelli
  • T Mark Conseils

Cabinet Beau de Loménie

Cabinet Beau de Loménie works closely and responsively with clients to manage and protect their trademarks to optimal advantage. Renowned for meticulous trademark prosecution, it is adept at dreaming up productive filing stratagems; while its taxation and accountancy functions prove invaluable in teasing out the commercial implications of brand ownership. Leading the line is dual-qualified attorney at law and barrister Aurélia Marie, who is a dab hand at conducting due diligence reviews of trademark portfolios. She regularly shares her wisdom by lecturing on brand protection at the Faculty of Law at Paris XII University.

Desbarres & Staeffen

Founded in 1993, agile IP agency Desbarres & Staeffen continually adapts its service to the evolving needs and budgets of its diverse clientele. “The team approaches filings in a practical way, offering good results at reasonable cost. They are very effective and pay close attention to deadlines.” Over the past 12 months, they have been busy registering trademarks, filing oppositions, obtaining injunctions and negotiating coexistence agreements on behalf of companies in sectors such as consumer goods, telecommunications and food and drink. Rainmaker Julien Delucenay has carved a niche in the fast-moving field of internet infringement: “When working with Julien, you always get the feeling that you have his undivided attention; that he will go the extra mile to get a good result; and that his work is of the highest quality at a highly competitive price. His advice is clear, honest and to the point; and he has the rare ability to address all necessary details of a case in a comprehensive and time-saving way.” He frequently works with consultant Thierry Desbarres, who brings finely honed negotiation skills to the table. Another leading practitioner is Veronique Staeffen, a creative strategist whose abilities encompass prosecution, litigation and the drafting of contracts.

Germain & Maureau

“Germain & Maureau is a group of adaptable, responsive, strategic problem solvers whose advice is always excellent.” Growth is on the cards at the boutique, as reflected by a new outpost in Bordeaux. The country’s top trademark filer for years running, it also deftly handles domain name registration, administrative proceedings, contract negotiation and portfolio management – it currently has about 50,000 trademarks and 3,000 domain names under its care. The internationally minded group also counts itself among nine members of AIPEX – an alliance of European trademark firms – and draws judiciously on a wider network of overseas contacts in 170 countries. Heading up the international department is the “experienced and creative” William Lobelson, who has spent time working in the UK and Canada and is qualified to practise in both France and Switzerland. Meanwhile, Bertrand Geoffray manages the trademark and design department; also dual-qualified in France and Switzerland, he brings valuable insight from eight years spent working in the legal department of the French IP office.


IP agency LAVOIX is a favourite among foreign associates, who characterise its service as “quick, articulate and efficient”. It is home to almost 200 IP professionals, including both trademark attorneys and attorneys at law, who together undertake robust protection and enforcement for brand owners across the industry spectrum. For searches, filing, portfolio management, opposition procedures and court litigation, the group is an assured choice; and it continues to hone its service through smart use of innovative electronic trademark monitoring tools.


Novagraaf is a potent force in Europe’s key hubs and France is no exception. For more than 130 years, it has tended to the needs of a loyal coterie of household-name brands, leveraging legal knowledge and commercial insight to protect and defend IP rights across the continent and beyond. “It provides quick and comprehensive advice and has a strong commitment to ensuring its clients are satisfied.” In a recent highlight, the Paris team prevailed for Guinot in a series of protracted opposition proceedings against L’Oréal that stretched on for seven years.

Plasseraud IP

Long one of the country’s elite trademark firms, Plasseraud IP continues on its inexorable upward trajectory. Last year’s merger with fellow French outfit EGYP brought three new partners on board; while the firm also opened a new office in Western France in January 2020 and another across the border in Munich the following month. “Plasseraud IP offers an excellent level of service and demonstrates in-depth trademark knowledge. Its advice is solid and practical, and response times are rapid. In addition, the team is internationally oriented and communicates smoothly with other countries, making it easy for non-Europeans to understand the nuances of European trademark law.” Managing partner Guylène Kiesel Le Cosquer is both a master strategist and a precision contract drafter: “Guylène is an amazing and engaged professional. She is always available, has a practical mind and has an appetite for digging deep to find out-of-the-box solutions. Furthermore, she is an extremely positive person; her legal knowledge is always up to date; and her advice is always concrete and business oriented.” Also based in Paris, Patrick Boyle has unique credentials as the only UK chartered trademark attorney who is also qualified as a French Conseil en Propriété Industrielle. Whether in enforcement or contractual scenarios, he always makes an impression: “Patrick is approachable, detail oriented, responsive and professional.” In the Lyon office, Guillaume Vermander diligently manages the portfolios of consumer goods and retail companies, while also tackling database rights issues. Sports law is another rapidly growing specialism at the firm, thanks to the efforts of newly appointed partner Laurent Nowak, who works with myriad sporting organisations to crack down on trademark infringement and counterfeiting.


With a history stretching back 90 years, REGIMBEAU ranks among the country’s leading IP agencies. Adaptable and creative, it provides a bespoke service, leaving no stone unturned to find straightforward answers to complex trademark puzzles. Pulling the strings is trademarks head Evelyne Roux, who has curated sweeping global IP portfolios and waged international litigation campaigns for more than 30 years. Her extra-curricular activities include duties as a lecturer at Centre d’études internationales de la propriété intellectuelle at the University of Strasbourg and as an examiner for the qualification of French trademark attorneys.


With 20 trademark specialists on deck, supported by administrative assistance from a further 20 skilled paralegals, agency Santarelli dispatches all instructions methodically, precisely and effectively. As well as routine trademark registration, it plays a hand in more complex matters, such as IP-related M&A and rebranding mandates for the likes of hotel operator Accor. Handling this matter was Nathalie Rey, who brings valuable in-house insight to her broad trademark practice. She makes her debut in the WTR 1000 this year alongside fellow newcomer Perrine Waendendries, who is credited as “commercially minded, easy to work with, pragmatic, flexible and always client oriented, even in times of stress”. Also on deck are Fabrice Pigeaux and Eric Le Bihan. The “knowledgeable and experienced” Pigeaux is intimately familiar with the Chinese market; while practice leader Le Bihan regularly coordinates infringement disputes across the Middle East and is described as “meticulous and sharp, with great attention to detail”.

T Mark Conseils

The “specialised and reliable” T Mark Conseils has provided a cradle-to-grave trademark offering on French and European soil for more than a quarter of a century. With 25 highly trained members of staff on deck, including four partners, it has the chops to tackle any and all mandates that come its way, whether prosecution, litigation or transaction related. Founder François Deschamps is a master of his field and imparts his wisdom to students at the University of PARIS II and the Paris Bar School. His team includes fellow teacher Olivier Thrierr, who lectures at CEIPI; and UK and North American business law expert Valérie Dorey.

Other recommended experts

Alain Berthet, founder of PROMARK, has undertaken strategic trademark protection for three decades and has a particular facility for sensitive negotiations and IP-related contracts. Céline Bey heads the IP department of Gowling WLG in Paris; an expert in French and European trademark law, she effortlessly handles everything from high-profile disputes to portfolio management and IP-rich transactions. At Cabinet Bouchara, renowned fashion maven Vanessa Bouchara leaves patrons impressed: “She is an excellent, reliable and personable IP lawyer who is 100% dedicated to her clients, and is always available to respond to their needs with a professional and pragmatic approach. Her solutions are innovative, always taking into account the particularities of the fashion and luxury industry.” The founder of Cléry Devernay, “first-rate litigator” Alain Cléry has appeared in headline-grabbing trademark disputes for the past four decades, having honed his craft at one of the country’s famous business law firms. Pauline Debré, Paris IP head at Linklaters, is a “practically oriented lawyer” who tenaciously litigates trademarks in the healthcare and telecommunications sectors. Brandstorming CEO Valerie Dellinger combines anti-counterfeiting acumen with insider insight in the luxury goods and fashion industry, having worked in-house for the best part of a decade before founding her own firm. Pascale Demoly, based at the eponymous Cabinet Demoly, is a “professional and efficient” contract drafter whose wider practice encompasses copyright, unfair competition, advertising and distribution law. A new arrival at Fiducial Legal, Karine Disdier-Mikus makes light work of portfolio management, anti-counterfeiting briefs, domain name disputes and licensing mandates. At Dreyfus & Associés, the “detail-oriented” Nathalie Dreyfus “delivers a high level of service, making a concerted effort to thoroughly understand the issue at hand so that she can achieve the best results for the client, while always keeping budgets in mind”. Working alongside the firm’s head honcho is Emmanuel Harrar, who is hailed for his “quick reactivity” and “high technical expertise”; his cybersecurity know-how is invaluable to his internet and software focused practice. Based out of Cabinet Escande, litigator and strategic adviser Michel-Paul Escande has been doing battle in the French and European courts for more than 45 years, including landmark cases relating to the automotive industry, the commercial use of world-famous surnames and the IP rights of a celebrated 20th century artist. Annabelle Gauberti, founder of Crefovi, is dual-qualified in French and English law and practises in both nations. Litigation, advisory work, licensing assignments – whatever the brief, she can find the right solutions swiftly and cost effectively. Hailed as an excellent litigator with outstanding communication skills, TALIENS co-founder Jean-Frédéric Gaultier puts in resonant performances in French courts whatever the technical subject matter of his cases. At Laurent & Charras, Elisa Gérard operates across the trademark lifecycle and is a highly active member of professional bodies such as the International Association for the Protection of Intellectual Property. Alongside her is trademarks and models specialist Julien Scicluna, who spearheads the group’s international development. Marie-Emmanuelle Haas, working out of the self-titled ME HAAS, has carved a reputation as a specialist in trademarks, internet issues and domain name law: “Marie-Emmanuelle is a great adviser and very strong litigator with deep IP expertise. Her fees are reasonable and she is internationally minded, speaking several languages fluently. She is responsive, highly ethical and confident, yet protective of her clients’ interests.” Trademarks and designs maven Emmanuelle Hoffmann has been a fixture on the IP scene since 1988; based at Cabinet Hoffmann, she has a particular flair for distribution-related contract work. The diverse practice of Lynde & Associés founder Stephane Lynde encompasses trademark registration, portfolio management, enforcement actions and infringement advice. He is also a sage when it comes to brand creation and the associated legal validation process. Consummate litigator Myriam Moatty has been going out to bat for brand owners for more than 30 years; since 2003, she has been based at Cousin & Associés. Cabinet Arenaire founder Pierre Massot provides robust representation in trademark disputes for heavyweights in the fashion, furniture, media and pharmaceutical industries. He is also an expert in design law, co-writing seminal text Le Droit du Design. Norton Rose Fulbright’s Clement Monnet offers the gamut of trademark services and has carved a specific niche in sports law, dealing with sports-related infringements, image-related contracts and data protection, among other things. Nicolas Moreau is an astute manager of large brand and domain name portfolios and a perceptive adviser on R&D and software-related contracts. He heads up the IP and IT department of Bignon Lebray, where he works alongside Benjamin Mourot, whose in-depth technical knowledge of the IT and digital technology sector informs his international IP practice. Stefan Naumann, Paris IP head at Hughes Hubbard & Reed, is admitted to practise in both France and California. He wins warmest plaudits for his domain name work, but trademarks, copyright, image rights and anti-piracy also fall well within his remit. At AB Initio, French and US citizen Annick Pairault dispenses astute counsel on trademarks, designs and copyright. Reed Smith’s Marianne Schaffner is “business oriented and skilled at handling complex, high-stakes disputes”. At Hollier-Larousse, Annette Sion dispenses trademark and copyright advice and acts in related disputes. Fluency in French, English and German makes for smooth communication with clients and colleagues across Europe and beyond. Franck Soutoul, founder of INLEX IP EXPERTISE, has spent three decades crafting trademark portfolio stratagems across Europe and Africa. Adept in both the contentious and transactional spheres, Sandra Strittmatter is also familiar with advertising law in the alcohol and beverages field, having honed her skills in-house at a major wines and spirits company. She heads up the IP group at Franklin. Recently moving over to DLA Piper, Frank Valentin and Charlotte Hébert-Salomon, garner much acclaim: “Frank and Charlotte are excellent lawyers – they are very flexible, easy to communicate with and offer solid, practical advice.” The pair are known for building close relationships that withstand the test of time. One client enthuses: “They’ve been working with us for so long that they really understand us. Our company has changed a lot and they’re always there right with us, evolving too.” Based out of the eponymous Vincze IP, cosmopolitan polyglot Deborah Vincze has a command of five languages and experience practising in France, Israel and Mexico. “Clients see first-hand her sharp intelligence, her obsessive diligence and her acute sense of responsibility. She is responsive, fair priced and always open to adapting to extraordinary circumstances. She is consistently looking for a chance to add value to her service, and is loyal and committed to clients and colleagues, always observing the highest ethical standards.”

Individuals: enforcement and litigation

  • Emmanuel Baud - Jones Day
  • Sylvie Benoliel-Claux - Benoliel Avocats
  • Patrice de Candé - Candé-Blanchard-Ducamp
  • Marie-Aimée de Dampierre - Hogan Lovells
  • Stéphane Guerlain - Armengaud Guerlain
  • Sophie Havard Duclos - Laude Esquier Champey
  • Emmanuel Larere - Gide Loyrette Nouel
  • Pascal Lefort - Duclos, Thorne, Mollet-Viéville & Associés
  • Isabelle Leroux - Dentons
  • David Masson - Dentons
  • Arnaud Michel - Gide Loyrette Nouel
  • Denis Monégier du Sorbier - HOYNG ROKH MONEGIER VÉRON
  • Stefan Naumann - Hughes Hubbard & Reed LLP
  • Alexandra Néri - Herbert Smith Freehills LLP
  • Sarah Bailey - Simmons & Simmons LLP
  • Laëtitia Bénard - Allen & Overy LLP
  • Julien Blanchard - Candé-Blanchard-Ducamp
  • Gaëlle Bloret-Pucci - BCTG Avocats
  • Arnaud Casalonga - CASALONGA
  • Caroline Casalonga - CASALONGA
  • Alain Cléry - Cléry Devernay
  • Thomas Cuche - Duclos, Thorne, Mollet-Viéville & Associés
  • Louis de Gaulle - De Gaulle Fleurance & Associés
  • Pauline Debré - Linklaters LLP
  • Valerie Dellinger - Brandstorming
  • Raphaëlle Dequiré-Portier - Gide Loyrette Nouel
  • Michel-Paul Escande - Cabinet Escande
  • Edouard Fortunet - Jones Day
  • Eléonore Gaspar - Duclos, Thorne, Mollet-Viéville & Associés
  • Boriana Guimberteau - FTPA Avocats
  • Marie-Emmanuelle Haas - ME HAAS
  • Julien Horn - De Gaulle Fleurance & Associés
  • Richard Milchior - Herald Avocats
  • Myriam Moatty - Cousin & Associés
  • Thierry Mollet-Viéville - Duclos, Thorne, Mollet-Viéville & Associés
  • Alexandre Rudoni - Allen & Overy LLP
  • Marianne Schaffner - Reed Smith LLP
  • Annette Sion - Hollier-Larousse
  • Grégoire Triet - Gide Loyrette Nouel
  • Frank Valentin - DLA Piper
  • Alain Berthet - PROMARK 
  • Céline Bey - Gowling WLG
  • Rodolphe Boissau - UGGC Avocats
  • Sandra Cabanne - SCAN Avocats 
  • Marina Cousté - Simmons & Simmons LLP
  • Pascale Demoly - Cabinet Demoly Avocats
  • Karine Disdier-Mikus - Fiducial Legal
  • Jean-Frédéric Gaultier - TALIENS
  • Antoine Gautier-Sauvagnac - FTPA Avocats
  • Marie Georges-Picot - HOYNG ROKH MONEGIER VÉRON
  • Nathalie Hadjadj-Cazier - Fieldfisher LLP
  • Emmanuel Harrar - Dreyfus & associés
  • Charlotte Hébert-Salomon - DLA Piper
  • Emmanuelle Hoffman - Cabinet Hoffman
  • Jehan-Philippe Jacquey - Gilbey Legal
  • Guylène Kiesel Le Cosquer - Plasseraud IP
  • Julien Lacker - Gomis & Lacker Avocats
  • Anne-Charlotte Le Bihan - Bird & Bird LLP
  • Pierre Massot - Cabinet Arenaire
  • Catherine Mateu - Armengaud Guerlain
  • Clement Monnet - Norton Rose
  • Nicolas Moreau - Bignon Lebray
  • Benjamin Mourot - Bignon Lebray
  • Anne-Marie Pecoraro - UGGC Avocats
  • Sandra Stritmatter - DeGaulle Fleurance
  • David Taylor - Hogan Lovells

Individuals: prosecution and strategy

  • Emmanuel Baud - Jones Day
  • Marie-Aimée de Dampierre - Hogan Lovells
  • Guylène Kiesel Le Cosquer - Plasseraud IP
  • Emmanuel Larere - Gide Loyrette Nouel
  • Isabelle Leroux - Dentons
  • Géraldine Arbant - Bird & Bird LLP
  • Laëtitia Bénard - Allen & Overy LLP
  • Alain Berthet - PROMARK 
  • Vanessa Bouchara - Cabinet Bouchara Avocats
  • Patrick Boyle - Plasseraud IP
  • Thomas Cuche - Duclos, Thorne, Mollet-Viéville & Associés
  • Patrice de Candé - Candé-Blanchard-Ducamp
  • Julien Delucenay - Desbarres & Staeffen
  • Karina Dimidjian-Lecomte - CASALONGA
  • Nathalie Dreyfus - Dreyfus & associés
  • Vincent Fauchoux - Deprez Guignot & Associés
  • Eléonore Gaspar - Duclos, Thorne, Mollet-Viéville & Associés
  • Stéphane Guerlain - Armengaud Guerlain
  • Marie-Emmanuelle Haas - ME HAAS
  • Eric Le Bihan - Santarelli
  • William J Lobelson - Germain & Maureau
  • Aurélia Marie - Cabinet Beau de Loménie
  • David Masson - Dentons
  • Richard Milchior - Herald Avocats
  • Thierry Mollet-Viéville - Duclos, Thorne, Mollet-Viéville & Associés
  • Laurent Nowak - Plasseraud IP
  • Anne-Marie Pecoraro - UGGC Avocats
  • Evelyne Roux - REGIMBEAU 
  • Franck Soutoul - Inlex IP Expertise
  • David Taylor - Hogan Lovells
  • Deborah Vincze - Vincze IP
  • Sarah Bailey - Simmons & Simmons LLP
  • Sandra Cabanne - SCAN Avocats 
  • Jérémy Cardenas - Herald Avocats
  • Floriane Codevelle - CASALONGA
  • Thierry Desbarres - Desbarres & Staeffen
  • François Deschamps - T Mark Conseils
  • Karine Disdier-Mikus - Fiducial Legal
  • Valérie Dorey - T Mark Conseils
  • Marianne Gabriel - CASALONGA
  • Annabelle Gauberti - Crefovi
  • Bertrand Geoffray - Germain & Maureau
  • Marie Georges-Picot - HOYNG ROKH MONEGIER VÉRON
  • Elisa Gérard - Laurent & Charras 
  • Guillaume Gomis - Gomis & Lacker
  • Nathalie Hadjadj-Cazier - Fieldfisher LLP
  • Julien Lacker - Gomis & Lacker Avocats
  • Emmanuelle Limouzy - Marchais & Associés
  • Stephane Lynde - Lynde & Associés
  • Guillaume Marchais - Marchais & Associés
  • Nathalie Marchand - Baker McKenzie
  • Nicolas Moreau - Bignon Lebray
  • Alexandre Nappey - SCAN Avocats 
  • Annick Pairault - AB Initio
  • Fabrice Pigeaux - Santarelli
  • Nathalie Rey - Santarelli
  • Alexandre Rudoni - Allen & Overy LLP
  • Julien Scicluna - Laurent & Charras 
  • Veronique Staeffen - Desbarres & Staeffen
  • Olivier Thrierr - T Mark Conseils
  • Virginie Ulmann - Baker McKenzie
  • Guillaume Vermander - Plasseraud IP
  • Perrine Waendendries - Santarelli