With a population of 100 million, Egypt is regarded as the most important market in the Middle East and North Africa by many multinational brand owners. The legal framework for trademark protection has improved significantly in recent years and the Egyptian Trademarks and Industrial Designs Office now issues registrations in a respectable time frame. In March 2018 the government announced that it was setting up a specialised digital forensic lab for intellectual property to combat software piracy – a sign that things are moving in the right direction on the enforcement side too.


Abu-Ghazaleh Intellectual Property

Established in Kuwait in 1972 when IP protection was still in its infancy, Abu-Ghazaleh Intellectual Property has worked closely with governments and multilateral organisations to create a hospitable environment for brands across the Arab world – and therefore deserves its towering reputation. The firm’s Egypt office is supported by a network of 29 others, meaning international clients can entrust their worldwide portfolios to one single contact and count on receiving joined-up thinking with a panoramic perspective.

Attiat Ismail IP

Fusing impeccable technical knowledge with a modern and unstuffy outlook, Attiat Ismail IP entices both domestic and foreign clients in droves. While it offers the full spectrum of trademark services, it is best known for its creative and cost-effective assistance on the non-contentious side; applications are deftly drafted and portfolios masterfully managed. With more than three decades of experience, founding partner Attiat Ismail is a redoubtable choice.

Eldib Advocates

Eldib Advocates runs a sophisticated IP practice as part of its full-service operation. Its lawyers clearly and concisely articulate the options on the table and any risks associated with each of them and then execute the client’s choice efficiently and effectively. Patrons range from emerging small and medium-sized businesses to huge multinationals. Ahmed Sharabash is a name for the address book.

Helmy, Hamza & Partners (a member of Baker McKenzie International) 

Helmy, Hamza & Partners is a cogent choice for clients looking for cradle-to-grave branding support. The set serves up the full gamut of trademark services, from clearance searches to enforcement, and utilises Baker McKenzie’s bespoke online software to optimise customer experience and maximise efficiency in cross-border matters. Cairo-based Mohamad Talaat helms the ship. He is a silver-tongued litigator with a track record that speaks for itself.

Saba Intellectual Property

SABA Intellectual Property combines extensive local knowledge and experience handling matters before the Egypt Trademark Office with a modern, cosmopolitan outlook and a resolute business focus. With an A-to-Z service menu, the side maps out unassailable portfolio management strategies and sweeps to the rescue when infringement trouble is looming. The Cairo squad works closely with colleagues in the firm’s hometown of Lebanon and others across the Middle East and North Africa.