Denmark

Danish full-service commercial firms have continued to diversify their trademark offerings, particularly by adding prosecution and portfolio management capabilities to become one-stop shops for brands. This has shaken up the market somewhat; trademark attorney firms now have increased competition for filing work; another potential issue for them is the increasing extent to which companies are taking more trademark work in-house. This has not yet affected the WTR 1000 rankings for Denmark in a significant way, but all firms are looking for ways to add value and steal a march on their competitors.

Firms

  • Bech-Bruun
  • Gorrissen Federspiel
  • Horten Law Firm
  • Plesner Advokatpartnerselskab
  • Accura Advokatpartnerselskab
  • AWA 
  • Kromann Reumert
  • Løje Arnesen & Meedom
  • Lundgrens
  • NJORD
  • Plougmann Vingtoft
  • Zacco 

Accura Advokatpartnerselskab

“Extremely strong firm” Accura is best known for its transactional talents. However, the team of talented practitioners can handle all manner of branding matters and showcase their abilities in both worldwide strategy enforcement and in the anti-counterfeiting arena. “Christina Type Jardorf deserves the highest of recommendations. She is always accessible, dedicated and has an incredible commercial mindset. Christina has a deep understanding of her clients’ businesses and works efficiently to provide pragmatic advice. A proactive lawyer, she often lists alternative solutions and strategies as well.”  The adroit counsellor has been recently sought out by Converse to assist in an international dispute against MSK Trading that was heard at the Supreme Court.

AWA 

“If you’re looking for a trustworthy, creative and fast-reacting law firm in the Nordics, then AWA is the place to go.” The 32-member IP team provide a cradle-to-grave trademark service and place the needs of their clients above all else. “Responsive, creative and effective, Annette Rasmussen is a top choice for trademark representation in Denmark. She acts immediately on urgent cases and handles all matters in a timely fashion. You can place your absolute trust in her – she is cost-sensitive and takes care of everything in a way that makes her clients’ lives much easier.” Rasmussen is the leader of the pack but she is flanked by trademark strategist and WTR 1000 newcomer Claus Marcussen. As one respondent enthuses, he is “client focused, extremely well prepared and dependable, he brings in-depth business understanding to the table and has excellent interpersonal skills”.

Bech-Bruun

Assisting both start-ups and established companies, IP powerhouse Bech-Bruun goes the extra mile with its all-encompassing trademark protection. Uniquely positioned on the market, the firm has a desk in Shanghai, which is a boon to clients in Asia that require guidance on their Danish operations and vice-versa. Commander of the unit Claus Barrett Christiansen is “a solution-oriented professional with a fantastic business sense”. “He is a skilled adviser and always places himself in his clients’ shoes and adjusts his communication accordingly.” The hard-hitting litigator has myriad experience before European and domestic courts and deftly handles over 30,000 trademarks for an extensive list of high-flying clients, some of which include ECCO and Philip Morris.

Gorrissen Federspiel

As one foreign associate rhapsodises: “We love working with Gorrissen Federspiel. Their team is proactive, down-to-earth and always comes up with hands-on recommendations.” The full-service firm has a solid bench of 51 specialists who operate at the forefront of holistic brand protection. “A go-to trademark lawyer in Denmark, Lasse Søndergaard Christensen is incredibly enjoyable to work with. He understands business rationale, finds practical solutions and communicates them quickly and efficiently.” He is the practice spearhead and “never disappoints and always gets great results”. Based in Aarhus, Lars Segato is “straight-forward and reliable. He is diligent and renders well-rounded and high-quality advice that is clear, precise, practical and client-centred. Lars has a great sense for developing concise legal arguments and strategy thanks to his knowledge of design and copyright matters, as well as his expertise with imitations under unfair competition law.” The “highly regarded and exceptionally skilled” Kenneth Kvistgaard-Aaholm rounds off this outstanding trademark triumvirate. The compelling litigator recently acted on behalf of the Karnov Group against JH Schultz Information in a headline-grabbing figurative trademark dispute.

Horten Law Firm

Delivering a comprehensive suite of services, “Horten is one of the best law firms in the country. Its team has a fantastic sense for manoeuvring through difficult situations and always puts the client first.” Commander in chief of the trademark group and “personable professional” Jens Jakob Bugge “really impresses and has been in the game for years, he focuses on preparing his cases meticulously and is a talented litigator.” Bugge recently represented the Ørsted family in a frontpage dispute against the offshore windmill development company Ørsted, formerly DONG Energy. These multi-faceted proceedings required his intricate knowledge of both domestic and EU trademark law and adjacent disciplines, such as company law as well as domain name and marketing practice laws. “Good natured” prosecution ace Christian Kragelund is “always on the ball and has profound branding expertise, he ensures he understands his clients’ industries and needs to offer personalised advice in a forthright manner.”

Kromann Reumert

“Kromann Reumert is a diamond in the rough of the Danish legal world. It is highly recommended to any company, big or small, that requires an experienced team for trademark issues in the European Union and in the rest of the world.” The unit offers a complete IP service at “fantastic value for money” and has placed great emphasis on the development of its integrated prosecution practice this year, drafting Tugba Can into the team. Clients have high praise for Frank Bøggild and describe him as “Denmark’s leading trademark and design protection lawyer. He is a renowned litigator with sound judgement and a rare ability to make complex commercial matters simple and easily understandable. He is a winner.”

Løje Arnesen & Meedom

Løje Arnesen & Meedom was the first firm in the country to merge prosecution work with contentious counsel and has maintained this position as a pioneer in the field of intellectual property. Home to a squadron of 18 specialists who are committed to ultimate client satisfaction, the dynamic IP boutique is unstoppable. “One of the best practitioners in Denmark” Johan Løje is admitted to the Supreme Court and has ample experience pleading cases before the European Court of Justice to boot. The high-calibre litigator has over 20 years of experience and is the Danish Designer Association’s counsel of choice. Løje frequently works together with the “talented and bright” Tanya Meedom. As one peer praises: “She is a fantastic prosecutor and her skills and experience in litigation proceedings are highly appreciated.” Meedom’s forte lies in the enforcement of brand rights online and issues relating to social media. Blue-chip companies turn to all-rounder Susie Arnesen, who knows how to keep a cool head even in the most heated conflicts. She is an INTA board member and also displays a natural ability to deliver meticulously thought-out and commercially desirable strategies.

Lundgrens

Full-service heavyweight Lundgrens is the go-to destination for brand owners looking to solve all their trademark issues in one fell swoop. Its “lawyers know every little detail about their field of expertise and you can feel very secure in their recommendations and advice”. IP practice co-heads Jakob Krag Nielsen and Nina Ringen “never cease to amaze with their responsiveness, utmost professionalism and encyclopaedic knowledge of intellectual property”.  This year Nielsen represented Oracle International Corporation in a ground-breaking parallel court ordered search and preliminary injunction along with a seizure order. Chairman of the Danish Anti-Counterfeiting Group, Ringen has been constructing an ironclad strategy for contemporary fashion house GANNI, helping them in their fight against fakes. “A pleasure to work with, she is an outstanding and reliable lawyer who stays in close contact with her clients. Nina is utterly dedicated and gives clear commercially focused advice that is straightforward and transparent.” Another notable team member, Søren Danelund Reipurth makes his WTR 1000 debut and “does excellent work, he provides swift and to-the-point advice and is really pleasant to collaborate with”. He was recently involved in a landmark case acting on behalf of the Association of Danish Law Firms and DJØF publishing.

NJORD

NJORD impresses in all areas of brand protection. It is among the top filers in Denmark and its string of strategically located offices across Denmark and the Baltics bring in cross-border instructions from more than 40 of the world’s top 100 brands. Leading the vanguard, Jeppe Brogaard Clausen is a “fantastic litigator”. Well-versed in disciplines adjacent to intellectual property, his advice is all-encompassing, which is incredibly useful when grappling with counterfeiting and passing-off cases. Trademark virtuoso Peter Gustav Olson is “a perceptive strategist and an expert on EU trademarks”. Having filed over 1,200 Community trademark applications and been involved in more than 600 Community trademark oppositions throughout his career, clients can sleep soundly knowing their marks are safe in his hands. “Professionalism, honesty and thorough preparation are a few words to describe Frank Jørgensen.” He is a new face in the WTR 1000 this year, but is a top-notch litigator with “an excellent personality and even better brand protection capabilities”.

Plesner Advokatpartnerselskab

Customer-centric and laser-focused law firm Plesner is a leading light when it comes to holistic trademark counsel. On the scene since the 1930s, the outfit is well equipped to handle the toughest IP disputes and has a rapidly expanding non-contentious offering. “Sharp, extremely pragmatic and open to negotiation, you can talk to Kasper Frahm about legal arguments and business matters.” The trademark and design practice head is an absolute force to be reckoned with in the courtroom, but also “understands the need for a good settlement”. Working together with enforcement guru Sture Rygaard, the dynamic duo successfully represented JH Schultz Information in a high-profile case brought by the Karnov Group concerning the use of metatags when referring to legal judgments. Jeppe Brinck-Jensen has the medical and pharmaceutical industries covered. Whether he is representing his clients at the Supreme Court or monetising their assets in licensing agreements, Brinck-Jensen executes instructions across the contentious/non-contentious divide flawlessly. Christian Bardenfleth comes highly recommended for his knowledge of national and international trademarks. The prosecution lodestar manages worldwide portfolios for several big-hitters such as AP Møller – Mærsk and does so to the “highest quality”.

Plougmann Vingtoft

Start-ups and global enterprises alike flock to Plougmann Vingtoft for its bespoke branding services. Armed with 34 attorneys, the IP consultancy dominates when it comes to portfolio management and files with alacrity. It has has recently expanded on its services by forming a partnership with the newly established PV Legal. This extension offers clients a single point of contact for branding skirmishes before the Danish court. Sitting at the helm of the practice, Ellen Breddam knows how to lay down the foundations to build a successful brand. She skilfully gets tricky marks granted using the unique insight she gained during her time at the Danish Patent and Trademark Office. Her eagle eye has recently been sought out by industry leaders in the pharmaceutical industry, such as Novozymes, which is one of the top trademark filers in country.

Zacco 

With 29 offices dotted throughout Northern Europe, Zacco is a stalwart of the European legal landscape. Recently adopting a fresh 360-degree approach, the group has broadened the scope of its counsel. It has brought on a cybersecurity and software business offering, which goes hand in hand with its newly developed digital brand and online monitoring service lines. Clients have full use of this cutting-edge service, which provides a comprehensive and fully integrated system covering all aspects of trademark protection. Captaining the department in Denmark and Southern Sweden Thomas Mølsgaard is a “strategic tactician with an international outlook”. The anti-counterfeiting guru knows how to put a stop to lookalikes across numerous jurisdictions, including the Middle East as well as online marketplaces in China. His right-hand man, Stigt Ekmann frequently collaborates to nip infringements in the bud. His advice is unfaltering, whether it is received by a small company or one of the most renowned brands in the world. “A leader in trademark prosecution with fantastic business acumen,” Lone Prehn tirelessly monitors marks and creates watertight strategies. Prehn is the go-to counsel for LEGO Systems and “is quick to hit the bullseye when it comes to client needs”.

Other recommended experts

“A fantastic professional who provides cost-friendly, practical and uncomplicated advice” Lisbet Andersen serves up holistic counsel at Aumento Law Firm. “Highly proficient in trademark prosecution worldwide, Charlotte Rask Boddum provides tailor-made solutions with a client-centric approach.” She can be found at Patrade along with Eva Aaen Skovbo, who is a “renowned trademark strategist” who exploits IP rights with finesse. Chas Hude’s Thorbjørn Swanstrøm thrives in the transactional space where he “carries out tasks swiftly and expertly”. WTR 1000 debutant Pia Kirstine Voldmester is a “strong litigator with a great track record in court”. She dispenses “internationally minded high-quality advice” out of Bruun & Hjejle.

Individuals: enforcement and litigation

  • Claus Barrett Christiansen - Bech-Bruun
  • Lasse Søndergaard Christensen - Gorrissen Federspiel
  • Sture Rygaard - Plesner Advokatpartnerselskab
  • Lisbet Andersen - Aumento Law Firm
  • Christian L Bardenfleth - Plesner Advokatpartnerselskab
  • Frank Bøggild - Kromann Reumert
  • Jeppe Brinck-Jensen - Plesner Advokatpartnerselskab
  • Jens Jakob Bugge - Horten Law Firm
  • Jeppe Brogaard Clausen - NJORD
  • Kasper Frahm - Plesner Advokatpartnerselskab
  • Johan Løje - Løje Arnesen & Meedom
  • Tanya Meedom - Løje Arnesen & Meedom
  • Jakob Krag Nielsen - Lundgrens
  • Anette Rasmussen - AWA
  • Nina Ringen - Lundgrens
  • Stig H Ekmann - Zacco 
  • Frank Jørgensen - NJORD
  • Kenneth Kvistgaard-Aaholm - Gorrissen Federspiel
  • Thomas Mølsgaard - Zacco 
  • Søren Danelund Reipurth - Lundgrens
  • Lars G Segato - Gorrissen Federspiel
  • Christina Type Jardorf - Accura Advokatpartnerselskab
  • Pia Kirstine Voldmester - Bruun & Hjejle

Individuals: prosecution and strategy

  • Lisbet Andersen - Aumento Law Firm
  • Susie P Arnesen - Løje Arnesen & Meedom
  • Christian L Bardenfleth - Plesner Advokatpartnerselskab
  • Ellen Breddam - Plougmann Vingtoft
  • Lasse Søndergaard Christensen - Gorrissen Federspiel
  • Christian Kragelund - Horten Law Firm
  • Kenneth Kvistgaard-Aaholm - Gorrissen Federspiel
  • Claus Marcussen - AWA
  • Tanya Meedom - Løje Arnesen & Meedom
  • Peter Gustav Olson - NJORD
  • Lone Prehn - Zacco 
  • Charlotte Rask Boddum - Patrade A/S
  • Anette Rasmussen - AWA
  • Nina Ringen - Lundgrens
  • Lars G Segato - Gorrissen Federspiel
  • Eva Aaen Skovbo - Patrade A/S
  • Thorbjørn Swanstrøm - Chas Hude A/S
  • Søren Høgh Thomsen - Gorrissen Federspiel
  • Christina Type Jardorf - Accura Advokatpartnerselskab