On 1 January 2019 Denmark’s practitioners welcomed the new Trademark Act, which incorporates the provisions set out by the latest EU Trademarks Directive and brings the country’s laws in line with those of the European Union. An updated fee structure, a fast-track scheme and amendments to the application dates for renewals are all notable changes introduced by the new legislation. On the enforcement front, both law firms and the government have the fight against fakes high on their priority list. As counterfeiters move onto online platforms at an alarming rate, the need for online brand protection services is of increasing importance to brand owners. Overall, there is a push for practices to diversify their offering and provide holistic counsel as competition on the market continues to grow.


  • Bech-Bruun
  • Gorrissen Federspiel
  • Horten Law Firm
  • Plesner Advokatpartnerselskab
  • Accura Advokatpartnerselskab
  • AWA Denmark A/S 
  • Kromann Reumert
  • Lundgrens
  • NJORD Law Firm
  • Plougmann Vingtoft
  • Zacco 

Accura Advokatpartnerselskab

When it comes to worldwide portfolio management, trademark enforcement and lucrative licensing deals, Accura is consistently a top performer. “Speedy, supportive and friendly” are just some of the words to describe the team and its helmswoman Christina Type Jardorf. “Their legal advice is commercially sound and provided at a reasonable price point. It is really great value for money. Christina’s attitude to her clients is great too – she is both fun to work with and efficient.” Jardorf’s practice is extremely versatile, ranging from international prosecution work for OLE & STEEN to representing Trollbeads at the Commercial High Court.

AWA Denmark A/S 

“Competitive on price without compromising on quality, AWA always delivers. It places an emphasis on getting to know its patrons’ industries inside out, communicates with them effectively and brings matters to a swift and successful close as a result.” The Danish contingent of the cosmopolitan outfit doles out A-to-Z brand protection services and is captained by Anette Rasmussen. In the words of one enthusiastic service user, “she is a true IP leader in Scandinavia. You can always depend on her to give clear and straightforward advice, which is backed by immense legal knowledge. We simply would not use anyone else for our work.” For multi-jurisdictional prosecution work, Claus Marcussen is a smart choice. Well-versed in Chinese, EU and US trademark legislation, “analytical and commercially minded, Claus knows which route to take to achieve an optimum solution. Also, his recommendations are accompanied by really helpful, short and smart summaries.” Joining them in the ranks this year is Janne Britt Hansen, “a responsive, business-oriented and friendly” trademark attorney who excels in opposition proceedings.


“A trusted partner for all trademark matters, Bech-Bruun gives state-of-the-art advice and considers each client’s overall strategic aims.” The firm stands at the forefront of innovation and has been laser-focused on building a new practice dedicated to AI. Of late, the tech-savvy group has been raking in wins before the local courts, most notably on behalf of Schneider Corporation, a global electronics company. Spearheading these efforts is “superstar litigator” Claus Barrett Christiansen, the department lead receives vociferous praise from all corners of the market. “He is certainly number one in Denmark. Very few have the knowledge, experience and cultural understanding that Claus has. He is a bright, pleasant and principled individual who communicates effectively and readily makes himself available even when fighting the most interesting of cases.” The unit has also been hard at work consolidating its presence in Shanghai, acting as a liaison for Danish entities looking to enter into the market; an area where Inge Kirstine Skou’s experience is exceptionally valuable. The “pragmatic” WTR 1000 debutante administers highly effective prosecution strategies for brand owners in China and the United States, capitalising on her “broad and in-depth knowledge of trademark issues”.

Gorrissen Federspiel

“Extremely skilled teams with a very supportive work attitude, a culture of knowledge sharing and sound internal communication all make Gorrissen Federspiel the go-to firm for all-encompassing trademark protection.” Lasse Søndergaard Christensen oversees a line-up of 51 practitioners, which includes European trademark attorneys, and instils them with robust leadership. “Proactive, creative and straight to the point describe Lasse’s approach. He presents and executes top-level strategies that achieve the desired outcome while also being fun to work with.” Global brands such as Bang & Olufsen, Sky International and Shamballa Jewels have placed their full confidence in him and Lars Segato. As one patron enthuses: “Lars renders services of the highest calibre. He has a knack for developing legal arguments and relaying them in a clear manner. With a reliable and client-oriented contact like him on board – your matters are in the best hands.” “If you want quick advice from a down-to-earth practitioner, instruct Kenneth Kvistgaard-Aaholm. He’s a good listener and does not beat around the bush when discussing the best route forward.” Kvistgaard-Aalhom performs outstandingly in enforcement proceedings. His colleague Søren Høgh Thomsen comes crashing into the WTR 1000 on a wave of praise. “The multi-jurisdictional trademark transfer agreements he drafts fit like a glove and when things get heated, he keeps calm and collected. If you imagine top professional standards combined with dependable and positive cooperation, then you have Søren Høgh Thomsen.”

Horten Law Firm

“Horten delivers thorough, well-thought-out solutions that exemplify the depth of its expertise” across all stages of a trademark’s lifecycle. The full-service powerhouse is a wise choice for industry players who are staring down the barrel of complex litigation proceedings. “Jens Jakob Bugge is the man behind all high-profile matters.” “A stellar litigator,” he recently represented Abacus Medicine in the first Danish trademark and free movement of goods dispute concerning the interpretation of the Falsified Medicines Directive. Thanks to the hard graft put in by Christian Kragelund, the group also has a robust prosecution practice. “A proactive and open-minded approach as well as a granular understanding of his client’s business goals make Christian a brilliant adviser on both a local and global scale.” Volvo is one of his regulars.

Kromann Reumert

Close collaboration is at the core of Kromann Reumert’s seamless IP service. Its prosecution unit works hand in hand with the ensemble’s enforcement gurus to ensure rights holders have around-the-clock protection. Coop Danmark, Skandinavisk and DFDS, an international shipping and logistics company, are among those who entrust their matters to these seasoned professionals. Overseeing the smooth operation of the practice is “one of Denmark’s most prominent litigators, Frank Bøggild. He shows sharp, sound judgement and an ability to distil intertwined legal matters into clear-cut arguments before a panel of judges. He is simply brilliant.”


“Lundgrens is a prime example of a modern firm – it has a sophisticated business skill set and a can-do attitude, which is key for turning commercial ideas into tangible results.” Together, department co-leads Jakob Krag Nielsen and Nina Ringen cover every aspect of brand protection. “The pair are quick, efficient and personable. Working with them assures you that your cases are in safe hands.” Nielsen recently flexed his muscles on behalf of Café Victor, one of the country’s oldest eateries, in infringement proceedings; while “Ringen shines in cross-border work and does it with a smile. She is one of the most responsive lawyers I have ever worked with and her advice always brings added value to our company – she is a premier choice for trademark work.” Søren Danelund Reipurth makes up the third pillar of the practice. “He is one of the brightest legal minds in Denmark’s trademark community. Søren thinks like an entrepreneur and his advice reflects that – rational, timely and honest.”

NJORD Law Firm

One of the top 10 filers of EU trademarks, “a leader in online enforcement mandates and anti-counterfeiting briefs in the Nordics” NJORD is trusted counsel to a long roster of global names, including Red Bull, Nike and Rovio Entertainment. At the forefront of the practice is Jeppe Brogaard Clausen, whose “name is widely known on the legal landscape for his many victories in prominent disputes. A highly trusted adviser, you can rely on Jeppe to bring matters to fruition.” With two decades of experience under his belt, “shrewd tactician Peter Gustav Olson always delivers great results”. An example of this is his ability to successfully defend against tactical cancellation actions designed to impede the enforcement of Community trademarks. “Simply brilliant” Frank Jørgensen “ticks every box – he is bright, persistent and good natured. To-the-point and clear, the work speaks for itself. You cannot fault him in any way.” He is also vice chair of the Danish Anti-counterfeiting Group.

Plesner Advokatpartnerselskab

A force to be reckoned with on the nation’s IP stage, Plesner is single minded in its pursuit of excellence all while keeping customer satisfaction at the forefront of its action plan. Its highly dedicated experts have no qualms about executing cutting-edge instructions across the contentious/non-contentious divide. One such practitioner is the “business savvy” Christian Bardenfleth. He recently got A P Moller – Maersk’s blue colour trademark on the register, a feat accomplished only once before at the Danish Patent and Trademark Office. “A steadfast presence in enforcement, Kasper Frahm is loved by every client. His approach is commercially focused – pragmatic and efficient yet flexible. He focuses on obtaining a solution that is not only the best for the party he represents, but one that encourages amicable cooperation for both.” First-class litigators Sture Rygaard and Jeppe Brinck-Jensen lead the charge in the pharmaceutical and life sciences spaces. “Rygaard’s analytical mindset and scientific background come to play when he takes a deep dive into unravelling tricky disputes”. Brinck-Jensen splits his time between pleading at the Supreme Court and drafting lucrative licensing agreements.

Plougmann Vingtoft

Plougmann Vingtoft understands the value behind intellectual property and drafts applications and manages portfolios faultlessly. The consultancy practice has also been investing in its litigation arm, PV Legal, to enhance its enforcement offering, which is a boon to corporations looking for a single point of contact for all their branding needs. European trademark and design attorney Ellen Breddam calls the shots. “Her clear and uncomplicated approach, alongside her vast experience and great sense of humour make for a great quality of service. She also gets things done in a short turnaround time and at a reasonable cost.” Breddam recently assisted one of the biggest filers in the legalised cannabis industry, Canopy Growth Corporation, in its prosecution and opposition efforts in Denmark, Norway and at the EUIPO.


Never one to rest on its laurels, Zacco continues to expand on its holistic practice. The innovative outfit evolves alongside technology and has added several service lines to its operations, including a more sophisticated cyber security offering, to enhance its digital brand protection efforts. Heading up the department in Denmark and Southern Sweden, Thomas Mølsgaard’s resolute focus is on getting copycat products removed from physical and online marketplaces. “He comes up with practical and professional solutions that really display quality and creativity in his problem solving.” Joining Mølsgaard in his efforts is the “highly effective Stig H Ekmann. He performs superbly and the results obtained are even better – clients are fully confident in his work.” In the words of one loyal patron, “navigating through tricky registrations and processes is an easy task when you are guided by Lone Prehn. She is quick on her feet and tackles unexpected problems with grace; Lone displays a comforting composure and balance of mind in each scenario.” A UDRP panellist with WIPO, an expert member of the ‘.dk’ Complaints Board for Domain Names and a renowned author on the subject, Knud Wallberg has an impressive resume. He and Heidi Rehné make their debut in the WTR 1000 rankings this year. “Rehné is a careful, detail-oriented and business minded strategist, who also acts as a sparring partner on marketing and trademark legislation.”

Other recommended experts

Working out of Aumento Law Firm, “Lisbet Andersen has never lost a case. She works quickly, conscientiously, cost-efficiently and is essential to those who wish to avoid legal pitfalls.” “Susie Arnesen is the perfect practitioner to work with – responsive, practical and highly knowledgeable. Her advice is thorough, meaningful and easy to follow; it ensures that valuable multi-jurisdictional registrations are obtained and expectations are managed. She is an invaluable resource to any team.” Arnesen recently established Arnesen IP. Otello’s “super hands-on” enforcement guru Martin Hoffgarrd Rasmussen packs a punch, but also knows how to bring matters to an amicable close thanks to his extensive arbitration experience. “Litigation ace” Johan Løje recently set up his own eponymous outfit. He recently represented Shoe Branding BVBA in a dispute against Adidas before the General Court of Luxembourg. Moving her practice from Løje, Arnesen & Meedom, Tanya Meedom will be laying down the foundations of Elmann Law Firm’s new IP department. In the words of one entrepreneur, “we feel fully secure with Tanya as our adviser. She is bright, cost-sensitive and consistent in providing recommendations that reflect our trademark strategy goals.” IP lead of Denmark’s Bird & Bird office, Peer Petersen gets signatures on the bottom line of IP-rich deals. Portfolio management star Charlotte Rask Boddum plies her trade out of Patrade. She capitalises on two decades of experience to craft bespoke strategies for each patron. Varied briefs cross Eva Aaen Skovbo’s desk at Patrade; from branding strategies to infringement scenarios, she has it covered. Transactions maven Mogens Dhyr Vestergaard feels at home in the media industry. He flies the flag of Bird & Bird Copenhagen. Pia Kirstine Voldmester is one of Bruun & Hjejle’s best when it comes to contentious matters. Her knowledge in adjacent disciplines such as marketing and data protection law stand her in good stead for tackling tricky disputes. “An efficient filer and clever litigator”, Soren Wolder is a new face in the WTR 1000 and can be found at DAHL.

Individuals: enforcement and litigation

  • Claus Barrett Christiansen - Bech-Bruun
  • Jens Jakob Bugge - Horten Law Firm
  • Lasse Søndergaard Christensen - Gorrissen Federspiel
  • Sture Rygaard - Plesner Advokatpartnerselskab
  • Lisbet Andersen - Aumento Law Firm
  • Christian L Bardenfleth - Plesner Advokatpartnerselskab
  • Frank Bøggild - Kromann Reumert
  • Jeppe Brinck-Jensen - Plesner Advokatpartnerselskab
  • Jeppe Brogaard Clausen - NJORD Law Firm
  • Kasper Frahm - Plesner Advokatpartnerselskab
  • Johan Løje - Løje IP
  • Tanya Meedom - Elmann Law Firm
  • Jakob Krag Nielsen - Lundgrens
  • Anette Rasmussen - AWA Denmark A/S
  • Søren Danelund Reipurth - Lundgrens
  • Nina Ringen - Lundgrens
  • Lars G Segato - Gorrissen Federspiel
  • Christina Type Jardorf - Accura Advokatpartnerselskab
  • Stig H Ekmann - Zacco 
  • Martin Hoffgarrd Rasmussen - Otello advokatfirma
  • Frank Jørgensen - NJORD Law Firm
  • Christian Kragelund - Horten Law Firm
  • Kenneth Kvistgaard-Aaholm - Gorrissen Federspiel
  • Thomas Mølsgaard - Zacco 
  • Peer B Petersen - Bird & Bird Advokatpartnerselskab
  • Mogens Vestergaard - Bird & Bird Advokatpartnerselskab
  • Pia Kirstine Voldmester - Bruun & Hjejle
  • Soren Wolder - Dahl

Individuals: prosecution and strategy

  • Lisbet Andersen - Aumento Law Firm
  • Susie P Arnesen - Arnesen IP
  • Christian L Bardenfleth - Plesner Advokatpartnerselskab
  • Ellen Breddam - Plougmann Vingtoft
  • Lasse Søndergaard Christensen - Gorrissen Federspiel
  • Janne Britt Hansen - AWA Denmark A/S
  • Christian Kragelund - Horten Law Firm
  • Kenneth Kvistgaard-Aaholm - Gorrissen Federspiel
  • Claus Marcussen - AWA Denmark A/S
  • Tanya Meedom - Elmann Law Firm
  • Peter Gustav Olson - NJORD Law Firm
  • Peer B Petersen - Bird & Bird Advokatpartnerselskab
  • Lone Prehn - Zacco 
  • Charlotte Rask Boddum - Patrade A/S
  • Anette Rasmussen - AWA Denmark A/S
  • Heidi Rehné - Zacco 
  • Nina Ringen - Lundgrens
  • Lars G Segato - Gorrissen Federspiel
  • Inge Kirstine Skou - Bech-Bruun
  • Eva Aaen Skovbo - Patrade A/S
  • Søren Høgh Thomsen - Gorrissen Federspiel
  • Christina Type Jardorf - Accura Advokatpartnerselskab
  • Mogens Vestergaard - Bird & Bird Advokatpartnerselskab
  • Knud Wallberg - Zacco