The implementation of the EU Trademarks Directive (2015/2436) into national law has been a key talking point in Croatia. The most significant changes it introduces include removing the requirement for graphical representation, which presents new opportunities for non-traditional trademarks, and allowing trademark owners (in certain situations) to prevent third parties from importing goods bearing an identical or similar mark into the European Union. Overall, practitioners appear comfortable with the amendments and excited about the opportunities that these changes represent.


Dennemeyer & Associates

“Dennemeyer delivers top-notch IP services at a reasonable rate and strikes the perfect balance between quality and cost. It also coordinates cross-border matters smoothly, which is a huge benefit. Its practitioners are quick and provide succinct advice underpinned by a deep local IP expertise.” The key contact for interested parties is Tomislav Hadzija, who receives enthusiastic praise from the market: “Tom is extremely knowledgeable, incredible responsive and easy to work with.” He holds the reins of the Croatian office and also oversees trademark matters in the Western Balkans.

Divjak Topić Bahtijarević & Krka

Commercial law firm Divjak Topic & Bahtijarevic bridges the gap between law and business by providing insightful commercial solutions for clients that keeps them protected. It maintains a team of “truly excellent professionals who provide valuable strategic advice” across all areas of intellectual property. Leader of the practice Olena Manuilenko is “one of the leading women in intellectual property, a very experienced litigator and an exceptional tactician”. “She shows exceptional dedication to her clients.” Tribute must also be paid to IP specialist and one of DTB's founders Saša Divjak, who sadly passed away in late 2019.

Hraste & Partners

A traditional firm with a modern approach, Hraste & Partners is a prominent name in the Croatian IP market. Its practitioners “produce excellent work and are collaborative team players”. Running the show is Silvije Hraste, an agile professional who uses a focused commercial lens to best advise clients on their short and long-term business aims and objectives.


The growing team at international powerhouse PETOŠEVIĆ provides a seamless cross-border IP service, which encompasses Eastern Europe and the Balkans. “Having worked with a vast number of trademark attorneys around the world, I find that the services of PETOŠEVIĆ are exemplary in every respect,” enthuses one client. Led impeccably by stalwart of the profession Ivan Kos, the Croatian wing of this well-oiled machine is a force to be reckoned with. “A pragmatic and proactive practitioner, Kos consistently finds detailed solutions for clients.” Teammate and pharmaceutical doyenne Anamarija Stancic Petrovic is accustomed to handling major international portfolios: “Anamarija and her team are responsive, timely and cost effective, and produce error-free work.”

Vukmir & Associates

Vukmir & Associates is “the undisputed top firm in Croatia” when it comes to intellectual property. The firm’s perennial inclusion in the WTR 1000 top tier is in no small part down to talismanic leader Mladen Vukmir, who has “built the firm’s reputation to such high levels over the last 30 years”. With the broadest knowledge and experience, Vukmir is an utterly reliable attorney and an authoritative voice in the wider IP community. In today’s globalised IP world, Carla Biancotti’s language skills give the ensemble a distinct advantage; the master negotiator and strategic filer handles matters in Italian, English, French, Croatian and Spanish. Another proficient linguist in the firm’s ranks is WTR 1000 debutant Aleksandar Bijelic, who is recommended as a “sharp commercial thinker and a reliable trademark practitioner”. Rounding up the quartet of ranked experts is the commercially minded Ivan Cuk, a go-to dispute resolution specialist for national and international companies in a bind.

Zivko Mijatovic & Partners 

You would be hard pressed to find a team that can rival ZMP when it comes to protecting IP rights across the borders of Southern and Eastern Europe. The innovative firm utilises sophisticated technology to optimise its efficiency and ensure seamless collaboration across its expansive network. Further showing its credentials as a technically skilled outfit, ZMP is incredibly proactive in dealing with trademark issues in the online realm. The tip of the spear in Croatia is Ivana Šarlija, a swift and effective enforcer. “Ivana has an excellent cross-sectional view of intellectual property, which enables her to find the right solutions. She neatly tailors her strategies to clients’ needs and identifies IP rights protection improvements and the most effective anti-counterfeiting strategies.” Litigation and enforcement are also strengths of Luka Jelcic, who is distinguished by his proficiency in patent and trademark litigation in the life sciences. “Luka is rapidly rising to the top of the IP market in Croatia. He is incredibly experienced for someone so young and a tough litigator with a commercial touch.”

Other recommended experts

Plying her trade at Dlačić Law Offices, Albina Dlačić is known for her prowess in the technology sector. “She is an accomplished and practical lawyer who possesses strong theoretical knowledge but gets straight to the point with her advice.” At Korper & Partneri, Dina Korper Žemva is an experienced IP specialist and a prominent figure in academic circles. For cost-effective and quality filing services, brand owners go to Tana Intellectual Property in search of Mirela Rakocija, a cross-border specialist with deep knowledge of IP protection in the Balkans. Luka Tadić-Čolić is an anchor for Wolf Theiss’s Zagreb office and the firm’s finance, competition, M&A and restructuring practices. He has a deft touch in intellectual property too, coming into his own on commercial IP mandates. Sanja Vukina is “a well-respected leader with an impressive and loyal following of clients”. She has built a “young and dedicated team” at Vukina & Partners, which she also founded.


  • Carla Biancotti - Vukmir & Associates
  • Aleksandar Bijelic - Vukmir & Associates
  • Ivan Cuk - Vukmir & Associates
  • Albina Dlačić - Dlačić Law Offices
  • Tomislav Hadzija - Dennemeyer & Associates
  • Silvije Hraste - Hraste & Partners
  • Luka Jelcic - Zivko Mijatovic & Partners
  • Dina Korper Žemva - Korper & Partneri
  • Ivan Kos - PETOŠEVIĆ
  • Olena Manuilenko - Divjak Topić Bahtijarević & Krka
  • Mirela Rakocija - Tana Intellectual Property
  • Ivana Šarlija - Zivko Mijatovic & Partners
  • Anamarija Stancic Petrovic - PETOŠEVIĆ
  • Luka Tadić-Čolić - Wolf Theiss
  • Sanja Vukina - Law firm Vukina & Partners Ltd
  • Mladen Vukmir - Vukmir & Associates