Although the trauma inflicted by many corruption scandals and a long period of recession remains, Brazil is slowly starting to emerge from the recent period of intense political and economic turmoil; this is good news for international brand owners breaking into or expanding in the market. However, the backlog at the Brazilian Patent and Trademark Office (INPI) continues to be a massive issue; while examiner hires have reduced the time from application to grant somewhat, this has given rise to greater inconsistency in decision making, which has created uncertainties for brand owners. It is hoped that significant headway on the backlog problem will be made once the INPI is granted administrative and financial autonomy. Against this backdrop, Brazil nonetheless appears just about ready to join the Madrid Protocol; most people expect this to happen in early-to-mid 2019.
- Dannemann Siemsen Advogados
- Gusmão & Labrunie
- Kasznar Leonardos Intellectual Property
- Montaury Pimenta Machado & Vieira de Mello
- Bhering Advogados
- BMA Barbosa Müssnich Aragão
- Daniel Law
- Di Blasi, Parente & Associados
- Guerra IP
- Licks Attorneys
- Murta Goyanes
- Ouro Preto Advogados
- Pinheiro Neto Advogados
- Soerensen Garcia Advogados Associados
- Veirano Advogados
- ABO IP
- David do Nascimento Advogados Associados
- Fialho Salles Advogados
- Lext Intellectual Property
- Luiz Leonardos & Advogados
- Müller Mazzonetto
- Peduti Advogados
- Pinheiro Palmer Advogados
- Ricci Intellectual Property
- Santucci & Alvarez
- Siqueira Castro Advogados
- TozziniFreire Advogados
- Trench Rossi Watanabe
A new and exciting name on the market, ABO IP has rapidly cultivated a fine reputation for its deft handling of problem cases; experienced lawyers here identify and execute creative solutions while giving clients straightforward advice about the steps they should take to safeguard their brands. The outfit’s lean structure facilitates quick reporting back to the customer and tight quality controls. Andrew Bellingall is a bellwether for multinationals from the United States and Europe, which appreciate his commercial ethos and hands-on approach. Adopting a similar mindset, Guilherme de Mattos Abrantes is another savvy strategist. Both partners draw up effective portfolio management and enforcement blueprints, which they execute with precision.
“Efficient and responsive, Bhering is on top of all issues at all times. You can have absolute confidence in it.” The mature boutique stands out for the refinement of its foreign desks, which serve a panoply of blue-chips from France and Germany in their own language. The set has impressive traction in the US market, too, and manages portfolio development and enforcement efforts for Warner Bros Entertainment, IBM, Mattel and Starwood Hotels and Resorts. Taking charge are Pedro Bhering and Philippe Bhering, who oversee the Rio de Janeiro and São Paulo offices respectively. “They follow up matters in the most proactive manner and take time to visit their clients. They always come back to you quickly with strategies and solutions and effectively deal with complicated legal issues by giving honest, sensible and business-sensitive advice.” Bhering represents a real team effort and plenty of other professionals are poised to assist; the majority of these are trained and educated abroad, with the high level of cultural and commercial understanding that is essential in a global market. Jiuliano Maurer, Mina Spitz and Clarisse De La Cerda are all names to keep on the radar.
BMA Barbosa Müssnich Aragão
BMA boasts outstanding IP credentials, not diluted by the firm’s sterling work in myriad other legal disciplines. Nothing in trademarks – or patents, for that matter – is off limits for the internationally renowned IP squad, at the helm of which sit Antonella Carminatti and Claudia Christina Schulz. “Top Brazilian trademark lawyer” Carminatti is well versed in IP management, transactions and litigation, making her desk a prime destination for holistic counsel. Foreign associates call Schulz “a longstanding go-to for cost-effective, practical and efficient advice on trademark matters in Brazil”. The IP commercialisation sage has recently made herself all the more valuable to clients by broadening her horizons in the data privacy sphere.
Disruptive technology coupled with economic and political uncertainty necessitate forward thinking on the part of law firms; Daniel really delivers on this, being “highly innovative in bringing new strategies to the table”. With a specialised and integrated body of 180 lawyers, engineers and other professionals, it renders a 360-degree brands and IP service that is always alive to commercial risk, thanks to the vast collective experience of its partners. Key members of this “capable and committed team” include head of legal André Oliveira, trademark department chief Isabella Cardozo, anti-counterfeiting lead George Mendonça de Lucena and rising star of the trademark and litigation groups Robert Daniel-Shores. Incisive in unravelling complex problems, Oliveira recently won an injunction for Iconix Brand Group against Starbrands. Cardozo’s touch is especially deft when managing sprawling portfolios: she overlays her fundamental trademark law knowledge with industry expertise that encompasses diverse sectors, from pharmaceuticals to cosmetics and clothing. A criminal litigation ace, Mendonça de Lucena knows how to pull the strings in an effective investigation. Still in the early part of his career, Daniel-Shores is doing all the right things – constantly sharpening his prosecution skills and strategic instincts, undertaking committee work for INTA and the European Communities Trademark Association and participating in industry associations.
Dannemann Siemsen Advogados
Dannemann is a top IP outfit – not just in Brazil, but in Latin America generally. Deploying incredible firepower – there are 51 partners and over 280 lawyers on board – it can handle any matter thrown its way, by any client in any sector. The firm has a docket of tens of thousands of ongoing cases; for the vast number of these which involve litigation, responsibility falls on Joaquim Eugenio Goulart, who fulfils his duties as captain of the litigation division with poise. His opposite numbers on the non-contentious side include “proactive, reliable and service-minded” Elisabeth Siemsen do Amaral, who helms the overseas trademark department, and Filipe Fonteles Cabral, who manages trademark prosecution for a slew of important clients, including Estacio University, Walmart and leading advertising agency Publicis Resources. An advertising, data privacy and trademark law buff, Fonteles Cabral cannot help but impress those who cross his path: “He is incredibly responsive, and you can rely on him 24/7 whether he’s in the office or away travelling. He understands your business and is great at setting up trademark strategies in alignment with commercial interests.” Others do this tremendously well, too – Attilio Gorini and Rodrigo Borges Carneiro in the media and entertainment sectors, for example. Gorini holds a range of important teaching posts while dedicating much of his legal practice to contract drafting and negotiation, litigation and consultation in copyright and trademark law. Dual prosecution and litigation expert Borges Carneiro is “a fantastic lawyer” who “not only protects his clients but also works for the betterment of the IP system more broadly”. Care in this regard is also exercised by luminary Peter Dirk Siemsen and senior partner and chairman Luiz Henrique do Amaral, a “top franchising lawyer” and “contemporary IP thinker who is always willing to find new ways forward”. Important specialisms are provided by many others here, including José Henrique Vasi Werner, an anti-counterfeiting hero and key cog within Brazil’s National Council to Combat Piracy; marketing and ethics sage Peter Eduardo Siemsen; and Alvaro Loureiro Oliveira and Rafael Atab, both of whom flex fine-grained arbitration expertise. Atab debuts in the WTR 1000 this year, garnering recommendations as a “studious, dedicated trademark professional who is generous with his knowledge”.
David do Nascimento Advogados Associados
It can be difficult to obtain political support for anti-counterfeiting efforts in Brazil’s current civic climate; the practitioners at David do Nascimento, however, have excellent connections and a knack for engaging local authorities to help tackle the problem, leading to better outcomes for their clients. Marcello do Nascimento is a master at this, as well as at getting the very best out of investigators – be they in-house or private. While excellent in enforcement, the set also tackles civil IP litigations astutely and has become increasingly busy in this domain in recent years. As for prosecution, the do-it-all team is fleet of foot before the National Institute of Industrial Property (INPI).
When a trademark dispute arises, the practitioners at this esteemed boutique avoid making assumptions, but invest time in thorough preparation. The honed argumentation that results from this approach gives the team an edge in administrative and court proceedings, while also enabling it to drive favourable settlements before matters reach that stage. While complex work of a contentious nature is its metier, the set diligently assists clients in obtaining trademark rights as part of a comprehensive IP service. Whatever the weather, “you can always count on Di Blasi, Parente to get the job done”. The management and organisational skills of Renata Hohl underpin the firm’s efficiency in prosecution. Hohl, who debuts in the WTR 1000 this year, recently assumed responsibility for the legal department. She acts alongside managing partner Paulo Parente Marques Mendes, who “shows a lot of passion for trademark law and IP practice”. The personable lawyer holds a number of positions externally – he sits on the board of the Brazilian IP Association and serves as a member of INTA’s Trademark Mediators Network – all of which keeps him at the forefront of domestic and international IP developments. Sources note that he has built a “strong group of great young professionals” – especially worthy of mention in this regard is Ana Leticia Allevato, who recently won INTA’s new Tomorrow’s Leaders Award.
Established in Belo Horizonte as a full-service commercial player, Fialho Salles is not the most famous name in Brazilian intellectual property. However, its practice in the discipline is sophisticated; as testament to this, the firm was selected in a bid organised by UNESCO to advise the Brazilian Ministry of Development, Industry and Foreign Trade and several private sector organisations on defining strategy and IP positions for international trade agreements – including the one being negotiated between Mercosur and the European Union. Quality work on this project then prompted the National Confederation of Industry to engage the firm to advise on IP law reform proposals for optimising patent and trademark registration procedures in Brazil. Taking the lead on both projects and the IP team as a whole is Lucas Spadano, an expert in trade, economics, intellectual property, commercial transactions and dispute resolution with impressive international training and experience.
Guerra IP just had a bumper year in prosecution, as several of its US clients ramped up their filing activities in Brazil. Using thorough and effective searching as a foundation, the team manages the filing and registration process and ongoing portfolio development with machine-like precision. That is not to say that its service lacks the personal touch; the squad overlay the more process-driven aspects of their work with strategic analyses tailored to each client. Another draw is the specialist expertise of Cristina Guerra, who has a nuanced understanding of the law around geographical indications; she also has a deep knowledge of IP systems in the region and regularly plays the role of Latin America brand protection coordinator. The IP transactional practice is in extremely capable hands as well, with Ricardo Pinho at the helm. “Technically excellent and simply one of the best IP attorneys in Brazil,” he also contributes vitally to the rights management and contentious practices. The boutique has proved its mettle in litigation, its successes taking the form of the strong injunctions that have been coming thick and fast lately.
Gusmão & Labrunie
When it comes to trademark practice in Latin America, Gusmão & Labrunie continues to set benchmarks for quality. “It is an IP powerhouse, replete with incredibly talented attorneys at all levels who serve an impressive roster of the world’s most innovative companies, as well as top Brazilian corporations.” “José Roberto Gusmão, Jacques Labrunie, João Vieira da Cunha and Laetitia d’Hanens bring an incomparable depth of knowledge and experience to litigation and counselling. Their commercially driven advice, creativity and forward-looking approach is rare.” Speaking of the latter, the firm has been diligent in developing artificial intelligence and IT tools to automate the more bureaucratic aspects of its work; few competitors can claim to be as technologically advanced. This investment has enabled it to further develop its model – in which each client has a dedicated manager – and freed up time for lawyers to be more proactive and strategically focused. On the work front, therefore, it has been all go: engaging effectively in market research, the team has enjoyed immense success obtaining recognition of well-known status for clients’ marks from INPI, while stamping out infringements for marquee international companies such as Ford, Ferrero and Danone. Gusmão & Labrunie has a fresh face in the guide this year in Thiago Arpagaus de Souza, a newly minted partner who serves as trademark coordinator.
Elite performer Kasznar Leonardos never rests on its laurels. Recent developments include bolstering its marketing law team to help brands to deploy business marketing tools more effectively and reach global audiences, extending and sharpening its international operations to give clients greater surety of outstanding IP protection across Latin America and keeping its IT systems and database state of the art. At the same time, the firm has continued doing what it has always done – giving high-quality counsel cost effectively. The result has been the acquisition of new portfolios from household-name multinationals. An “extremely well-prepared and important trademark attorney of reference in Brazil”, Gabriel Francisco Leonardos is the firm’s talisman. An exceptional trademark litigator with a pragmatic advocacy style, he is also feted by the market as an IP commercialisation mastermind. Another celebrity is “classy” Elisabeth Kasznar Fekete, whose “strong leadership and global reach” is a boon to clients in need of effective rights enforcement. On the litigation front, yet more firepower is provided by Claudio Roberto Barbosa and Rafael Lacaz Amaral, who build lasting relationships with rights holders by giving straight-to-the-point and commercial advice. Running the trademark prosecution unit like a well-oiled machine are Filipe da Cunha Leonardos and Liz Starling, both of whom perform wonders overturning adverse INPI decisions. A vital contributor on both sides of the contentious/non-contentious divide, Nancy Satiko Caigawa recently enjoyed success obtaining preliminary injunctions against counterfeiters on behalf of a consumer goods multinational.
Lext Intellectual Property
On the market for just five years, two-partner setup Lext “has grown quickly and is doing tremendously well” – the main ingredients of its success being responsiveness, speed and accuracy. Recommended by the market for inclusion in the WTR 1000 2019 is Mauricio de Souza Tavares, a strategic problem solver and trademark clearance thought leader. “In prosecution, he gives highly reliable estimations of the chances of success and provides information about third parties that you may not catch as part of your own collision-screening efforts. He works proactively and transparently; his invoices are reasonable and he takes his clients’ affairs personally.”
Famous in patents and the life sciences, Licks Attorneys is sure footed in trademarks too, and has been rapidly expanding its brands practice in recent years. The “young and dynamic” crew is entrusted with must-win litigations and has proven itself an excellent choice to run multijurisdictional disputes in Latin America. The group also channels its strategic nous to clear marks for new products, prosecute trademark applications and manage portfolios; a client in this regard is Suzano Papel e Celulose, with whom the team works closely on brand creation. Running the show are Eduardo Hallak and Ana Montenegro, “excellent attorneys who proactively deliver great quality for a good price”. “Eduardo is a go-to for litigation. Thanks to his substantive legal and procedural expertise, you know you’re in good hands with him.” “Savvy and resourceful in prosecution, Ana is always thinking two steps ahead.” Another name for the address book is Karlo Fonseca Tinoco, who recently brought his practice over from Bhering Advogados.
Luiz Leonardos & Advogados
A deft handler of strategically important cases, Luiz Leonardos & Advogados maintains a loyal following of prestigious brand owners. The firm is an authority on geographical indications (as it is on prosecution generally) and serves as protector and enforcer for the Comité Interprofessionnel du Vin de Champagne and the Institut national de l’origine et de la qualité. The seniority of the team brings comfort to patrons: managing partner Gustavo Starling Leonardos, head of litigation Rodrigo Bonan de Aguiar and senior partner Luiz Leonardos form one of the most experienced units in the country. The group recently revealed a new signing, Patrícia Aragão Lusoli, a former partner of Guerra IP who brings extensive experience in non-traditional marks to the mix.
Montaury Pimenta Machado & Vieira de Mello
Running one of the tightest prosecution practices in Brazil, Montaury Pimenta Machado & Vieira de Mello knows all the right buttons to push at INPI. Indicative of its powers of persuasion in getting rights granted, the outfit has had numerous successes obtaining trademark notoriety for its clients, which include distinguished names in the pharmaceutical, financial and food and drink domains. The firm is also performing at a high level in litigation, being entrusted with increasingly complex cases thanks to its excellent track record. Knowing the importance of teamwork when managing thousands of trademark files, hugely popular senior partner and IP connoisseur Eduardo Magalhães Machado has built an accomplished line-up of trademark specialists. This includes WTR 1000 newcomer Clarissa Jaegger, a studious, meticulous, “fast, reliable and experienced” professional responsible for the Asia desk; and Joana de Mattos Siqueira, a portfolio management pundit with excellent language skills and a far-reaching network of first-rate international associates. The top litigator on deck is Luiz Edgard Montaury Pimenta, whose success in the practice is founded on broad expertise, encompassing advertising, marketing, trademark, copyright, domain name and cyber law; come what may, he is extremely well prepared.
The last year has been a busy one for compact boutique Müller Mazzonetto; in prosecution, for example, it assumed responsibility for new portfolios in the pharmaceutical area and took on expanded roles for existing international patrons that have made acquisitions in Brazil. In litigation, much as before, the group has astutely resolved many disputes extrajudicially, saving clients time and money and enabling them to focus on their business endeavours. Providing an “outstanding service” are hands-on partners Karina Haidar Müller and Nathalia Mazzonetto. “They think outside the box, stay informed about clients’ issues and provide support in a personal way.” High-level strategists both, Müller concentrates on portfolio development and Mazzonetto on litigation.
Murta Goyanes has been on a rocket ride lately, with dramatic growth in its prosecution practice; the firm was recently selected by Coca-Cola to handle its non-soft drinks portfolio in Brazil – alongside conducting clearance work for new can packaging – and has taken on Alpargatas’s entire trademark portfolio, which encompasses 2,500-plus trademarks in 160 jurisdictions. For the latter, the team was responsible for obtaining recognition of well-known status of its Havaianas mark. It has scored significant wins in litigation, too, with impactful results obtained for the likes of Mercado Livre. Client feedback helps to explain it all: “Murta Goyanes gives thoughtful advice and is always looking to add value – it doesn’t just run a filing and reporting service.” Getting a brilliant write up from foreign associates are Antonio Murta Filho and Luiza Duarte Pereira: “Antonio has his finger on the pulse of intellectual property in Brazil. Technically superb and very commercial, he is always thinking about how to get the client its desired outcome as seamlessly as possible.” “Luiza is completely unflappable and extremely efficient in prosecution – she ensures the registration of trademarks with no fuss or delay. In contentious matters, she offers valuable strategic insights.” “Incredibly proactive,” Marcelo Goyanes cuts a dash too. An adroit all-round IP litigator, he is also hailed as a savvy contract negotiator and rights manager. Joining them in the WTR 1000 this year is Luis Henrique Porangaba, an academically gifted practitioner with strong fundamentals in trademark, patent, unfair competition, privacy and internet law.
Ouro Preto Advogados
Rising to the WTR 1000 silver tier this year, Ouro Preto Advogados is performing flawlessly on routine and complex trademark briefs. Resolutely focused on delivering commercially apt solutions whatever the occasion, founding partner Rodrigo de Ouro Preto Santos sets the tone here. An “exceptionally responsive” trademark expert with “enormous knowledge and supreme case-handling skills”, he “prepares thoroughly for everything and is utterly reliable”. Likewise Samantha Bancroft Vianna Braga, a dynamic senior partner with up-to-the-minute knowledge of international developments in trademark law and practice. A stand out for his passion for trademark law and brands, Marcelo de Oliveira Müller whips portfolios into shape, never settling for anything less than business-optimal results.
“In Brazil there are a lot of agents and lawyers providing IP services, but only a few meet the highest standards in prosecution, portfolio management and consulting – Peduti Advogados is one of them.” A touchpoint for many outward-looking Brazilian companies – as well as multinational entities – the IP, entertainment and IT boutique renders close and tailored support to each patron and “responds to any request extremely fast”. Hailed as an “outstanding professional”, managing partner Cesar Peduti Filho “explains the work being executed clearly and is a great listener who is always open to input from his clients”. “He gets personally involved in his matters and the strategic advice he provides guarantees the protection of your marks.” Head of prosecution Laila dos Reis Araujo also garners glowing notices: “She is utterly dedicated to her clients and is someone you can rely on to take care of sophisticated trademark matters.”
Pinheiro Neto Advogados
Pinheiro Neto has no problem managing international trademark portfolios but is at its best handling out-of-the-ordinary infringement actions and complex litigations. While IP teams at other full-service firms tend to lean heavily on general dispute resolution departments (which lack expertise in trademarks), the group here has no need; lead partners José Mauro Decoussau Machado and André Zonaro Giacchetta are highly specialised in both intellectual property and litigation – it gives them a tactical advantage while clients get a tighter service. Coming in for particular praise, Machado is “accessible, responsive and deeply knowledgeable. He understands the challenges his clients face and provides additional support, for example by making excellent associates available for secondment.” Getting the nod in the WTR 1000 for the first time this year is counsel Márcio Junqueira Leite, a discerning IP all-rounder and another adroit litigator. Recently, he and Machado protected the reputation and brand of Goldman Sachs by acting against owners of fraudulent domain names in Brazil that were using the investment bank’s trademarks to con consumers. The pair also represented Apple Computer Brasil in a lawsuit filed by the Brazilian Institute of Politics and Informatics Law, alleging violations of consumer and antitrust law by various App Store features.
Pinheiro Palmer Advogados
Pinheiro Palmer’s practice just keeps growing – the firm recently added its 700th client – prompting two associates to come on board to assist partners Walter Palmer and Cristina Pinheiro-Palmer. Growth is occurring in all service areas, too – trademark prosecution, IP contracts, privacy and data protection consulting, patents and litigation. “The firm provides tremendously practical advice and communicates its analyses and recommendations clearly and concisely. It is proactive, too, so you never have to follow up on anything. On top of it all, it offers tremendous value for money.” A beacon for US brand owners, Palmer “represents the gold standard for trademark work in Brazil” – something which the WTR 1000 now reflects in its rankings. “Walter is extremely skilled in terms of clearance and pre-launch strategy and highly creative in managing trademark portfolios. You do not have to ask Walter to dig in on a matter – he takes the initiative and always goes the extra mile. With respect to anything contentious, he knows how to balance being aggressive and being cost-conscious.” “A top trademark litigator,” prosecution sage and transactions expert Pinheiro-Palmer also delights. In-house legal and marketing departments appreciate her “personal touch and hands-on approach”. “The work she does is of exceptional quality.”
Ricci Intellectual Property
In the thick of IP action in Brazil since 1989, respected boutique Ricci Intellectual Property is a past master in the art of trademark prosecution. Illustrating this, the team has risen to the challenge of obtaining well-known status for trademarks with resounding success, representing numerous marquee clients and leveraging insider-like knowledge of their businesses and brands. The set is similarly effective in administrative and judicial litigation. Clients are full of praise for the group’s “commercially focused approach, clear costings, and efficient communication”. Bringing strong leadership to the practice is former Brazilian Industrial Property Agents Association president Antonio Ferro Ricci, “a humble and friendly soul and true Paulistano. Studious, knowledgeable and a hard worker, he isn’t just there to sign papers – he delegates little and reviews everything in detail.” Another key contact is Daniel Adensohn de Souza, who captains the international, advisory and non-contentious practice. Alongside Ferro Ricci, he prosecutes marks and advises on strategy for Natura Cosméticos, Mondelez Brasil and Saint-Gobain do Brasil.
Santucci & Alvarez
For “practical advice regarding brand protection in Brazil and Latin America informed by extensive experience”, this boutique is an excellent port of call. One source comments: “We have used others in Brazil, but we prefer Santucci & Alvarez because of the speed of its response, its flexibility and its more competitive prices.” In a similar vein, another confides: “Some firms have gotten too big to provide a quality service and there are occasions when I’ve had to email lawyers several times before getting a response, which is unacceptable. I now send all my work to Elisa Santucci and co because I know I will get a quick response, and an extremely high-quality one at that.” For all these reasons, Santucci is a repository of trust for many big-name law firms from the United States and other jurisdictions. Kind-hearted and down to earth, she looks out for her clients’ best interests – not her own – and goes the extra mile to get desired outcomes as a matter of course.
Siqueira Castro Advogados
When it comes to the detailed monitoring and prevention of the illegal import and commercialisation of counterfeit, trademark-infringing products, Siqueira Castro is always on the money. São Paulo-based Márcio Costa de Menezes e Gonçalves and Eduardo Ribeiro Augusto love the cut and thrust of anti-piracy work and are thought and practice leaders in the discipline. Critical to their success is the quality and depth of the information they gather by deploying in-house and external investigators as befits each probe. Able to utilise the resources of the full-service commercial firm’s litigation wing, they have an ample toolkit to draw on. Recent excursions in the field on behalf of cable and satellite TV service Globosat and the Brazilian Pay TV/Telecom Association have paid off, with major searches, seizures and destructions. The IP team is not, however, a one-trick pony; it also performs well in civil IP litigation, prosecution and advertising and marketing law. Testament to the firm’s commitment to intellectual property, it recently promoted Daniel Pitanga to the partnership; he will anchor the practice in Rio de Janeiro.
Soerensen Garcia’s practitioners possess “tremendous experience and high-level negotiation skills”, and they are tenacious, too. Because of these qualities, the team has a rare ability to bend the will of INPI. Paula Bezerra de Menezes has met with abundant success reversing rejections of trademarks by drafting and implementing co-existence agreements. All in, “she provides an excellent service, is very responsive and extremely clear on how best to achieve clients’ goals”. She also has a profound understanding of evidentiary issues in IP litigation. There are others carrying out impressive work at the dynamic, forward-thinking boutique: Otávio Saraiva Padilha Velasco is a strategic counsellor par excellence with a talent for resolving disputes outside the courtroom. His knowledge base is broad, taking in corporate, marketing and trademark law; he has also become a go-to for insight and analysis on social media and data privacy matters. Astute commercial risk manager Renata Carneiro’s practice is burgeoning since she has become more involved in border measures and international arbitration. The best-known name in the C-Suite, however, is Mario Augusto Soerensen Garcia, who has the moxie to set serious matters straight. The veteran litigator is also at the forefront of alternative dispute resolution in Brazil.
Corporate and commercial player TozziniFreire acquits itself with distinction in IP transactions, including patent and trademark licences, technology transfers and franchising agreements. The team recently acted for Estée Lauder in drafting and negotiating trademark licences and registering them at INPI. The set also dexterously handles portfolios, representing an enviable client roster that includes The Pokémon Company, McCain do Brasil Alimentos and Mastercard. Running things leanly and efficiently is Marcela Waksman Ejnisman, an IP monetisation doyenne with a comprehensive knowledge of patent, trademark and privacy law.
Trench Rossi Watanabe
In IP circles, full-service powerhouse Trench Rossi Watanabe is reputed to be “top drawer on IP transactions” and “extremely well prepared on the subject of data protection”. Also noted is the firm’s association with Baker McKenzie, one of the top global players in trademarks. Leading the practice is Flávia Maria Vasconcelos Pereira, a broad-based IP expert with a well-honed understanding of the pharmaceutical, cosmetic and food and beverage sectors. IP contract negotiation is the metier of Flavia Rebello, although e-commerce, domain names and internet-related IP infringement are also noteworthy specialisms.
A muscular full-service outfit, Veirano is nonetheless steeped in intellectual property – in fact, the firm’s founding partner was an IP lawyer. It has a stacked group of some 25-plus professionals that are fully dedicated to intellectual property and which “can be relied on for anything and everything that comes up in Brazil in trademarks, copyright, advertising, consumer protection etcetera”. Leading from the front is Valdir Rocha, “a giant in the field of intellectual property and a lawyer respected around the world”. He has decades of experience prosecuting, litigating and dealing in patent and trademark rights, and is an authority on advertising, serving as the Brazilian member of the Global Advertising Lawyer’s Alliance. He has cultivated a “terrific team”, which receives increased coverage in this year’s WTR 1000. Taking his place on the accompanying tables for the first time is Mauricio Maleck, an “attentive, proactive, responsive associate” and coordinator of the IP disputes unit in São Paulo. He frequently works with partner Fábio Pereira for the benefit of patrons such as Jacob Douwe Egberts, whose Brazilian portfolio of over 450 trademarks the pair maintain in tip-top condition. Pereira is described by foreign associates as a “true expert on difficult trademark registration and transactional matters”. Another “star” is Isabel Boardman, a strategically savvy counsellor who brings comfort when trademark trouble brews. Maleck, Pereira and Boardman all received education and training abroad – something which the firm prioritises as it looks to meet the highest international standards of expertise and service.
Other recommended experts
Former Lex Mundi IP head Tatiana Campello of Demarest Advogados is one of Brazil’s best-rounded IP experts, thanks to her skill set, sector knowledge, international network and commercial mindset. Lélio Denicoli Schmidt and Hélio Fabbri run a sophisticated trademark practice at Ariboni, Fabbri, Schmidt. Their erudition and training enables them to solve any IP quandary. In Brazil, Maria Pia Guerra is an ace up the sleeve of Spanish outfit Herrero. Proactive, direct in her advice and cost effective, she does sterling work for many international entities. In negotiating complex deals with many orbiting IP pieces, Leticia Provedel maintains tight control; the commercially attuned Souto Correa Cesa Lummertz & Amaral professional also keeps a cool head in enforcement scenarios. Diego Vieira has recently moved from Guerra IP, but loyal patrons can still access his strategic capabilities at Felsberg Advogados, where he now spearheads the IP division.
- Luiz Henrique O do Amaral - Dannemann Siemsen Advogados
- Antonella Carminatti - BMA Barbosa Müssnich Aragão
- Filipe da Cunha Leonardos - Kasznar Leonardos Intellectual Property
- Rodrigo A de Ouro Preto Santos - Ouro Preto Advogados
- José Roberto Gusmão - Gusmão & Labrunie
- Elisabeth Kasznar Fekete - Kasznar Leonardos Intellectual Property
- Jacques Labrunie - Gusmão & Labrunie
- Gabriel Francisco Leonardos - Kasznar Leonardos Intellectual Property
- Eduardo Magalhães Machado - Montaury Pimenta Machado & Vieira de Mello
- Luiz Edgard Montaury Pimenta - Montaury Pimenta Machado & Vieira de Mello
- Walter Palmer - Pinheiro Palmer Advogados
- Ricardo Pinho - Guerra IP
- Valdir Rocha - Veirano Advogados
- Elisabeth Siemsen do Amaral - Dannemann Siemsen Advogados
- Mario Augusto Soerensen Garcia - Soerensen Garcia Advogados Associados
- Eduardo Ribeiro Augusto - Siqueira Castro Advogados
- Andrew Bellingall - ABO IP
- Pedro Bhering - Bhering Advogados
- Philippe Bhering - Bhering Advogados
- Rodrigo Bonan de Aguiar - Luiz Leonardos & Advogados
- Rodrigo Borges Carneiro - Dannemann Siemsen Advogados
- Filipe Fonteles Cabral - Dannemann Siemsen Advogados
- Isabella Cardozo - Daniel Law
- Laetitia d'Hanens - Gusmão & Labrunie
- João Vieira da Cunha - Gusmão & Labrunie
- Guilherme de Mattos Abrantes - ABO IP
- Márcio Costa de Menezes e Gonçalves - Siqueira Castro Advogados
- Marcelo de Oliveira Müller - Ouro Preto Advogados
- José Mauro Decoussau Machado - Pinheiro Neto Advogados
- Marcello do Nascimento - David do Nascimento Advogados Associados
- Luiza Duarte Pereira - Murta Goyanes
- Hélio Fabbri Jr - Ariboni, Fabbri, Schmidt Sociedade de Advogados
- Attilio Gorini - Dannemann Siemsen Advogados
- Joaquim Eugenio Goulart - Dannemann Siemsen Advogados
- Marcelo Goyanes - Murta Goyanes
- Maria Pia Guerra - Herrero & Asociados
- Eduardo Hallak - Licks Attorneys
- Rafael Lacaz Amaral - Kasznar Leonardos Intellectual Property
- Gustavo Starling Leonardos - Luiz Leonardos & Advogados
- Patrícia Lusoli - Luiz Leonardos & Advogados
- Karina Haidar Müller - Müller Mazzonetto
- Antonio Murta Filho - Murta Goyanes
- André Oliveira - Daniel Law
- Paulo Parente Marques Mendes - Di Blasi, Parente & Associados
- Cristina Pinheiro-Palmer - Pinheiro Palmer Advogados
- Leticia Provedel - Souto Correa Cesa Lummertz & Amaral Advogados
- Elisa Santucci - Santucci & Alvarez
- Lélio Denicoli Schmidt - Ariboni, Fabbri, Schmidt Sociedade de Advogados
- Claudia Christina Schulz - BMA Barbosa Müssnich Aragão
- Peter Eduardo Siemsen - Dannemann Siemsen Advogados
- Liz Starling - Kasznar Leonardos Intellectual Property
- Diego Vieira - Felsberg Advogados
- José Henrique Vasi Werner - Dannemann Siemsen Advogados
- André Zonaro Giacchetta - Pinheiro Neto Advogados
- Daniel Adensohn de Souza - Ricci Intellectual Property
- Thiago Arpagaus de Souza - Gusmão & Labrunie
- Rafael Atab de Araujo - Dannemann Siemsen Advogados
- Claudio Roberto Barbosa - Kasznar Leonardos Intellectual Property
- Paula Bezerra de Menezes - Soerensen Garcia Advogados Associados
- Isabel Boardman - Veirano Advogados
- Tatiana Campello - Demarest Advogados
- Renata Carneiro - Soerensen Garcia Advogados Associados
- Robert Daniel-Shores - Daniel Law
- Joana de Mattos Siqueira - Montaury Pimenta Machado & Vieira de Mello
- Maurício de Souza Tavares - Lext Intellectual Property
- Laila dos Reis Araujo - Peduti Advogados
- Marcela Waksman Ejnisman - TozziniFreire Advogados
- Cristina Guerra - Guerra IP
- Renata Hohl - Di Blasi, Parente & Associados
- Clarissa Jaegger - Montaury Pimenta Machado & Vieira de Mello
- Márcio Junqueira Leite - Pinheiro Neto Advogados
- Mauricio Maleck Coutinho - Veirano Advogados
- Jiuliano Maurer - Bhering Advogados
- Nathalia Mazzonetto - Müller Mazzonetto
- George Mendonça de Lucena - Daniel Law
- Ana Montenegro - Licks Attorneys
- Alvaro Loureiro Oliveira - Dannemann Siemsen Advogados
- Cesar Peduti Filho - Peduti Advogados
- Fábio Pereira - Veirano Advogados
- Luis Henrique Porangaba - Murta Goyanes
- Flavia Rebello - Trench Rossi Watanabe
- Otávio Saraiva Padilha Velasco - Soerensen Garcia Advogados Associados
- Nancy Satiko Caigawa - Kasznar Leonardos Intellectual Property
- Lucas Spadano - Fialho Salles Advogados
- Flávia Maria Vasconcelos Pereira - Trench Rossi Watanabe
- Samantha Bancroft Vianna Braga - Ouro Preto Advogados
- Luiz Leonardos - Luiz Leonardos & Advogados
- Peter Dirk Siemsen - Dannemann Siemsen Advogados