Australia

Stiff competition in the IP profession is a major talking point among Australian practitioners, who say that teams are downsizing somewhat and integrating further with one another. IP Australia’s success in promoting the easy self-filing of trademarks and the rise of “cheap and cheerful service providers that target specific clients” are two factors contributing to the increasingly competitive market. In terms of legislation, the repeal of exemptions of liability for IP-related arrangements and transactions under the Competition and Consumer Act 2010, as of 13 September 2019, has been of particular importance to the franchise industry. The country is also mulling over the protection of EU geographical indications as it negotiates a free trade agreement with the European Union.

Firms: enforcement and litigation

  • Allens
  • Baker McKenzie 
  • Corrs Chambers Westgarth
  • Herbert Smith Freehills LLP
  • King & Wood Mallesons
  • Ashurst Australia
  • Clayton Utz
  • Davies Collison Cave Pty Ltd 
  • DLA Piper
  • Gilbert + Tobin
  • K&L Gates
  • Norton Rose Fulbright
  • Phillips Ormonde Fitzpatrick
  • Addisons
  • Banki Haddock Fiora
  • Bird & Bird LLP
  • Dentons
  • McCullough Robertson
  • MinterEllison
  • Shelston IP Pty Ltd
  • Sparke Helmore Lawyers 
  • Spruson & Ferguson

Firms: prosecution and strategy

  • Baker McKenzie 
  • Corrs Chambers Westgarth
  • Davies Collison Cave Pty Ltd 
  • Gilbert + Tobin
  • Herbert Smith Freehills LLP
  • King & Wood Mallesons
  • Phillips Ormonde Fitzpatrick
  • Spruson & Ferguson
  • Addisons
  • Allens
  • Ashurst Australia
  • Banki Haddock Fiora
  • Bird & Bird LLP
  • Clayton Utz
  • DLA Piper
  • FB Rice
  • Griffith Hack
  • K&L Gates
  • Madderns
  • Norton Rose Fulbright
  • Shelston IP Pty Ltd
  • Wrays
  • Buchanan Law
  • Cooper Mills Lawyers
  • Dentons
  • Gadens
  • HopgoodGanim Lawyers
  • Macpherson Kelley
  • Maddocks
  • McCullough Robertson
  • Michael Buck IP
  • Sparke Helmore Lawyers 
  • Thomson Geer

Addisons

“Addisons prides itself on consistently delivering a superior service characterised by attention to detail, pragmatic advice and easy accessibility to attorneys.” The firm is now growing organically, having been substantially beefed up in 2017 when Donna Short joined from Henry Davies York. Short garners effusive praise from Australian companies, as well as US and Chinese associates for her trademark, copyright, advertising and food labelling, and transactional nous. “Short is simply outstanding with her superb service orientation and responsiveness.” Her ability to communicate in a clear and concise manner on complex IP issues while offering a commercially feasible way forward on soft IP contentious issues is a boon to the layperson as well as foreign associates. Karen Anne Hayne is a branding maestro whose “diligence and keen eye for detail” are vital ingredients in the recipe for brand growth. “Always available to communicate, her pragmatic advice is a source of immense trust for her clients,” many of which are long-term patrons of her service. Special counsel Tim Clarke works closely with Short and Hayne to provide additional depth to the practice, especially in proceedings before the Australian and New Zealand trademark and design offices.

Allens

The trademark practice at Allens is built on a sturdy client base of large Australian and multinational concerns. Department head Miriam Stiel has been assisting Canva – a technology company valued at more than A$1 billion – to expand its trademark portfolio across 43 jurisdictions. The all-rounder prevailed in defending Redbubble from Hells Angels Motorcycle’s trademark and copyright infringement and misleading and deceptive conduct allegations before the Federal Court. As the guardian of Sony Corporation’s trademark portfolio in Australia, she also works alongside the legendary Philip Kerr. The 47-year experienced patent and trademark counsel is one of the most active senior IP practitioners in the country. Focusing on the entertainment, healthcare and food and beverage industries, IP and technology lawyer Andrew Wiseman collaborates with Kerr on the PepsiCo trademark portfolio in Australia and keeps a close tab on the market for infringement activity. In practice for more than 35 years, Tim Golder is immensely respected by peers and foreign associates for his “professionalism, knowledge, commercially oriented approach and enforcement nous”. Sarah Matheson is a versatile operator who has been representing HEST Australia in a Federal Court trademark infringement dispute against State Street Global Advisors Trust Company, while straddling multiple commercial IP actions.

Ashurst Australia

“There is no question as to Ashurst’s market-leading position in intellectual property” – to which Peter Chalk has contributed tremendously. Now a consultant, he continues to inspire colleagues with his time-honoured expertise, particularly in litigation. Sydney office managing partner Anita Cade is au fait with cradle-to-grave IP and media law matters. Lisa Ritson heads the firm’s global IP, technology, media and telecoms practice. Most recently, Fiona Brittain joined the outfit as senior associate from Marquette IP.

Baker McKenzie 

“The Sydney office of global standout Baker McKenzie offers deep local expertise” in the form of six ranked advisers. Brand owners love Jonathan Flintoft because “he never ceases to strategise in terms of clients’ commercial interests and legal protection. Communications with him are easy, clear and timely and he is very upfront when an affiliate office is better placed to take on a given instruction. He also goes out of his way to ensure that budgets are met as far as possible.” Of late, a wave of Australian and global portfolios has found its way to both Flintoft and trademark practice helmsman Byron Angelopulo. Robert Arnold is the preferred counsel for key US multinationals in the technology, fast-moving consumer goods (FMCG) and entertainment industries when it comes to portfolio management and enforcement. Moreover, IP practice leader Richard Gough has been busy with a flurry of opposition and trademark infringement work, while Elisabeth White takes charge of the healthcare industry group with verve; she has been acting for In-N-Out Burger against an alleged infringer before the Federal Court. Finally, senior counsel Ross McLean remains an integral part of the team.

Banki Haddock Fiora

Sydney stalwart Banki Haddock Fiora is guided by pragmatism. Under the leadership of Margaret Shearer, the group has enjoyed an enviable success rate in trademark applications and a dwindling need for oppositions. Sources praise her 360-degree vision when diagnosing and resolving problems. New Zealand transplant Simon Kneebone is a prosecution and enforcement maestro with wide sectoral knowledge. A deft branding strategist, Alison McGinn is the latest to take up partnership at the firm; her extensive knowledge of trademarks, designs, domain names and consumer law is a boon to brand owners. Potential litigants would do well to seek out the assistance of dispute resolution group leader Julie Robb.

Bird & Bird LLP

“A one-stop shop for global IP matters, Bird & Bird exemplifies genuine global reach with strong commercial sense; the smooth working relationship between the Australian and London offices is key to multi-jurisdictional matters requiring immediate attention.” In Australia, Lynne Lewis comes highly recommended for her ability to negotiate settlements. “Lewis is able to read a contentious situation correctly and engage tirelessly in negotiation to deliver outstanding outcomes.” Her partner Jane Owen is a contentious ace, heading the IP department with poise. She has been working diligently to expand the Australian IP practice and the recent inflow of trademark portfolios – including that of Mattel – is an encouraging testament to her leadership.

Buchanan Law

A new arrival to the WTR 1000 rankings, corporate and IP law firm Buchanan Law attracts effusive customer feedback. “Focused on advancing clients’ business objectives, Scott Buchanan gives commercial advice and excellent value for money. He is responsive, knowledgeable and respectful of the established relationships between the client and referring firm.”

Clayton Utz

Full-service national law firm Clayton Utz has been expanding its trademark team of late with the recent addition of three recruits. In Melbourne, “Chris McLeod has an excellent grasp of the law and how best to apply it in real life; he always considers the client’s best commercial interest and never compromises anything deemed non-negotiable. Having commercial approach that stays within the budget is an invaluable quality in McLeod.” Working closely with Mark Krenzer, the pair oversee prosecution and enforcement for Toyota Motor Corporation Australia and 2XU. In Sydney, Timothy Webb is a commercial litigator with a focus on the technology, media and telecoms sectors, who leads the trademark prosecution and brand protection group. Having stepped down from partnership, Brett Doyle and Mary Still remain special counsel and consultant, respectively; they have recently been representing Pastificio Rana at the Federal Court, seeking to cancel six of La Famiglia Fine Foods’ trademarks.

Cooper Mills Lawyers

Boutique telecoms, technology and IP firm Cooper Mills Lawyers attracts the attention of domestic small and medium-sized enterprises (SMEs) and large multinationals alike. Punching above its weight, it provides the full suite of trademark services. auDA board member Erhan Karabardak and former general counsel for an Australian Securities Exchange-listed IT company Victor Ng are key contacts.

Corrs Chambers Westgarth

“A clear standout from the competition in all areas of intellectual property, Corrs Chambers Westgarth is quick to understand client needs and provide sector-focused, solutions-driven advice.” Kate Hay leads the IP practice by example. “With an unbeatable track record and client-first orientation, she is an absolute dream to work with. She is an effective communicator who adapts to specific client needs and never loses sight of the commercial factors affecting the business when devising a suitable litigation strategy.” “Extremely knowledgeable in resolving complex, large-scale infringement matters, Odette Gourley is a source of sound and timely legal advice.” It also helps that “she is extremely patient about explaining the nuances of the Australian system to foreign clients”. Jürgen Bebber is a wise choice for burgeoning businesses as “he is up for the challenges that a growing company expects of him. He delivers on his promises, sticks to deadlines and can distil technical concepts into plain language for easy and informed decision making.” King of soft IP issues Stephen Stern inspires great confidence in his patrons. “He has a great deal of passion for his work and puts clients first. He is quick to respond to enquiries with innovative, yet commercial solutions.” Meanwhile, David Fixler recently obtained an interlocutory injunction on behalf of Sportsbet in time to prevent BetEasy from launching the SPORTINGBET brand. Finally, Eugenia Kolivos is a commercial IP lawyer whose proactive advice maximises brand value. “Clear advice aside, she would go as far as to educate the client on how to manage problems in future to minimise legal costs.”

Davies Collison Cave Pty Ltd 

The well-oiled machine that is Davies Collison Cave has topped the highest number of trademark filings in Australia since 2000: “It is the boutique practice that sets the gold standard.” Marion Heathcote is one of the set’s most revered advisers. “With extensive knowledge and experience, she is a safe pair of hands and very helpful and practical when she dispenses her opinion.” Having been elevated to principal, the advice provided by Carly Mansell is always “well researched, well reasoned and well presented”. What is more, she is “very responsive and easy to work with”. A darling of large multinationals and Australian companies, Michael Wolnizer is a specialist in international and internet-related trademarks. Sources praise his “forward thinking and creativity” in leading the domain name practice. Adam Sears and the “flexible and focused” Ian Drew provide inspiring leadership to the prosecution and litigation practices, respectively – while Nick Holmes is a “commercially minded, dependable and technically dexterous attorney” for managing large-scale multi-jurisdictional portfolios. Stuart Green is “passionate about brand protection and provides crystal clear advice. He is very creative and diligent and so delivers excellent results for clients.” When it comes to contentious work, litigants can count on the 20-plus years’ experience provided by Chris Jordan and John Hannebery.

Dentons

Dentons – the eighth largest law firm globally by revenue – has more than 9,000 lawyers and professionals. The Australasian IP practice is a relatively new set-up, which has been developing a focus on the retail, hotel and leisure sectors. In this respect, Robyn Chatwood is a key contact; she is a specialist in international licensing involving retail, hospitality and healthcare companies and the preferred counsel for Hertz’s licensing needs in Australia. For IP, technology and life sciences concerns, IP department head Joy Atacador is an all-rounder especially noted for her enforcement capabilities. In addition, special counsel Roanne de Menezes comes highly recommended for her “superbly responsive, clear and commercial counsel”, while consultant Scott Sloan provides the team and clients with the wisdom that comes with over three decades of private practice experience.

DLA Piper

With the recruitment of three new lawyers, DLA Piper’s IP presence in Australia is fast expanding. Melinda Upton’s appointment as global co-chair of the IP and IT group – where she works across areas of prosecution, opposition and transactional intellectual property, as well as advertising and marketing clearance for an illustrious client base – reflects the overall strength of the Australian practice. Further, “the extremely efficient operator” oversees the DLA Piper IP practices in 24 countries. Although predominantly focused on patent litigation, Robynne Sanders delivers exemplary results when instructed on trademark matters. Recently acting for Lumen Australia against Frontline Australasia in a trademark infringement suit, Sanders secured a judgment requiring the defendant to compensate her client on the total amount of sale in the second instance of such an order being handed down in an Australian IP matter, in addition to a A$500,000 award for passing off.

FB Rice

“In business for 70 years, the independent FB Rice has incredible depth and, most importantly, adds tremendous value. Effective communications ensure clients are ever up to date with the status of their files and creativity in problem solving means that few, if any, requests are impossible. The team is also a great corporate citizen that exemplifies a caring culture towards clients and employees.” The trademark side is led by 25-year experienced prosecution whizz Joanne Martin, based in Sydney. A good-humoured attorney, Martin is “extremely generous with her time and puts her money where her mouth is”. Promoted to partner in July 2018, Michael Seifried has carved out a niche in managing Korea-originating portfolios on behalf of brands such as LG Electronics and NongShim in addition to those of large Australian concerns such as the Commonwealth Scientific and Research Organisation. Associate Lisa Neilson is a client favourite who works independently on the Robert Oatley Vineyards portfolio.

Gadens

“A source of accurate, comprehensive and cost-effective advice, Gadens strikes a great balance between time efficiency, costs and service quality.” IP, franchising and competition and consumer law expert Adam Walker is an astute adviser on the prosecution, litigation and licensing of trademarks and designs, while Kerry Awerbuch is “extremely professional and proactively approaches clients when similar marks are detected. With an intuitive understanding of the business, she is like an extension of the legal team.” Another key counsellor in the set, Donna Bartlett enjoys a wide practice ranging from technology and IP law through to aviation and government contracting and procurement.

Gilbert + Tobin

“Distinguished by deep expertise and commerciality, Gilbert + Tobin commands an excellent reputation on par with top-tier international firms but without the big-firm mentality or hefty fees.” The IP practice – recently bolstered by three new lawyers – is a magnet for corporate clients in need of a first-rate A-to-Z trademark offering. Brand protection and enforcement guru Lisa Lennon manages the portfolios of a multitude of industry leaders across the FMCG, banking, energy, technology, entertainment and fashion sectors. Crack litigator Siabon Seet “offers advice of the highest quality as informed by her thorough understanding of the client’s business”. Extremely approachable, “one can always speak to her without being shunted to a junior lawyer”. Lately, she has been litigating for Bed Bath & Beyond, Calico and Red Bull. Head of intellectual property Michael Williams is another savvy choice for large-scale trademark disputes.

Griffith Hack

“A repository of expertise and professionalism, Griffith Hack understands the client’s business and advises appropriately when it grows.” Lately it has seen an uptick in opposition work particularly for domestic clients, while its online IP management platform – Amplia – has been undergoing a revamp. Adding a layer of sophistication to New Zealand filings, two senior associates – formerly trademark examiners at the IP Office of New Zealand – now call Griffith Hack home. One of them is Shannon Fati – propelled into the WTR 1000 rankings by glowing customer feedback. “The attention and care that I get from Fati shows that she is constantly looking out for my business. Her advice is not just timely, but honest, fair and respectful.” Chris Sgourakis is another adviser whose client-oriented service attracts commendation: “Always acting in our best interest, Sgourakis is a talented trademark attorney who provides laser-focused and commercially viable advice.” With 30 years’ experience, Anne Makrigiorgos is a trademark prosecution guru and was the first female president of the Institute of Patent and Trademark Attorneys (IPTA). “Intelligent litigator” Kellie Stonier’s practice includes trademark portfolio management, copyright and competition and consumer law. “Excellent in prosecuting and litigating trademark cases, Nicola Scheepers is a highly respected name in the industry because she consistently provides her illustrious client base with high-quality service.”

Herbert Smith Freehills LLP

“The Herbert Smith Freehills team invariably weighs up the costs and benefits of each action to propose a way forward to satisfy clients’ commercial and legal needs.” The ensemble of lawyers are extremely personable and work cohesively across the full spectrum of IP matters. Ike Papageorge succeeds Celia Davies – recently retired to pursue other interests – as head of trademarks; “he is an old hand with a phenomenal depth of experience”, including 18 years as partner at a South African IP firm. IP department leader Sue Gilchrist is a fierce litigator and has played a decisive role in many landmark IP litigations; most recently, she successfully defended Anchorage Capital Group and ACPA before the High Court over a trademark infringement dispute. Supported by senior associate Jeremy Herz, Shaun McVicar has been acting for Treasury Wine Estates against Rush Rich in a highly critical trademark infringement case. “Herz is extremely professional and emphatic of client needs” and hence earns a place in this year’s WTR 1000. Tess Mierendorff is another promising senior associate – this time, on the IP corporate side – who displays mature attitude and aptitude for perseverance and service. In the words of one research respondent: “Absolutely outstanding, Mierendorff was always ready when we needed assistance. To do that, she worked tirelessly through weekends and nights and stayed in constant contact, alerting us to any upcoming issues.” Working closely with Mierendorff is Kristin Stammer – “a first-rate adviser who digests the law, comes up with workable legal solutions and translates them into commercially feasible actions. She is never discouraged by knotty situations and instead works resourcefully to arrive at a favourable closing position.”

HopgoodGanim Lawyers

“Queensland firm HopgoodGanim Lawyers provides pragmatic and insightful counsel at the intersection between business and trademark law. Hayden Delaney and his team are responsive and good value for money while achieving excellent results.” A personable character, respondents commend Delaney’s willingness and ability to maintain trusting client relationships; he is particularly popular with tech companies.

K&L Gates

Situated in Melbourne, K&L Gates’ Australian trademark practice is plugged into a global network of offices. Chris Round is highly feted for his trademark prosecution, enforcement and litigation nous. “A great strategist whose advice is on-point and informed by a deep well of legal knowledge,” he is extremely popular with sports corporations such as the Australian Football League, the National Basketball League and Manchester City. Peers commend Tony Watson and Jonathan Feder as “tenacious litigators”; Watson has a large following of fashion and footwear manufacturers, while head of intellectual property and Melbourne Theatre Company and Opera Australia board member Feder is sought after by fashion clients.

King & Wood Mallesons

The King & Wood Mallesons IP team continues to thrive, with its headcount and revenue growing rapidly in the past few years. Close cooperation with its top-ranked China offices offers unparalleled depth in the region’s most important economies. Combining excellent client service with Australian, UK and European trademark expertise, Bill Ladas is extremely popular with his clientele. “His advice – drawing on a robust understanding of how Australian laws work – is always comprehensive and well considered. He embraces innovative strategies and forward-thinking approaches and avoids unnecessary fights, thereby achieving stellar protection while keeping costs down.” His partner Cate Nagy exemplifies the firm’s “friendly and down-to-earth working style”, commanding immense respect from peers who describe her as a “skilful and knowledgeable litigator who is highly professional in all dealings with adversaries”. For this reason, she is the preferred counsel on portfolio management for Amazon and PayPal. Partner in charge of the Sydney office, the good-humoured Katrina Rathie is committed to promoting gender and cultural diversity in the workplace, while maintaining her position as an authority on advertising claims and clearance. Her recent successes include defending Procter & Gamble (P&G) from Reckitt Benckiser’s application for interlocutory injunction against P&G’s multi-million-dollar advertising campaign. Commercial IP guru Scott Bouvier is the faithful guardian of the Sydney Opera House brand and is often called on to lead complex dealings. Most recently, he has been advising Silicon Quantum Computing – a private-public consortium – on its IP strategy and commercialisation arrangements. With these partners based in either Sydney or Melbourne, 30-year experienced John Swinson holds down the fort in Brisbane. Head of intellectual property Matthew Swinn is another savvy choice, especially for health-related entities.

Macpherson Kelley

National firm Macpherson Kelley has recently been bolstered by Kenneth Philp, a veteran litigator with almost 40 years’ experience in the field. Based in Queensland, he works closely with special counsel Mark Metzeling on a variety of contentious and non-contentious trademark matters.

Madderns

Adored by iconic Australian brands, South Australia’s top IP firm celebrated its 50th anniversary in 2019. Its sterling reputation among wine companies is long established and lately it has been expanding its focus to the fashion industry as well. “Madderns leverages its extensive global links and experience to provide strategic advice right at the beginning of the trademark lifecycle. It has a grand overview of the client’s business and takes the particular circumstances of each company into account when offering advice. What is more, it respects clients’ budgets by providing targeted services and appropriately prioritising work. Megan Ryder provides timely and thorough advice and even issues updates and summaries of the trademark registrations in various countries.” Trademark team leader Louise Emmett is “an excellent and creative thinker who comes up with strategies that go one or two layers deeper than most attorneys”. Meanwhile, Craig Vinall straddles the patent and trademark practices as an adroit portfolio manager.

Maddocks

Maddocks is a commercial law firm with a strong sectoral focus across government, technology, healthcare, environment and education. The trademark practice – particularly strong in New South Wales – has a keen emphasis on serving public bodies such as universities and technology entities. In this respect, the migration of the DLA Piper IP and technology team from Canberra has been a shot in the arm for Maddocks. Shelley Einfeld and Brendan Coady are the main contacts for interested parties.

McCullough Robertson

Managing close to 5,000 trademarks worldwide, McCullough Robertson is an independent national law firm with an IP practice lead by Belinda Breakspear. “She provides commercial and practical advice in a personable manner, but the main draw is her honesty. She aligns her interests with those of her clients and so does not work purely for the sake of generating billing. Communications are well structured and the trademark prosecution work is efficient and streamlined. One can count on Breakspear for urgent instructions; she is also open to writing reports in bespoke formats.”

Michael Buck IP

The trademark service of Michael Buck IP is warmly received in the WTR 1000 this year. “Armed with broad and deep experience in Australia and internationally, the firm effectively navigates clients through trademark issues to provide substantial value add. The timely and practical advice is also easy to comprehend. Geraldine Rimmer is astute and trustworthy and offers same-day turnaround on enquiries.”

MinterEllison

“Patent-focused MinterEllison runs a strong contentious copyright practice in Sydney and its expertise in Australian trademark law is also noteworthy.” Robert Cooper’s 25 years’ experience ensure that he tackles patent, trademark and technology litigation with poise.

Norton Rose Fulbright

“Norton Rose Fulbright blends sectoral knowledge, technical expertise, reasonable fee structures and honesty to superb effect; its international footprint is optimal for companies with cross-border dealings. Georgina Hey is a subject-matter expert with invaluable insights into the intricacies of the trademark office; she espouses a practical and efficient approach to problem solving. She is also very hands-on, working closely with litigators when matters escalate.” Clients hail that Jackie O'Brien “always lives up to expectations and delivers correct advice at appropriate timings”, while barristers admire her “deep knowledge, analytic mindset, strategic logic and innate sense of client needs”. Meanwhile, Frances Drummond has a knack for generating bespoke and commercially sound advice that suits each rights holder’s different risk profile.

Phillips Ormonde Fitzpatrick

IP boutique Phillips Ormonde Fitzpatrick is backed by 130 years of illustrious history, cementing its position atop the pile. An expert in Australian, New Zealand and Papua New Guinea trademark law, Michael O’Donnell leads the trademark team by example. “Responsive, pragmatic and friendly, he provides useful strategies and solutions at reasonable rates.” With 30 years of experience, prosecution maestro Michael Squires lauds a reputation of “pragmatism and profound knowledge”. While long-term clients hail Russell Waters’ “consistency, reliability and drive to achieve strong results”. Board chair and senior litigator Greg Chambers continues to manage a healthy stream of work counselling on trademark infringement issues, while one of the two newest partners – David Longmuir – has been representing Bed Bath N’ Table before the trademark registry and the Federal Court. Deputy managing partner Chris Schlicht unites with Australian trademark attorney and French lawyer Marine Guillou to form a great team, well equipped to undertake knotty brand enforcement campaigns.

Shelston IP Pty Ltd

“Shelston IP is an excellent and efficient provider of trademark prosecution and contentious services, and its lawyers are very responsive.” Trademark and brands team chief Sean McManis is a prodigious brand strategist and a dab hand at oppositions and IP disputes.

Sparke Helmore Lawyers 

The IP practice of national law firm Sparke Helmore Lawyers is managed by Shannon Platt. “A talented lawyer who excels at running complicated cases effectively and efficiently, she commands the total trust of her clients to look out for their interests; she never shies away from giving difficult advice when it is called for. Her honesty, intelligence and ability to manage a team distinguishes her from the pack.” An all-rounder with especial strength in contentious matters, Platt is a safe pair of hands for any brand owner.

Spruson & Ferguson

“Spruson & Ferguson is a powerhouse for trademark filings with a complementary law practice. This leading Australian IP firm has been expanding and building up a robust presence in Asia Pacific.” Pulling the strings at the Melbourne office, Tim Allen’s “responsive, professional and knowledgeable style has attracted a large following of iconic Australian brands”. Managing director in Sydney and Melbourne and director of trademarks for Asia Pacific, Tracey Berger is a magnet for multinationals, which often engage her on the most commercially important trademark opposition matters. Similarly, Ken Hamilton successfully acted for MO Industries LLC to a trademark application by Ella Moon. Leader of the pack, Khajaque Kortian “provides insightful advice that fulfils clients’ objectives”. On the transactional front, Peter Hallett is a “preeminent licensing lawyer”, while Sylvie Tso – formerly a consultant at the Massachusetts General Hospital technology transfer office – utilises her in-house experience at US biotech companies to commercialise rights holders’ intellectual property.

Thomson Geer

Peter Le Guay is a client favourite at Adelaide, Brisbane, Sydney and Melbourne law firm Thomson Geer. “He gets to know clients by understanding the needs and objectives of the business. He responds quickly to enquiries and conjures up unexpected, yet workable, solutions to problems. His team works efficiently and has a wealth of working knowledge in relation to trademarks.” Special counsel Dianne Beer is another of the set’s notable advisers; her practice straddles commercial, IP, IT, privacy and consumer law.

Wrays

“Perth heavyweight Wrays is probably the best-known trademark firm in Western Australia; it offers a customised and constantly improving service that meets the client’s challenging business needs.” That said, the independent set has a national presence across Adelaide, Perth, Sydney and Melbourne. Marie Wong has carved out a niche in managing and enforcing the trademark portfolios of pharmaceutical, e-commerce and creative industry concerns. Her broad expertise encompasses domain names and trademarks, as well as consumer law. Practice leader and IPTA trademark committee and design committee convenor, Jennifer McEwan counsels emerging and established companies on trademark and consumer law issues.

Other recommended experts

Having left Wrays in 2018, Andrew Butler now brings his wide sectoral knowledge to DC Collins. Colin Cheung of Actuate Intellectual Property is an indispensable ally of SMEs in need of the full range of IP services. Christine Ecob of Johnson Winter & Slattery is a holistic adviser who guides brand owners on issues relating to product launch, advertising, labelling and commercial agreements. Corporate lawyer Julian Gyngell is a specialist in technology-based industries who plies his trade at Kepdowrie Chambers. An erstwhile senior associate at Phillips Ormonde Fitzpatrick, Helen Kavadias has joined the partnership at HWL Ebsworth Lawyers, which utilises a time-based fee structure. Principal at brand consultancy Brand Haven, Philip Macken specialises in trademark and domain name prosecution. Kate Maynard is Lesicar Maynard Andrews’s dutiful portfolio manager with a sharp eye for spotting infringement activity. IP strategist and litigator Tim O’Callaghan combines his roles as head of the Adelaide office and national deputy managing partner at Piper Alderman with aplomb. Mark My Words Trademark Services director Jacqui Pryor is masterful at explaining trademark concepts and issues to business owners. Lance Scott is a trademark attorney, lawyer, barrister and notary public who has practised in Australia, New Zealand and the United Kingdom; he can be found at Gestalt Law. Having departed Shelston IP, Gerard Skelly is now director of Selfmark Pty, where he focuses of all aspects of trademark law. At Slaters Intellectual Property, Technology and Entertainment Lawyers, sole practitioner Ann Slater “provides excellent, big-firm calibre support for cost-sensitive clients”.

Individuals: enforcement and litigation

  • Sue Gilchrist - Herbert Smith Freehills
  • Odette M Gourley - Corrs Chambers Westgarth
  • Kate Hay - Corrs Chambers Westgarth
  • Chris McLeod - Clayton Utz
  • Katrina Rathie - King & Wood Mallesons
  • Siabon Seet - Gilbert + Tobin
  • Stephen Stern - Corrs Chambers Westgarth
  • Robert A Arnold - Baker McKenzie
  • Jürgen Bebber - Corrs Chambers Westgarth
  • Scott Bouvier - King & Wood Mallesons
  • Anita Cade - Ashurst Australia
  • Peter J Chalk - Ashurst Australia
  • Robert Cooper - MinterEllison
  • Jonathan Feder - K&L Gates
  • David Fixler - Corrs Chambers Westgarth
  • Jonathan Flintoft - Baker McKenzie
  • Richard Gough - Baker McKenzie
  • John Hannebery - Davies Collison Cave Pty Ltd
  • Karen Anne Hayne - Addisons
  • Chris Jordan - Davies Collison Cave Pty Ltd
  • Khajaque Kortian - Spruson & Ferguson
  • Bill Ladas - King & Wood Mallesons
  • Lynne Lewis - Bird & Bird LLP
  • Shaun McVicar - Herbert Smith Freehills LLP
  • Cate Nagy - King & Wood Mallesons
  • Jackie O'Brien - Norton Rose Fulbright
  • Shannon Platt - Sparke Helmore Lawyers 
  • Lisa Ritson - Ashurst Australia
  • Julie Robb - Banki Haddock Fiora
  • Chris Round - K&L Gates
  • Robynne Sanders - DLA Piper
  • Donna Short - Addisons
  • Miriam Stiel - Allens
  • Mary Still - Clayton Utz
  • Matthew Swinn - King & Wood Mallesons
  • John Swinson - King & Wood Mallesons
  • Melinda Upton - DLA Piper
  • Tony Watson - K&L Gates
  • Timothy Webb - Clayton Utz
  • Elisabeth White - Baker McKenzie
  • Michael Williams - Gilbert + Tobin
  • Dianne Beer - Thomson Geer
  • Belinda Breakspear - McCullough Robertson 
  • Greg Chambers - Phillips Ormonde Fitzpatrick
  • Brett Doyle - Clayton Utz
  • Marine Guillou - Phillips Ormonde Fitzpatrick
  • Peter Hallett - Spruson & Ferguson
  • Jeremy Herz - Herbert Smith Freehills LLP
  • Mark Krenzer - Clayton Utz
  • Peter Le Guay - Thomson Geer
  • David Longmuir - Phillips Ormonde Fitzpatrick
  • Sean McManis - Shelston IP Pty Ltd
  • Chris Schlicht - Phillips Ormonde Fitzpatrick
  • Scott Sloan - Dentons
  • Kellie Stonier - Griffith Hack

Individuals: prosecution and strategy

  • Tim Allen - Spruson & Ferguson
  • Robert A Arnold - Baker McKenzie
  • Frances Drummond - Norton Rose Fulbright
  • Timothy Golder - Allens
  • Marion Heathcote - Davies Collison Cave Pty Ltd
  • Bill Ladas - King & Wood Mallesons
  • Lisa Lennon - Gilbert + Tobin
  • Joanne Martin - FB Rice
  • Cate Nagy - King & Wood Mallesons
  • Lisa Ritson - Ashurst Australia
  • Michael Wolnizer - Davies Collison Cave Pty Ltd
  • Byron Angelopulo - Baker McKenzie
  • Jürgen Bebber - Corrs Chambers Westgarth
  • Tracey Berger - Spruson & Ferguson
  • Scott Buchanan - Buchanan Law
  • Andrew Butler - DC Collins
  • Peter J Chalk - Ashurst Australia
  • Hayden Delaney - HopgoodGanim Lawyers
  • Brett Doyle - Clayton Utz
  • Ian Drew - Davies Collison Cave Pty Ltd
  • Shelley Einfeld - Maddocks
  • Louise Emmett - Madderns
  • Jonathan Flintoft - Baker McKenzie
  • Richard Gough - Baker McKenzie
  • Stuart Green - Davies Collison Cave Pty Ltd
  • Ken Hamilton - Spruson & Ferguson
  • Karen Anne Hayne - Addisons
  • Georgina Hey - Norton Rose Fulbright
  • Nick Holmes - Davies Collison Cave Pty Ltd
  • Lynne Lewis - Bird & Bird LLP
  • David Longmuir - Phillips Ormonde Fitzpatrick
  • Jennifer McEwan - Wrays
  • Ross G McLean - Baker McKenzie
  • Chris McLeod - Clayton Utz
  • Sean McManis - Shelston IP Pty Ltd
  • Michael O'Donnell - Phillips Ormonde Fitzpatrick
  • Jane Owen - Bird & Bird LLP
  • Ike Papageorge - Herbert Smith Freehills LLP
  • Katrina Rathie - King & Wood Mallesons
  • Megan Ryder - Madderns
  • Robynne Sanders - DLA Piper
  • Nicola Scheepers - Griffith Hack
  • Michael Seifried - FB Rice
  • Margaret Shearer - Banki Haddock Fiora
  • Donna Short - Addisons
  • Gerard Skelly - Selfmark Pty Ltd
  • Michael Squires - Phillips Ormonde Fitzpatrick
  • Miriam Stiel - Allens
  • Melinda Upton - DLA Piper
  • Craig Vinall - Madderns
  • Adam Walker - Gadens
  • Russell Waters - Phillips Ormonde Fitzpatrick
  • Tony Watson - K&L Gates
  • Timothy Webb - Clayton Utz
  • Elisabeth White - Baker McKenzie
  • Andrew Wiseman - Allens
  • Marie Wong - Wrays
  • Joy Atacador - Dentons
  • Kerry Awerbuch - Gadens
  • Belinda Breakspear - McCullough Robertson 
  • Fiona Brittain - Ashurst Australia
  • Colin Cheung - Actuate Intellectual Property Pty Ltd
  • Tim Clarke - Addisons
  • Brendan Coady - Maddocks
  • Roanne de Menezes - Dentons
  • Christine Ecob - Johnson Winter & Slattery
  • Shannon Fati - Griffith Hack
  • Julian Gyngell - Kepdowrie Chambers
  • Erhan Karabardak - Cooper Mills Lawyers
  • Helen Kavadias - HWL Ebsworth Lawyers
  • Simon Kneebone - Banki Haddock Fiora
  • Mark Krenzer - Clayton Utz
  • Peter Le Guay - Thomson Geer
  • Philip Macken - Brand Haven
  • Anne Makrigiorgos - Griffith Hack
  • Carly Mansell - Davies Collison Cave Pty Ltd
  • Kate Maynard - Lesicar Maynard Andrews
  • Alison McGinn - Banki Haddock Fiora
  • Mark Metzeling - Macpherson Kelley
  • Lisa Neilson - FB Rice
  • Victor Ng - Cooper Mills Lawyers
  • Tim O'Callaghan - Piper Alderman
  • Shannon Platt - Sparke Helmore Lawyers 
  • Jacqui Pryor - Mark My Words Trademark Services PTY LTD
  • Geraldine Rimmer - Michael Buck IP
  • Lance Scott - Gestalt Law
  • Adam Sears - Davies Collison Cave Pty Ltd
  • Chris Sgourakis - Griffith Hack
  • Ann Slater - Slaters Intellectual Property, Technology and Entertainment Lawyers

Individuals: transactions

  • Scott Bouvier - King & Wood Mallesons
  • Kristin Stammer - Herbert Smith Freehills LLP
  • Byron Angelopulo - Baker McKenzie
  • Donna Bartlett - Gadens
  • Belinda Breakspear - McCullough Robertson 
  • Anita Cade - Ashurst Australia
  • Robyn Chatwood - Dentons
  • Timothy Creek - Davies Collison Cave Pty Ltd
  • Hayden Delaney - HopgoodGanim Lawyers
  • Jonathan Flintoft - Baker McKenzie
  • Timothy Golder - Allens
  • Karen Anne Hayne - Addisons
  • Georgina Hey - Norton Rose Fulbright
  • Eugenia Kolivos - Corrs Chambers Westgarth
  • Mark Krenzer - Clayton Utz
  • Lisa Lennon - Gilbert + Tobin
  • Lynne Lewis - Bird & Bird LLP
  • Sarah Matheson - Allens
  • Chris McLeod - Clayton Utz
  • Mark Metzeling - Macpherson Kelley
  • Tess Mierendorff - Herbert Smith Freehills LLP
  • Shannon Platt - Sparke Helmore Lawyers 
  • John Swinson - King & Wood Mallesons
  • Sylvie Tso - Spruson & Ferguson
  • Timothy Webb - Clayton Utz
  • Elisabeth White - Baker McKenzie

Luminaries

  • Philip Kerr - Allens
  • Kenneth Philp - Macpherson Kelley