Pedro Bhering

Senior Partner at Bhering Advogados

Pedro Bhering has over 35 years’ experience dealing with multinational corporations from the United States, Europe, Asia and Latin America in all issues regarding intellectual property.

In this regard, he is familiar with US and European legislation. Mr Bhering specialises in trademarks, licensing and technology transfer, copyright and neighbouring rights, enforcement against unfair competition and counterfeiting, and civil litigation.

Mr Bhering is also responsible for the strategic management of the firm, as well as for the construction, consolidation, maintenance and expansion of an international network of associated law firms that maintain long-lasting professional relationships with Bhering Advogados.

Mr Bhering is a member of the following entities and associations:

  • the Brazilian Bar Association (Rio de Janeiro and Sao Paulo chapters);
  • the Brazilian Association of Intellectual Property Agents;
  • the Brazilian Association of Intellectual Property;
  • the Inter-American Association of Intellectual Property;
  • INTA;
  • the International Association for the Protection of Intellectual Property;
  • the Licensing Executives Society; and
  • the European Communities Trademark Association.

He is consistently recognised as a leading lawyer in Brazil in intellectual property by renowned international publications such as Chambers and Partners Global, Chambers Latin America, Who’s Who, Legal 500, WTR 1000, IAM Patent 1000, Leaders League, Managing Intellectual Property, WIPR Leaders and the Brazilian reference publication Análise 500.

Mr Bhering is the author of several articles on intellectual property in specialist national and foreign journals and reviews, such as Aspatore Law Books, Managing Intellectual Property, World Trademark Review, World Intellectual Property Review, Getting the Deal Through, the Valor Econômico and Jornal do Comércio newspapers. He speaks Portuguese, English and French.

Professional associations

  • ABPI
  • AIPPI
  • INTA

Firm details

Bhering Advogados
Aveinda Rio Branco 103
11th and 12th Floors
Rio de Janeiro 040004
Brazil

Contact details

See firm profile