Max Vern works with brand owners to secure and enforce their intellectual property around the world. His focus is trademark rights and protection of global trademark portfolios – all facets and stages of domestic and international trademark portfolio management. This encompasses trademark searches and opinions, filing, prosecution, due diligence, licensing, acquisitions and enforcement of trademark rights, including oppositions and cancellation actions. His practice services a wide range of industries – electronics, Internet, entertainment, retail, fashion, banking, medical products, industrial products, pharmaceuticals, food products and services, construction and real estate.
Mr Vern’s background, extensive international experience and multilingual capabilities facilitate communications and thorough understanding of the requirements of IP owners. The firm’s clients include US and foreign companies, and individuals with global business outreach. For example, he works with a major US retail chain, leading European commercial and investment banks, US financial institutions and funds, Far-Eastern pharmaceutical companies, major entertainment consortiums pursuing global rights protection, numerous European haute couture clients, foreign broadcasting corporations operating in the United States, multiple major Russian corporations, and Chinese and Japanese industrial giants with vested US interests, among others.
Mr Vern also helps start-ups and established companies negotiate licence agreements, franchise rights, co-branding arrangements and third-party licences.
He was the winner of the 2019 International Advisory Experts Award: Intellectual Property Lawyer of the year in New York and the 2019 Corporate LiveWire Global Awards in the category “Protecting Global Trademark Portfolios”. Mr Vern is listed as an “Expert” in the 2020 edition of Legal Media Group’s Expert Guides, as well as in Who’s Who Legal Trademarks 2020 and Euromoney Investor Expert Guides 2020 as a “Leading Trademark Practitioner”.