Gregory J Chinlund

Partner at Marshall, Gerstein & Borun LLP

Gregory J Chinlund is a steadfast brand advocate. Whether counselling clients on protecting the hard-earned goodwill developed over many years, or helping newer businesses to develop and protect brands, Mr Chinlund focuses on the value of brand to enterprise. He adopts a holistic view of brand value and leverages his experience in the areas of copyright and industrial design in order to optimise clients’ rights. His diverse practice involves domestic and international trademark clearance, registration, licensing and enforcement, acquisition due diligence and advertising review.

On the industrial design front, Mr Chinlund works proactively with clients in a wide array of industries, including writing instruments, medical equipment, furniture, office products, personal electronic devices and sporting goods. He provides guidance with respect to claim strategy for applications, possible infringement, design-arounds and potential conflicts with the designs of others, and works closely with clients to challenge infringement of valuable design rights.

In the area of copyright law, Mr Chinlund helps clients – including marketing professionals, artists, authors, jewellery designers, musicians, movie producers, photographers, programmers and software developers – to protect, enforce and derive economic benefit from creative endeavours.

Mr Chinlund has an intimate understanding of the business mentality, resulting from an education in marketing and personal business experience, coupled with legal acumen. He understands the value of avoiding unnecessary legal posturing when conflict arises so that the parties can resolve differences and return to business as usual.

Mr Chinlund holds a Martindale-Hubbell AV Preeminent Peer Review Rating and was named a Top-Rated Lawyer in Intellectual Property by American Lawyer Media and Martindale-Hubbell. He has been recognised by the WTR 1000 and as an IP Star in the Managing IP IP Stars Survey since 2013, and the Illinois Super Lawyers lists since 2014. He has also been selected by the Law Bulletin Publishing Company’s Leading Lawyers division as a Leading Lawyer.

Mr Chinlund received his JD (cum laude) from Northern Illinois University College of Law and his bachelor’s degree in marketing from Iowa State University.

Professional associations

  • INTA
  • LCA
  • PTMG

Firm details

Marshall, Gerstein & Borun LLP
233 South Wacker Drive
6300 Willis Tower
Chicago IL 60606-6357
United States

Contact details

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