Partner at HOUSE ATTORNEYS
Frédéric Serra is head of HOUSE ATTORNEYS’ IP department. He co-founded HOUSE ATTORNEYS in 2018 after working for over 15 years at FRORIEP, where he was a partner for six years, as well as head of the Geneva IP practice.
Mr Serra is a highly experienced litigation lawyer in all fields of intellectual property, including unfair competition. In the contentious field he acts for a broad range of industries with a specific focus on fashion and luxury goods. He advises clients on complex non-contentious IP matters: licence agreements, film production agreements, sponsorship, endorsement and product-placement agreements, IT-related transactions, research collaborations, development contracts and technology transfers.
His one-year secondment to the fully integrated in-house IP team of a major player in the luxury goods industry gave him in-depth knowledge of the legal and business needs of in-house counsels, and a pragmatic approach to providing a wider range of protection, exploitation and enforcement options.
Mr Serra is co-chair of the IP Committee of the International Pacific Bar Association. He is also a member of the MARQUES Famous and Well-known Marks Committee, as well as member of AROPI (the IP Association of French Speakers in Switzerland). He teaches intellectual property at the SAE Institute in Geneva, a global leader in creative media education.