- Email: [email protected]
- Telephone: +One Embarcadero Centerwenty Second FloorSan Franci
- Fax: +1 415 392 0827
- Website: http://www.sideman.com
Partner at Sideman & Bancroft LLP
Béatrice Martinet is a lawyer admitted to the Paris and California Bars, with over 15 years of experience in each of these jurisdictions. Her practice focuses on IP litigation, arbitration and transactional work for clients in a wide range of industries, including the technology, software, publishing, pharmaceutical, entertainment, cosmetics, fashion, and food and beverage sectors.
Ms Martinet manages major trademark portfolios for entities of all sizes, from start-ups to Fortune 500 companies, and represents clients before the Trademark Trial and Appeal Board, the US Patent and Trademark Office and equivalent venues in France and Europe. She drafts and negotiates trademark, copyright and e-commerce assignments in the entertainment, cosmetics, and food and beverage industries. She advises companies on grey market strategies and brand enforcement generally, and specifically develops tailored enforcement plans for clients, filing EU and US customs applications and assisting government agencies in the enforcement of client trademarks based on those applications. Due to her active practice before French and US courts, she is an expert in transnational trademark cases involving questions of French and US law.
Ms Martinet has particular expertise in assisting trademark owners and online platforms in connection with e-commerce, internet intermediary liability issues, privacy issues, and related IP and IT matters.
Ms Martinet graduated with honours from the University of Paris Pantheon Assas (France) and Libera Università Degli Studi Sociali (Rome, Italy) and continues to collaborate with Stanford University as a fellow of the Transatlantic Technology Law Forum (TTLF). Her TTLF thesis, “Internet Intermediaries’ Liability for Copyright and Trademark Infringement: Reconciling the US and EU approaches”, is posted on the Stanford Law School website.
Prior to joining Sideman & Bancroft in 2014, and founding Sideman & Bancroft Europe in 2020, Ms Martinet practised for 10 years in France in the Paris IP departments of two international law firms, Salans (now Dentons) and Bird & Bird.
Ms Martinet’s native languages are French and Italian; she is fluent in English, as well as conversant in Spanish.