Ana-Maria Baciu

Managing Partner at Simion & Baciu

Ana-Maria Baciu is an IP, regulatory and consumer protection lawyer who has been assisting clients in various industries, including retail, fast-moving consumer goods, gambling, information technology, e-commerce and life sciences, for over 20 years.

Before setting up Simion & Baciu, Ms Baciu was heading the IP practice, as well as co-heading the gambling, consumer protection and advertising practices, of the largest and oldest law firm in Romania.

Licensed as a European trademark and design attorney, Ms Baciu advises clients on the full spectrum of IP issues, both contentious – such as disputes over the validity of IP rights, trademark, design, patent infringement claims or plagiarism – and advisory work – such as re-branding strategies, transactions, IP rights transfers, licensing or franchising, advice on IP portfolio management and complex IP due diligence, as well as registration, filing and prosecution strategies and anti-counterfeiting work.

In addition, she has developed specific capabilities in the life sciences sector, with a focus on assisting pharmaceutical manufacturers on compliance and regulatory aspects.

A regular contributor to specialised publications and a lecturer on gaming, IP, social media and digital matters, Ms Baciu is also a trainer on IP issues, delivering tailored sessions to various departments of large multinational companies.

In addition to her professional affiliations as a lawyer to the Bucharest Bar and as a trademark attorney to the National Chamber of IP Attorneys in Romania, Ms Baciu is a member of INTA (where she served on the Parallel Import Committee and the Anti-counterfeiting Committee), the American Chamber of Commerce in Romania (where she currently serves as deputy chair of the AmCham Trade Legislation Task Force for the 2020-2021 mandate) and a general member and co-chair of the Membership Committee of the International Masters of Gaming Law.

Professional associations

  • AmCham Romania
  • INTA
  • IMGL

Firm details

Simion & Baciu
11 Maior Alexandru Câmpeanu Street
1st Floor
Office no3
1st District
Bucharest 011235

Contact details

See firm profile