Živko Mijatovic & Partners

Zivko Mijatovic & Partners - ZMP is a full-service IP law firm. Through its network of offices across Central and Eastern Europe, it can provide overall protection of all IP rights, including both prosecution and enforcement. Further, ZMP’s Alicante office can provide all legal services in relation to European trademarks and designs, as well as IP legal services in Spain.

ZMP’s extensive presence in Central and Eastern Europe means that clients receive an immediate and simultaneous service across the region, simply by contacting one of the offices. This ability makes ZMP unique in the region.


The firm was established in 1939 in Belgrade, Yugoslavia, as a general practice law firm. It has grown progressively and today consists of 15 offices in 14 European countries. The firm serves its clients through its network of offices covering the Balkan Peninsula and Central and Eastern Europe. Over the past 30 years, ZMP’s primary activity has been the protection, through prosecution and litigation, of all IP rights.


ZMP offers the full range of IP services in the areas of patents, designs, copyright and trademarks. The firm provides legal assistance and advice on the protection of IP rights and their management and enforcement across Central and Eastern Europe.

These services include filing and prosecution of IP rights; searches and watching services; IP portfolio management; dispute resolution; and advice and representation in infringement and enforcement matters. ZMP is particularly active in providing expert advice and legal assistance in matters of counterfeiting and piracy. ZMP and its attorneys are authorised to represent clients before judicial authorities, IP offices, customs offices and the different administrative authorities of the countries in which the firm’s offices are located.

Anti-counterfeiting activities

With a population of over 20 million across seven jurisdictions, the Western Balkans are fertile ground for the production and distribution of counterfeit goods. The region includes Croatia, which became the newest EU member on 1 July 2013, as well as Albania, Bosnia and Herzegovina, Kosovo, Macedonia, Montenegro and Serbia – all of which hope to accede to the European Union.

Legislation is similar across the region and continually adjusted to conform to EU law. However, issues still arise in combating counterfeit goods because of a lack of resources and inaction on the part of the authorities. Due to its geographical location, the area is well connected to other countries and continents. It sits at a junction of land and sea transportation routes, and is becoming a gateway to the EU market.

Rights holders are advised to consider the measures available across the region and contemplate implementing a strategy that recognises the root of the problem and provides a long-term solution. The need for a swift response should be seen as an incentive rather than an obstacle to solving the problem of counterfeiting. The best approach is not to try to solve problems at a micro level (eg, focusing on only one shipment), but rather to implement a border strategy covering the wider region. The countries of the Western Balkans should be considered as a single region.

Thanks to its network of tightly linked local offices, ZMP is uniquely positioned to devise cross-jurisdictional strategies to combat counterfeiting.

Contact details

Živko Mijatovic & Partners
Av Fotografo Fco Cano 91A
Alicante 03540

Professional contacts

Other offices

  • Belgrade
  • Bratislava
  • Bucharest
  • Budapest
  • Ljubljana
  • Podgorica
  • Prague
  • Pristina
  • Sarajevo
  • Skopje
  • Sofia
  • Warsaw
  • Zagreb

Sample client list

  • British American Tobacco
  • Coca-Cola
  • Microsoft Corporation
  • NBA
  • Unilever
  • Warner Brothers

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