Seyfarth Shaw LLP

Backed by the resources of one of the nation’s premier law firms, Seyfarth’s IP team represents a diverse roster of clients, from Fortune 500 and multinational corporations to fast-growing start-ups. With broad experience in all areas of IP law, we help our clients identify and secure their IP rights, exploit them in the marketplace, and enforce or defend them anywhere they do business.

Trademark prosecution

Utilising its proprietary client-collaboration platform, Seyfarth is uniquely positioned to manage the international trademark portfolios of its clients through the entire trademark lifecycle. Armed with a deep knowledge of the business realities facing our clients, we manage the international trademark portfolios for major brands in many product categories, including footwear and clothing, beauty and cosmetics, insurance and financial services, software, technology, restaurant chains, alcoholic beverages, entertainment businesses, vitamins and supplements, and many more.

We offer clients a comprehensive line of trademark counselling services, including clearance, prosecution, monitoring, and beyond. As counsel of record for the owners of many well-known trademarks and service marks, we ensure our clients are in the best possible position at every phase of the trademark prosecution process to develop a cleared trademark, service mark or trade name; obtain clearance and proper licensing of that mark; and think ahead to identify potential points of infringement.

We handle numerous domain name disputes, website takedowns, social media takedowns, online marketplace policing operations and related activities. We also function as domain name portfolio managers for some of our trademark portfolio clients.

Trademark litigation

Our team represents defendants and plaintiffs in both domestic and foreign trademark matters. Our practitioners across the United States and the United Kingdom work to identify, evaluate and protect important trademark assets. When disputes arise, members of our trademark group:

  • litigate trademark, false advertising and unfair competition disputes in federal and state courts;
  • coordinate disputes in multiple countries;
  • prosecute counterfeiting actions and execute seizures of counterfeit goods, including coordination with US Customs;
  • prosecute and defend oppositions and cancellations before the Trademark Trial and Appeal Board of the US Patent and Trademark Office;
  • prosecute and defend domain name proceedings under the Uniform Domain Name Dispute Resolution Policy and similar policies; and
  • assert and defend false advertising and deceptive trade practice actions before the Federal Trade Commission, the National Advertising Division of the Council of Better Business Bureaus, and other federal and state agencies.

We also have expertise in the areas of counterfeit and grey market goods. Seyfarth’s trademark attorneys have a wealth of experience in developing and implementing trademark policing programmes and have acted as anti-counterfeiting counsel to a large number of clients.

We have coordinated anti-counterfeiting activities in a wide variety of situations, ranging from the seizure of counterfeit encyclopaedias in the United Kingdom to working with law enforcement to seize grey market stereo equipment.

Seyfarth’s IP practice has been recognised by BTI Litigation Outlook, a study based on the feedback of in-house counsel from the country’s largest companies, as being among the top IP litigation law firms in the country. Seyfarth has also been named to the “Honor Roll” of “Litigation Powerhouses” in the IP litigation category.

In U.S. News & Best Lawyers 2020 Best Law Firms rankings, our group earned several regional rankings in trademark law, IP litigation and patent litigation, as well as a national ranking for IP litigation.

Contact details

Seyfarth Shaw LLP
233 South Wacker Drive
Suite 8000
Chicago IL 60606
United States

Professional contacts

Other offices

  • Atlanta
  • Boston
  • Charlotte
  • Chicago
  • Hong Kong
  • Houston
  • London
  • Los Angeles
  • Melbourne
  • New York
  • Sacramento
  • San Francisco
  • Shanghai
  • Sydney
  • Washington DC