Seyfarth Shaw LLP

Backed by the resources of one of the United States’ premier law firms, Seyfarth’s IP team represents a diverse roster of clients, from Fortune 500 and multinational corporations to fast-growing start-ups. With broad experience in all areas of IP law, we help our clients identify and secure their IP rights, exploit them in the marketplace, and enforce or defend them anywhere they do business.

Trademark prosecution

Utilising its proprietary client-collaboration platform, Seyfarth is uniquely positioned to manage the international trademark portfolios of its clients through the entire trademark lifecycle. The platform allows for close collaboration between Seyfarth and its clients’ internal business segments and legal teams, streamlining clearance and prosecution and allowing for real-time visualisation of reporting and budgeting. Armed with a deep knowledge of the business realities facing our clients, we manage the international trademark portfolios of major brands in many product categories, including footwear and clothing, beauty and cosmetics, insurance and financial services, software, technology, restaurant chains, food products, alcoholic and non-alcoholic beverages, energy, entertainment, vitamins and supplements.

We offer clients a comprehensive line of trademark counselling services, including clearance, prosecution, monitoring and enforcement. As counsel of record for the owners of many famous trademarks and service marks, we ensure our clients are in the best possible position at every phase of the trademark clearance and prosecution process to develop strong and protectable trademarks and service marks; obtain proper licensing of marks where necessary; and think ahead to identify potential points of infringement.

We handle numerous domain name disputes, website takedowns, social media and counterfeit takedowns, online marketplace policing operations and related activities. We also function as domain name portfolio managers for some of our trademark portfolio clients.

Trademark litigation

Our team represents plaintiffs and defendants in US and foreign trademark disputes. Our practitioners work to identify, evaluate and protect important trademark assets. When disputes arise, members of our trademark group:

  • litigate trademark, false advertising and unfair competition disputes in court;
  • coordinate and manage, as lead counsel, disputes in multiple countries;
  • prosecute counterfeiting actions and execute seizures of counterfeit goods, including coordination with customs officials;
  • prosecute and defend oppositions and cancellations before the various global trademark authorities;
  • prosecute and defend domain name proceedings under the Uniform Domain Name Dispute Resolution Policy and similar policies; and
  • assert and defend false advertising and deceptive trade practice actions before the Federal Trade Commission, the National Advertising Division of the Council of Better Business Bureaus and other governmental agencies.

We also have expertise in enforcing the rights of clients that are victimised by the sales of counterfeit and grey market goods. Seyfarth’s trademark attorneys have a wealth of experience in developing and implementing trademark policing programmes. We have acted as anti-counterfeiting counsel to a large number of clients in a wide variety of situations, ranging from the seizure of counterfeit publications in the United Kingdom to working with law enforcement to seize grey market stereo equipment.

Seyfarth’s IP practice has been recognised by BTI Litigation Outlook, a study based on the feedback of in-house counsel from the country’s largest companies, as being among the top IP litigation law firms in the country. Seyfarth has also been named to the Honor Roll of Litigation Powerhouses in the IP litigation category.

In US News & Best Lawyers 2021 Best Law Firms rankings, our group earned several regional rankings in trademark law and IP litigation, as well as a national ranking for IP litigation.

Contact details

Seyfarth Shaw LLP
233 South Wacker Drive
Suite 8000
Chicago IL 60606
United States

Professional contacts

Other offices

  • Atlanta
  • Boston
  • Charlotte
  • Hong Kong
  • Houston
  • London
  • Los Angeles
  • Melbourne
  • New York
  • Sacramento
  • San Francisco
  • Seattle
  • Shanghai
  • Sydney
  • Washington DC