Reddie & Grose LLP

Reddie & Grose has a modern innovative team who know and understand brands. We recognise the importance of protecting a brand, regardless of the size of the business or the market in which it operates.

We also understand the need for business-facing advice, adaptive strategies and pragmatic solutions. We base our success on the quality of advice we offer, the problems and issues we overcome and resolve for our clients, our ideas for safeguarding every aspect of a business’s brand and the solid relationships we develop with our clients.

Our expertise in creating and implementing global branding search and protection programmes means that we know and understand the trademark system worldwide. We know which countries are more expensive, adopt stricter procedures or commonly pose objections, and we have the ability to anticipate hurdles and advise on how to tackle and overcome them at any stage of the process. We know that business needs will vary over time, so we regularly review our clients’ portfolios to discuss the adequacy and robustness of the protection.

As with any business operation, conflicts and disputes arise and this is often where a protected brand really serves its purpose. We act and advise on both sides of the fence: those enforcing their IP rights and those defending against complaints. We are not afraid to be honest with our clients about their position, the level of risk and their chances of success. We immediately get on board and support, hoping for a swift resolution of the issues without unmerited escalation. We are recognised for our results in trademark opposition cases, in particular, which do not over-stretch our clients’ budgets. Sometimes a conflict cannot be resolved, and we need input from the IP offices or courts to decide. In those instances, we leave no stone unturned and will present our client’s strongest and most persuasive case. We have experience working with individuals, new businesses, large corporations and some of the world’s most recognised brands. We utilise all of this experience and, as a result, we have developed a strong, successful practice.

As a European IP group, we are set up to continue to represent our clients in all of their European IP matters after Brexit through our offices in the United Kingdom, in Munich and The Hague. Our dedicated Brexit team has been monitoring all developments since 2016 and we are very well placed to advise as to how the post-Brexit landscape will affect our clients’ IP rights in both the United Kingdom and European Union.

Between us, we have the knowledge, expertise, skills and personal interests across nearly every industry sector, including in particular the automotive, fashion, technology, sports, finance, recruitment, fast-moving consumer goods and food and drink sectors. If it is an industry sector we do not know much about, we learn quickly. We make it our business to know and understand our client’s business. It is important to us that we provide the right team for each of our clients and we enjoy great working relationships.

Our clients 

  • A global automotive manufacturer
  • A multinational asset management company
  • A global telecommunications company
  • A company of leading household brands in hygiene and personal care products
  • A multinational investment bank
  • A leading UK recruitment company
  • A range of organisations, teams and businesses in the sports industry
  • High-profile names and celebrities and their associated brands

Contact details

Reddie & Grose LLP
The White Chapel Building
10 Whitechapel High Street
London E1 8QS
United Kingdom

Professional contacts

Other offices

  • Cambridge
  • London
  • Munich
  • The Hague