MarkMonitor is a leading enterprise brand protection solution and a Clarivate Analytics flagship brand. It provides advanced technology and expertise that protects the revenues and reputations of the world’s leading brands. In the digital world, brands face new risks due to the Web’s anonymity and global reach and shifting consumption patterns for digital content, goods and services. Customers choose MarkMonitor for its unique combination of advanced technology, comprehensive protection and extensive industry relationships to address their brand infringement risks and preserve their marketing investments, revenues and customer trust.
Most protection models fail to identify the source of an infringement problem prior to launching an anti-counterfeiting plan. MarkMonitor has taken a unique approach that mirrors consumers’ online journey, so clients know what results show up when their brand name is searched. We prioritise the infringements that clients’ consumers are most likely to see, leveraging native marketplace search engines rather than generic alternatives. In addition, our network of tens of thousands of IP proxies worldwide replicates exact consumer views from any location in the world. This means smarter, higher-impact strategies built around consumers’ online journeys as they look for brands online.
Unlike other brand protection services, we first ensure clear visibility into IP infringements (eg, counterfeiting) that well-intentioned consumers are exposed to by employing technology that analyses and prioritises the biggest threats. Clients will be light years ahead of threat actors and fully prepared for successful enforcements.
MarkMonitor provides clients with a clear, cross-channel picture of what consumers see when searching their brands, from websites and marketplaces to social media, mobile and more. Clients can focus on the first few pages of results that shoppers view, localised to any city in the world. Our advanced technology scans millions of webpages for squatters, infringers and fraudsters. From marketplaces to websites, social media, search engines and more, clients can finally see it all from consumers’ eyes.
Advanced technologies make it possible for clients’ programmes to deliver immediate and compelling return on investment. Clients see results across cost savings, revenue, web traffic, partner compliance, listing removals and more. Simplified reporting, with enhanced charts and visuals, makes it easier than ever to communicate the success of strategies – but the improved returns will tell the most compelling story of all.
MarkMonitor has been a brand protection leader since our inception in 1999. We boast the highest number of successful enforcements across industries. Clients depend on our solutions to advocate on their behalf, with more than half of the Fortune 100 relying on our services and more than 180 partners backing our efforts. The same way clients are invested in their brand, MarkMonitor is invested in their success.
About Clarivate Analytics
Clarivate Analytics is a global leader in providing trusted insights and analytics to accelerate the pace of innovation. Building on a heritage of more than a century and a half, we have built some of the most trusted brands across the innovation lifecycle, including Web of Science, Cortellis, Derwent, CompuMark, MarkMonitor and Techstreet. Today, Clarivate Analytics is a new and independent company, on a bold entrepreneurial mission to help clients radically reduce the time from new ideas to life-changing innovations.
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- Chrissie Jamieson, Vice president, marketing