J Pereira da Cruz SA

With 70 years of experience managing and protecting IP rights, J Pereira da Cruz is a top firm of creators, inventors and innovators.

Recognised nationally and internationally, J Pereira da Cruz prides itself on working closely with clients to provide a highly specialised service and expert technical and legal advice.

J Pereira da Cruz has a large team of highly experienced IP attorneys, expert consultants and lawyers who seek the best and most innovative solutions to protect clients’ interests. We strive to be at the forefront of the most recent technologies in order to ensure the best protection of our clients’ interests in the industrial property field.

We go beyond the traditional services of registration, surveillance and maintenance of IP rights. We are committed to a proactive approach of consultation at all stages of the creative process to meet clients’ requirements.

Our team of approximately 80 employees is affiliated, as a company or through our individual members, with the main national and international associations in the sector and with a network of partners all over the world. We defend the interests of our international clients through partnerships with the most highly reputed local companies in our field. These partnerships have developed over many years and provide us with solid guarantees of quality in the protection of our clients’ interests.

J Pereira da Cruz understands that the need to educate both young and older entrepreneurs on the importance of protecting their creations is one of the most challenging aspects of our industry. Creators face the possibility of their work losing value due to poorly protected intellectual property. The costs of the loss of creative value exceed the costs of protecting creative work, and it is up to companies like J Pereira da Cruz, alongside government policy makers, to educate creators all over the world. As well as the traditional services of registration, surveillance and maintenance of IP rights, J Pereira da Cruz also takes a proactive approach by offering consultancy at every stage of the creative process.

We believe that competitive advantage is a result of capability in the field, fed by intangible resources such as patents, licences or and know-how. Our strategic approach is based on the belief that these resources are the cornerstone of successful operations and they play a significant role in every client interaction. We have dedicated years to the development of strategic solutions to protect these resources.

J Pereira da Cruz believes in working closely with clients to build successful relations. That has been our main strategy for almost 70 years and will remain so.

Our areas of activity include:

  • industrial property (patents, trademarks, logos and other rights)
  • copyright;
  • domain names;
  • company names;
  • franchising; and
  • technology transfer.

We provide the following services:

  • consultancy;
  • strategic analysis;
  • seniority searches;
  • applications;
  • handling of patent and registration proceedings;
  • recordals, assignments and licences; and
  • monitoring registered rights.

Contact details

J Pereira da Cruz SA
Rua Victor Cordon 14
Lisbon 1249-103
Portugal

Professional contacts

Other offices

  • Leiria
  • Luanda
  • Macau
  • Maputo
  • Porto
  • Praia and St Thomas

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