J Pereira da Cruz SA

With more than 65 years’ experience, J Pereira da Cruz is a consultancy firm specialising in intellectual property.

The firm was established in 1949 as a family company. Today we enjoy a solid reputation and a proven track record at both the national and international level. We work hard to preserve this status and to maintain a superior standard of service, empowering our clients by delivering rapid and successful results.

As official industrial property agents and specialist consultants, we have vast experience in the field of industrial property, which enables us to ensure that our clients’ needs and interests are always put first.

With around 100 staff supported by the most up-to-date technological resources, we provide consultancy in all areas of intellectual property. Portuguese and foreign clients entrust us with the worldwide management of their IP rights.

We can defend the interests of our clients worldwide through partnerships with highly reputed local firms in our field built up over many years.

What we do

Intellectual capital is an essential asset of all businesses and we therefore encourage our clients to view our firm not only as a service provider, but also as a true partner who is fully committed to developing, protecting and defending a strong IP portfolio tailored to their requirements.

Creativity contributes to economic and industrial development and needs to be nurtured and encouraged. We work constantly to improve and expand our resources and the quality of our services, with the aim of providing effective solutions in line with our clients’ business goals in an ever-changing and increasingly competitive environment.

Our practice covers all key areas of intellectual property, including patents, trademarks and designs, copyright, domain names, designations of origin and geographical indications, research and development and technology transfer, assignment and licensing, unfair competition, customs matters, litigation, arbitration and mediation.

How we work

By acquiring experience: We have vast experience in the field of intellectual property, acquired over 65 years.

As partners: We are partners to our clients, always seeking the best solutions for their needs and interests. We are committed to providing a quality service at a competitive cost in all areas of our practice, putting our clients’ interests first, listening to their needs and concerns and finding the right solution for each individual case.

By building a close relationship with clients: We believe in offering a personalised service and we pride ourselves on our availability and the attention we pay to our clients.

By innovating, pioneering and improving our performance: We strive to be at the forefront of technology in order to ensure the best protection of clients’ interests. We invest in keeping our staff up to date on legislation, procedures and other relevant issues, allowing us to diversify and broaden our fields of expertise and improve all aspects of our services.

By offering expertise and excellence: Our experience enables us to provide a quality service, based on the values of excellence and attention to detail. We handle all stages of the IP processes, supported by committed and dedicated specialists.


With several decades of experience and our own credible and constantly updated databases, we can provide a full range of industrial property services, including:

  • strategic analysis;
  • seniority searches;
  • applications;
  • handling of patent and registration proceedings;
  • recordals, assignments and licences;
  • maintenance of IP rights;
  • monitoring of registered rights;
  • surveillance;
  • consultancy; and
  • legal opinions and strategy.

Main working fields

  • Industrial property
  • Copyright
  • Domain names
  • Company names
  • Franchising
  • Technology transfer


  • Association of Intellectual Property Consultants
  • Portuguese Association of Electronic Commerce and Interactive Advertising
  • International Association for the Protection of Intellectual Property
  • Anti-counterfeiting Group
  • Association des Praticiens du Droit des Marques et des Modèles
  • Chartered Institute of Patent Agents
  • European Communities Trademark Association
  • European Patent Institute
  • Portuguese Foundation for National Scientific Computation
  • Fédération Internationale des Conseils en Propriété Industrielle
  • International Anti-counterfeiting Coalition
  • International Chamber of Commerce
  • International Trademark Association
  • Institute of Trademark Attorneys
  • Licensing Executives Society International
  • Association of European Trademark Owners
  • Union of European Practitioners in Intellectual Property

Contact details

J Pereira da Cruz SA
Rua Victor Cordon 14
Lisbon 1249-103

Professional contacts

Other offices

  • Leiria
  • Luanda
  • Macau
  • Maputo
  • Porto
  • Praia and St Thomas

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