Haug Partners LLP

Positioning itself for the future, Haug Partners LLP continues to evolve, meeting the needs of its clients and the challenges facing the legal community. Though much has changed since the firm opened its doors, its commitment to excellence, innovation and integrity in servicing its clients’ needs has not wavered. Originally established in New York City on the traditional IP practices, the firm has added offices in Washington DC and Boston and redefined its practice areas to encompass various areas of law to complement its founding areas of expertise.

Haug Partners represents both domestic and international clients, including famous brands and market leaders from a diverse range of industries such as the pharmaceutical, technology, fashion, retail, automotive, retail, consumer goods, software, hospitality, entertainment, life sciences and media sectors. Its experience across a range of sectors enables the firm to craft and tailor client-specific strategies that take into account business and industry considerations.

Trademarks and unfair competition

Haug Partners’ trademark and unfair competition practice focuses on all aspects of global brand management, including trademark strategy, procurement and enforcement. We rely on our experience to achieve exceptional domestic results enforcing our clients’ rights, while actively managing global trademark and IP portfolios and enforcing our clients’ IP rights throughout the world.

Haug Partners’ trademark and unfair competition team works to implement creative, client-specific solutions. In the area of e-commerce and online marketplace enforcement, we defend our clients’ trademark rights against unauthorised uses, resolving domain name disputes and cybersquatting claims through actions in federal court and through the administrative dispute resolution procedures under the Uniform Domain Name Dispute Resolution Policy. We represent clients in proceedings before the US Patent and Trademark Office and in foreign opposition and cancellation proceedings. We counsel our clients on infringement strategy, litigating trademark and copyright infringement cases in federal court. Our innovative, integrated approach to brand management leverages Haug Partners’ global experience and technical expertise to offer our clients successful strategies for protecting and maximising the hard-won value of their intellectual property.

Anti-counterfeiting counselling and enforcement

Haug Partners’ anti-counterfeiting practice provides strategic, hands-on counselling in the area of global anti-counterfeiting. The firm has extensive experience in enforcing and protecting its clients’ IP rights and in combatting the illegal production, distribution and sale of counterfeit and pirated goods across the globe. Haug Partners counsels its clients on proactive anti-counterfeiting strategies and solutions designed to prevent counterfeiting, piracy and infringement. We also develop tailored online anti-counterfeiting programmes to combat the sale of counterfeit goods via online marketplaces and websites that impersonate our clients. Our team works closely with our clients to develop innovative enforcement strategies and measures to manage complex international counterfeiting problems. We manage enforcement operations across multiple marketplaces, jurisdictions and platforms to help prevent market proliferation. By putting brand protection first, Haug Partners applies successful anti-counterfeiting strategies to stay ahead of counterfeiters.


Haug Partners focuses and advises its clients on all aspects of the procurement and enforcement of copyright. Haug Partners offers comprehensive solutions to help our clients protect their rights and maintain a competitive edge in the market. Haug Partners understands the complexities that face copyright in an increasingly digitalised world and provides strategic and hands-on counselling for copyright matters, including for transactions, agreements and terms of service.


Haug Partners has extensive expertise conducting due diligences and is regularly called upon to advise in corporate mergers and acquisitions and the sale or licensing of IP assets. Our recent achievements include leading a due diligence investigation that related to one of the world’s largest cross-border pharmaceutical mergers and acquisitions to date.

Contact details

Haug Partners LLP
745 Fifth Avenue
New York NY 10151
United States

Professional contacts

Other offices

  • Boston
  • DC
  • Washington

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