Groth & Co

Groth & Co has been creating and optimising intellectual property since 1869, which makes us Scandinavia’s first IP adviser. We are a modern and internationally acclaimed IP law firm offering personal advice in all IP areas. We have experts in trademarks, patents, designs, domain names, copyright, litigation, agreements, marketing law, watching, name creation and more.

Our staff of senior attorneys includes authorised European trademark and design attorneys and authorised European patent attorneys. Prior to joining our firm our attorneys have gained invaluable experience working in a variety of industries and IP law firms, as well as in IP offices such as the EUIPO, the European Patent Office and the Swedish Patent and Registration Office.

In the field of trademarks, we represent well-known international clients in Sweden, as well as prominent Swedish clients globally. We are particularly skilled and highly ranked in trademark strategy and prosecution, while also maintening a strong focus on domain names and online brand protection. Together with our sister company, the naming agency Skriptor Zigila, we can also assist clients in creating brands and trademarks that are competitive and strong from a legal, linguistic and marketing perspective. We also conduct and report valuation of trademarks and brands in accordance with the international ISO standard 10668 Brand valuation.

Groth & Co is the founder of The Trademark Day™ and The Patent Day™, two of the largest IP events in Scandinavia that have been running for over 20 years.

Global know-how and international experience

With our head office in Stockholm and other offices in strategically important cities – Munich, Alicante (where our lawyers focus on EU trademark practice) and Shanghai – we are in a unique position to serve our international clients.

The great diversity of our staff also means that we can offer advice in 14 languages – including Spanish, French, Portuguese, German, Japanese and Hindi. Our international team of experts helps to bridge the cultural differences that may occur in international business. As our client, you also gain access to our global network of partners.

150 years of IP experience – from dynamite to cryptocurrencies

In 2019 we celebrated 150 years of business. Groth & Co is Scandinavia’s longest established IP law firm, founded in 1869 by patent pioneer Lorenz Albrecht Groth, who became a key person in the industrialisation of Sweden. His patent agency was the market leader for many years. Mr Groth was also the Swedish government’s representative in patent matters. Among other things, he attended the Paris Convention in the late 1800s and was an important figure in forming the international Patent Cooperation Treaty.

Groth & Co has been at the forefront of Swedish and international innovation since its creation. Throughout our history we have filed patents and trademarks for great invention and companies, such as Nobel’s dynamite, Edison’s light bulb, Diesel’s engine, the compass, the pacemaker, the calculator and ABBA’s trademark; we also assisted Google with its launch in Sweden and gave online bank Klarna its name – and much more. You can learn about the great inventors, technical breakthroughs and innovative companies that we have been involved with since 1869 in our Digital Museum at groth.eu/museum/.

Corporate social responsibility – Together We Can Make A Difference™

For the past 10 years, we have conducted a number of charity projects together with our collaborative partners under the slogan “Together We Can Make A Difference™”. Since 2009, we have – among other things – planted trees around Lake Victoria, dug a water well in Mali, built a school kitchen in Uganda, and built water ponds, started businesses and donated laying hens in Kenya. You can read more about our projects on our website http://groth.eu/about-groth/commitments-csr/.

Contact details

Groth & Co
Birger Jarlsgatan 57B
Stockholm 113 56
Sweden

Professional contacts

Other offices

  • Alicante
  • Munich
  • Shanghai

Sample client list

  • Axfood
  • Bahco
  • Ericsson
  • IBM
  • Johnson & Johnson
  • KF
  • Mars
  • MasterCard
  • Pfizer
  • SKF
  • Telia
  • TV4
  • Uber
  • Vattenfall
  • Warner Bros

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