Bhering Advogados is a Brazilian law firm founded in Rio de Janeiro in 1978, specialising in intellectual property, including trademarks, patents, industrial designs, copyright and neighbouring rights, IT law, enforcement against counterfeiting and unfair competition, licensing, transfer of technology and IP litigation.
It represents large multinational corporations, particularly companies based in the United States, Europe and Asia and their Brazilian subsidiaries. The companies belong to various industrial sectors such as automotive, chemical, biotech, aviation, engineering, pharmaceutical, sports, entertainment, telecommunications, software and fashion.
With its headquarters in Rio de Janeiro and office branches in Sao Paulo and Curitiba, Bhering Advogados has a strong presence in the main Brazilian industrial regions.
The team is formed of lawyers and trademark administrators with great experience in all aspects of national and international trademark legislation. The vast experience includes legal advice in commercial issues relating to the protection of marks, the likelihood of confusion generated by similar packaging and the use of the marks in consumers’ relations.
Patents and industrial designs
Bhering Advogados is experienced in handling the preparation, filing and monitoring of applications regarding the protection of patents and industrial designs before the Brazilian Patent and Trademark Office (PTO). Every year the firm prosecutes hundreds of new cases involving different technologies, including those in the fields of electronics, chemicals, mechanical engineering, nanotechnology, pharmaceutical products, telecommunications, aviation, biotechnology, medical devices and foods.
Copyright and neighbouring rights
The firm offers a complete range of services aiming at the enforcement, maintenance and protection of copyrights, and also provides advice regarding the use of third parties’ works. With years of practice advising major players in the field of technology and entertainment, the professionals have thorough knowledge of issues regarding works of authorship of many kinds, including literary works, photographs, paintings, illustrations, sculptures, musical compositions, narrations, animations, videos and cinematographic works. The firm has expertise in the practical legal aspects related to the protection and negotiation of computer software and of neighbouring rights.
Bhering Advogados provides counselling in several legal issues deriving from computer network-based relations, including negotiation, registration and protection of domain names; liability of users, content providers, access providers and hosts of domain names; e-commerce agreements and their implications on consumers’ rights; protection of the graphical interface of web pages; preventive measures for potential violations of privacy and other individual rights; and enforcement against abusive uses of intellectual assets through the Internet.
Combating counterfeiting and unfair competition
The firm is engaged in hindering unfair competition by means of lawsuits for trade dress infringement, misleading, defamation of competitors and misappropriation of confidential information (trade secrets). Regarding the combat of counterfeiting, we offer a nationwide anti-counterfeiting programme which comprises measures in judicial and administrative spheres and before customs authorities.
Licensing and technology transfer
Licensing programmes are one of the main resources that companies use in the registration of patents, industrial designs, trademarks and copyright. Licence agreements generate profits from the use by third parties of intellectual assets, while the owner maintains property and control over the matter being exploited. The firm acts diligently with the technology division of the PTO and operates in all areas involving licensing of intellectual property, actively participating in negotiations and preparation of agreements.
The lawyers have great expertise in litigation matters in all fields of intellectual property.
The firm has obtained favourable court decisions on behalf of major foreign corporations in the areas of trademarks, patents, copyright, unfair competition, trade dress, trade secret and software, some of which have become landmarks in Brazilian legislation.
- Brazilian Bar Association
- Licensing Executives Society
- Deutsche Vereinigung für gewerblichen Rechtsschutz und Urheberrecht eV
- European Communities Trademark Association
- Inter-American Association of Intellectual Property
- International Association for the Protection of Intellectual Property
- European Association of Lawyers
- Brazilian Association of Intellectual Property
- Brazilian Association of Industrial Property Agents
English, French, German, Italian, Portuguese and Spanish.
Avenida Rio Branco 103
11th and 12th Floors
Rio de Janeiro 040004
- Pedro Bhering, Senior partner
- Sao Paulo