Baker McKenzie

Baker McKenzie understands that successful management across the entire lifecycle of IP assets enhances a company’s brand value. We help clients identify risks well ahead of time and provide an overview of potential opportunities to increase value through a clear commercial strategy. That is why the world’s leading multinational companies have chosen us to help in all aspects of the acquisition, protection, enforcement and exploitation of their IP rights for nearly 60 years. With over 600 IP lawyers worldwide, we cover the full scope of IP services in 40 jurisdictions – more than any other firm – including brand management, brand enforcement, patent prosecution, patent litigation, copyright, tax and IP advisory, IP disputes and transactions, trade secrets and digital commerce advertising and marketing.

Our experience and capabilities

We combine a global perspective with local knowledge and work with our clients to understand their business environment and internal pressures, and in order to offer strategic IP solutions to serve their business. Our global coverage, high-quality work and commitment to client service have earned us the trust of our clients to manage over 650,000 trademark records and handle some of the world’s largest trademark portfolios for more than 200 multinational companies. We have deep experience across the following industries: retail, food, electronic goods, media and entertainment, information technology and communications, automotive, luxury and fashion, fast-moving consumer goods, financial services, technology, manufacturing, pharmaceuticals, life sciences and healthcare.

Our lawyers

Our global network of lawyers is our core strength – we work efficiently across borders, have intimate knowledge of the legal and business culture of the countries where we have offices, advise clients in a practical, easy-to-understand manner and form efficient international teams of attorneys. We were established and have grown on the premise that bringing together people of different backgrounds enriches our lives, enhances our perspectives and improves the work that we do for clients.

Our coordinated and scalable approach

We have the knowledge, resources and tools to assist with large-scale trademark portfolio management. We were the first law firm to provide an efficient, globally coordinated solution to trademark filing and portfolio management in more than 200 jurisdictions. Our technology platform, Global IP Manager, provides 24/7 online access to trademark applications, registrations, renewals, disputes and all correspondence. Clients access our platform to run reports on upcoming deadlines, view records or run reports by country, renewal date and more. Our Global IP Support Centre handles back-end administration, delivering timely data to help achieve greater efficiency and consistent quality. To help clients better manage their marks, we developed T-Recs, an innovative approach to reduce the time-consuming and costly work of trademark recordals. To help ensure that enforcement strategies are always at their most effective, we seamlessly combine legal insight with technology in our proprietary customs interception management tool called Managed Anti-Piracy Solutions. We offer our clients scalable access to top-quality global strategic IP advice, a wide variety of accessible services and cost-effective solutions.

Our full-service offering

We provide strategic advice and vigilant enforcement wherever you operate. We are highly experienced in guiding our clients through the clearance of their brands, whether globally or locally, and advising them on the potential implications, risks and conflicts. We recommend ways to streamline new filings to take advantage of efficiencies made available by specific filing regimes. We provide a coordinated and reliable global renewal service, including monitoring renewal deadlines and collating evidence of use and powers of attorney where required under national laws and practice.

We constantly build on our capabilities with innovative solutions suited to the business of global trademark owners. Supported by custom technology, we have standardised prosecution workflows to provide maximum efficiency in relation to charged-for time. We offer pricing certainty in our global trademark filing and prosecution services at highly competitive rates, with extensive experience of innovative fee structuring and invoicing arrangements.

Our end-to-end global trademark prosecution and portfolio management service is integrated with a full suite of trademark protection services. We provide strategic advice that enables our clients to confidently implement brand protection programmes; launch new brands as they bring products and services to market; navigate assignments, transfers, licences, distribution agreements and other commercial transactions involving trademarks; and enforce trademarks with on-the-ground assistance from over 600 IP practitioners worldwide.

Contact details

Baker McKenzie
300 East Randolph
Suite 5000
Chicago IL 60601
United States

Professional contacts

Other offices

  • 77 offices in 46 countries

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