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The WTR Brand Elite project aims to track how a defined set of companies perform against stock market indices. Tracking a data set of more than 100 companies across 12 key industries and comparing their performance against major stock exchanges, our analysis highlights how companies with a strong brand focus and deep bench of trademark expertise perform economically.
September was a challenging month in the stock markets, with the WTR Brand Elite dropping eight points and hitting its lowest level since October 2020.
Stock market volatility continued in August, despite being a positive month for media companies.
The stock markets bounced back in July, providing good news for brands in multiple sectors. But reputational challenges persist for energy companies.
A rocky month in the stock markets saw the WTR Brand Elite drop eight points through June. The index is now at its lowest value since November 2020.
The WTR Brand Elite dropped a point in the month ending 31 May, as stock markets around the world returned mixed results. Companies in the energy sector, though, had a strong month.
The WTR Brand Elite slumped seven points in the month ending 30 April, falling to its lowest level since February 2021.
While our indices of brand-focused companies lost ground to other stock market indices, there were a number of industries that performed well.
The WTR Brand Elite tumbled nine points in the month ending 28 February, hitting its lowest level in a year.
The WTR Brand Elite indices fell four points in the month ending 31 January, mirroring the performance of a number of major stock markets. Among the overall computing and software group, Microsoft dropped 27 points (albeit from a three-year high at the end of December) and Salesforce was down 20 points.
The WTR Brand Elite indices rose five points in the month ending 31 December, hitting its highest level since we started tracking the indices four years ago.
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