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This week we provide our regular update on the extent of the coronavirus’ impact on the trademark ecosystem.
30 October 2020
Stability, brand investment and adaptable marketing have been key to the cosmetic titan’s success. It may have stumbled during the pandemic but its forward-thinking approach to marketing and deep understanding of its namesake brands means recovery is inevitable
23 October 2020
The company has pivoted from magazines to prioritise its licensing business. Yet, while it cashes in on these deals, it is simultaneously re-imagining the very brand that gave it its fame.
16 October 2020
The unprecedented growth in filings from the Asian giant has many practitioners scratching their heads, so we’ve drilled into the data to provide a comprehensive picture of the situation.
09 October 2020
Trademark applications in Canada are down in 2020 – but coronavirus is not the cause, as our exclusive data analysis reveals.
02 October 2020
This week’s data analysis tells you everything you need to know about international registrations trends over the years, and gives a first look at the 2020 state of play.
25 September 2020
In this week’s exclusive data analysis we take a look at the trademark portfolios that have either recently changed hands or are owned by companies that have filed for Chapter 11 bankruptcy – revealing the two key features that make intangibles attractive to buyers.
18 September 2020
Andrei Iancu, director of the USPTO, has identified a V-shaped recovery in trademark applications after a drop earlier this year. However, litigation filings are continuing their downward spiral.
16 September 2020
Back-end work continues to improve the registry and trademark landscape. Subsequently, there has been a noticeable uptick in local brands pushing for the protection of their rights.
11 September 2020
The video-sharing app is a highly attractive brand for its resonance with the Gen-Z demographic, but its relationship with China and status as a social media giant will create risks for whoever takes it on.
04 September 2020
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