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The beauty industry is in a period of major disruption, but the shift to e-commerce has benefitted DTC brands.
08 October 2021
The company purchased the Roald Dahl story catalogue, which it will leverage in streaming but also in its burgeoning video game and consumer businesses.
01 October 2021
All the brand’s touchpoints are covered, giving the e-commerce giant a leg up in a competitive market.
24 September 2021
A decade of explosive growth has greatly altered the country’s IP and brand ecosystems, but preliminary numbers indicate negative growth is a very real possibility this year.
17 September 2021
A major strategy shift in the early 2000s resulted in increased licensing engagement, and the company has continued to be proactive in brand monetisation since, to great success.
10 September 2021
The German sportswear company spent years trying to bolster the Reebok brand, but now it will focus exclusively on key franchises under its main money maker.
03 September 2021
The country has the largest trademark register in South America, and in 2019 it took a major step to improving its IP infrastructure through its accession to the Madrid Protocol
27 August 2021
The renowned drinks manufacturer has been on a brand purge since the end of 2020, putting an end to underperformers and reallocating resources to its best and most promising brands
20 August 2021
Meredith Corp has an extensive brand licensing practice, owning the rights to major names like PEOPLE, Better Homes & Gardens, and Martha Stewart Living
13 August 2021
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