Data Analysis

What Monster would gain from a merger with Constellation Brands

The American alcohol company has a solid brand portfolio, but a licensing deal with AB InBev could hinder use of the Corona name.

26 November 2021

Johnson & Johnson decides bigger is not better

The corporate schism will enable the company to spend more time nurturing and promoting its household brands.

19 November 2021

Alphabet: the entity that lets Google flourish

Google, the first major tech giant to go down the house of brands route, is a case study in how it can be successfully executed.

12 November 2021

Brand Tracker: May-August 2021

Featured in Prosecution

Samsung seeks greater protection for its UTG brand, while Microsoft focuses on core name and products.

05 November 2021

Register Tracker South America: May-August 2021

Featured in Prosecution

Latin American brand owners post strong foreign filing levels during mid-year period

03 November 2021

Register Tracker Asia-Pacific: May-August 2021

Featured in Prosecution

Major Asia markets are faring better than Europe and North America from a trademark filings perspective.

29 October 2021

Register Tracker Europe and US: May-August 2021

Featured in Prosecution

The latest data reveals that filings are down, particularly domestic applications.

27 October 2021

The pandemic’s delayed impact on the trademark landscape

2020 was a record-breaking year, but opposite trends are taking place in 2021.

22 October 2021

Trademark applications from China are on a downward trend around the world

Data analysis suggests that political factors are likely responsible for a change in filing patterns from trademark applicants in China.

20 October 2021

AB InBev's beyond-beer strategy could transform its brand portfolio

Its staple brands still have an important role to play as the brewer looks to expand into adjacent product areas such as hard seltzer and canned cocktails.

15 October 2021

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