Data Analysis

Register Tracker: Asia

China dominates this landscape with local brand owners active at home and in neighbouring countries.

21 June 2021

Register tracker: North America and Europe

The first of a new series reveals the key data points of major registers across Europe and North America.

18 June 2021

The Swiss register is stable and a fan favourite for foreign businesses, particularly those from the US

Switzerland’s economy is highly integrated in the global market, with trademark data revealing how the country is an important consideration for expanding brands.

11 June 2021

Recent media tie-ups reveal value of IP in the streaming wars

Amazon will take on MGM’s portfolio, while WarnerMedia will be combined with Discovery. Both stand to gain the rights to famous content and brands.

04 June 2021

Target goes all in on private labels and reaps the rewards

The US retailer’s in-house brands are major money makers, which means trademark protection is the number one priority.

28 May 2021

How China’s political disputes with trade partners impacted trademark filings, both at home and abroad

China is, and has been, embroiled in many disputes on the world stage, which has had knock-on effects on brand owners.

21 May 2021

Data highlights South Korea’s trademark ecosystem as one that is heavily utilised by local brands

The Asian Tiger is known for being an innovation powerhouse, but data analysis shows it isn’t all about the patents.

14 May 2021

Trademark filings keep climbing as world edges towards normalcy

The numbers are well above last year’s figures, but the growth may not be sustained.

07 May 2021

Cannabis retailers have their work cut out for them in terms of trademark and brand strategy

Legal uncertainty is keeping brand owners on their toes, requiring businesses to be flexible and forward-thinking with their approach to IP.

30 April 2021

Famous authors and popular titles remain the key to boosting the brand value of top publishers

The Big Five institutes need to continue acquiring – and recruiting – top writers to keep their brands intact, but it’s becoming more difficult in an industry overhauled by tech.

23 April 2021

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