Data Analysis

Analysis of trademark data reveals the industries that SMEs thrive in

Clothing and accessories as well as business services are key sectors for smaller brand owners, but they struggle in chemical fields.

30 July 2021

Starbucks’ brand manual is something smaller companies should aspire to

The coffee chain sets a strong example for the benefits of having clear branding guidelines.

23 July 2021

Everything you need to know about Authentic Brands Group before its US listing

The company’s filings offer important insight into how it runs its lucrative licensing business.

16 July 2021

Brand Tracker: new series to identify filing trends among major companies launches

The first of a new series reveals what the world’s top brands are up to and where their businesses are going.

09 July 2021

The China Trademark 50

Featured in Special Report 2021 Q2: Inside in-house operations - how to build world-class trademark functions and portfolios

Tencent owns the largest number of active Chinese trademarks with a portfolio of 37,205 applications. This is nearly 15,000 more than second-place Beijing Jingdong Triple Bai Lu Pick Up of E-commerce Limited.

07 July 2021

The US Trademark 50

Featured in Special Report 2021 Q2: Inside in-house operations - how to build world-class trademark functions and portfolios

The owners of the 50 largest US trademark portfolios collectively held 58,811 active assets in 2020. Together these entities filed 5,557 applications over the course of the year, down 4% from the previous year.

07 July 2021

The Europe Trademark 50

Featured in Special Report 2021 Q2: Inside in-house operations - how to build world-class trademark functions and portfolios

The top 50 owners of the largest active European trademark portfolios together filed 15% fewer marks last year than they did the year before, dropping from 11,427 applications down to 9,902.

07 July 2021

Outreach to SMEs is translating into trademark filings, but there is still work to do

IP offices have prioritised small business engagement in recent years. While more SMEs are seeking trademark protection, data reveals that there are still a lot of new companies that are not benefitting from these rights.

02 July 2021

Globalisation is the goal for Chinese phone brands, but trademark data shows the US is still a fantasy

Huawei, Oppo and Xiaomi, just to name a few, have spent years investing in international expansion with their portfolios growing to match their scale.

25 June 2021

Register tracker: Latin America

We drill into the latest trademark trends and statistics for Argentina, Brazil, Colombia, Venezuela and Mexico

23 June 2021

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