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The United States has experienced another record-breaking year in terms of trademark filings, in part due to a flurry of applications from Chinese-based businesses. But this is both good and bad news for rights holders.
04 January 2021
In a new annual article, we delve into infringement data to track trends and identify key figures
18 December 2020
When it first launched, the programme received a lot of hype, not least for the creation of an elite panel of vetted law firms. But how much of a boost did practices gain from access to a wide range of potential new clients? The data suggests mixed results.
11 December 2020
The long-awaited cloning of EU trademarks is right around the corner. But how will the make-up of the register change after the addition of 1.5 million records? According to data analysis, new top brand owners and legal representatives are just the start.
04 December 2020
Chinese brand owners are filing for trademarks in record numbers, with Morton personally handling over 3,500 applications in September. He reveals the painstaking effort that goes into managing this much paperwork and discusses the impact of the imminent trademark fee increase.
27 November 2020
Trademark applications relating to disinfectants, gloves and masks are on the increase, with Class 5 and Class 10 showing significant annual growth.
20 November 2020
The country has an advanced system that is attractive to its northern neighbours. It also has an impressive roster of brands that are of significant value in the region.
13 November 2020
This week we provide our regular update on the extent of the coronavirus’ impact on the trademark ecosystem.
30 October 2020
Stability, brand investment and adaptable marketing have been key to the cosmetic titan’s success. It may have stumbled during the pandemic but its forward-thinking approach to marketing and deep understanding of its namesake brands means recovery is inevitable
23 October 2020
The company has pivoted from magazines to prioritise its licensing business. Yet, while it cashes in on these deals, it is simultaneously re-imagining the very brand that gave it its fame.
16 October 2020
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