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Using buzz words like ‘petroleum’ and ‘oil’ once made sense in branding but supermajors are increasingly dropping references to their legacy businesses as they try to go green.
12 March 2021
Our latest update tracking the impact of covid-19 on major ecosystems shows top markets are faring better than expected.
05 March 2021
The top sports leagues in the US are social media savvy, and their trademark portfolios reflect their unique branding circumstances.
26 February 2021
The UK trademark filing landscape is changing, with new agents coming onto the scene and early analysis indicating limited impact of the new local address for service requirement.
19 February 2021
Domestic brands are IP savvy and are particularly active users of WIPO’s Madrid system.
12 February 2021
The legacy brand is both proactive and reactive in its strategy, ensuring that it stays relevant in a market that is unkind to traditional retailers.
05 February 2021
The new prices are enough to generate some much-needed revenue without risking putting off prospective filers.
29 January 2021
With last year’s figures now available, despite a tumultuous 2020, trademark application volumes at the EUIPO hit a record high – as this week’s data analysis reveals.
22 January 2021
Trademark data shows peculiarities in the mega filers’ activity, particularly within Jonathan Morton’s portfolio.
15 January 2021
Despite the impact of the covid-19 pandemic across the globe last year, trademark filings recovered from an initial downturn and actually grew significantly in the second half of 2020.
08 January 2021
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