Data Analysis

Collapse in brand loyalty calls for refocus on values

The cost-of-living crisis means that an increasing number of UK consumers are prioritising saving money above shopping with their favourite brands. Clear brand values are the only way to survive the upheaval.

14 May 2022

Global filing growth slows, suggesting 2022 decline in applications, Clarivate report warns

Trademark filing growth slowed considerably in 2021, data reveals, suggesting that the volume of trademark applications filed globally is likely to decline this year.

09 May 2022

Disney reclaims brand intimacy top spot as tech giants drop in rankings

Disney has resumed its position at the top of MBLM’s annual Brand Intimacy Study, as leading tech brands Apple, Amazon and Google all drop in the rankings.

28 April 2022

Energy sector brands on the up as stock markets stabilise: WTR Brand Elite analysis

While our indices of brand-focused companies lost ground to other stock market indices, there were a number of industries that performed well.

21 April 2022

US trademark litigation levels to rise modestly: top plaintiffs and defendants revealed

Trademark litigation filings at US district court level are predicted to rise this year, albeit modestly and closing out the year well below pre-pandemic levels.

14 April 2022

Fake drugs and medical supplies top priority for US authorities, annual enforcement data reveals

The Office of the Intellectual Property Enforcement Coordinator has issued its Annual IP Report to Congress, providing a vital snapshot of the US enforcement landscape.

13 April 2022

Inside the China IP service industry: the current landscape and future drivers of growth

A CNIPA report reveals 73,000 Chinese IP service companies existed in 2020, 9.3% more than the previous year, as technological innovation and specialisation drive growth.

08 April 2022

Shift in fan behaviour has dramatic effect on sports sponsorship

Shifting consumer attitudes are reshaping the sports sponsorship model, according to a new report by Nielsen.

06 April 2022

Stick or twist? The law firm headcount conundrum and how in-house budget expectations add complexity

Over three-quarters of law firm respondents to WTR’s latest survey expect to increase their headcount over the next six months.

31 March 2022

Alibaba report shows uptick in enforcement effort as brand engagement sets new record

A record number of rights holders have signed up to the Alibaba IPP Platform and Anti-counterfeiting Alliance, according to the group's annual IP protection report.

31 March 2022

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