A decade of explosive growth has greatly altered the country’s IP and brand ecosystems, but preliminary numbers indicate negative growth is a very real possibility this year.
A major strategy shift in the early 2000s resulted in increased licensing engagement, and the company has continued to be proactive in brand monetisation since, to great success.
The German sportswear company spent years trying to bolster the Reebok brand, but now it will focus exclusively on key franchises under its main money maker. Read more
The country has the largest trademark register in South America, and in 2019 it took a major step to improving its IP infrastructure through its accession to the Madrid Protocol Read more
The renowned drinks manufacturer has been on a brand purge since the end of 2020, putting an end to underperformers and reallocating resources to its best and most promising brands Read more
Meredith Corp has an extensive brand licensing practice, owning the rights to major names like PEOPLE, Better Homes & Gardens, and Martha Stewart Living Read more
Tencent owns the largest number of active Chinese trademarks with a portfolio of 37,205 applications. This is nearly 15,000 more than second-place Beijing Jingdong Triple Bai Lu Pick Up of E-commerce Limited. Read more
The owners of the 50 largest US trademark portfolios collectively held 58,811 active assets in 2020. Together these entities filed 5,557 applications over the course of the year, down 4% from the previous year. Read more
The top 50 owners of the largest active European trademark portfolios together filed 15% fewer marks last year than they did the year before, dropping from 11,427 applications down to 9,902. Read more
IP offices have prioritised small business engagement in recent years. While more SMEs are seeking trademark protection, data reveals that there are still a lot of new companies that are not benefitting from these rights. Read more
Huawei, Oppo and Xiaomi, just to name a few, have spent years investing in international expansion with their portfolios growing to match their scale. Read more
Switzerland’s economy is highly integrated in the global market, with trademark data revealing how the country is an important consideration for expanding brands. Read more
Amazon will take on MGM’s portfolio, while WarnerMedia will be combined with Discovery. Both stand to gain the rights to famous content and brands. Read more
The Big Five institutes need to continue acquiring – and recruiting – top writers to keep their brands intact, but it’s becoming more difficult in an industry overhauled by tech. Read more
Asia’s third-largest economy is now the third-most active register in the world thanks to a hot start-up scene and prolific local filers Read more
Twitter
21Sep2021
@WTR_Alerts RT @DreyfusLawFirm: A new company called The Dead Trademark Agglomeration offers the possibility to acquire an expired USPTO #trademark.It… Read more
@WTR_Alerts RT @Catchword: Should they just keep "Washington Football Team"?
Descriptive naming is often the best strategy, though has never been app… Read more
