Research

From K-pop to Presley: inside the trademark portfolios of the music industry’s biggest names

When it comes to trademarks, some musicians are clearly a step ahead. For others, the need to consider protection provides a potential new client base for practitioners. We delve into the portfolios and filing trends of both global and local recording artists.

From K-pop to Presley: inside the trademark portfolios of the music industry’s biggest names
15 Mar 2019

What Turkey’s domestic economic difficulties mean for brands and their advisers 

Political and economic circumstances have made it difficult for domestic brands to build value, which could prove to be a setback for future growth. However, this could also create opportunities for law firm practitioners.

8 Mar 2019

From the old to the new: inside Mondelēz’s evolving brand portfolio strategy

The snack giant has traditionally focused on existing famous brands; however, the healthy living trend now presents both challenges and opportunity.

Latest

1 Mar 2019

How branding could be a golden opportunity for mining companies 

In an exclusive data analysis, we look at how mining companies have yet to appreciate the value of brand strength in an era of growing expectations around corporate social responsibility. Read more

22 Feb 2019

Time to place your bets? Casino gaming companies dominate EU and US trademark registers

Online gaming has driven significant growth in the gambling industry and key players are capitalising on intellectual property to protect their innovations. Read more

15 Feb 2019

Ireland’s strong domestic market and exports boost GDP, but are brands ready for Brexit?

We analyse the Irish trademark landscape to see if brands are prepared for the planned Brexit exit day in just over a month, and how this market has developed over the past decade. Read more

8 Feb 2019

How Mickey Mouse and Darth Vader are helping to grow the Disney brand empire

In this week's data focus, we look at how multi-media giant Disney is stockpiling recognisable brands to build out its business operations and adapt to a changing industry. Read more

7 Feb 2019

Cost control starts with knowledge: insights into benchmarking fees and costs

When managing the brands of hundreds of companies, it can be frustrating that the actual costs of securing and protecting rights are effectively opaque. In such an environment, benchmarking comes into its own. Read more

1 Feb 2019

Asahi’s acquisition of Fuller’s shows value of brands in overseas expansion

This Japanese company's purchase is only one of a number of deals in the industry, with key players bolstering their premium beer portfolios. Read more

25 Jan 2019

Toy industry shows positive brand growth as companies adapt to reach untapped markets

The toy industry has weathered shifts in the market better than traditional retailers, with brands expanding globally and entering the entertainment space. Read more

18 Jan 2019

Domestic trademark filings propel growth in Iran, although international demand stutters

Iran's trademark activity has been spurred on by residential filings, with international companies keeping a distance, according to our exclusive data analysis.  Read more

11 Jan 2019

Johnson & Johnson data focus: inside the world’s biggest trademark portfolio

In the first of a new series, we shed light on how this pharmaceutical giant's trademark holdings have contributed to its business strategy. Read more

4 Jan 2019

Trolls on the rise, Brexit disruption and China’s domination: data trends of 2018

Having just rung in the new year, it is the perfect time to look at the trends which have characterised the trademark landscape in 2018, and discuss what is to come in 2019. Read more

30 Nov 2018

Retail sector booms, spurred by massive growth in China’s consumer market: exclusive data analysis

World Trademark Review takes an in-depth, data-led look into the retail sector, examines the growth of e-commerce, analyses how the top brands in retail have performed this past year, and much more. Read more

11 Nov 2018

Cannabis trademarks rocket, but how long will Canada lead the way? – exclusive data analysis

An analysis of Canadian trademark filings illustrates a sharp rise of applications in the cannabis sector; could that spike be replicated in the US in the future? Read more

10 Aug 2018

Food delivery marks on the rise, as Starbucks leads the way in restaurant brand filings: exclusive data analysis

In this week’s industry data report we look at the food service industry. We reveal that Starbucks has the most robust trademark portfolio in the industry, the rise in 'food delivery' applications, and more. Read more

4 Aug 2018

Spanish filers look to the EUIPO over China, as local trademark market shows signs of stagnancy: exclusive data analysis

In our latest country data report, we turn our spotlight to Spain. We reveal that smaller brands may have an especially tough time flourishing there, analyse key filing trends both domestically and abroad, and much more. Read more

27 Jul 2018

Outstanding improvement in aerospace brands despite a fall in application numbers: exclusive data analysis

In our latest data report, we examine the top brands, industry trends, and filing data in the aerospace and defence sector - revealing a marked shift from vehicle-related applications to software and research. Read more

13 Jul 2018

Madrid System fails to have an impact for local filers: an analysis of the Indonesian trademark market

In this country data report, we hone in on the fast-growing Indonesian trademark market, revealing that the country’s recent accession to the Madrid Protocol has had little impact on local filers, while US applicants have been making the most of the new filing option. Read more

6 Jul 2018

Google and Amazon eye hospitality sector as hotel brands diversify their filing strategies: exclusive data analysis

In our latest industry-focused data report, we put the spotlight on the hospitality market, honing in on the hotel sector in particular. We reveal the top hotel brands, how the industry is diversifying, and much more. Read more

29 Jun 2018

How brands should prepare for the big changes coming to Canada’s trademark market: exclusive data analysis

In our latest report, we delve into Canada’s trademark landscape. We examine how a major overhaul of its trademark laws may lead to a clogged up register, take a look at filing and litigation trends, and much more. Read more

26 Jun 2018

Riding the tidal wave: USPTO faces 10% rise in trademark applications

With a 10% rise in trademark applications mostly spurred by Chinese filings flooding the USPTO in 2017, questions have been raised about whether the office can cope with this influx – both now and in the future. Read more

22 Jun 2018

Rising sales, healthy filings and new opportunities in the dynamic cosmetics sector: exclusive data analysis

In this week’s industry data report, we provide a rundown of the cosmetics market from a branding perspective. We take a big picture look at sales growth and key trends and reveal that technology trademark filings are on the rise among major brands. Read more

15 Jun 2018

Despite the potential of the Middle East, excessive fees are leading to a shrinking trademark market: exclusive data analysis

In this week’s data report, we examine the state of the trademark market in the Middle East, taking an in-depth look at filing trends in Bahrain, Kuwait, Oman, Qatar, Saudi Arabia and the UAE in particular. Read more

8 Jun 2018

Growth of food and drink brands remains flat, but Chinese register sees explosion in filings: exclusive data analysis

In our latest industry data report, we inspect the food and beverage sector, finding that brand growth has been limited in this dynamic and challenging market. We also take a close look at overarching application trends. Read more

3 Jun 2018

Japan’s filing trends are distorted by a single applicant, while brands plummet in value: exclusive data analysis

In this week’s country data report, we highlight Japan’s unusual distribution of applications by trademark class, analyse the volatile values of the leading Japanese brands, and much more. Read more

25 May 2018

Tech trademark filings are falling but brand values continue to explode: exclusive data analysis

In our latest data report, we analyse the vibrant technology landscape, and provide a full rundown of the filing patterns in this field and gauge the performances of the leading tech brands in the world. Read more

18 May 2018

India’s revitalised trademark landscape fails to boost leading brands: exclusive data analysis

In this week’s exclusive country data report, we provide a rundown of India’s trademark landscape. We explore the surge in registrations at the Indian IP office, reveal the top filers, and inspect the widespread fall in value of the country’s top brands. Read more

11 May 2018

Chinese players fail to make the cut in the fashion world as major brands prove resilient: exclusive analysis

Examining the apparel sector, we show that the leading brands have remained robust, analyse how filing patterns have changed, and reveal that Chinese brands have failed to make the cut in the list of the world’s leading fashion brands. Read more

6 May 2018

UK trademark scene post-Brexit: a world-class IP office dealing with uncertainty in a volatile brand environment

We provide a breakdown of the UK trademark market – examining how Brexit has affected filing strategies, inspecting brand value trends, and analysing the stellar performance of the UK IP Office. Read more