Tencent owns the largest number of active Chinese trademarks with a portfolio of 37,205 applications. This is nearly 15,000 more than second-place Beijing Jingdong Triple Bai Lu Pick Up of E-commerce Limited. Read more
The owners of the 50 largest US trademark portfolios collectively held 58,811 active assets in 2020. Together these entities filed 5,557 applications over the course of the year, down 4% from the previous year. Read more
The top 50 owners of the largest active European trademark portfolios together filed 15% fewer marks last year than they did the year before, dropping from 11,427 applications down to 9,902. Read more
IP offices have prioritised small business engagement in recent years. While more SMEs are seeking trademark protection, data reveals that there are still a lot of new companies that are not benefitting from these rights. Read more
Huawei, Oppo and Xiaomi, just to name a few, have spent years investing in international expansion with their portfolios growing to match their scale. Read more
Switzerland’s economy is highly integrated in the global market, with trademark data revealing how the country is an important consideration for expanding brands. Read more
Amazon will take on MGM’s portfolio, while WarnerMedia will be combined with Discovery. Both stand to gain the rights to famous content and brands. Read more
The Big Five institutes need to continue acquiring – and recruiting – top writers to keep their brands intact, but it’s becoming more difficult in an industry overhauled by tech. Read more
The Swiss multinational has an arsenal of iconic brands and local favourites, which it keeps up to date by adding and dropping businesses in line with evolving consumer tastes. Read more
Nice class data gives insight into business activity within major markets. Among other things, it reveals how ongoing trends have been disrupted by the pandemic. Read more
Using buzz words like ‘petroleum’ and ‘oil’ once made sense in branding but supermajors are increasingly dropping references to their legacy businesses as they try to go green. Read more
The UK trademark filing landscape is changing, with new agents coming onto the scene and early analysis indicating limited impact of the new local address for service requirement. Read more
The legacy brand is both proactive and reactive in its strategy, ensuring that it stays relevant in a market that is unkind to traditional retailers. Read more
The new prices are enough to generate some much-needed revenue without risking putting off prospective filers. Read more
Twitter
26Jul2021
@WTR_Alerts RT @WTR_Alerts: Exclusive research reveals rights holders are relying on historical data to overcome WHOIS blackout, as uncertainty over fu… Read more
@WTR_Alerts RT @WTR_Alerts: Puma settles ‘Roar’ logo dispute; UKIPO warns about priority filings; ECTA creates SME task force – news digest. https://t.…Read more
