Research leverages relationship with LVMH to boost its own reputation

All the brand’s touchpoints are covered, giving the e-commerce giant a leg up in a competitive market leverages relationship with LVMH to boost its own reputation
Why 2021 could be the year China’s trademark volume starts to decline
17 Sep 2021

Why 2021 could be the year China’s trademark volume starts to decline

A decade of explosive growth has greatly altered the country’s IP and brand ecosystems, but preliminary numbers indicate negative growth is a very real possibility this year.

Marvel always possessed the ‘House of Ideas’, but it had to learn how to unleash its IP
10 Sep 2021

Marvel always possessed the ‘House of Ideas’, but it had to learn how to unleash its IP

A major strategy shift in the early 2000s resulted in increased licensing engagement, and the company has continued to be proactive in brand monetisation since, to great success.


3 Sep 2021

adidas moves on from Reebok to focus on core brand

The German sportswear company spent years trying to bolster the Reebok brand, but now it will focus exclusively on key franchises under its main money maker. Read more

27 Aug 2021

Brazil is an important market for global brand owners, and the data is telling of this

The country has the largest trademark register in South America, and in 2019 it took a major step to improving its IP infrastructure through its accession to the Madrid Protocol Read more

24 Aug 2021

EUIPO hits major registration milestone as upward trajectory continues: inside the data

Two million EU trademark registrations have officially been filed at the EUIPO. Read more

20 Aug 2021

Coca-Cola’s brand strategy requires a balance of innovation, nurturing, and knowing when to call it quits

The renowned drinks manufacturer has been on a brand purge since the end of 2020, putting an end to underperformers and reallocating resources to its best and most promising brands Read more

13 Aug 2021

Find out what’s inside the portfolio of the world’s second largest licensor

Meredith Corp has an extensive brand licensing practice, owning the rights to major names like PEOPLE, Better Homes & Gardens, and Martha Stewart Living Read more

6 Aug 2021

Application volume drops in many major registers in recent weeks

The dip in trademark activity has not impacted the year’s overall numbers, yet. Read more

30 Jul 2021

Analysis of trademark data reveals the industries that SMEs thrive in

Clothing and accessories as well as business services are key sectors for smaller brand owners, but they struggle in chemical fields. Read more

23 Jul 2021

Starbucks’ brand manual is something smaller companies should aspire to

The coffee chain sets a strong example for the benefits of having clear branding guidelines. Read more

16 Jul 2021

Everything you need to know about Authentic Brands Group before its US listing

The company’s filings offer important insight into how it runs its lucrative licensing business. Read more

9 Jul 2021

Brand Tracker: new series to identify filing trends among major companies launches

The first of a new series reveals what the world’s top brands are up to and where their businesses are going. Read more

7 Jul 2021

The China Trademark 50

Tencent owns the largest number of active Chinese trademarks with a portfolio of 37,205 applications. This is nearly 15,000 more than second-place Beijing Jingdong Triple Bai Lu Pick Up of E-commerce Limited. Read more

7 Jul 2021

The US Trademark 50

The owners of the 50 largest US trademark portfolios collectively held 58,811 active assets in 2020. Together these entities filed 5,557 applications over the course of the year, down 4% from the previous year. Read more

7 Jul 2021

The Europe Trademark 50

The top 50 owners of the largest active European trademark portfolios together filed 15% fewer marks last year than they did the year before, dropping from 11,427 applications down to 9,902. Read more

2 Jul 2021

Outreach to SMEs is translating into trademark filings, but there is still work to do

IP offices have prioritised small business engagement in recent years. While more SMEs are seeking trademark protection, data reveals that there are still a lot of new companies that are not benefitting from these rights. Read more

25 Jun 2021

Globalisation is the goal for Chinese phone brands, but trademark data shows the US is still a fantasy

Huawei, Oppo and Xiaomi, just to name a few, have spent years investing in international expansion with their portfolios growing to match their scale. Read more

23 Jun 2021

Register tracker: Latin America

We drill into the latest trademark trends and statistics for Argentina, Brazil, Colombia, Venezuela and Mexico Read more

21 Jun 2021

Register Tracker: Asia

China dominates this landscape with local brand owners active at home and in neighbouring countries. Read more

18 Jun 2021

Register tracker: North America and Europe

The first of a new series reveals the key data points of major registers across Europe and North America. Read more

11 Jun 2021

The Swiss register is stable and a fan favourite for foreign businesses, particularly those from the US

Switzerland’s economy is highly integrated in the global market, with trademark data revealing how the country is an important consideration for expanding brands. Read more

4 Jun 2021

Recent media tie-ups reveal value of IP in the streaming wars

Amazon will take on MGM’s portfolio, while WarnerMedia will be combined with Discovery. Both stand to gain the rights to famous content and brands. Read more

28 May 2021

Target goes all in on private labels and reaps the rewards

The US retailer’s in-house brands are major money makers, which means trademark protection is the number one priority. Read more

21 May 2021

How China’s political disputes with trade partners impacted trademark filings, both at home and abroad

China is, and has been, embroiled in many disputes on the world stage, which has had knock-on effects on brand owners. Read more

14 May 2021

Data highlights South Korea’s trademark ecosystem as one that is heavily utilised by local brands

The Asian Tiger is known for being an innovation powerhouse, but data analysis shows it isn’t all about the patents. Read more

7 May 2021

Trademark filings keep climbing as world edges towards normalcy

The numbers are well above last year’s figures, but the growth may not be sustained. Read more

30 Apr 2021

Cannabis retailers have their work cut out for them in terms of trademark and brand strategy

Legal uncertainty is keeping brand owners on their toes, requiring businesses to be flexible and forward-thinking with their approach to IP. Read more

23 Apr 2021

Famous authors and popular titles remain the key to boosting the brand value of top publishers

The Big Five institutes need to continue acquiring – and recruiting – top writers to keep their brands intact, but it’s becoming more difficult in an industry overhauled by tech. Read more

16 Apr 2021

Government reform and incentives have created a robust trademark ecosystem in India: top filers revealed

Asia’s third-largest economy is now the third-most active register in the world thanks to a hot start-up scene and prolific local filers Read more