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Research

EUIPO filings in 2020: all the key stats and figures you need to know

With last year’s figures now available, despite a tumultuous 2020, trademark application volumes at the EUIPO hit a record high – as this week’s data analysis reveals.

EUIPO filings in 2020: all the key stats and figures you need to know
Analysis of the top representatives of Chinese applicants at USPTO reveals strange ebb and flow in workloads
15 Jan 2021

Analysis of the top representatives of Chinese applicants at USPTO reveals strange ebb and flow in workloads

Trademark data shows peculiarities in the mega filers’ activity, particularly within Jonathan Morton’s portfolio.

Early trademark data reveals 2020 to be a record year despite the covid-19 pandemic
8 Jan 2021

Early trademark data reveals 2020 to be a record year despite the covid-19 pandemic

Despite the impact of the covid-19 pandemic across the globe last year, trademark filings recovered from an initial downturn and actually grew significantly in the second half of 2020.

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18 Dec 2020

China trademark litigation: all the statistics you need to know

In a new annual article, we delve into infringement data to track trends and identify key figures Read more

11 Dec 2020

Data analysis reveals impact on filings for Amazon’s IP Accelerators panel firms

When it first launched, the programme received a lot of hype, not least for the creation of an elite panel of vetted law firms. But how much of a boost did practices gain from access to a wide range of potential new clients? The data suggests mixed results. Read more

4 Dec 2020

As Brexit dawns, UK trademark register is set to transform on New Year’s Day

The long-awaited cloning of EU trademarks is right around the corner. But how will the make-up of the register change after the addition of 1.5 million records? According to data analysis, new top brand owners and legal representatives are just the start. Read more

27 Nov 2020

Fatigue, motivation, satisfaction: exclusive interview with leading USPTO filer Jonathan Grant Morton

Chinese brand owners are filing for trademarks in record numbers, with Morton personally handling over 3,500 applications in September. He reveals the painstaking effort that goes into managing this much paperwork and discusses the impact of the imminent trademark fee increase. Read more

20 Nov 2020

Brands and covid-19: trademark filing data reveals how businesses are cashing in on pandemic

Trademark applications relating to disinfectants, gloves and masks are on the increase, with Class 5 and Class 10 showing significant annual growth. Read more

13 Nov 2020

Mexico continues to be an IP leader in Latin America

The country has an advanced system that is attractive to its northern neighbours. It also has an impressive roster of brands that are of significant value in the region. Read more

30 Oct 2020

Incoming trademark data indicates we are on track for a record year

This week we provide our regular update on the extent of the coronavirus’ impact on the trademark ecosystem. Read more

23 Oct 2020

L’Oréal announces new CEO, but don’t expect too many changes in brand strategy

Stability, brand investment and adaptable marketing have been key to the cosmetic titan’s success. It may have stumbled during the pandemic but its forward-thinking approach to marketing and deep understanding of its namesake brands means recovery is inevitable Read more

16 Oct 2020

Playboy trying to strike delicate balance as it returns to public markets

The company has pivoted from magazines to prioritise its licensing business. Yet, while it cashes in on these deals, it is simultaneously re-imagining the very brand that gave it its fame. Read more

9 Oct 2020

China overtakes American brand owners to be largest source of trademark applications at the USPTO: data analysis

The unprecedented growth in filings from the Asian giant has many practitioners scratching their heads, so we’ve drilled into the data to provide a comprehensive picture of the situation. Read more

2 Oct 2020

Madrid, trolls and legislative change: explaining the latest filing trends in Canada

Trademark applications in Canada are down in 2020 – but coronavirus is not the cause, as our exclusive data analysis reveals. Read more

25 Sep 2020

US and China driving international trademark applications, but question mark looms over the pandemic's impact

This week’s data analysis tells you everything you need to know about international registrations trends over the years, and gives a first look at the 2020 state of play. Read more

18 Sep 2020

As bankruptcy numbers rise so does the availability of, sometimes discounted, intellectual property

In this week’s exclusive data analysis we take a look at the trademark portfolios that have either recently changed hands or are owned by companies that have filed for Chapter 11 bankruptcy – revealing the two key features that make intangibles attractive to buyers. Read more

16 Sep 2020

As US trademark application levels bounce back stronger, litigation filings continue to plummet

Andrei Iancu, director of the USPTO, has identified a V-shaped recovery in trademark applications after a drop earlier this year. However, litigation filings are continuing their downward spiral. Read more

11 Sep 2020

Russia exhibits strong filings growth on the back of changes to its intellectual property system

Back-end work continues to improve the registry and trademark landscape. Subsequently, there has been a noticeable uptick in local brands pushing for the protection of their rights. Read more

4 Sep 2020

The TikTok brand has gone global, which is a great feat, but now it faces a reckoning in the US

The video-sharing app is a highly attractive brand for its resonance with the Gen-Z demographic, but its relationship with China and status as a social media giant will create risks for whoever takes it on. Read more

28 Aug 2020

Economies are battered but many major offices set for record trademark numbers

As the data continues to be updated, we are able to get a better understanding of the extent of the coronavirus’ impact on the trademark ecosystem. Read more

21 Aug 2020

Gymshark: a brand that ticks all the boxes (including trademark strategy)

The UK fitness company has solidified its market presence among the greats with a winning social media strategy, deep commitment to consumers and a forward-thinking approach to trademark protection. Read more

31 Jul 2020

Revealed: Jonathan Morton, Nyall Engfield and Benjamin Becker are top China representatives at USPTO

A year on from the USPTO's domicile rule change, new data shows the leading China-based representatives on trademark applications at the agency. Read more

24 Jul 2020

Sorry Big Dairy, milk alternatives (and the brands that support them) are here to stay

Oatly, a prominent Swedish oat milk maker, is now worth over $2 billion. Plant-based milk brands are quickly consolidating the market, and their quirky, hard-hitting campaigns are attracting a whole range of consumers. Read more

17 Jul 2020

UK is battling Brexit negotiations and the coronavirus, but it is still on track for its biggest trademark year yet

The first week of July was the busiest the UKIPO has ever seen, putting to rest any fears that the coronavirus pandemic would have lasting effects on application levels. Read more

10 Jul 2020

How Tesla builds its brand on the allure of Elon Musk

The electric vehicle manufacturer’s market value keeps climbing higher and higher – and so does its brand value. Why? Because investors and consumers alike are drawn in by the company’s quasi-influencer CEO. Read more

3 Jul 2020

Trademark strategy is an early focus of the world’s top disruptors

Analysis of this year’s disruptor list reveals that these start-ups defy the typical IP filing process. Read more

26 Jun 2020

Kraft Heinz finally sees a positive quarter, but innovation and licensing key to maintaining momentum

The company has struggled as consumers increasingly opt for healthier products. Now it is seeking new ways to monetise its iconic brands while simultaneously implementing a transformation strategy. Read more

17 Jun 2020

Mysterious Chinese entity sits atop USPTO top filers list, alongside Everglades College, Marvel and Walmart

This data deep dive explores US filing strategies by country, revealing that Chinese applicants increasingly favour direct applications while European-based businesses continue to utilise the WIPO route. Read more

12 Jun 2020

Ben & Jerry’s walks the walk – and that’s why people love it

This iconic ice cream brand’s response to the Black Lives Matter movement has been applauded for its authenticity and transparency. The company is well-versed in social activism, which has been the backbone of the business since day one. While brand building is not the purpose of its pursuit of a better society, it is a welcome side benefit. Read more

5 Jun 2020

Australia’s economy is being challenged on all sides with impact on trademark activity yet to be seen

The country’s filing data is an early indicator that recovery is under way, but the government must still deal with the long-term impacts of the bush fires as well as the health crisis - all on top of escalating tensions with China and its first recession in nearly 29 years. Read more