Switzerland’s economy is highly integrated in the global market, with trademark data revealing how the country is an important consideration for expanding brands.
The Big Five institutes need to continue acquiring – and recruiting – top writers to keep their brands intact, but it’s becoming more difficult in an industry overhauled by tech. Read more
The Swiss multinational has an arsenal of iconic brands and local favourites, which it keeps up to date by adding and dropping businesses in line with evolving consumer tastes. Read more
Nice class data gives insight into business activity within major markets. Among other things, it reveals how ongoing trends have been disrupted by the pandemic. Read more
Using buzz words like ‘petroleum’ and ‘oil’ once made sense in branding but supermajors are increasingly dropping references to their legacy businesses as they try to go green. Read more
The UK trademark filing landscape is changing, with new agents coming onto the scene and early analysis indicating limited impact of the new local address for service requirement. Read more
The legacy brand is both proactive and reactive in its strategy, ensuring that it stays relevant in a market that is unkind to traditional retailers. Read more
With last year’s figures now available, despite a tumultuous 2020, trademark application volumes at the EUIPO hit a record high – as this week’s data analysis reveals. Read more
Despite the impact of the covid-19 pandemic across the globe last year, trademark filings recovered from an initial downturn and actually grew significantly in the second half of 2020. Read more
When it first launched, the programme received a lot of hype, not least for the creation of an elite panel of vetted law firms. But how much of a boost did practices gain from access to a wide range of potential new clients? The data suggests mixed results. Read more
The long-awaited cloning of EU trademarks is right around the corner. But how will the make-up of the register change after the addition of 1.5 million records? According to data analysis, new top brand owners and legal representatives are just the start. Read more
Chinese brand owners are filing for trademarks in record numbers, with Morton personally handling over 3,500 applications in September. He reveals the painstaking effort that goes into managing this much paperwork and discusses the impact of the imminent trademark fee increase. Read more
Trademark applications relating to disinfectants, gloves and masks are on the increase, with Class 5 and Class 10 showing significant annual growth. Read more
The country has an advanced system that is attractive to its northern neighbours. It also has an impressive roster of brands that are of significant value in the region. Read more
@WTR_Alerts RT @ResearchBuzz: Innovation at the German Patent and Trademark Office: spotlight on cutting-edge tools and services (World Trademark Revie… Read more
16Jun2021
@WTR_Alerts RT @BrandsAndStuff: Why the UK could be flooded with imported branded product if the exhaustion of rights regime is changed @WTR_Alerts.
ht… Read more
