1 May

As large trademark events pivot to hybrid models, they are setting down foundations for future growth and opportunity

In our latest Saturday opinion column, we reflect on a week in which INTA announced its Annual Meeting would be a ‘virtual+’ event and MARQUES expanded on its plans for a hybrid annual conference – arguing that for large international trademark events, the mix of physical and virtual offerings will likely remain for some time.

Trevor Little

Author | Editor

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Trevor Little