Coronavirus

GIs and Madrid on the rise in China; brand protection on Mercado Libre; trademark elite discuss buy-in and leadership; and much more

Everything we covered on WTR over the past seven days – and all you need to know from the world of trademarks to set yourself up for the start of another busy week.

GIs and Madrid on the rise in China; brand protection on Mercado Libre; trademark elite discuss buy-in and leadership; and much more
Live updates: IP offices implement measures in wake of coronavirus crisis
6 Aug 2020

Live updates: IP offices implement measures in wake of coronavirus crisis

As the novel coronavirus epidemic continues to spread across the globe, WTR provides an updated look at measures that national IP offices have launched in response.

Manchester United trademark champions; forced labour claims against major brands; UKIPO Brexit consultation; and much more
2 Aug 2020

Manchester United trademark champions; forced labour claims against major brands; UKIPO Brexit consultation; and much more

Everything we covered on WTR over the past seven days – and all you need to know from the world of trademarks to set yourself up for the start of another busy week.

Latest

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31 Jul 2020

Rush for CORONA marks at the Indian Trademark Registry

The business opportunities created by the coronavirus pandemic have led many pharmaceutical companies worldwide to file for trademarks containing the word ‘corona’. In India, there are 25 pending applications for such marks in Class 5, all of which were filed between March and June 2020. Read more

27 Jul 2020

Fraud, filings and fee rises – new USPTO trademark commissioner shares ongoing challenges and opportunities

The USPTO has hosted its second-ever virtual Trademark Public Advisory Committee meeting, with new trademark commissioner David Gooder revealing the “encouraging” recovery of trademark filings. Read more

26 Jul 2020

AI and the “death of trademark”; calls for social media and e-commerce clamp down on fraud; China IP activity increases as policy improves; and much more

Everything we covered on WTR over the past seven days – and all you need to know from the world of trademarks to set yourself up for the start of another busy week. Read more

23 Jul 2020

What does ‘the new normal’ mean for trademark owners?

In facing ‘the new normal’, brand owners may have to consider broadening the scope of protection of some existing trademarks to cater for changes in consumer behaviour or new lines of business ventured into. Read more

News

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19 Jul 2020

Facebook head on budget management; seven takeaways from Redskins rebrand; worrying discrepancy in USPTO examinations; and much more

Everything we covered on WTR over the past seven days – and all you need to know from the world of trademarks to set yourself up for the start of another busy week. Read more

12 Jul 2020

Private investigators safeguarding brands; diversity and inclusion improving in-house but lagging in Asia; US litigation levels slump; WTR summer issue unveiled; and much more

Everything we covered on WTR over the past seven days – and all you need to know from the world of trademarks to set yourself up for the start of another busy week. Read more

6 Jul 2020

Keep calm and carry your brand through the covid-19 crisis

Claire Jones, senior trademark attorney at HGF, provides insight into how trademark teams should focus their activities at a time when brand protection is more important than ever. Read more

5 Jul 2020

Booking.com sparks range of reactions; ICANN 68 puts key issues under the spotlight; Sky v Skykick rages on; and much more

Everything we covered on WTR over the past seven days – and all you need to know from the world of trademarks to set yourself up for the start of another busy week. Read more

Analysis

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22 Jul 2020

CORONIL trademark bid dealt a blow by the courts, but the fight is far from over

Although some expected an opposition due to CORONIL misleading the public as a cure for covid-19, the order is the result of another mark claiming priority. Read more

8 Jul 2020

The age of pandemic: everything in trademarks since covid-19 hit

Close analysis of global filing activity and brand management efforts in the wake of the coronavirus pandemic suggests that the impact of the economic crisis on the trademark landscape will be unlike that of any previous recession. Read more

3 Jul 2020

Despite controversy over claimed coronavirus cure, CORONIL may be hard to fight at the Indian registry

The trademark registry could become the focus of attention as it considers applications for the claimed coronavirus cure's name. Read more

29 May 2020

Over half of brands have suffered reputational damage due to bad actors during covid-19 pandemic: report reveals

We present key takeaways from a Red Points study into how the coronavirus pandemic has shifted the priorities of e-commerce businesses. Read more

Research

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8 May 2020

Trademark applications will drop during the coronavirus crisis, but globalisation offers hope of a speedy recovery

A new report from TrademarkNow explores the impact of two major recessions on USPTO filings, giving insight into what is to come. Hint: it’s not all doom and gloom. Read more

8 Apr 2020

Online education spikes in the midst of covid-19, adding fuel to an already high-growth market

Remote learning is one of the few industries being boosted by the ongoing crisis, and it could be a make or break moment for brands in this sector. Read more

Insight

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6 Jul 2020

How to take counterfeiters down (cheaply) during a pandemic

The economic crisis following covid-19 has pushed rights enforcement down company agendas, while unwary online consumers in lockdown make easy prey for counterfeiters. With litigation slow, costly and unlikely to succeed, there are quick and easy ways to thwart the fakers. Read more

6 Jul 2020

Challenging times: anti-counterfeiting in the age of covid-19

Locked-down consumers with heightened health worries could be easy prey for fast-acting counterfeiters. Legal authorities have foreseen some of the risks, but is the European Union sufficiently prepared for an influx of fake medicines and equipment? Read more

Find an expert

Renata Hohl
Head of Trademark and Regulatory and Legal
Rio de Janeiro, Brazil
Di Blasi, Parente & Associados