11
Dec
2020
When it first launched, the programme received a lot of hype, not least for the creation of an elite panel of vetted law firms. But how much of a boost did practices gain from access to a wide range of potential new clients? The data suggests mixed results. Read more
23
Oct
2020
Stability, brand investment and adaptable marketing have been key to the cosmetic titan’s success. It may have stumbled during the pandemic but its forward-thinking approach to marketing and deep understanding of its namesake brands means recovery is inevitable Read more
16
Oct
2020
The company has pivoted from magazines to prioritise its licensing business. Yet, while it cashes in on these deals, it is simultaneously re-imagining the very brand that gave it its fame. Read more
18
Sep
2020
In this week’s exclusive data analysis we take a look at the trademark portfolios that have either recently changed hands or are owned by companies that have filed for Chapter 11 bankruptcy – revealing the two key features that make intangibles attractive to buyers. Read more
