Consumer Goods

EUIPO ditches fax and CDs; JPO implements earthquake procedures; Reebok brand up for sale – news digest

In our latest round-up, we look at Nestle selling its US bottled water business, Anaqua acquiring Quantify IP, Mombasa port seeing an influx of fake vaccine shipments, and much more.

EUIPO ditches fax and CDs; JPO implements earthquake procedures; Reebok brand up for sale – news digest
Lenovo’s record-breaking revenue drives growth as <em>WTR </em>Brand<em> </em>Elite stocks hit new high
17 Feb 2021

Lenovo’s record-breaking revenue drives growth as WTR Brand Elite stocks hit new high

The WTR Brand Elite project tracks how a defined set of brand-focused companies with industry-leading trademark teams perform against stock market indices.

“There is no way one single government or company can address this issue on its own”: inside PMI’s illicit trade prevention strategy
10 Feb 2021

“There is no way one single government or company can address this issue on its own”: inside PMI’s illicit trade prevention strategy

Hernan Albamonte, PMI's head of illicit trade prevention for the United States, explains how the company is tackling IP infringement and illicit trade in all of its guises.

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25 Feb 2021

New mandatory precedent regarding the use of a trademark consisting of packaging

In cancellation proceedings involving a trademark consisting of the Sunny Girl dolls packaging, Peru's Administrative Court of Appeals has established a new mandatory precedent concerning the proof of use of a trademark consisting of packaging. Read more

5 Feb 2021

Lego thrives thanks to savvy branding that stays true to core values

The legacy brand is both proactive and reactive in its strategy, ensuring that it stays relevant in a market that is unkind to traditional retailers. Read more

5 Feb 2021

Super Bowl anti-counterfeiting efforts; Taylor Swift’s lawyers respond to infringement claims; EUIPO on record year – news digest

In our latest news round-up, we look at Homeland Security Investigations’ success fighting sports merchandise counterfeiters, changes to the UKIPO’s online trademark application form, the latest law firm hires, and much more. Read more

2 Feb 2021

Despite volatile stock markets, WTR Brand Elite outperforms number of major indices in 2020

The WTR Brand Elite recorded a 4.4% return across 2020, with our collective of companies outperforming a number of major stock market indices, including the NYSE and FTSE 100. Read more

News

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29 Jan 2021

Brands attracting attention of WallStreetBets; Beyond Meat and PepsiCo tie-up; CNIPA trademark growth – news digest

In our latest round-up, we look at Huawei in early-stage talks to sell its premium smartphone brands, the IP Office of the Philippines (IPOPHL) experiencing its first ever drop in IP demand, and much more. Read more

26 Jan 2021

New ARIPO director ‘vision for future’; AAFA counterfeit liability call; Boohoo buys Debenhams – news digest

In our latest round-up, we look at Nike taking a kick at counterfeit footwear manufacturers, USPTO reopening a comment period on state sovereign immunity, ICANN inviting leadership applications, and much more. Read more

26 Jan 2021

WeChat nudges past Ferrari to top brand strength rankings

WeChat has been named the world’s strongest brand in new research from Brand Finance, with Ferrari dropping to second place and Sber moving up to third. Read more

19 Jan 2021

Derby Pie trademark dispute; Netherlands plain packaging; Sandris Laganovskis joins EUIPO – news digest

In our latest round-up, we look at Global Icons becoming the worldwide licensing agent for Betty Boop, ECTA launching its committee elections, Hainan adopting measures to strengthen IP rights protections, and much more. Read more

Analysis

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26 Jan 2021

Apple wrestles ‘most valuable brand’ crown from Amazon as diversification drives growth

Apple has replaced Amazon at the top of the Brand Finance Global 500 2021 ranking of the world’s most valuable brands following a stellar 87% increase in brand value over the past year. Read more

15 Jan 2021

How lawyers tackled infringing Michael Jordan Chinese translation marks that were too old to invalidate

GEN Law Firm partner Steve Zhao and associate Pei Lyu reveal the intricacies of the arguments that made them successful in the Shanghai court. Read more

17 Dec 2020

WTR Brand Elite hits three-year high as share values rebound strongly

The WTR Brand Elite project tracks how a defined set of brand-focused companies with industry-leading trademark teams perform against stock market indices. Read more

16 Dec 2020

“You cannot stop the IP train”: experts consider impact of Australia-China trade disputes on rights holders

The political relationship between Australia and China has further broken down. But IP experts remain confident that the tensions will not have a dramatic impact on brand work. Read more

Research

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11 Dec 2020

Data analysis reveals impact on filings for Amazon’s IP Accelerators panel firms

When it first launched, the programme received a lot of hype, not least for the creation of an elite panel of vetted law firms. But how much of a boost did practices gain from access to a wide range of potential new clients? The data suggests mixed results. Read more

23 Oct 2020

L’Oréal announces new CEO, but don’t expect too many changes in brand strategy

Stability, brand investment and adaptable marketing have been key to the cosmetic titan’s success. It may have stumbled during the pandemic but its forward-thinking approach to marketing and deep understanding of its namesake brands means recovery is inevitable Read more

16 Oct 2020

Playboy trying to strike delicate balance as it returns to public markets

The company has pivoted from magazines to prioritise its licensing business. Yet, while it cashes in on these deals, it is simultaneously re-imagining the very brand that gave it its fame. Read more

18 Sep 2020

As bankruptcy numbers rise so does the availability of, sometimes discounted, intellectual property

In this week’s exclusive data analysis we take a look at the trademark portfolios that have either recently changed hands or are owned by companies that have filed for Chapter 11 bankruptcy – revealing the two key features that make intangibles attractive to buyers. Read more

Insight

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12 Dec 2020

My name, my face, your trademark? Protecting publicity and image rights in China

A series of high-profile cases has seen publicity and image rights in the spotlight in recent years. Although the laws protecting these rights can be broad, a well-thought-out strategy with evidence of reputation will see celebrities triumph over bad-faith filers. Read more

16 Jan 2020

Online brand protection takeaways: tales from the trenches

Throughout 2019 WTR hosted a number of events that provided practical, strategic brand protection takeaways. Below are some of the key action points and insights. Read more

27 Dec 2019

Everywhere you look: IP rights and other FMCG challenges

Fast-moving consumer goods (FMCG) are everywhere, so it comes as no surprise that FMCG brands face challenges across jurisdictions. A closer look at the Chinese regime highlights some of the particular issues that rights holders face in this market. Read more

26 Dec 2019

EU regulations smooth the way for FMCG labelling rules

The publication of the EU Regulation on the Provision of Food Information to Consumers has created a bridge between EU labelling rules and the introduction of new obligations to meet the growing demands of the most discerning customers of fast-moving consumer goods. Read more