Consumer Goods

Amazon retains world’s most valuable brand title by smashing through $200 billion barrier

Amazon has once again been named "the world’s most valuable brand", with its brand valued at over $200 billion in the latest Brand Finance Global 500 report. It is not good news for all though, with a brand value slowdown suggesting that troubled times could lie ahead.

Amazon retains world’s most valuable brand title by smashing through $200 billion barrier
22 Jan 2020

Marillyn Hewson named world’s best brand guardian, but ranking remains dominated by men

The CEO of Lockheed Martin, Marillyn Hewson, has been named the “world’s best brand guardian” in a new report from Brand Finance. However, she is one of just four women in the top 100 ranking, highlighting a stark gender disparity.

17 Jan 2020

Siemens’ controversial coal mine contract has put brand at risk of greenwashing accusations

The German conglomerate has portrayed itself as a steward of sustainability, but when it comes to corporate social responsibility, it’s an all or nothing game as this week’s coal mine contract backlash illustrates.

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22 Jan 2020

No free ticket for toys at the border: BMW successfully defends itself against lawsuit by toy manufacturer

Well-known car manufacturer BMW has successfully defended itself against a lawsuit filed by a toy car manufacturer in Germany. The plaintiff sought an injunction and damages following an allegedly inadmissible seizure of goods at the border. Read more

17 Jan 2020

‘Lotso’ more than non-exclusive licensor-licensee relationship needed for personal jurisdiction  

In Diece-Lisa Industries Inc v Disney Enterprises Inc, the US Court of Appeals for the Fifth Circuit has held that jurisdiction over the licensees does not extend personal jurisdiction to the licensor where the latter has no additional contacts with the forum. Read more

16 Jan 2020

Participate in the 2020 Global Benchmarking Survey to be in with your chance to win a place at a WTR event

WTR is inviting trademark professionals across the globe to participate in our annual Global Trademark Benchmarking Survey. All participants will be entered into a draw to win one of five free places at an upcoming WTR event. Read more

16 Jan 2020

Online brand protection takeaways: tales from the trenches

Throughout 2019 WTR hosted a number of events that provided practical, strategic brand protection takeaways. Below are some of the key action points and insights. Read more

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7 Jan 2020

Have your say on critical trademark industry trends and emerging brand protection challenges

WTR is inviting trademark professionals across the globe to participate in our annual Global Trademark Benchmarking Survey, which measures the pulse of the industry and tracks the latest trends. Read more

12 Dec 2019

Going undercover – tips for monitoring the Central Asia counterfeiting market

As the most developed region in Central Asia, Kazakhstan serves as a transit point for counterfeit goods that are produced in China and trafficked to Russia and then Europe. However, there are legal measures that brand owners can take while awaiting improvements to the existing IP legislation. Read more

6 Dec 2019

Turkey implements plain packaging, Trump trademark spike, and INTA awareness call: news digest

In our latest edition, we look at the resolution of a trademark dispute between the Ramone family, brand loyalty rising, a vegan butcher taking on Nestlé at the USPTO, and much more. Read more

6 Dec 2019

Final few days to nominate the industry’s leading lights for recognition in the WTR 300

The nominations window for the WTR Industry Awards 2020 and next edition of WTR 300 closes on Monday, so don't miss out on having your say. Read more

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14 Jan 2020

Munchkin wins IPEC baby bath design dispute against Shnuggle

The Intellectual Property Enterprise Court of England and Wales has found that Munchkin did not infringe Shnuggle’s registered Community designs and unregistered UK design rights by selling its Sit & Soak baby bath. Read more

10 Jan 2020

Luxury industry feels the burn from Hong Kong protests

High-end brands are not the only ones suffering the repercussions of social unrest as trademark activity at the local register plummets. Read more

19 Dec 2019

Do or die for the Victoria’s Secret brand: data analysis

As the once-revolutionary lingerie retailer cancels its famous fashion show, it must forget short-term sales and invest in re-building its brand. Read more

17 Dec 2019

EUIPO figures reveal that trademark infringement is an expensive business in Denmark

The EUIPO’s 2019 Status Report on IPR Infringement reveals that the annual sales lost due to counterfeiting in Denmark amount to €828 million, which represents 4.2% of the total sales in the 11 sectors covered by the report. Read more

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29 Nov 2019

Surviving a scandal: brand management and the Royal Family

The Monarchy proves that a clear strategy can build an everlasting brand, but it is always at risk of suffering reputational damage. Read more

8 Nov 2019

Google’s tie-up with Fitbit, if successful, would open more doors than one

The tech giant has big plans within the wearable technologies sector, as it seeks to take a bite of Apple. Read more

1 Nov 2019

Brands could be the centre of renewed focus during Israel’s scale-up phase

The start-up nation’s register is dominated by foreign applicants but, as the government throws its weight behind maturing businesses, strong branding will help domestic companies to become a feature of the economy. Read more

18 Oct 2019

A new dawn for grocery stores: how major brands are changing to counter low-cost rivals

The departure of Tesco’s CEO signifies the retailer’s successful turnaround, but this is just the beginning as long-time players overhaul businesses to stay in the game. Read more

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27 Dec 2019

Everywhere you look: IP rights and other FMCG challenges

Fast-moving consumer goods (FMCG) are everywhere, so it comes as no surprise that FMCG brands face challenges across jurisdictions. A closer look at the Chinese regime highlights some of the particular issues that rights holders face in this market. Read more

26 Dec 2019

EU regulations smooth the way for FMCG labelling rules

The publication of the EU Regulation on the Provision of Food Information to Consumers has created a bridge between EU labelling rules and the introduction of new obligations to meet the growing demands of the most discerning customers of fast-moving consumer goods. Read more

24 Dec 2019

Clearing the market of FMCG counterfeits

Russia’s fast-moving consumer goods market is growing thanks to increasing consumption and accelerated competition between manufacturers and retailers. Players in the market should consider IP protection, advertising and unfair competition when building an effective enforcement strategy. Read more

23 Dec 2019

Fast-moving change for FMCG industry: how to protect and enforce your IP rights

Changes in consumer preference and behaviour have transformed the fast-moving consumer goods industry. IP rights are fundamental to the success strategy of any consumer goods company, enabling brand owners to protect their brands and consumers from imitations. Read more