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Consumer Goods

Harry and Meghan ARCHEWELL trademark update; EUIPO malicious invoice; THUNDERPUSSY registered – news digest

In our latest edition, we look at how trademark applications have fallen sharply in the US, Supermac’s dispute victory, IACC and Amazon expanding their anti-counterfeiting programme, and much more.

Harry and Meghan ARCHEWELL trademark update; EUIPO malicious invoice; THUNDERPUSSY registered – news digest
Samsung knows how to stand out from the crowd, and this is key to building its brand equity
3 Apr 2020

Samsung knows how to stand out from the crowd, and this is key to building its brand equity

The company has survived ups and downs with relative ease by focusing on its core values of quality and innovation.

Question marks over the future of brands already in decline pre-covid-19
3 Apr 2020

Question marks over the future of brands already in decline pre-covid-19

This year’s Brand Finance Global 500 ranking of the world’s most valuable brands reveals Chinese software giant Baidu, ride-hailing app Uber and US telecoms giant AT&T among those to have suffered the biggest brand value drop last year.

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6 Apr 2020

China’s rapid expansion: a lasting impact on the trademark landscape

Chinese filing data reveals that while trademark output may be slowing down, local IP owners are just getting started as brand values skyrocket and focus turns to foreign registers. Read more

6 Apr 2020

Why the brand bubble could be about to burst

With over 20 years’ experience assessing the value of intangible assets worldwide, Brand Finance’s David Haigh warns that slow growth and an international crisis could mean that brands are on the brink of a global crash. Read more

6 Apr 2020

A peek behind the curtain

The Global Trademark Benchmarking Survey provides exclusive insight behind the scenes at corporate trademark practices and reveals the risks and opportunities that law firms face. This year, we uncover attitudes towards industry associations and how diversity concerns are informing hiring practices and the relationship with key stakeholders. Read more

6 Apr 2020

WTR Industry Awards 2020: the shortlist revealed

The WTR Industry Awards 2020 honour leading trademark teams and individuals across a range of sectors. Here we unveil the shortlist. Read more

News

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3 Apr 2020

Spike in coronavirus knock-offs; Tiger King trademark fiasco; new TMview and DesignView – news digest

In our latest edition, we look at how counterfeit vaping devices are resurfacing as a major issue, the first well-known trademark being registered in Tajikistan, a new CEO being unveiled at UpCounsel, and much more. Read more

3 Apr 2020

Coronavirus-related applications reported by several countries

Domain name and trademark applications related to the covid-19 pandemic have reportedly been filed in several countries in recent weeks. Read more

2 Apr 2020

Trademark fame: academics find objective measure that could transform IP practice

A groundbreaking new study has created an empirical measure of trademark fame that academics claim could be rolled out in common IP practice. Read more

1 Apr 2020

WTR Industry Awards: the 2020 shortlisted teams and individuals unveiled

WTR is pleased to reveal the shortlist for the 2020 WTR Industry Awards. Among the corporate teams featured on this year’s shortlist are those from Boardriders, Expedia, Harley-Davidson, Netflix, Samsung and Verizon. Read more

Analysis

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27 Mar 2020

Twitter: the land of risk and opportunity

The social media giant has found its voice, and is helping others to build and differentiate their own brands Read more

25 Mar 2020

While ‘Tokyo 2020’ will now take place in 2021, brands will get their time to shine

The Olympics is a world-renowned brand which lends its powerful reputation to its partners and sponsors. Given its reach and reputation, the IOC does not play around with its trademark protections. Read more

20 Mar 2020

Singapore’s goal of achieving top-tier status as a hub of innovation and IP looks attainable

Its local brands have an international focus, and big global names also flock to this market. Read more

13 Mar 2020

Class 9 applications skyrocket due to expansion – and domination – of the tech industry

Data analysis shows that software is the most popular product, and gaming companies are some of the top applicants within the industry. Read more

Research

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21 Feb 2020

Football: a game where every brand wins

Football teams and corporates are cashing in on brand value, but a changing industry means clubs need to use new methods to continue strengthening their presence and engagement levels. Read more

14 Feb 2020

China’s rapid expansion has made a lasting impact on the trademark landscape, with more to come

Trademark output may be finally slowing down, but local brands are just getting started. Lawyers should therefore keep their eyes peeled as businesses shift their sights abroad. Read more

7 Feb 2020

Can anything stop Amazon?

The brand is on a roll with a show-stopping 2019, but the future is not without challenges. Read more

31 Jan 2020

Saudi Aramco makes an impressive brand debut but challenges lie ahead for the industry: data analysis

Big Oil has traditionally flown under the radar when it comes to brand building, but changing tides mean that there must be a greater focus on the narrative surrounding the key companies involved. Read more

Insight

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16 Jan 2020

Online brand protection takeaways: tales from the trenches

Throughout 2019 WTR hosted a number of events that provided practical, strategic brand protection takeaways. Below are some of the key action points and insights. Read more

27 Dec 2019

Everywhere you look: IP rights and other FMCG challenges

Fast-moving consumer goods (FMCG) are everywhere, so it comes as no surprise that FMCG brands face challenges across jurisdictions. A closer look at the Chinese regime highlights some of the particular issues that rights holders face in this market. Read more

26 Dec 2019

EU regulations smooth the way for FMCG labelling rules

The publication of the EU Regulation on the Provision of Food Information to Consumers has created a bridge between EU labelling rules and the introduction of new obligations to meet the growing demands of the most discerning customers of fast-moving consumer goods. Read more

24 Dec 2019

Clearing the market of FMCG counterfeits

Russia’s fast-moving consumer goods market is growing thanks to increasing consumption and accelerated competition between manufacturers and retailers. Players in the market should consider IP protection, advertising and unfair competition when building an effective enforcement strategy. Read more

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