Consumer Goods

How effective teamwork drives 7-Eleven’s trademark strategy

Alison McDade, senior trademark counsel at 7-Eleven, reveals why communication and integration are key to protecting the IP rights of the world’s largest convenience store franchise.

How effective teamwork drives 7-Eleven’s trademark strategy
17 Jun 2019

How the Reckitt Benckiser trademark team took restructuring in its stride

Restructuring can cause a number of headaches for a company, but the WTR Household and Consumer Goods Team of the Year, Reckitt Benckiser, has proven that adaptability and effective communication are the secret to ensuring that enforcement efforts remain uncompromised during times of upheaval.

15 Jun 2019

Apple tops designation ranking as companies eye Vietnam expansion

The Southeast Asian country already had a thriving economy, but it is now directly benefiting from the trade war between the US and China as companies like Apple consider relocating production lines.  

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11 Jun 2019

South African police attacked during counterfeit raid, Chile IP office new director, and Airbnb versus Hairbnb: news digest

In our latest edition, we look at the 2 millionth trademark application at the EUIPO, a new report finding that UK students are "actively disloyal" to brands, a collection of fake video games released, and much more. Read more

11 Jun 2019

General Court confirms that there is no likelihood of confusion between AQUAPRINT and AQUACEM/AQUASIL

In Dentsply De Trey GmbH v EUIPO, the EU General Court has confirmed that there was no likelihood of confusion between AQUAPRINT on the one hand, and AQUACEM and AQUASIL on the other, in relation to dentistry products. Read more

10 Jun 2019

Counterfeits on TikTok: IP enforcement best practices

In an exclusive article, digital brand consultant Steven Ustel reveals the scale of counterfeiting on TikTok and its Chinese equivalent Douyin – and recommends ways for brand owners to mitigate the risks on the platforms. Read more

10 Jun 2019

Swiss Federal Supreme Court rules in Apple’s favour in landmark decision

The Swiss Federal Supreme Court has recently had to decide whether the Swiss public understands the term ‘apple’ to be a type of fruit or a reference to the US tech company Apple, and has ruled in the company’s favour. Read more

News

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7 Jun 2019

First INTA 2020 reception invite, Tom Brady fumbles trademark application, and Toys “R” Us brand returns: news digest

In our latest round-up, we look at highlights from the USPTO’s anti-counterfeiting conference, Alibaba’s plan to use blockchain technology for its IP protection system, and much more. Read more

4 Jun 2019

Supreme prevails in China, fake Trump socks, and the most well-known brands in Africa revealed: news digest

In our latest news digest, we look at the rise of sonic brands, how brand investment in influencers is on the rise, ICE sending out a warning before the NBA finals, the New Zealand IP Office warning of scam letters, and much more. Read more

19 May 2019

Trademark pirates attack, sustainable freebies, parasite brands, and GIview in the works: INTA 2019 day one report

The great and the good of the trademark industry have descended on Boston for INTA’s 2019 Annual Meeting. Here’s what caught our attention yesterday and on today’s first full day of proceedings… Read more

17 May 2019

INTA Annual Meeting is a record-breaker, Brexit energy drink denied, and Florida Man trademark spat: news digest

In our latest round-up, we look at a new study that finds 25% of online purchases are for fakes, the EU General Court ruling on a NEYMAR mark, counterfeit containers seized in Malta, tips on making a brand matter, and much more. Read more

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5 Jun 2019

VIRGIN v VIRGINIC: High Court provides guidance on indirect confusion

In Virgin Enterprises Ltd v Virginic LLC, the High Court of England and Wales has upheld Virgin's appeal and held that there was a likelihood of indirect confusion between VIRGINIC and VIRGIN for goods in Class 3. Read more

31 May 2019

General Court: mark meaning ‘white’ in Swedish can be registered for household goods

The EU General Court has annulled a decision of the EUIPO in which the latter had found that the mark VITA, which means ‘white’ in Swedish, was descriptive and lacked distinctive character for household appliances. Read more

31 May 2019

Natura attempts to further consolidate Brazilian cosmetic market with a bid for Avon

In this week’s exclusive data analysis, we explore how Natura’s keen understanding of its consumer base, combined with previous acquisitions, has it poised to take on international expansion. Read more

22 May 2019

Beiersdorf v Koni: passing off and a composite of get-ups

In Beiersdorf AG v Koni Multinational Brands (Pty) Ltd, the South African High Court has considered the use by one party of a get-up that was a composite of various get-ups used by another party. Read more

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17 May 2019

P&G’s new start-up mindset will reinforce its position in the market  

Direct-to-consumer brands have proved to be a problem for the American consumer goods behemoth Procter & Gamble, but a new customer-centric strategy combined with data resources could help the company regain lost ground. Read more

10 May 2019

Morocco’s stable ecosystem is an opportunity for brands, particularly those in cosmetics and pharmaceuticals

Morocco is set to become an increasingly important jurisdiction, acting as an access point for both European and African businesses to expand abroad. The government’s international outlook means this emerging market could be the new frontier for growing brands. Read more

11 Apr 2019

Video game industry may face digital overhaul, but Nintendo can always call upon Mario

Big Tech has dipped its toes into the industry, posing a risk to traditional manufacturers. We take a deep dive into one of the market’s biggest players, Nintendo, to understand how its brands have helped the company sustain its success. Read more

5 Apr 2019

How South Africa’s predicted economic upswing will create opportunities for brands and their advisors

The country is seeing increased interest from international entities - particularly from the US; this will likely grow in scale as not only the South African economy develops, but as other emerging markets on the African continent grow.  Read more

Insight

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8 Feb 2019

How Mickey Mouse and Darth Vader are helping to grow the Disney brand empire

In this week's data focus, we look at how multi-media giant Disney is stockpiling recognisable brands to build out its business operations and adapt to a changing industry.

11 Jan 2019

Johnson & Johnson data focus: inside the world’s biggest trademark portfolio

In the first of a new series, we shed light on how this pharmaceutical giant's trademark holdings have contributed to its business strategy.

1 May 2018

Recent and developing trends in false advertising disputes

A group of senior trademark and brand professionals convened in New York in January to discuss recent and developing trends in false advertising law. This special report details some of the key points and presents essential takeaways.

8 Nov 2017

81% of consumers believe “branding on products matters”, as Canadian scepticism of plain packaging highlighted

New research has revealed that eight out of 10 Canadian consumers believe that “branding on products matters” because it provides information and distinguishes goods from one another. Read more