Consumer Goods

Unilever sells tea brands for $5 billion; Zeeger Vink elected 2022 INTA president; OBS Project and Streamlabs dispute – news digest

In our latest round-up, we look at Burberry winning $138,000 in attorney fees from Burberry Jesus, a new study revealing $68.9 billion of retail theft, and much more.

Unilever sells tea brands for $5 billion; Zeeger Vink elected 2022 INTA president; OBS Project and Streamlabs dispute – news digest
Microsoft soars as tech brands continue upwards march in latest <em>WTR </em>Brand Elite results
22 Nov 2021

Microsoft soars as tech brands continue upwards march in latest WTR Brand Elite results

The WTR Brand Elite project tracks how a defined set of brand-focused companies with industry-leading trademark teams perform against stock market indices.

Johnson &amp; Johnson decides bigger is not better
19 Nov 2021

Johnson & Johnson decides bigger is not better

The corporate schism will enable the company to spend more time nurturing and promoting its household brands.

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25 Nov 2021

AC Milan fails to register AC MILAN mark for stationery

In a blow to AC Milan football club, the General Court has confirmed that there was a likelihood of confusion between the mark AC MILAN and the earlier German mark MILAN for Class 16 goods. Read more

19 Nov 2021

Shell ditches ‘Royal Dutch’; INFORM Consumers Act applauded; EUIPO adjusts attachment pilot – news digest

In our latest round-up, we look at Authentic Brands Group buying a UK photography archive, 10 million adverts for counterfeit goods being removed, and much more. Read more

18 Nov 2021

Frida Kahlo: portrait of a woman

In these opposition proceedings before the EUIPO, Mexican artist Frida Kahlo’s unique image was deemed - somewhat surprisingly - as simply representing a portrait of a woman. Read more

17 Nov 2021

Amazon to extend Black Business Accelerator; combatting mental health stigma; a musical message – INTA 2021 report

WTR presents highlights and observations from the first two days of the 2021 INTA Annual Meeting. Read more

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16 Nov 2021

Cleveland Guardians settlement; Nike postpones Travis Scott collaboration; sugary plain packaging called for – news digest

In our latest round-up, we look at Vans suing Walmart over “poorly made” copycats, Justin Bieber teaming up with Tim Hortons, and much more. Read more

12 Nov 2021

Amazon and Weber lawsuit team-up; Tiffany and Supreme collaboration; anti-counterfeiting supporting sustainability – news digest

In our latest round-up, we look at the South African IP office warning of email issues, a major new e-commerce platform launching in Kenya, and much more. Read more

10 Nov 2021

“Enormous momentum” – global spread of plain packaging revealed in new report

A new report delves into health warnings and plain packaging on tobacco products, revealing a significant uptick in brand restrictions over the past couple of years. Read more

9 Nov 2021

Maradona trademark dispute; Afghanistan IP office resumes operations; Ghana joins Geneva Act – news digest

In our latest round-up, we look at Chinese buying agent WeGoBuy launching an offer to users of a counterfeits forum, PepsiCo being ordered to cease use of its ‘Rise’ name, and much more. Read more

Analysis

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16 Nov 2021

“The change starts with you” – INTA embraces diversity message in 2021 Annual Meeting opening ceremony

The 2021 INTA Annual Meeting kicked off with an inspiring message to delegates on the importance of diversity, equity and inclusion and becoming a brand steward. Read more

28 Oct 2021

Energy companies buck the negative trend in the latest WTR Brand Elite results

The WTR Brand Elite project tracks how a defined set of brand-focused companies with industry-leading trademark teams perform against stock market indices Read more

18 Oct 2021

“Only those who adapt will survive” – JT International trademark director on evolution of industry

We sit down with former INTA president and JT International IP, trademark and design director Ronald van Tuijl to learn how tobacco brands are evolving in the face of consumer health concerns and new regulations. Read more

8 Oct 2021

Challenger cosmetics brands poised to thrive online

The beauty industry is in a period of major disruption, but the shift to e-commerce has benefitted DTC brands. Read more

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24 Sep 2021

JD.com leverages relationship with LVMH to boost its own reputation

All the brand’s touchpoints are covered, giving the e-commerce giant a leg up in a competitive market. Read more

10 Sep 2021

Marvel always possessed the ‘House of Ideas’, but it had to learn how to unleash its IP

A major strategy shift in the early 2000s resulted in increased licensing engagement, and the company has continued to be proactive in brand monetisation since, to great success. Read more

7 Jul 2021

The China Trademark 50

Tencent owns the largest number of active Chinese trademarks with a portfolio of 37,205 applications. This is nearly 15,000 more than second-place Beijing Jingdong Triple Bai Lu Pick Up of E-commerce Limited. Read more

7 Jul 2021

The US Trademark 50

The owners of the 50 largest US trademark portfolios collectively held 58,811 active assets in 2020. Together these entities filed 5,557 applications over the course of the year, down 4% from the previous year. Read more

Insight

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22 Jun 2021

“Success is not always measured in numbers”: how 3M and Facebook assess brand protection pay-off

3M’s Colette Durst and Facebook’s Mike Yaghmai present three simple metrics to measure brand protection success at two of the biggest companies in the world. Read more

12 Dec 2020

My name, my face, your trademark? Protecting publicity and image rights in China

A series of high-profile cases has seen publicity and image rights in the spotlight in recent years. Although the laws protecting these rights can be broad, a well-thought-out strategy with evidence of reputation will see celebrities triumph over bad-faith filers. Read more

16 Jan 2020

Online brand protection takeaways: tales from the trenches

Throughout 2019 WTR hosted a number of events that provided practical, strategic brand protection takeaways. Below are some of the key action points and insights. Read more

27 Dec 2019

Everywhere you look: IP rights and other FMCG challenges

Fast-moving consumer goods (FMCG) are everywhere, so it comes as no surprise that FMCG brands face challenges across jurisdictions. A closer look at the Chinese regime highlights some of the particular issues that rights holders face in this market. Read more