Consumer Goods

Computing and software companies driving positive growth in latest WTR Brand Elite results

Companies that invest in their brands and are supported by leading trademark teams have maintained their positive momentum in the latest WTR Brand Elite, registering their sixth month of stock value growth.

Computing and software companies driving positive growth in latest <em>WTR</em> Brand Elite results
More than just the video: how Velcro’s trademark team is educating the world about genericism
24 Sep 2020

More than just the video: how Velcro’s trademark team is educating the world about genericism

More than many, Velcro has to fight to defend its brand name from the threat of genericism. Tish Berard discusses what she does to educate the public on the importance of brands.

Inside Philip Morris International’s covid-19 anti-fraud campaign: lessons for brands, consumers and policy makers
23 Sep 2020

Inside Philip Morris International’s covid-19 anti-fraud campaign: lessons for brands, consumers and policy makers

WTR talks to PMI’s director of illicit trade prevention, as well as one of its brand partners, to get the inside track on how its anti-fraud campaign was conceived and what has been learnt about the way that criminal networks have adapted their tactics to take advantage of the pandemic.

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25 Sep 2020

Owner of THERMACOTE mark fails to prevent registration of DULUX TRADE TERMACOAT+

Therma-Cote Inc, the owner of the EUTM THERMACOTE for paints and varnishes, has been unsuccessful in its attempt to oppose the registration of DULUX TRADE TERMACOAT+ for identical or similar goods. Read more

21 Sep 2020

WTR needs your help to identify the leading in-house trademark teams and individuals 

The nominations window for the WTR Industry Awards 2021 and next edition of WTR 300: The World’s Leading Corporate Trademark Professionals is currently open. Act now to ensure that the important work undertaken by corporate trademark professionals receives the recognition that it deserves. Read more

19 Sep 2020

From the WTR archive: brand management tips from award-winning trademark teams

This week we opened the nominations window for the WTR Industry Awards. For our latest delve into WTR’s unrivalled archive of trademark content, we present a selection of insights and takeaways from past Industry Award winners. Read more

18 Sep 2020

As bankruptcy numbers rise so does the availability of, sometimes discounted, intellectual property

In this week’s exclusive data analysis we take a look at the trademark portfolios that have either recently changed hands or are owned by companies that have filed for Chapter 11 bankruptcy – revealing the two key features that make intangibles attractive to buyers. Read more

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14 Sep 2020

Gross Domestic Failure – Banksy trademark portfolio “at risk” after registration ruled invalid

Street artist Banksy has had a trademark for one of his well-known artworks cancelled for being filed in bad faith, with the panel claiming that Banksy’s Gross Domestic Product shop “undermined” the case. Read more

10 Sep 2020

WTR 300 and Industry Awards 2021 nomination window now open

WTR is now seeking nominations for the WTR Industry Awards 2021 and next edition of WTR 300: The World’s Leading Corporate Trademark Professionals.  Read more

8 Sep 2020

Trump trademark approved in Argentina; Beijing IP Court update; Gucci ‘fake not’ collection – news digest

In our latest round-up, we look at outrage over a WWE order about names and likenesses, Bumble announcing plans to go public, how counterfeiting remains a problem on Taobao, and much more. Read more

2 Sep 2020

Research provides insight into why consumers buy fakes, and what may prevent them from doing so

A new survey looking to explore why consumers buy counterfeit products provides a number of important takeaways for those seeking to combat fake goods. Read more

Analysis

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14 Sep 2020

The impact of covid-19 on intellectual property and the digital landscape

With online shopping and communication booming, the role of e-commerce companies is coming under greater scrutiny. The global pandemic could provide an opportunity to transform the ways in which they are regulated. Read more

11 Sep 2020

Russia exhibits strong filings growth on the back of changes to its intellectual property system

Back-end work continues to improve the registry and trademark landscape. Subsequently, there has been a noticeable uptick in local brands pushing for the protection of their rights. Read more

8 Sep 2020

New guidelines set up advertising overhaul in India, including expectations of brand ambassadors

India’s newly-formed Central Consumer Protection Authority has issued extensive guidelines designed to regulate advertising and clamp down on misleading claims and practices. Read more

2 Sep 2020

WIPO’s Global Innovation Index breaks new ground as brand value included for first time

This year's index is the first in 13 years to consider brand value, an important inclusion that will strengthen the argument for the importance of brands to national innovation. Read more

Research

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28 Aug 2020

Economies are battered but many major offices set for record trademark numbers

As the data continues to be updated, we are able to get a better understanding of the extent of the coronavirus’ impact on the trademark ecosystem. Read more

21 Aug 2020

Gymshark: a brand that ticks all the boxes (including trademark strategy)

The UK fitness company has solidified its market presence among the greats with a winning social media strategy, deep commitment to consumers and a forward-thinking approach to trademark protection. Read more

31 Jul 2020

Revealed: Jonathan Morton, Nyall Engfield and Benjamin Becker are top China representatives at USPTO

A year on from the USPTO's domicile rule change, new data shows the leading China-based representatives on trademark applications at the agency. Read more

17 Jul 2020

UK is battling Brexit negotiations and the coronavirus, but it is still on track for its biggest trademark year yet

The first week of July was the busiest the UKIPO has ever seen, putting to rest any fears that the coronavirus pandemic would have lasting effects on application levels. Read more

Insight

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16 Jan 2020

Online brand protection takeaways: tales from the trenches

Throughout 2019 WTR hosted a number of events that provided practical, strategic brand protection takeaways. Below are some of the key action points and insights. Read more

27 Dec 2019

Everywhere you look: IP rights and other FMCG challenges

Fast-moving consumer goods (FMCG) are everywhere, so it comes as no surprise that FMCG brands face challenges across jurisdictions. A closer look at the Chinese regime highlights some of the particular issues that rights holders face in this market. Read more

26 Dec 2019

EU regulations smooth the way for FMCG labelling rules

The publication of the EU Regulation on the Provision of Food Information to Consumers has created a bridge between EU labelling rules and the introduction of new obligations to meet the growing demands of the most discerning customers of fast-moving consumer goods. Read more

24 Dec 2019

Clearing the market of FMCG counterfeits

Russia’s fast-moving consumer goods market is growing thanks to increasing consumption and accelerated competition between manufacturers and retailers. Players in the market should consider IP protection, advertising and unfair competition when building an effective enforcement strategy. Read more