Your .brand gTLD: hopeful registry partners go into marketing overdrive

Hundreds of companies are planning to secure their ‘.brand’ top-level domain (TLD). That is one thing becoming clear since the ICANN board approved the expansion of the domain name space last month. After three years of contentious policy development, if that fact is a surprise to trademark counsel, they may be shocked to learn that their peers are already heavily involved in the application process. And we’re not talking only about consumer brands: sources report that companies from the oil and gas, manufacturing, and construction sectors will apply too. As a result, competition for the attention of brands that are planning to apply for a new gTLD is hotting up.

Get unlimited access to all WTR content